Tracxn Research Grocery Tech Landscape

TRACXN REPORT :GROCERY TECH
December 2015
Tracxn
Worlds Largest Start-up Research Platform
Contents
Topic
Page
Sectors we track
04
Overview
05
Market Map
09
Company List
19
Team
98
Grocery Tech Report, December 2015
Illustrative Sectors We Track
ENTERPRISE
INFRASTRUCTURE
CONSUMER
MOBILE
ENTERPRISE
APPLICATIONS
SECURITY
MARKETPLACES
MOBILE COMMERCE
SAAS
STORAGE
SUBSCRIPTION COMM.
MOBILE PAYMENTS
MOBILE-FIRST ENT. APPS
NETWORKING
UBER FOR X
MOBILE MARKETING
INTELLIGENT ENT. APPS
MOBILITY
INTERNET FIRST BRANDS
MOBILE DEV TOOLS
OPEN SOURCE
IT OPS
FOOD TECH
MOBILE HEALTH
RETAIL TECH
CLOUD INFRASTRUCTURE
GROCERY TECH
MOBILE GAMING
MARKETING TECH
API MANAGEMENT
TRAVEL
MOBILE LEARNING
STEALTH MODE
BIGDATA INFRASTRUCTURE
GAMING
MOBILE COMMUNICATION
VERTICAL SAAS
TECH
FINTECH
EDUCATION
HEALTHCARE
INTERNET OF THINGS
BITCOIN
EDUCATION IT
LIFE SCIENCES
3D PRINTING
PAYMENTS
SELF LEARNING
DIGITAL HEALTH
Sector Overview
Scope of report
This report covers companies that provide an online platform for buying and selling of grocery items. It excludes offline retail
companies such as Costco or Walmart. Companies providing SaaS for online grocers or those that enable users to make digital
grocery-shopping lists are also included. Over $2.3B has been invested since 2010, with ~ $1.2B being invested in 2015 YTD. 95 rounds
of funding between 2014 Nov. 2015. Hyper local and Recipe Box are the top two funded sectors.
Hyper local 62 total investments worth ~ $532M
Recipe Box 35 total investments worth ~ $612M
Most active funds
Sequoia Capital (Instacart, Good Eggs, Grofers, Beequick)
Softbank (Red Mart, Vinted, Nature Box)
Notable investments in last six months
Womai (Food - Retail) - $220M, Series C led by Baidu and Taikang Life Insurance Oct 19, 2015.
Blue Apron (Food Recipe Box) - $135M, Series D led by Fidelity Investments Jun 9, 2015.
Grofers (Horizontal - Hyperlocal) - $120M, Series C from Softbank Corp Nov 26, 2015.
Hello Fresh (Food Recipe Box) - $85M, Series F led by Baillie Gifford Sep 16, 2015.
Bee quick (Horizontal - Hyperlocal) - $70M, Series C from Hillhouse Capital, Taintu Capital and Sequoia Capital Sep 23, 2015.
The highest number of companies in this industry

were founded in 2013
The
highest
number
of
companies were founded in the
year 2013, majority of which,
were in the Farm to Home
model.
70
61
Number of Companies
60
50
50
45
40
34
28
30
20
Instacart, in 2012, brought a

revolutionary change in the way
the grocery industry was
perceived. From the traditional
retail model it was now being
approached as a marketplace.
19
10
0
2010
Looking from an evolutionary

angle, after the fail of Webvan in
2001, the industry gained
momentum in 2007 with
Amazon
Fresh.
2011
2012
2013
2014
2015
Total funding in 2015 (YTD) has increased despite

a fall in the number of rounds compared to 2014
1400
60
$ 1,235
50
49
1200
50
45
1000
800
31
$ 718
30
600
20
400
11
$ 86
All recent notable rounds are in

the Food segment.
$ 56
0
2011
2012
2013
Total Funding
2014
2015
Number of Rounds
Notable
Fresh Direct $50M
MySupermarket
My Web Grocer
Instacart
Womai $200M
rounds
Tonys Farm $29M
$10M
$48M
$220M
Blue Apron $135M
Average funding per round has

seen a spike over the last two
years.
10
$ 169
200
Number of Rounds
Funding in Millions
40
Grocery Tech continues to see

increasing funding year on
year, especially of major
players, indicating gradual
consolidation.
The number of late stage deals has gone up

significantly since 2014
Late and Early stage rounds
60
Seed, Series A and Series B

rounds were considered to be
early stage funding.
50
Number of Rounds
40
12
30
4
46
20
44
33
2013 2014 has seen a lot of

early stage funding.
2015 funding activity reflects a

much higher percentage of late
stage funding.
27
10
Growth in early stage funding

seems to be dropping.
0
8
10
0
2010
2011
2012
2013
early
late
2014
2015
Grocery Tech Market Map

$1.3B
$976M
HORIZONTAL
FOOD
(Companies in this segment sell both food and household items)
(Grocery companies that are exclusively food focused)

RETAIL
RETAIL
(Online grocers that
have their own the
inventory)
Ocado
MARKETPLACE
(Platform connecting
stores to customers Do not own inventory)
Abes Market
(Online grocers that

have their own the
inventory)
HYPERLOCAL
(Grocery delivery from
near by stores - Do not
own inventory)
Instacart
Fruit Day
HYPER-LOCAL
(Delivery from near by
stores - Do not own
inventory)
HubBub
MARKET PLACE
RECIPE BOX
(Platform connecting
stores to customers)
(Recipe based ingredients

delivery service)
Yumbles
Blue Apron
SNACK BOX
(Discovery commerce for
snacks)
FARM TO HOME
(Farm direct
ecommerce)
Nature Box
Farmigo
$60M
$64M
EVERY DAY ESSENTIALS
SHOPPING LIST
ENABLERS
(Companies in this segment sell only sundries)

My essentials
(Applications that help consumers' build grocery list,

compare prices etc)
My Supermarket
(SaaS for online grocers)

My Web Grocer
Grocery Tech Landscape

Producers
Storage
Customer
Community Pick-up
Home Delivery
Business
Farmers
Distribution Center
Recipe Kit Prep
Home Delivery
Offline Retailers
Warehouse
Tie up with
One Large Retailer
Factories
Warehouse
Home Delivery
Tie-up with
Multiple Stores
The arrows represent Business Models

Legend:
10
Farm to Home
Recipe Kits
Online Retailer
Hyperlocal
Funding in the Horizontal-Hyperlocal segment has

been the highest
Horizontal - Hyperlocal
613
Food - Recipe Box
532
Food - Retail
433
Horizontal - Retail
276
Food - Farm to Home
256
Enablers
63
Shopping list
61
0
100
200
300
400
Total Funding in Millions
11
500
600
700
Farm to Home, Hyperlocal and Recipe Box are the

upcoming sectors in the Groceries industry
Average Year of Inception
Total funding ($M)(Log scale)
2009
1
2010
2011
2012
2013
Food-Hyperlocal
Food-Marketplace
10
Horizontal-Marketplace
Shopping List
Food-Snack Box
Food-Recipe Box
100
Horizontal-Retail
1000
Food-Farm to Home
Food-Retail
Horizontal-Hyperlocal
Size of the bubble indicates number of companies in the segment
12
Growing Segment
2014
Food Farm to Home
There has been a steady rise in the amount of funding since then (2012-15YTD).
Simultaneously, number of new companies formed have declined which is indicative of the start of market consolidation.
The various business models that exist here have differentiated themselves from each other on the basis logistics, most efficient of
which appears to be where last mile delivery is not done by the company.
In Aug 2015, GoodEggs had to shut down all operations out of San Francisco Area.
While, In Sep 2015, Grubmarket, which works on a no-warehouse model, announced a fund raising of $10M.
90
14
13
80
80
11
74
12
10
60
Millions
50
6
40
30
44
6
4
29
4
20
13
10
2
2
10
0
0
2010
13
2011
2012
2013
2014
2015
Number of new companies
70
Food Recipe Box
Millions
The Recipe Box Model has recently attracted a lot of attention from investors. A marked rise in the amount of funding in 2015 is
suggestive of the same.
Blue Apron and Hello Fresh attained unicorn status, after raising $135M and $85M respectively in 2015.
Most companies in this space rely on a similar supply chain but differ in terms of product. For example meals are now designed based
on food preferences of customers (pescatarian, for-children, gluten-free, paleo etc.).
There has been an evolution in the type of ingredients sent in meal boxes as well. Earlier companies used to send pre-cut or prewashed or pre-measured or a combination of these in the kit, now most send ingredients that are pre-measured and require
negligible or no preparation before cooking.
Year in Year Funding
450
20
400
18
350
16
14
300
12
250
10
200
150
100
50
0
2012
14
2013
2014
2015
Horizontal - Hyperlocal
The Hyperlocal delivery model in the horizontal segment kick-started in the year of 2012.
Instacart benchmarked this business model, which has now been replicated across regions.
Sequoia Capital has been the most active investor in the segment with investments in Instkart, Beequick, Grofers, PepperTap.
The sector has a steep drop in number of new companies formed in 2015, reflecting limited scope for disruption.
Year on Year funding

350
12
300
250
Millions
8
200
6
150
4
100
2
50
0
0
2012
15
2013
2014
2015
10
Recent Trends shaping the Industry

1.
Increase in kinds of Business Models

The grocery industry is witnessing a trend towards becoming technology driven from the traditional brick and mortar retail
sector. A combination of factors is responsible for this growth - new technologies, expanding online offerings, increased
efficiencies at multiple levels of value chain and consumer preferences for convenience are a few important ones.
Customers ordering groceries online, are likely to have a preferred store due to the time spent on creating profiles, searching
for products, adding billing information etc. This represents a huge threat to grocery retailers that are not yet online.
Business models working successfully in countries like the US and UK are now being replicated globally. For example Instacart,
Peapod, Farmigo, Goodeggs are landmark companies in their segments.
Trends that can be seen in terms of diversity of business models are Traditional offline retailers can now see themselves competing with pure online players.
Established ecommerce companies such as Amazon have now stepped into the e-grocery domain.
Pure online players have adopted to varied business models such as:
Hyperlocal Model they employ personal shoppers to shop and deliver from partnered stores.
Online retail model they sell entirely online and have dedicated facilities for deliveries and other operational.
Next, the niche recipe box model that focuses on solving difficulties with home cooking.
16
Recent Trends shaping the Industry

