Contreras 1

Bianca Contreras
Professor Cynthia Hamlett
ENGL 102
October 9, 2015
Christensen, Annmarie. "TV Drug Ads: The Whole Truth?." Eurekaalert.org. American
Association for the Advancement of Science (AAAS), 16 Sept. 2013. Web. 20 Sept. 2015.
This source is about the potential dangers of watching perception drug advertisements because
they could be misleading. The main arguments are that there is potentially misleading claims that
are prevalent throughout consumer-targeted prescription and non-prescription drug
advertisements on television.
EurekAlert is a website operated by AAAS, the science society. This website provides a central
place where universities, medical centers, journals, government agencies, corporations and other
organizations engaged in research and bring their news to the media. Christensen is the director
of Communications, and the Dartmouth Institute for Health Policy & Clinical Practice. Therefore
I do believe this source is credible and reliable. The goal of this source is to warn people about
watching prescription drug advertisements because it could mislead the viewer.
This source fits into my paper because it gives me examples for my value claim, which is that
prescription drug ads mislead people about their health. This source is helpful because it also
talks about the about of money used for prescription drug advertisements. After reading this
article provide me with another reason why prescription drug ads are misleading.
Cross, Donna W. Propaganda: How Not to Be Bamboozled. Language Awareness. Ed 11. Paul
Eschholz, Alfred Rosa, Virginia Clark. Boston: Bedford/ST. Martins, 2013. 209-219. Print.
This is an article within a book about the different kinds of propaganda. She mentions all the
different way propaganda is used and sometimes people dont even know it is being used. The
main argument is to shine a light on propaganda and help people notice it. The type of
propaganda that I will be focusing on is Pain-folks appeal.
This source is credible because Cross has her masters in art, is a professor of English at
Onondaga Community College, and won an award from the National Council of Teachers of
English. Therefore I believe she is qualified to talk about propaganda. The goal of this source is
to show people that propaganda is used in prescription ads. She is objective because she just
provides the different ways propaganda is used and ways to protect ourselves.
This source is very helpful because it helps me point out the kind of propaganda that is used in
prescription drug ads in order to sell you the product. Plain-folks appeal will help me describe
the techniques used in prescription drug ads. When I first read this it make me realize that
propaganda is used every where especially in ads.
Kornfield, Rachel. "The Rise of TV Advertising for Prescription Cosmetic
Pharmaceuticals." Healthmediacollaboratory.org. Health Media Collaboratory Institute for

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Health Research & Policy University of Illinois at Chicago, 20 Aug. 2013. Web. 20 Sept.
2015.
This article is about pharmaceutical advertising on TV and its major role in shaping how
Americans think about health and how the time we spend watching drug ads far surpass the time
we spend in doctors offices. The main points are that ads may have some positive effects such as
reminding viewers to take their medications, schedule doctors appointments, or monitor their
health, but they also may have dangerous effects, such as prompting overuse of drugs or steering
patients away from behavioral treatments or older drugs that are safer and more effective.
Healthmediacollaboratory.org is a reliable source because they examine how health information
is engaged and shared in new forms of media, like television advertising, the Internet, and social
networks. They also analyze the content of public health campaigns and industry advertising to
understand the effects they have on health. Also they create their own surveys to understand how
people use media and how experiences shape their attitudes, beliefs and behaviors regarding
health. Kornfield became a doctoral student in the School of Journalism and Mass
Communication of the University of Wisconsin, and she was a senior research specialist in
IHRP's Health Media Collaboratory. The goal of this source is to show people that prescription
drug ads change peoples fundamental understanding of wellness, aging, and gender.
This will fit in my research because it provides and example of a drug that has been advertized
and the effects that it had on the way people think about their heath after watching the
advertisement. This will help me prove that theses advertisements are manipulating people to
think that symptoms are normal. This source did change the way I think of my topic because I
thought that ads just manipulated people to buy their product and this made me realize that it also
has an effect on they way people think about their health.
Meyer, Richard. "Majority of Physicians Believe DTC Ads Should Be Cut Back." World of DTC
Marketing.com. N.p., 30 Apr. 2013. Web. 20 Sept. 2015.
This source is to provide me statistics about my topic. The main argument is about physicians
beliefs about prescription drug ads. They surveyed both primary care and specialty physicians
They use percentages to measure the amount of people and what they believe.
This is reliable source because Richard has 17 years of healthcare marketing experience. He also
provides a lot of statistics and facts about physicians. The goal is to provide evidence about my
points and provide my audience facts and statistics.
This source fits into my research because it backs up my thesis. It will help my value claim seem
more credible and help people believe it. Some of the statistics given did surprise me because a
lot of physicians do agree with me. Which makes it easier for my value claim and makes it
stronger.
"Prescription Drug Advertising: Questions and Answers." FDA U.S. Food and Drug
Administration. N.p., 19 June 2015. Web. 20 Sept. 2015.

Contreras 3
This source is about frequent asked questions about prescription drug ads. The topics covered in
this source are FDA advertisement control, federal law and these ads, requirements, and research.
This source just provides answer to questions that are frequently asked.
This is a credible source because it is coming straight from the FDA therefore it will back up my
statement about how the FDA does not approve prescription drug ads. FDA is an agency within
the Department of Health and Human Services. FDA stands for food and drug administration and
it consists of four directorates: Medical Products and Tobacco, Foods, Global Regulatory
Operations and Policy, and Operations. The goal of this source is to provide answers for my
readers and make them realize that the FDA really does not control prescription drug ads. I
believe this is my best source because it is reliable and backs up most of my value claim.
This source fits into my paper because it provides me what I need in order to prove that the FDA
does not regulate prescription drug ads. Therefore this source is really helpful in order to fulfill
my paper. I am also going to show how they use language to make things sound better.
Stanley, Jason. Language That Silences. Language Awareness. Ed 11. Paul Eschholz, Alfred
Rosa, Virginia Clark. Boston: Bedford/ST. Martins, 2013. 260-262. Print.
This source is about language and the ways it is used to silence. The main point is that words are
being misappropriated and meanings are being twisted. It examines the ways in which language
may shed light issues but is manipulated.
This source is credible because Stanley specializes in the philosophy of language and linguistics.
He has also taught at many colleges and universities and has written three books. Therefore I do
believe he is qualified to speak on this topic. The goal for this source is show the ways
prescription drug ads twist meanings.
I plan to use this source to shine a light on another way prescription ads are misleading. This is a
helpful source because it helps me explain what they are doing to mislead people. It will give
people an example of the ways they twist meaning. After reading this article I realized that
prescription drugs use this kind of language to silence people therefore I will be using it.
Ventola, Lee C. "Direct-to-Consumer Pharmaceutical Advertising: Therapeutic or
Toxic?" Ncbi.nlm.nih.gov. National Center for Biotechnology Information, Oct. 2011. Web.
20 Sept. 2015.
This article is about prescription drug advertisements that provides examples of drugs advertized.
The main point is that some prescription ads did cause harm and it also provides they way it was
handled. It shines a light on the fact that many advertised drugs do and can cause serious harm.
Ventola is a consultant medical writer and a senior executive administrator with extensive
administrative experience. The website NCBI is The National Center for Biotechnology
Information advances science and health it provides access to biomedical and genomic
information. This is a credible sources but not as credible as my other sources but it provide good
points. The goal for this source is to give an example of a drug that was advertised and had a
harmful affect on the consumers heath.

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This article fits into my paper because it will provide me with an actual drug that was advertized
and caused harm. It will back up my claim that advertized drugs can be harmful to the consumer.
It will also let people know what the FDA does in this kind of situation.