2.
Rise in the mobile commerce business

The global mobile purchases is estimated to be of worth 100 billion by end of 2015, equivalent to 8% of total ecommerce sales.
Because of this trend, online retailers are now focussing on enhancing the user experience to gain advantage.
The companies have to constantly innovate ways to make the offline- online barrier as seamless as possible. The major challenge
is the large digital basket. Linking products, gauging predictability by analysing customer purchasing habits can potentially reduce
fill- time of each basket.
3.
Optimization in delivery models

Majority of the e-grocery companies work on either the pick up model or the home delivery model. However, for the businesses
the delivery model often makes less economic sense due to low population densities, complicated logistics required for fresh
produce, lack of scale, and also unwillingness of customers to pay extra for delivery. Pick-up points, on the other hand are more
viable in terms of operational costs and initial investments. France, for example has a dense network of pick up points.
Here pickup model works better over home-delivery model.
Other trends in delivery models that have sprouted in recent past are those from offline retailers. While now they offer in store
pick ups, a few have also outsourced delivery to other parties. Morrison for instance partnered with Ocado in 2014 to boost
sales. A few hyper local companies offer personal shopper to shop and keep orders ready at stores for customers to pick up.
Therefore, e-grocery companies will have to come up with innovative distribution processes that can possess a profitable mix of
offerings
17
Most Active Investors

Sequoia Capital
500 Startups
Horizontal - Retail
Chal Dal
Horizontal - Marketplace
Happy Fresh
Horizontal Hyper local
Instacart
Beequick
Grofers
Peppertap
Kleiner Perkins
Caufields & Byers
Instacart
Soft Bank
Bessemer Venture
Partners
Red Mart
Big Basket
Thrive Market
Good Eggs
Food Recipe Box
Mile High
Organics
Three Squirrels
Plate Joy
Blue Apron
Nature Box
Shopping list
Zip List
IDG Capital
Partners
Womai
Tonys Farm
Food Snack Box
Enablers
18
Stripes
Groups
Grofers
Food- Retail
Food- Farm to Home
Greycroft
Plated
Blue Apron
My Web Grocer
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19
Grocery Tech Company List
DETAILS CLOSE TO 210 COMPANIES

COVERS THE FOLLOWING SECTORS
Horizontal
20
Food
Everyday Essentials
Shopping List
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (1/22)
Company
Details
Funding
Investors
Ocado [Hatfield, 2002]: Ocado Ltd. operates as an online grocery retailer. The company offers fruits and nuts, wine, vegetables,
grocery and household items, milk, eggs, and fish and seafood. It also provides meals, desserts, drinks, cupboards, gifts,
household products, flowers, toiletries, pet care products, and child and baby products. They offer home delivery and also an
option of click & collect.
IPO
500 Startups
$92.8M
Ascent Capital, Bessemer Venture

Partners, Helion Venture Partners,
Zodius Capital, LionRock Capital (Hong
Kong)
Retail
BigBasket [Bangalore, 2011]: Provides online platform and mobile apps for home delivery of groceries and essentials. Has
10,000 products across several categories like fruits & vegetables, groceries and staple provisions, bread & bakery
products and frozen food such as Ice Creams and others. Also sells fruits, vegetables under the brand name Fresho and staples
under the brands Popular and Royal, which account for 35% of its revenue. Reported to be tying up with 1,800 grocery stores to
sell its private label products in June 2015. Provides delivery in 4 slots. Started operations in Dec., 2011. Currently in 6 Tier-1
Indian cities. Has Bessemer Venture Partners as one of its investors. Raised Series B to expand to top 10 cities by December
2015. Clocks 6,000 orders per day, as of Aug 2015. Plans to offer delivery in 60 minutes or less through collaborations with
neighbourhood stores (April 2015). The stores will handle the delivery with their own staff, while BigBasket will offer its
Retail -Ordering technology to manage inventory. Acquired hyperlocal delivery company Delyver in June 2015. Planning to launch one hour
and Delivery delivery, to be managed by Delyver.
ChalDal [Dhaka, 2013]: An e-retail for grocery ordering and delivery in Dhaka. Tin 2014, they received undisclosed funding from
500startups. they offer various categories in food - from perishable items to packaged food, and everyday essentials such as
baby care,toiletries, home cleaning products etc.
Retail
21
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (2/22)
Company
Details
Investors
Fresh Direct [New York City, 2002]: Fresh Direct is a fresh food and grocery delivery service, offering their services primarily to
customers in the NY metropolitan area. Orders are dispatched to the kitchen, bakery, deli as well as fresh storage rooms,
produce ripening rooms and production areas within the company's refrigerated facility. All order components are custom-cut,
packaged, weighed and priced. In the case of dry goods or frozen foods, items are picked from storage before being placed
inside bins that travel along conveyors to the sorting area. In 2011 UK retailer Morrisons bought a 10% stake in the company in
Retail - Ordering
order to learn about online shopping in order to launch its long awaited online shopping service in the UK
and Delivery
$91M
RedMart [Singapore, 2011]: RedMart is an online and mobile-app based supermarket in Singapore that delivers groceries and
home essentials. Sells 15,000 products across its B2C service and marketplace. On Redmart's platform manufacturers can
engage shoppers directly with marketing features(coupons, discounts etc.) and analyse sales data. Company has its own
warehouse and delivery team. Company showed 16 percent month-on-month growth in GMV, partners and SKUs (Aug'15).
Backed by Facebook co-founder, Eduardo Saverin and Forrest Li, Founder and Group CEO of Garena. In Jul'15, the company
launched Redmart Marketplace to allow independent sellers to list and sell their products. In Aug'15, the company raised
US$26.7m in preparation for an upcoming Series C which will be used to expand across Southeast Asia. Appointed Colin Bryar as
Retail - Ordering COO, who was a technical advisor to Amazon CEO Jeff Bezos. As of December 2015, the company has launched its on-demand
and Delivery service, Relay.
$59.1M
Visionnaire Ventures, SoftBank, East

Ventures, Golden Gate Ventures,
Garena, Softbank Ventures Korea
$5M
ClearVue Partners
$2.6M
Sina Weibo
Fields China [Shanghai, 2009]: Fields China operates as an online grocery store in China. It provides fruits, vegetables, meat,
poultry products, fish and seafood, dairy products, bakery products, pantry, wines, beers, organic food, and other beverages.
The company was founded in 2009 and is based in Shanghai, China. It secured a series A funding of $5mn from Clearview
partners. The company intends to use the funds to expand its warehouse, team, operations, as well as to invest in State-of-theRetail - Ordering Art testing for food safety and purity/quality.
and Delivery
Kuaishubao [Beijing, 2010]: Kuaishubao is an online retailer of lifestyle products. It started as an online quick delivery book
store in which books were delivered within 60 mins of the order. They used delivery boys riding electric scooters for quick
delivery. Right now, Kuaishubao is a retailer of Lifestyle products with its storefront opened on Taobao.
Retail - Ordering
and Delivery
22
Funding
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (3/22)
Company
Details
Funding
Investors
ZopNow [Bangalore, 2011]: ZopNow offers an eCommerce platform for grocery delivery to homes in different slots. Categories
include kitchen groceries, house cleaning, food and beverages, bathroom and bedroom products. Pivoted from managing own
inventory to sourcing supplies from supermarket chains HyperCity and More Megastore. Once customer places an order, the
companys runner executives in the store picks/packs and delivers the goods in less than three hours to the customer. The
company is further in talks with other offline retailers to implement a similar model. Launched in September 2011. Available in
Bangalore, Navi Mumbai, Hyderabad and Pune as of April 2015. Has mobile apps for iOS and Android. Raised series A funding
led by Dragoneer Investment Group with participation from Accel Partners, Qualcomm Ventures and Times Internet in April
2015 to expand to over 15 cities.
$12M
Accel Partners, Qualcomm Ventures,

Times Internet, Dragoneer Investment
Group
LocalBanya [Mumbai, 2012]: LocalBanya.com is an online grocery retail portal for customers in Mumbai to browse through the
product listings, purchase them online and get them home delivered. Its product range includes fruits & vegetables, dairy
products, grocery & staples, beverages, personal and home care products. Works on an asset-light model, partnering with
local retailers for last mile delivery. The company has previously raised undisclosed funding from Brand Capital Springboard in
July 2013. Their services are currently available in Mumbai, Navi Mumbai, Pune, Hyderabad and Thane. Has introduced an 120
minutes delivery service called Instabanya in Hyderabad. Claims to be fulfilling over 1k orders a day. Raised an undisclosed
amount (in the range of $15-20 mn) in March 2015 from Shrem strategies. Temporarily shut operations in Oct 2015, reportedly
due to a shortage of funds.
$5M
Brand Capital, Karmvir Avant Group,

Shrem Strategies
Let's Epicure [San Francisco, 2014]: Epicure uses technology to automatically analyzes customer's online grocery receipts to
recommend and deliver healthier options.
Stockd [Pennsylvania, 2015]: Stockd uses data analytics to understand the customers grocery requirements and offer delivery
of groceries on a periodic basis. They also curate prices wrt to lowest best of branded items on their inventory.
23
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (4/22)
Company
Details
Funding
food.de [Berlin, 2011]: food.de, an online supermarket based in Germany, delivers goods directly to its customers. Mostly the
products are food heavy, from perishable to packaged to dairy products, but food,de also has toiletries and other daily essential $992.5K
items. They also offer same day delivery service.
Investors
IBB - VC Fonds Technologie Berlin
Retail - Ordering
and Delivery
Retail - Ordering
and Delivery
Yihaodian [Shanghai, 2008]: Launched in July 2008, Yihaodian started off as a online grocery store. It now offers more than
75,000 products ranging from clothing to grocery to consumer electronics. Less than 3 years after launch, the company boasts a
whopping 2,000 employees and logistics and warehouse operations in Shanghai, Beijing, and Guangzhou. Funded by Walmart ,
with 51 % stakes, in talks to take full control of the company.
Supermercato24 [Verona, 2014]: Supermercato24 is an online delivery service. They have an extensive network of 1800
couriers present over 58 cities, most orders are delivered same-day in under an hour.
Retail - Ordering
and Delivery
GrocerExpress [Petaling Jaya, 2013]: Grocer Express is an grocery e retailer offering product across perishables to household
items. Also have app on android as well iOS platform. Delivery is charged and is done Monday of each week.
Retail - Ordering
and Delivery
24
Walmart
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (5/22)
Company
Retail - Ordering
and Delivery
Details
Samtog Shop [Berlin, 2014]: Samtogshop is an online grocery store that aims to provide its customers with extensive selections
of grocery products that includes beverages, snacks, condiments, vegetables, kitchenware, cooking books and many other
items. All of the grocery items being sold are only brand names. Delivery through the 3 partner couriers (GLS, Hermes and DHL
Carriers).
SamsGroceria [Kuala Lumpur, 2013]: Sam Groceria has stores across Malaysia and they also provide the service of ordering
online and home delivery. They offer grocery, household items and also imported goods in these categories.
Retail - Ordering
and Delivery
Retail - Ordering
and Delivery
Presto Grocer [Kuala Lumpur, 2007]: The Presto Grocery Group was founded as grocery retail chain for groceries from around
the world with an emphasis on service. The group currently operates 4 outlets in Kuala Lumpur. Presto also operates an online
store with home/office delivery service at their site. The online stores hold over 14,000 products including a large product
range in Fresh Produce, Meat, Seafood, Bakery and Wine.
Shanghai Expat Mart [Shanghai, 2010]: Expat Mart Shanghai is an all American owned and operated online grocery delivery
service. They offer groceries, fruits, vegetables, perishable and packaged items as well as household goods.
Retail - Ordering
and Delivery
25
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (6/22)
Company
Details
My Brands [Rochester, 2000]: MyBrand is an online store for grocery products as well as household items. They have an option
of shop by brand as well.
Retail - Ordering
and Delivery
MyClickSupermarket [Miami]: MyClickSupermarket is a South Florida super market that provides grocery delivery through its
online platform. They offer perishable items and also household essentials.
Retail - Ordering
and Delivery
all grocery store [ 2015]: All grocery stores provides online ordering and delivery for grocery shopping. They provide items from
food (not perishable) to wine to electronics.
Retail - Ordering
and Delivery
Akechi [California, 2011]: Akechi is an online grocery retailer that offers groceries items, particularly asian items. Also have
health and beauty related items. Delivery is through shipping.
Retail - Ordering
and Delivery
26
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (7/22)
Company
Details
DINERUN Restaurant Pickup & Delivery Service [Wayne, 2015]: Just A Van Mobile Market is a same day delivery service.Web
site features a department store style catalog of product listings from grocery to home needs and office supplies.
Retail - Ordering
and Delivery
yummy.com [Los Angeles]: As of july 2015, Yummy.com operates in five locations in Los Angeles, including Hollywood, Santa
Monica, Playa Vista, Silver Lake and Mid-City. They offer food items (both perishable and packed), and also everyday essentials.
Delivery is under 30 mins.
Retail - Ordering
and Delivery
Netgrocer [Winooski, 2004]: Netgrocer has online stores and a good selection of specialty items, such as kosher and organic,
and also carries many health and beauty items. This store offer perishable items such as hot dogs and dairy, but perishable
order must be of a certain dollar amount. Customers can have perishables shipped only to the Northeast US. But if you do
happen to be in New England, you can get very good shipping rates its only $9.99 for up to $199 of merchandise. Netgrocer
Retail - Ordering deliver to APO and FPO addresses at variable rates depending on the weight of purchased.
and Delivery
Retail - Ordering
and Delivery
27
Wolverine Grocery [Canton, 2010]: Wolverine Grocery features over 4,000 grocery items on its website. A minimum order
amount of $30 is required for delivery, and a slight fee of $2.99 is tacked onto your order for a delivery charge. The delivery fee
is also waived on orders over $100. The customer can choose an aisle and start making their way through their list. The site
allows them to save their shopping list.and has an on sale this week page for deals.
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (8/22)
Company
Details
Funding
Zoomin Market [Olathe, 2013]: Zoomin Market is Olathe's grocery store where you order online, are notified once the
groceries are ready and then drive-thru to pick up. Zoomin was founded by local grocery veteran, John Yerkes, and Matt Rider,
who has extensive experience in warehouse management, process improvement, quality control, and communications.
$288K
Thrive Market [2013]: Thrive market is a membership based shopping that sells natural and organic nonperishable foods,
personal care products and household items at wholesale prices. Min order for free delivery is $45. Membership fee is
$60/year. Products from brands like Weleda, Garden of Eatin, Bobs Red Mill, Natures Path, etc. Plans to launch a line of
private label products and expand its offerings in natural pet products, home goods and home gardening.
$30M
Investors
Retail - Self pickup
Retail Membership
28
Greycroft Partners
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (9/22)
Company
Details
Funding
Investors
Abe's Market [Chicago, 2009]: Abes Market is an online marketplace for natural and organic products. The company provides a
platform and store-front for sellers to showcase their products along with marketing and logistics support. Product categories
include babycare, Food, health, fashion, beauty products, home furnishing and accessories among others. Abe's Market will use
its $10M funding in Feb 2014 to invest in organic product businesses.
$18.4M
Andrew Heyer, Beringea Private Equity,

OurCrowd, Bearing Capital Partners,
Index Ventures, Carmel Ventures, Accel
Partners
HappyFresh [Jakarta, 2014]: HappyFresh is an eCommerce company in South East Asia. They enable customers to order
groceries from their chosen supermarkets or wet markets online, picked by dedicated & trained in-store shoppers and
have them delivered at doorstep in 1 hour. Deliveries are monitored in-app, Uber-style. As of June 2015, HappyFresh is present
in 12 branches of Farmers Market and Ranch Market across Jakarta. Has an interesting team, 7 co-founders from Blackstone,
Goldman Sachs, The Boston Consulting Group, J.P. Morgan, Rocket Internet, and Rocket Internets Lazada Group.
$12M
500 Startups, Asia Venture Group,

Cherry Ventures, Vertex Ventures
Tacat [Asti, 2012]: Tacat, an Asti, Italy-based online grocery shopping platform. Created in 2012 by Giulia Valente and Stefano
Cravero, Tacat allows users to do grocery shopping online and receive local bio products at home, office or wherever they
want. They can pay either online or at the time of receipt of items.
$1.3M
Principia SGR
RosieApp [Ithaca, 2012]: Rosie is an application for shopping groceries from local shops on mobile, tablet or laptop for delivery
or in-store pickup. Rosie has a predictive online platform that tracks items that customers buy most and alerts them when they
are running low and need to restock. Retailers partnering with the company get targeted shopper marketing insights and and a
fast, smart, convenient shopping experience for customers. Cornell University start-up, it is an eLab Incubator company(201213). Won $200k at New York States largest business competition hosted by Startup Labs in 2013.
$200k
Eric Mower + Associates, Startup Labs
Marketplace
Marketplace
Marketplace
Marketplace
29
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (10/22)
Company
Details
Zakaz.ua [Kyiv, 2010]: Zakazua delivers grocery from supermarkets as Furshet, NOVUS, Polyana, Krai in Magelan Trade Center.
They have items ranging from fruits and vegetables to household essential items.
Marketplace
Grocery Match [Toronto]: Grocery Match is an application that allows grocery shoppers to be able to match price differences
across grocery vendors by showing them flyers from their competition. For stores that have price matching policies, this entitles
the shopper to a savings, with the vendor having to match or beat the price on the flyer at a different store. Have both web and
mobile platform.
Marketplace
mShoppee [Dubai, 2013]: mShoppee offers delivery services for grocery and food. Deliveries to spas, gyms etc. Users can track
orders real time on maps. They also collects coupons and deals in users area and let them use them in-store or automatically
apply them to any orders these users place through the site. Revenue is through commission on all orders.
Marketplace
PrestoFresh [Cleveland, 2013]: PrestoFresh is a rapidly growing online grocer based in Northeast Ohio. The company partnered
with Zagara's Marketplace in Cleveland Heights, a local independently owned grocery. Delivery: six hours from order
placement. Products offered: Organic and local products, Ohio raised meats, and a range of household products.
Marketplace
30
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (11/22)
Company
Details
QuickBasket [Hyderabad, 2014]: Mobile app and website for grocery and local shopping. Has three offerings - Wholesale,
Vicinity and Bolt. Wholesale offers same-day delivery at wholesale prices by getting them delivered from Walmart, Metro and
Rythu Bazar (INR 30 per order). Vicinity assigns a personal shopper to the user, who will shop from local stores and deliver in 90
min at INR 50 per order. Bolt provides 30 min delivery for shopping from a list of 100 essential items, at INR 30 per order.
Launching in Hyderabad in Nov 2014.
Marketplace
Azoza [College Station, 2013]: Online grocery delievery service currently serving the Bryan/ College Station area.
Marketplace
Grocit [Gurgaon, 2014]: Grocit is a smartphone app which enables users to buy grocery items from local stores. Users can
search and select a local store, add items to their cart and get free, flexible delivery. Supports CoD payment options only.
Available for Android. Supports group shopping. Currently live at 4 locations in Gurgaon (Sep 2014) and expanding to more
localities. Founder earlier worked at Tradus (location-based grocery marketplace app, shut down in Sep 2014).
Marketplace
Comprea [Valencia, 2015]: Comprea offers online grocery delivery service in Spain. It has tied up with local stores for listing
their products for delivery. Users can browse through its catalog of grocery items, place an order and have them delivered
within an hour. Payments can be made online or on receiving the order.
Marketplace
31
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (12/22)
Company
Details
Funding
Investors
Bizibee [Bangalore, 2015]: Bizibee is a mobile app for shopping groceries from nearby stores. Users can order groceries through
the app and Bizibee team will work with local stores to get the products delivered at user's doorstep in 2 hrs. Mode of payment
is Cash on delivery only and mobile app is yet to launch as of March 2015.
Marketplace
Marketplace Self pick-up
Wholeshare [San Francisco, 2014]: Wholeshare offers a marketplace for collective purchasing groceries from wholesalers,
saving on costs as consumers bypass retail stores and get access to a broader range of products. The marketplace allows people
to discover collective purchasing options region-wise and place orders on the site. Platform automatically aggregates individual
orders and payment into one group order.
TopGroceries.com [Arizona, 2010]: TopGroceries.com is a platform where customers can order their grocery after choosing
their store and pick them up at chosen time. Allows users to compare, shop for groceries and also create, store, and manage
grocery lists online.
Marketplace Self pick-up
32
BoxGroup, Andreessen Horowitz
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (13/22)
Company
Hyperlocal
Hyperlocal
Hyperlocal
33
Details
Funding
Investors
Instacart [San Francisco, 2012]: Instacart is a same-day grocery delivery startup. When users order groceries from Instacart, the
company summons a personal shopper through its smartphone app to pick up the items from a grocery store and deliver
them to the customer. Focused on delivering groceries and home essentials, Instacart has over 300,000 items from local stores
$274.8M
in its catalog. Customers can choose from a variety of local stores and can mix items from multiple stores into one order.
Provides services in 10 cities across the US, plans to expand to 17 by the end of 2015. Revenue grew 15x from Oct 2013 to June
2014.
Y Combinator, Canaan Partners, Khosla

Ventures, Sequoia Capital, Kleiner
Perkins Caufield & Byers, FundersClub,
Andreessen Horowitz, BEENOS
Grofers [Delhi, 2013]: Provides delivery network services connecting local merchants to their customers. Was a B2B solution
and is currently allowing consumers to order products from local merchants for home delivery through Grofers (Nov 2014).
Company has shifted base to Singapore, the India operations will be controlled by Grofers India (GIPL), a 100% owned subsidiary
of Singapore-based Grofers International. The company provides home delivery service from chemist, grocery, bakery and other
local shops. The company sends a team to take photos of products and upload them to its platform. Service is available in 9
Indian cities. Claims to have partnered with 250+ local merchants and processing 33,000+ orders every month with a fifth of
those orders placed through its mobile apps and generates 20 new leads per outlet every month as of Feb 2015. Doing 6000
orders everyday as of June 2015. Has around 700 delivery guys. Offers an Android based app on Google Playstore. Part of
Locodel Solutions Pvt. Ltd. Acquired mobile first groceries startup MyGreenBox in April 2015. Partnered with Happay in July
2015, will disburse cash to its delivery executives through Happays card. Happays technology would enable Grofers track and
approve expenses, load or withdraw money, set limits and manage cards using a dashboard and mobile app. In talks of raising
upto $200M from Softbank, DST Global, Tiger Global and Sequoia.
$165M
Sequoia Capital, Tiger Global, SoftBank
Beequick [Beijing, 2014]: Beequick is an O2O grocery booking service. Founded in 2014, it is based in Beijing, China. Beequick
currently provides one-hour delivery of fresh produce and other products from community convenience stores. It claims to
have over 10000 convenient stores on board. It has served over 250,000 customers in Beijing, and plan to expand its services to
other big cities in China. Beequick trains owners of community stores to deliver goods more efficiently. it rates store owners in
terms of their delivery services and downgrades its ratings if stores delay their deliveries. Plans to use the Series C funding on
market expansion and investments in logistics infrastructure
$110M
Sequoia Capital, Hillhouse Capital (

), Crystalstream Tech, Tiantu
Capital, Eastern Bell Venture Capital
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (14/22)
Company
Hyperlocal
Details
Funding
Investors
PepperTap [Gurgaon, 2014]: PepperTap is mobile app for shopping groceries, fruits and vegetables. Hyperlocal delivery
business model, similar to InstaCart. Connects directly with local vendors and supermarkets to fulfill orders. Also has a web
based online store. Guarantees delivery within 2 hours and takes a cut between 5-15% of the total billed amount. Serving
across all locations in Gurgaon. Has 10k+ mobile downloads. Founders IIM-A, ex-Delhivery. Raised $10M from Sequoia Capital in
April 2015, which it will invest in building a team of over 500 employees by mid-2015 and expand to Mumbai, Pune, Hyderabad,
Bangalore and Chennai in next 3-6 months. Company now delivers 600+ orders across Gurgaon, Dwarka (Delhi) and Greater
Noida on a daily basis and does over 1.5 crore GMV on a monthly basis.
$47.2M
Sequoia Capital, SAIF Partners,

Snapdeal, BEENEXT, ru-Net Holdings,
JAFCO Asia
honestbee [Singapore, 2014]: Honestbee is an open marketplace, where customers can choose from store in their
neighborhood and order grocery or household items. Honestbee employs crowd source shoppers to fetch the inventory and do
the deliveries. As of Aug 2015, they serves most parts of Singapore, excluding Changi, Jurong Industrial Estate and Island, Lim
Chu Kang and Tuas
$15M
Formation 8, Pejman Mar Ventures
Burpy [Austin, 2012]: Burpy is a service for same day delivery of groceries and home essentials from a variety of local stores in
Dallas, San Antonio, Houston and Austin in the United States. Consumers give orders using their website or upcoming mobile
apps, which are shopped and delivered by individual personal shoppers. Charges a flat delivery fee ranging from $15 to $26 and
adds a 10-15% markup on prices. Founded by four University of Texas students. Burpy has recently joined Techstars 13 week
startup accelerator program. Burpy is backed by a $500,000 investment from Azim Makanojiya, CEO of Houston-based WB
Promotions Inc.
$518K
Techstars
Grocery Butler [South Yarra, 2014]: Grocery Butler is an online grocery service delivering in as little as 90 minutes. They offer
over 7,000 popular grocery items across all different product categories.Once the user has purchased their groceries online,
they receive an order confirmation via email, finally a local Grocery Butler does the delivery. The Grocery Butlers are
franchisees, and not a sub-contracted courier service. Delivery fee is $10.
$250K
Black Sheep Capital
Hyperlocal
Hyperlocal
Hyperlocal
34
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (15/22)
Company
Details
Funding
Nelio [Lyon, 2015]: Nelio is building a platform where users can order groceries using their phone or the web and have them
delivered to their door in under 30 minutes. Variety of local stores including Cerise & Potiron, Paul, Giraudet, Les Halles de
Lyon, and more, as well as being able to mix items from multiple stores into one order. Accompanied by l'Accelerateur Capital
Partners. To be launched in Dec 2015.
$50k
WeGoShop.com [Orange, 1999]: WeGoShop is a grocery shopping and delivery service. WeGoShop licenses independent
associate owners/agents to use its brand, website and marketing materials who will do shopping and delivery for its customers.
They shop at the stores and restaurants of consumer's choice and deliver it with the store receipt with a reasonable shopping
and delivery fee added. Customers can place orders over the phone or on its website.
$35K
Urban Essentials Co [Oklahoma City, 2014]: Urban Essentials is a mobile & web based platform. It delivers gorceries within
3 hours for $2.99. Upon placement of order it sources the items from various supermarkets around the metro and delivers
them. Items are marked-up. Promises same day delivery.
$25k
Jiffstore [Bangalore, 2013]: mCommerce platform that helps small supermarkets and kirana stores to sell grocery online. Stores
can also manage customer loyalty, discounts, campaigns and get customer analytics. Customers can view stores close to their
location and order listed items on the go from the mobile app. Incubated at Times Internet. Received undisclosed amount of
funding from Unitus Seed Fund in May 2014. Clocking 200 transactions a day.
$16k
Investors
Hyperlocal
MaRS Discovery District
Hyperlocal
Hyperlocal
Hyperlocal
35
TLabs, Unitus Seed Fund, Times Internet
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (16/22)
Company
Details
Milk Run LLC [Cincinnati, 2015]: Milk Run is a crowd-sourced grocery delivery service with a focus on neighbor-to-neighbor
delivery. Awards runner with credits toward free deliveries for himself.
Hyperlocal
Buymie [Dublin, 2015]: Buymie offers a hyper local grocery delivery service within an hour. They connect shoppers with
customers. As of Oct 2015, it is yet to launch.
Hyperlocal
El Grocer [Dubai, 2015]: Grocery delivery from stores nearby. The app allows purchase by item or by shop. Offer products with
no markup and free delivery in most cases. Delivery within an hour.
Hyperlocal
HomeShopr [Brooklyn, 2011]: HomeShopr is a mobile app for planning meals and shopping for groceries. HomeShopr has a
mobile app that keeps a running list of all the items consumers need to buy. Partners with recipe publishers, consumer products
companies and grocery stores.
Hyperlocal
36
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (17/22)
Company
Details
Jou Sun [Hong Kong, 2015]: HK same day online grocery and household items delivery from organic fresh farm, local
supermarket, wet market, artisan bakery and organic stores etc. Offer same day grocery delivery.
Hyperlocal
AllyouneedFresh [Berlin, 2011]: AllyouneedFresh is a DHL owned egrocer in Germany. Offers organic and fair-traded products.
Source from wholesalers' market and deliver same day. Have its own DHL-operated logistics network since 2014. As of August
2015, they have 6% share of online delivery market of Germany.
Hyperlocal
Emercatto [Kuala Lumpur, 2014]: Emercatto offers exclusive personal shopping and home delivery experience. They shop and
deliver from customer opted local grocery stores, restaurants and coffee shops. They take orders on call and not on web
platform as of Aug 2015.
Hyperlocal
Redtick [Klang, 2010]: Redtick is an online grocery shopping company which features grocery items from dry sundries and
perishable items to household ones. They offer a 24hr grocery delivery.While it has less selections than hypermarkets, it
compensates by offering a more personalized shopping experience with their personal shopper feature. Shoppers can make
requests for their purchases and extra assistance in purchase or preparing items.
Hyperlocal
37
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (18/22)
Company
Details
Cornershop [San Francisco, 2015]: CornerShop provides a mobile app for ordering groceries online. Users browse through the
catalog of products and place an order for their custom made list. Personal shoppers appointed by CornerShop then source the
products from neighboring supermarkets or stores and deliver them within 90 mins of placing the order. The products are
marked higher than their list price.
Hyperlocal
PickUpLater [New York City, 2014]: PickUpLater is an online-based grocery pick-up and delivery service provider. Users can
order groceries from their neighborhood grocery store and pick it up later, or have it delivered by a personal shopper within
two hours. As of July 2015, they have partnered up with Food Cello and deliver in New York, specifically Queens and
Manhattan. They earn by charging delivery fees and from product markups.
Hyperlocal
Smartkart [Montreal, 2014]: Smartkart is Canadian on-demand grocery delivery service. It offers products from neighboring
grocery stores and let users order from the comfort of their home or office. Smartkart connects user with a personal shopper in
their area who pick up their groceries and deliver them to user's doorstep.
Hyperlocal
Shipt [Birmingham, 2015]: Shipt is a mobile app focused on same day grocery delivery. Through the app, users get access to
over 40,000 grocery items available at the local grocery stores. Users can view product details and place their order. Shipt will
then shop for those items and deliver it to them. Its app is available on both Android and iOS.
Hyperlocal
38
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (19/22)
Company
Details
Marx Grocer [Bondi, 2012]: Marx Grocer is an Australian owned and operated boutique food business a delivery service for.
From the website, customers can have access to all products stocked in-store, all major and popular brands at competitive
prices, as well as daily and weekly specials.
Hyperlocal
Instamart.ru [Moscow, 2013]: Instamart, offers a 4-hour delivery of groceries (like Amazon.com). Customers can shop directly
from their iPhones, Android phones and laptops and get the items delivered to them. Customers also have a choice of instant
delivery or 2-hour delivery windows, for free. Instamart is currently live in Moscow, Russia. Inventory from Metro cash and
carry and other distributors.
Hyperlocal
E-panneur [Montreal, 2014]: E-panneur provides delivery of grocery ordered through their site. They take inventory from
Costco , Loblaws. Prices are different from stores.
Hyperlocal
Austin Grocer Grocery Delivery [Austin, 2003]: Austin Grocer takes orders online, employs a personal shopper to fetch the
order, load them into specialized insulated shipping containers as needed. Goods are then brought to customer's location and
unloaded. They also offer other concierge services like laundry pick up/drop etc. No grocery markup, but charge $40 for
delivery.
Hyperlocal
39
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (20/22)
Company
Details
Zuper [Vienna, 2014]: Zuper is a grocery delivery service that delivers in as little as two hours. Grocery list is sent to a crowd
source shoppers in customer's area who pick up and deliver them from their preferred supermarkets.As of July 2015, available
in Vienna. Sourcing grocery from: Hofer, Merkur, Billa and local organic supermarkets such biofield and Biowerkstatt.
Hyperlocal
MySnappyCart [Hong Kong, 2014]: MySnappyCart is a Hong Kong based online grocery delivery service. It offers over 5000
products to chose from different local stores and supermarket, all delivered at the customer's doorstep in less then 2 hours. It
offers free delivery above HK$100, anywhere in Hong Kong. It was founded by Sabrina who plans to expand it to other south
east Asian countries. Also featured on the FoodieWorld.com. Founded by Sabrina Sakhrani
Hyperlocal
Pink Dot [Los Angeles, 1987]: Pink Dot is a Home Grocery Delivery in Los Angeles that delivers meals and groceries to
customers' home in 30-45 minutes.Pink Dot offers a wide range of grocery items and wide selection of liquor, wine, & beer
and fresh made to order deli that can be delivered at home or hotel room...
Hyperlocal
Easyfridge(earlier Eatbttr) [San Francisco, 2013]: Easyfridge(earlier Eatbttr.com) pairs consumers with a dedicated shopping
expert who learns their household's preferences and budget, then keeps their kitchen stocked with a mix of essentials and
"discovery items" chosen just for them. Grocery Buyers coordinate with consumers using a mobile app, then buy & deliver
groceries once a week, cherry picking the best deals from Costco, Trader Joes, Farmer's Markets and more.
Hyperlocal
40
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (21/22)
Company
Details
Yipbee [Vienna, 2014]: Yipbee provides same day grocery delivery platform in Europe. Yipbee offers every-day products from
major supermarkets and deli food from special local markets. Once ordered online, or via mobile or in the comfort of your
home, Yipbee sends out a personal shopper to take care of the user's shopping. Yipee claims to complete delivery in as fast as
within two hours.
Hyperlocal
GroceryBox [Edmonton, 2014]: GroceryBox is a local Alberta based grocery delivery service serving Edmonton and Calgary
locations. They pick up grocery from the user preferred store and deliver. As of June 2015, they deliver in Calgary and
Edmonton including Sherwood Park, St Albert, Spruce Grove, Beaumont and Nisku. They have a default 2 hour delivery window
for delivery.
Hyperlocal
GoGetGroceryDelivery [Oakland, 2011]: The site is easy to use and allows the user to shop by aisle, so they can conveniently
locate their favorite canned goods, condiments, dairy, baking needs and laundry items with the click of a mouse. Irrespective of
the order size, there is a $10 delivery fee, plus the price of groceries. They procure their inventory from Hollywood Markets.
Hyperlocal
Urbery Inc. [Toronto, 2014]: Urbery is a same-day grocery delivery service that uses crowd-sourced personal shoppers to
deliver the customer's desired items in under two hours. Users can place their order by browisng the inventory available online
and have it delivered to their doorstep and can also track their order.
Hyperlocal
41
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Horizontal (22/22)
Company
Hyperlocal
42
Details
ShopHero Inc [Provo, 2012]: Shop Hero partners up with major grocery retailers like Wal-Mart, Costco, Safeway and collect all
the pricing info for every in store item.
Users can shop on app or online site for groceries and instantly get pricing info on
their shopping carts from multiple stores. With pricing info consumers can identify which store offers lowest price for their
shopping cart, and purchase their items from that grocer. The pickup and delivery is done by a personal shopper. ShopHero
mobile app uses GPS to guide driver directly to dropoff. The app tracks distance and time ensuring prompt and predictable
deliveries. Customers are automatically notified by SMS as driver approaches. Delivery chargers are fully paid to the personal
shopper, who typically earns up to $16 per hour.
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Food (1/46)
Company
Details
Funding
Investors
Ocean Executive Inc. [Halifax, 2014]: Ocean Executive is an expansive Internet trading portal to bring together consumers and
merchants from the global seafood industry. A real-time, location based, transaction, electronic platform that offers both an
open marketplace (market auction) and private marketplace (spot auction) in addition to the buying and selling of forward and
future contracts for a wide range of physical seafood commodities. It offers seafood professionals a hedging tool that benefit
fishermen, processors, wholesalers, distributors, traders, brokers, foodservice companies, grocery stores, retailers and large
restaurant chains.
$100k
Innovacorp
the spicery [Bath, 2005]: The spicery specializes in spices, blends recipe kits etc. they have a monthly subscription service.
Offers next day delivery.
Vegan Cuts [Ottawa, 2011]: Vegan Cuts is an online marketplace with a monthly snack and beauty box subscription service.
They provide vegan food and cruelty free(PETA certified) cosmetics and luxurious skincare products.Their most popular
product-Vegan Cuts Snack Box, a subscription box that delivers 7+ new vegan products each month.They raised $14,442(Goal of
$10,000) on Crowd-funding platform indiegogo.com in 2013.
43
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Food (2/46)
Company
Retail
Retail
Details
Funding
Investors
Womai [Beijing, 2008]: Womai is a B2C grocery retailer in China. It specializes in selling imported products from overseas
markets directly to Chinese consumers, who are increasingly cautious about food safety and quality. It also sells domestically
produced food such as fruits and vegetables, as well as cooking utensils and beverages such as wine. It operates food product
storage centers in Beijing, Shanghai, and Guangzhou and serves 142 cities, using its own fully-refrigerated logistics chain and
third-party delivery services to deliver goods in less than 48 hours. The company is majority-owned by China National Cereals,
Oils and Foodstuffs Corp, a leading supplier of agricultural products, which is better known as COFCO Corp
$330M
SAIF Partners, IDG Capital Partners,

Baidu, Taikang Life Insurance (
)
Fruitday [Shanghai, 2009]: Fruitday is an online B2C platform that focuses on selling imported fresh fruits and products.
Established in 2009 (originated from a traditional fruit vendor), Fruitday has over 30 years of experience in the food industry.
Fruitday's main products are mid and high end fruit products, including imported fresh fruits and domestic fresh fruits. Fruitday
has built a direct platform between suppliers and consumers with self-built cold storage and cold-chain logistics. It has multiple
ordering channels, such as website ordering, telephone ordering, TV ordering, direct supply to company, and physical store
service.
$82M
ClearVue Partners, Jingdong
Yummy77 [Shanghai, 2013]: Yummy77 launched in China in 2013, offers grocery products for order online. It sells products
such as seafood, meat, and dairy etc. It raised $20M in funding from Amazon which would be utilized to expand into new
markets and to help Amazon China expand its selection of products. It had revenues of $16M from 1 million registered users in
2013
$20M
Amazon.Cn
OnlineMarket [Istanbul, 2012]: OnlineMarket is a new generation online retailer in Turkey marketplace focusing on consumer,
fresh food and ready to eat products. They offer fast delivery (within one-hour). The company is founded by three former
executives who had worked for big multinationals; Procter&Gamble, AS Watsons. Founders and partners are experienced
in online/offline retail management, internet start-ups, FMCG and brand/trade marketing areas.
$1M
Aslanoba Capital
Retail
Retail
44
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Food (3/46)
Company
Details
Tazedirekt [Istanbul, 2013]: Tazedirekt is an online grocer selling red meat, white meat, breakfast and deli meats, dairy
products, dry food, baby products and the freshest fruits and vegetables. Their products are from their farm in the district of
Bursa Mustafakemalpaa. Bogazky farm in thir own brand.
Retail
FreshFoodsVI.com [Thomas, 2013]: Online Food & Spirits store serving ST.Thomas and ST. John, USVI. Provided high
quality groceries and liquor to villas, timeshares, yachts, and homes. Specialty in meats and seafood. Extensive wine program.
Online ordering, home delivery / free pickup.
Retail
Fruitballoon Pty Ltd [Sydney, 2015]: Fruitballoon is a online start up that focuses on supplying locally sourced produce to
households and offices. They have grocery kit of various sizes to suit both household and corporate needs. Customers can also
choose to subscription on weekly monthly or custom adjusted time period.They buy produce nearly 24 hours before sale.
Retail
Crisp! Mobile Grocery [Chicago, 2014]: Crisp is an online grocery ordering site that sources items from regional farms,
transported and delivered in an average of 2 days. Apart from grocery they also have deli.
Retail
45
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Food (4/46)
Company
Details
Heeraspices [Harrogate, 2010]: Heeraspices provides Indian spices online to spanish seasoning, spices from India include
cardamom, cloves, fenugreek, turmeric, saffron etc. Mostly private label products. Also sell whole foods, sauces etc.
Retail
The Happy Bread Company [London, 2015]: The Happy Bread Co. is a gluten-free bakery based in Hackney making high-fibre
bread and other high-fibre baked products. On subscription basis they send out gluten free bread at home. Their delivery areas
are limited as of July 2015.
Retail
Retail
Parsly [Southampton, 2012]: Parsly is an online grocery shopping website that builds users shopping list based on the
ingredients required by their entered recipes. The service takes in any recipe from any source, analyses its ingredients, figures
out what you need, and lets you buy them from a supermarket online. Parsly will integrate with Pinterest and other social
media, as well as blogs and websites, fostering and driving the next generation of food apps and social cooking. It will also offer
fully customisable brand portals so that customers will associate their experience of online grocery shopping their brand.
Company joined Ignite100 accelerator summer programme in 2014.
Affordable Grocery [Philadelphia, 2012]: Affordable Grocery is an online marketplace where customers can discover and order
various groceries items at affordable rates while the company partners with local producers to deliver groceries to their home
at 20% mark-up over wholesale rate. Service available for Philadelphia region.
Retail
46
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Food (5/46)
Company
Details
Funding
Investors
Gatheredtable [Seattle, 2013]: Gatheredtable is an online service providing customized weekly menus and grocery lists. Users
set their preferences and can combine their own recipes with recipes recommended by Gatheredtable to their list. Creates a
grocery list based on what's available in customer's pantry and offers home delivery from their partner grocers in select areas.
$3.8M
Voyager Capital
Marketplace
Ingredient1 [New York City, 2012]: Ingredient 1 improves shoppers ability to search and discover natural and specialty foods
that meet their preferences- and connect those products to locations where they can be purchased locally. Preferences can be
tailored based on a range of options, including flavors, ingredients, certifications, and diets. Brands are limited in their ability
to directly inform shoppers about their products, where they are sold, and learn who their core consumers are. Offer service
like diet agnostic, brand agnostic, community platform that enables shoppers to connect with brands.
Marketplace
Found Eats [San Francisco, 2014]: Found Eats is an online social marketplace that brings together the best independent food
makers from across the United States to sell their products in one place. Customers can see what their friends like, follow
tastemakers like food bloggers and chefs, get updates from their favorite food makers, and can share inspirations like recipes
and food experiences.
Marketplace
Local Dirt [Madison, 2005]: Local Dirt offers internet based agricultural logistic services. Customers can buy and sell local
produce or even shop from nearest farmers market or order directly from farms.
Marketplace
47
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Food (6/46)
Company
Details
Chop Chop Go [California, 2012]: Chop Chop Go simplifies meal planning and shopping by seamlessly finding recipes, and
arranging grocery delivery. They have 3 options : recipe finding, meal planning, and grocery shopping. Users can review recipes
and compile a grocery list based on those recipes.
Marketplace
CitySprout [Northampton, 2011]: CitySprout is an online marketplace that connects consumers to local farmers and local food.
They help local farmers to compete in the industrial food era, and connect consumers to affordable, healthy local goods.
CitySprout does not have fulfillment centers, vehicles or pre-purchased inventory, and instead connects merchants directly with
consumers. producers deliver their products directly to the customers.CitySprouts inventory is dependent on the merchants,
the products it offers are always changing and often seasonal.
Marketplace
48
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
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Funding
Door to Door Organics [Lafayette, 2007]: Door to Door Organics partners with organic farmers and creators of natural food
products to deliver boxes of groceries to its customers on a subscription basis. The company primarily focuses on produce, but
its offerings also include sustainably raised meat, eggs, artisan bread, and local dairy. Customers can place and customize their
$32.85M
orders online each week and get to choose the size of the box and its contents. The company partners with multiple farms to
diversify its inventory and can deliver to homes, offices, and schools. The company has recipe suggestions as well as other
suggested ingredients to prepare tasty dishes.
Investors
Arlon Group, Greenmont Capital

Partners
Good Eggs [San Francisco, 2011]: Good Eggs is an online marketplace that allows people to buy groceries from locally sourced
organic and sustainable produced food items. Goods are picked and prepped to order. It is currently (as of Sept 2015) available
in the San Francisco Bay Area. Provides delivery and payment services (paid delivery at homes or free delivery at local pick-up
spots). Released ios app (sept 2015).
$31.5M
The Westly Group, Index Ventures,

Harrison Metal Capital, Baseline
Ventures, Sequoia Capital, Collaborative
Fund, Correlation Ventures
Farmigo [New York City, 2009]: Farmigo is an online farmers marketplace connecting local farms to food consuming
communities like workplaces, schools, apartment complexes etc. for local, fresh-from-harvest food. Members of each food
community can pick and choose their preferred items, and then receive their orders weekly to their food community site within
48 hours of harvest. Began with San Francisco and New York. Originally founded in 2009 as cloud-based software system for
farms to manage their CSA subscriptions, later included its own distribution network connecting farms in 25 states to foodbuying communities. Farmigo is a certified B corporation. Not profitable as of May 2015.
$26M
Sherbrooke Capital, Benchmark,

Formation 8, RSF Social Finance
Greenling [Austin, 2005]: Greenling is an online grocery store that delivers all-organic, local food. Greenling works with local
producers to bring certified organic food to the doorsteps with the same prices as grocery stores along with free delivery.
Customers can shop online and build their own basket or choose from one of Greenling's bundled baskets. The items are picked
from a network of local farms and food artisans and are home-delivered.
$8.2M
Farm to Home
Farm to Home
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Everyday Essentials
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Investors
Bonativo [Berlin, 2015]: Bonativo is an online farmers market. Delivers regional produce to customers. The ordered products
are picked up by their drivers directly from the producers the day after the order is placed and are fulfilled within two days. It
operates in Berlin and London. Producers and farmers are chosen based on a number of factors such as sustainable agriculture
methods, transparency in the product procurement etc.
$3.6M
Tengelmann Ventures, Rocket Careers
Cortilia [Milan, 2011]: Cortilia is an online marketplace for genuine and fresh food from local farmers. We select the best
farmers and connect them directly with consumer through our website and home delivery service. Our products are always
seasonal, genuine and coming directly from the nearest producers in order to build a suistainable mobility of goods.
$2.18M
Boox, Programma 101
Fresh Nation [Stamford, 2011]: Fresh Nation connects farmers, food artisans, farmers' markets, and consumers who love to eat
fresh local food. Fresh Nation began to digitize the farmers market experience, so consumers could pick the foods they want
from a farmers market and place it in a virtual basket online. Fresh Nation sends its shoppers to the farmers markets, collects
the produce and delivers it to customers
$1.1M
Lerer Ventures, Lightspeed Venture

Partners
Hungry Harvest [College Park, 2014]: HungerHarvest recovers surplus produce from farmers and suppliers and deliver it right
to customer's door. And for every bag they deliver, a healthy meal is delivered to someone in need.
$24k
Conscious Venture Lab
Farm to Home
Farm to Home
Farm to Home
Farm to Home
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Everyday Essentials
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Food (9/46)
Company
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Investors
BigBarn CIC [Milton Keynes, 2010]: BigBarn is an online marketplace where consumers can buy food products directly from
local producers. The marketplace works with around 500 vendors selling 12,000 products, while having 6,700 local food
producers and small retailers on its local food map. Users can search local producers in their area and buy products from them
online.
$18k
Crowdcube
Farm to Home
Farmison [Ripon, 2011]: Farmison sources produce from local artisan and delivers to customer. They provide meat boxes,
pantry, gift items, recipe suggestion. Focuses on high quality and delivers unfrozen.
Farm to Home
FarmBox [New York City, 2014]: Farmbox Direct connects small farms with customers hundreds of miles away. Its a
subscription service: Customers get a box of fresh fruits and vegetables delivered to their doorsteps every week for about $40
to $70, depending on the size of the box.
Farm to Home
Farm to Home Milk [Asheville, 2012]: Farm to Home Milk delivers weekly, bi-weekly, or monthly to consumer's door. Other
than milk, they offer offer dairy, bread, eggs, meat, cheese, poultry, fish, coffee, cookies. Currently delivers in the Asheville
area. they also provide their product to local restaurants and market. The company delivers mostly to the Asheville and
northern Henderson County area and sets up drop off locations in other areas in Western North Carolina.
Farm to Home
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Food
Everyday Essentials
Shopping list
Food (10/46)
Company
Details
Nanjing Frostar Fruits and Vegetables Co, Ltd [Nanjing, 2008]: Nanjing Frostar Fruits and Vegetables Co., Ltd is a professional
supplier of frozen fruits, frozen vegetables,frozen mushrooms, frozen berries and canned products from China. Customersimporters and whole sellers.
Farm to Home
NudieFoods [Dublin, 2014]: Nudiefoods is a fresh food delivery service based in Dublin, Ireland. Nudiefoods sources market
fresh produce and conveniently delivers it directly to the customers' door. Nudiefoods delivers to both homes and offices and
also has a wholesale division that supplies caters, shops, cafes, restaurants and hotels.
Farm to Home
Front Door Farms [Salinas, 2013]: Front Door Farms is a Salinas-based startup with a website where consumers can order
produce from Northern California farms and have it delivered a day or two after it is harvested. The startup serves much of the
Bay Area, including Marin, Contra Costa, Alameda, San Francisco, San Mateo and Santa Clara counties.
Farm to Home
The FruitGuys [Francisco, 1998]: Organic fruit delivery for home, office or school. The FruitGuys currently has five warehouses
across the U.S. that allow them to source locally and ship regionally. Headquartered in South San Francisco with additional
locations in Southern California, Philadelphia, Chicago, and Phoenix.
Farm to Home
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Funding
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Frischepost [Hamburg, 2015]: Frischepost delivers local food directly from the farmer to the urban end-consumers.
Farm to Home
Farmstr [Seattle, 2013]: Farmstr is an open online marketplace where small farmers, fishers and ranchers can sell food direct to
customers through a transaction based platform, while customers can access local farmers and buy quality farm food for much
less than it costs at the store. Sellers can set unit size, price, delivery date and can choose from any number of drop-sites for
delivery of food. Farmstr has farmers in WA and OR and is currently serving customers in Western Washington.
Farm to Home
LolaBee's Harvest [San Francisco, 2010]: LolaBee's Harvest delivers fresh food from San Francisco Bay Area farms directly to
end consumers. Users can buy seasonal fruits and vegetables, pasture-raised meats, dairy and eggs, and prepared foods. Also
offer meal preparation kits with recipes and ingredients.
Farm to Home
Sow Fresh Organics, LLC [Middletown, 2012]: Sow Fresh Organics is an organic food delivery service offering delivery of fresh,
organic foods and products directly from local farms. Delivery is currently handled by the founders.
Farm to Home
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Timothy & Clover [Johannesburg, 2013]: Timothy & Clover was launched in May 2013, offering an online market
specialising in natural and artisanal food products, produced locally and delivered to your door. Customers can choose to
receive the veg box or meat box of the week-filled with pre-selected fresh seasonal produce - or to make up their own box by
selecting various individual items. Not a subscription-based service
Farm to Home
Farm to Home
Grocery Getter Organic [Portland, 2013]: Grocery Getter Organic is a Portland, Oregon home delivery service for certified
organic fruits, vegetables and other natural foods. Offer specially designed produce boxes tailored to meet the needs of
different households with a mix of fresh produce that varies every week. Customers can plan a 1-time delivery or subscribe to a
box that keeps coming weekly or every-other-week. Grocery Getter's network of Pacific Northwest businesses provides meats,
condiments, and other specialty foods, some of which are only available through their website. Have network of farms,
suppliers and local businesses.
Riverford [Devon, 1986]: Order your weekly groceries from our award winning online organic farm shop & box scheme.
Seasonal veg, fruit, meat, milk, eggs & more. Free delivery.
Farm to Home
Eating with the Seasons [California, 2003]: US-based weekly delivery service of fruits and vegetables from farmers and artisans.
CSA program located in Hollister, California that provide around the bay area.
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Farm to Home
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FarmBox SF [San Francisco, 2012]: FarmBox SF is similar to a CSA (Community-supported agriculture) but work with verity of
local farms. By sourcing local, sustainably-grown produce from the farm and partnering with local food makers, who offer foods
like organic hummus, pasture-raised eggs, seasoned nuts and honey, they support local farmers. The company offers six
FarmBox options (ranging in price from $49 to $129): the Complete FarmBox comes with a weeks worth of kitchen essentials,
like fresh baked bread, juice, cheese, and more; other configurations include Paleo/crossfit, fruit-only, juicing, no-cooking, and
fruit & veggie.
FarmDrop [London, 2012]: FarmDrop allows consumers to buy fresh produce online direct from producers and growers. The
FarmDrop platform eliminates the wholesaler and retailer costs that bump-up prices and delay produce getting from the farm
to fork. Through the collaboration of communities, and by buying together, FarmDrop create economies of scale, making it
worthwhile for producers to sell directly to the consumer, and at a lower price. At a pre-designated time, shoppers will be able
to pick-up their online order from a local venue called FarmDrops. These FarmDrops are organised by Drop Keepers, local
people who are incentivised to develop and grow each local FarmDrop. The money works like this: if a Farmer sells a lettuce for
1 then they receive 80p, the DropKeeper gets 10p, and FarmDrop gets 10p (which covers all costs). FarmDrop believe in good
fresh, locally produced food, the joy of a good diet and having a positive effect on our communities and the environment.
FreshFromTheFarm365 [New York City, 2012]: An online marketplace that connects consumers to local farmers and food
purveyors for farm-fresh, local food. Sellers can list their products for sale. Consumers can buy individual items as well as sign
up for a curated selection of seasonal produce delivered weekly or bi-monthly by personal shoppers. Food is collected from the
local farmers and home-delivered in insulated, eco-friendly packaging. Provides delivery at doorstep($6.95 - $7.95/order) or
drop them at designated pick-up locations(zero addditional cost).
Farm to Home
KaleCart [Los Angeles, 2013]: KaleCart provides urban residents and workers in downtown LA a $35 weekly membership, which
includes a selection of organic fruits and vegetables, choice of grains (such as quinoa or oatmeal) and dairy (like the cheese,
almond milk) and a complimentary bunch of kale. Delivery is free. KaleCart will team up with local organic, natural food retailers
to deliver grocery orders.
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Farm Fresh To You and Capay Organic [California, 1976]: A family business, Farm Fresh To You is a Community Supported
Agriculture (CSA) provider of organic produce subscription boxes. It connects consumers to the farms that grow their food by
delivering fresh organic produce from its own farm and trusted partner farms.
Farm to Home
SPUD (Sustainable Produce Urban Delivery) [Vancouver, 1997]: Small Potatoes Urban Delivery, or SPUD is a web-based
grocery delivery business,
promoting organic, local and informed food choices. It is a certified B
corporation, a
new kind of company that uses the power of business to solve
social and environmental problems. All items are
subjected to strict
standards before they end up on shelves. SPUD serves and supports 6 urban areas in North America,
these include Los Angeles & Orange County, the San Francisco Bay Area, Seattle & the Eastern Puget Sound area,
Vancouver, Calgary, and Victoria & Vancouver Island to Nanaimo.
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RealFoodToronto.com [Toronto, 2009]: Delivers organic, natural and locally-sourced food.Source organic meat from The
Healthy Butcher, Organic produce from Pfennings local farm, and other groceries. An open marketplace offering food items in
category of meat, vegetables, dairy products and also frozen items all grown organically.
Farm to Home
Zaycon Fresh [Spokane, 2009]: The company buys from ranchers and packers and sells chicken, salmon, bacon, ground beef
patties and more direct to customers.Consumers register online at their site. When the company has enough interest in an
area, it will set up a delivery event and notify customers who can then place their orders. As of June 2015, they offer in over
1,200 locations in the US.
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Funding
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Everyday Essentials
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Tony's Farm [Shanghai, 2009]: Tony's farm is an organic vegetable online marketplace for service providers, under the
Agricultural Development Company Limited. Since 2009, its customer base has grown 20-50% a year. Raised $40 million from
investors and claims to have raised millions more in government subsidies. Generates revenue of $18-24 million a year. Claims
to run one of Chinas largest organic farming and retailing operations, spanning Asset heavy thousands of acres across eight
Farm to Home - provinces
Retail
Funding
Investors
$39M
Kleiner Perkins Caufield & Byers, DT

Capital Partners
RelayFoods [Charlottesville, 2009]: RelayFoods features products from over 100 local vendors like grocery stores, bakeries,
restaurants, and local farms. Enables users to buy any item from any of their vendors in a virtual shopping cart, check out with
a click, and pick up the next day at one of their 20+ convenient spots around town. Gov. Terry McAuliffe says the expansion of $14.25M
Relay Foods fulfillment center accommodates increased local demand and supports its entry into new markets. McAuliffe
Farm to Home - approved a $50,000 grant from the Agriculture and Forestry Industries Development Fund for the project.
Retail
Green Zebra Grocery [Street, 2013]: Green Zebra Grocery focus on providing convenient access to fresh, local and healthy food
while offering edited selections of produce, groceries, wine/beer, meat/seafood and deli/grab-n-go items. Food procured are
locally grown and organic. For their DELI, they prepare the food in the store itself.
$3.33M
Mile High Organics [Boulder, 2010]: Mile High Organics is a USDA certified organic online grocer that delivers more than 600
premium organic, non-genetically modified products from farms/regional suppliers to home and office. Delivers in Denver and
surrounding regions. Company ensures ethics and environment of produce and delivers in reusable containers, insulation and
ice packs. The company shut down operations in Jan 2015.
$2.2M
TomorrowVentures, Battery Ventures
Farm to Home Retail
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500 Startups, TA Venture
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Greencart.in [Mumbai, 2013]: Greencart is a Mumbai-based online fresh fruits & vegetable shop. Claims to currently offer
more than 1,500 products across more than 30 categories like farm-fresh and exotic fruits and vegetables, groceries, household
essentials. Its service is currently operational in Mumbai, Navi Mumbai and Thane. Angel funded by Techno Group.
$1.5M
Farm to Home Retail
Farm to Home Retail
Full Circle [Seattle, 1996]: Each week, Full Circle brings farm-fresh, locally-sourced, and sustainably-grown fruits, veggies and
all-natural artisan products directly to your door. The user can customize from various alternatives or go with handpicked
selection of the best of the season. They also offer grocery items like eggs, breads, meats and cheeses to chocolates, jams,
pastas. As of 2012 they had 18,000 subscribers.
LOCAL GREENS LIMITED [London, 2010]: Local Greens, buys veg directly from five partnered farms near south east London.
They offer prepared packs of weekly vegetables, ( four types of sizes) that they deliver next day of procurement. Have pick up
location points.
Farm to Home Retail
The Freggie Basket [California, 2012]: The Freggie Basket, will deliver Fresh Fruits right to your doorstep in California, USA.
They have grocery baskets of different sizes that customers can choose from.
Farm to Home Retail
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Everyday Essentials
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Investors
$73M
IDG Capital Partners
Winder Farms [West, 2013]: Winder

Farms produces its own milk and obtains other products from local growers
and
bakers. Customers are required to set up a standing repeat order which can be
customized as
needed on a weekly basis. Orders are delivered weekly based on
a pre-set schedule. Orders are delivered in a
returnable cooler. Rather than offering expensive same day
delivery service, Winder Farms limits its customers to a
weekly delivery
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Retail
Organic Direct [Melbourne, 2013]: Organic Direct gives is a meat home-delivery service. From organic beef, lamb, chicken,
pork, ham, bacon and organic free-range chicken, duck to turkey. Organic Direct orders are delivered on a monthly cycle and at
a mutually agreed time on their scheduled delivery weekend.
Farm to Home Retail
Every Last Morsel [Chicago, 2012]: Every Last Morsel is a community marketplace for small farmers or family that grow
vegetables in home space. They provide small farms with record-keeping tools and easy-to-use sales outlets that allow them to
focus on farming.
Farm to Home Marketplace
Three Squirrels [Wuhu, 2012]: Three Squirrels specializes in the R&D, distribution, and online brand marketing of snack
items such as nuts, dried fruit, tea, and more. According to Taobao Tmall, Three Squirrel's sales in 2012 topped the nut industry
in China, with the sales volume reaching nearly 8 million.
Farm to Home B2B
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Everyday Essentials
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Farm to Home B2B
Farm to Home B2B
Farm to Home B2B
Farm to Home B2B
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Details
Funding
Investors
Provender [Montreal, 2013]: Provender is a Canadian online marketplace connecting restaurants, chefs and grocers with local
farms to facilitate a direct supply of goods. Launched in Toronto with $800k seed funding. So far they've already signed up 88
chefs and 38 local farms in the Toronto area. Will expand to Boston and either San Francisco or Vancouver markets in future.
Will launch its mobile app soon.
$1.42M
FounderFuel, Business Development

Bank of Canada, Real Ventures,
Techstars
Aggrigator Inc. [Palo Alto, 2015]: Aggrigator is a Stanford University incubated company building a marketplace for sellers and
buyers of fresh local produce. They buy from farmers and sell directly to commercial buyers (grocers, restaurants and
institutions). The marketplace platform provides small farmers with critical adjacent ecosystem services financing,
transportation, logistics to meet demand in important markets.
$1M
FarmersWeb [New York City, 2011]: FarmersWeb is an online B2B marketplace that connects local food producers with
wholesale buyers. Its platform enables greater and more efficient access to local farm fresh products for chefs, restaurants,
schools, country clubs, institutional kitchens, and retail stores. Buyers can shop from all producers that deliver or have a pick-up
location nearby.
$1M
LoCo Foods [Fort Collins, 2011]: LocoFood Distribution deliver[s] to restaurants, grocery stores and institutions along the Front
Range from Fort Collins to Colorado Springs and carry seasonal produce, meats, cheese, grains, beans and grocery items of all
kinds. Since being founded in 2011, they have focused solely on distributing local foods and are careful to source only products
that are grown or processed with in a 400 mile radius of Fort Collins. Acquired:
$12k
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Food (19/46)
Company
Details
Funding
provender.ca [Montreal, 2013]: Provender is an online marketplace for chefs and grocers to buy directly from local farms.
Provender aggregates producers onto a calendar where chefs and restaurants can browse and buy with two taps on their
phone. Provides marketing, invoice and payment facilities. Collaborative drop-shipping helps farmers deliver quickly and easily.
Investors
FounderFuel, BDC Venture Capital
Farm to Home B2B
Farm to Home B2B
Urban Soil NYC [New York City, 2014]: Urban Soil is a wholesale produce distributor service providing a line of produce through
an e-commerce platform. They fulfill orders by the next business day on their own trucks. Have relationships with farms across
the country and worldwide, and therefore have access to a full line of local, conventional and organic fresh produce at
competitive wholesale prices.
GrubMarket Inc. [Scottsdale, 2014]: GrubMarket is a marketplace that connects consumers with locally sourced and organic
food from nearby farms and producers in a number of cities. Logistics is done entirely by GrubMarket. They donot have
warehouse or distribution centers, rather they focus on optimizing routes and pickup locations to increase efficiency.
$2.1M
GGV Capital, Y Combinator
Farm to Home No warehouse

La Ruche qui dit Oui ! [Paris, 2011]: There are ruches in different places, a local ruche can be found on the company's website.
Each week, the ruche manager will send an email about what to buy that week. Local foodmakers then come and sell directly
their goods to the end consumers. The company only provides a marketplace. Local farmers get over 80 percent for every $10.75M
product sold. La Ruche doesnt manage directly these local communities. Ruche managers are independent contractors.These
Farm to Home - managers get an 8.35 percent cut on every transaction.The company keeps an 8.35 cut as well.
Wet Market
61
Kima Ventures, XAnge Private Equity,

Groupe Siparex, Union Square
Ventures, Felix Capital, QUADIA Online
Video
Enablers
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Food
Everyday Essentials
Shopping list
Food (20/46)
Company
Details
Funding
Foxtrot [Chicago, 2013]: Foxtrotco lets users to shop from a curated list of wine, beer, fresh food and other essential. Delivery
within an hour. Charge-$5/delivery. As of Oct 2015, present in Lincoln Park, Old Town, Gold Coast, River North, Streeterville,
Lakeview, Logan Square, Loop, Bucktown and Wicker Park. They opened a store front in Oct 2015. Partnered with Plated in
2015, to offer their meal kits in their offline store.
$1.75M
YourGrocer (Australia) [Brunswick, 2013]: YourGrocer is an online fresh food market that helps people order daily grocery from
local stores. It provides an online portal where customers can order grocery. YourGrocer does all the shopping for the
customers and hand delivers the order in a time slot selected by the customer.
$650K
Hyperlocal
Hyperlocal
QuickGrab [Colorado Springs, 2002]: QuickGrab is an application that allows users to connect their kitchen to the grocery store.
The way it works is by allowing clients to place their grocery shopping orders from their kitchen by using their smart phone,
laptop or tablet. This application will allow the clients to choose their closest, or most convenient, grocery store or
supermarket. Clients will also be provided with the time of arrival of their product. Customers order history will be available for
the clients in order to facilitate future grocery shopping.
Hyperlocal
Convibo [Warwick, 2013]: Convibo has installed refrigerated lockers at various apartment buildings. Customers can order
groceries from various local stores and supermarkets which are delivered same day and stored at these lockers. Convibo uses
this concept to cluster multiple orders and hence avoid multiple deliveries. There is no delivery charges or minimum order
requirements.
Hyperlocal
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Mityo [Buffalo, 2011]: MITYO is an online supermarket that allows customers to browse for & purchase groceries in less
than 5 minutes, with guaranteed same day delivery. Features foods ranging from Organic chicken to farm fresh produce;
artisanal, healthful foods etc. Employs personal shoppers for order prep. Customers visit mityo.com select groceries from a
store or multiple stores of their choosing, delivery is same day.
Hyperlocal
Grocera [Kitchener, 2015]: Grocera are an online grocery shopping and delivery platform. Their partners are all local,
independent retailers, farmers and vendors from around Ontario. Customers can buy their products online from them. Delivery
is done by the company for free. For ordering, Grocers have cutoff times to ensure they have sufficient notice, so if a customer
want to order from Grocera Fresh Market, Sabletine Fine Pastries, Ambrosia Pastry Co. or any other vendor not included under
St. Jacob's Farmer's market, they must place their order by 4pm on Sunday else by 4pm on Wednesday.
Hyperlocal
Ubermart [Rotterdam, 2014]: UberMart is a hyper local grocery delivery service. Provides personal shopper.As of Aug 2015,
they are in beta phase. (From May 2015) Has agreements with three AH-franchisers Jurgen Mahu in Rhoon, Simon Lodder in
Spijkenisse and Remco Lord in Overton.
Hyperlocal
poqapp [ , 2014]: Poq is an hyperlocal grocery delivery service. They offer personal shopper and home delivery service in major
parts of Netherlands. As of Aug 2015, they are still in beta phase.
Hyperlocal
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EZkosher [Brooklyn, 2013]: EZkosher lets customer to order from nearest shop by tracking inventory. Delivery is handled by
them. Products offered are fresh produce such as fruits and vegetables.
Hyperlocal
Deliveer [Pasadena, 2013]: Company delivers groceries from local retailers to customers in as little as one hour. Users can make
orders online for goofs from local stores such as Whole Foods, Trader Joe's, Costco etc. Shopping and delivery by freelance
shoppers who get paid per hour.
Hyperlocal
Make Eat Easy [San Francisco, 2013]: Make Eat Easy lets you choose the recipes and get all the ingredients in perfect
proportions delivered.They source ingredients locally. As of 2015,delivers in San Francisco & plans to extend to Bay Area.
Hyperlocal
Grocery Mama [Gainesville, 2013]: Grocery Mama is Gainesville Florida online shopping and delivery service. Customers fill out
online form for Publix, Trader Joe's, or Wards Supermarkets, then they shop and deliver the groceries to their home or
business. payment: cash on delivery. delivery fee: $10 (for up to 10 line items) at Publix, and $15 (for up to 10 line items at
Ward's or Trader Joe's).
Hyperlocal
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KantWait [Urbana, 2013]: KantWait offers online ordering and delivery of groceries and food. They offer two options for
delivery, along a route like a bus or deliver at doorstep. They partner with Walmart, Far East and Sam's Club for grocery pick
up.
Hyperlocal
Go Ramble [Honolulu, 2014]: Go Ramble is a grocery delivery service catered to visitors of Oahu. They offer customers to
choose from grocery package,cook free breakfast and also an option to customize and send grocery list which they from major
grocery store such as safeway, wholestore and Down to Earth (Hawaii's Leading Retailer of Organic & Natural Foods).
Hyperlocal
Hubbub.co.uk [London, 2008]: Hubbub offers an online marketplace where users can browse and shop organic produce and
boutique food products sourced by local independent producers, farmers and retailers, and get them home delivered.
Hyperlocal
Hyperlocal
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RunningBoy LLC [College Station, 2011]: RunningBoy is a grocery shopping and delivery service company. It uses a locationbased online platform, Running-boy.com, to make customers shop easier and faster. It lists various kinds of food categories, like
Fresh Meat, Fresh Vegetables, and Fruits, etc. All those food are selected from grocery stores, such as H-E-B, Kroger, Walmart.
Customers could shop online, and then pick up a delivery time slot. It then shops from local grocery stores and delivers to
customers at the time slot they select. Its next-day delivery service guarantees that the food could be delivered to the
customer's home the next day after they order online.
Funding
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Food
Everyday Essentials
Shopping list
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Hyperlocal
Details
artizone [Kfar Saba, 2009]: Artizone is an online marketplace and delivery service for farm-raised meat, local organic produce,
and small batch breads, etc. They have 'Farmer's Market On Demand,' a one-hour delivery service for a variety of artisanal
foods. The company works with over 60 artisans to deliver fresh produce, dairy, seafood, breads, meats, and jarred goods to a
user's doorstep in under 60 minutes. Launched Chef at Home (Uber for Chef - With this new feature, users can have an
artizone chef prepare a fresh meal in their own kitchen. These meals will incorporate products from multiple artisans from the
artizone-community.). In Sept. 2014, artizone partnered with local startup Factor 75 to deliver healthy, ready-made meals and,
in June, 2014, Peapod tapped artizone to help it source more locally-grown food.
mercato [Brooklyn, 2015]: Mercato connects customer to local specialty food shops. They can order fresh local groceries online
from the stores they prefer and have them delivered at door. They can select from individual items and curated lists and order
all of the ingredients to a recipe.
Hyperlocal
We Deliver Local [Cheshire, 2011]: We Deliver Local is an online delivery service form local stores. it provides a hosted
eCommerce store front for independent high street grocery stores with an online delivery service. The platform helps users
order form multiple local stores and have them delivered from a designated We Deliver Local driver. orders can be tracked and
paid for once it has been received by the customer.
Hyperlocal
LocalBee [Brooklyn, 2012]: LocalBee is an online grocery marketplace and same-day delivery service where customers can get
fresh, organic produce and boutique food products sourced from a curated selection of local retailers, regional farmers and
artisan producers. Consumer log-on the website, order their purchase, then pick up their goods delivered to designated nearby
locations. Yaroslav Faybishenko, Founder of InfraSearch (acquired by Sun Microsystems Inc.) made an angel investment in
Localbee.
Hyperlocal
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Cartly [Brampton, 2015]: Cartly is an online neighbourhood grocery shopping platform. Grocery inventories with price tags are
displayed vendor wise. Buyers have multiple options to select their desired groceries from select neighbourhood vendors and
get deliveries at door steps in their preferred delivery slots. Helps track coupons. As of June 2015, the site is in beta version.
Hyperlocal
Hyperlocal Pick-up
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Freshonly.com [Santa Clara, 2013]: Freshonly is a shopping website that allows shoppers to buy fresh produce and groceries
from their neighborhood stores. Customers can place their order and can schedule a curbside pickup or a counter pickup. The
company does not charge shoppers for the service. Offered services in the Bay Area and certain parts of New Jersey as of Jan
2015.
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Purchxapp [Utah, 2015]: Purchxapp lets consumer scan bar code of any product instantly read consumer reviews, see scores,
and view awards from top websites. Compare two scanned products, or browse products from their database and compare
features, specs etc. One can also find the best prices by comparing local and in-store prices with online retailers like Amazon,
Best Buy, and others. Only on iOS as of Aug 2015.
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HelloFresh [Berlin, 2012]: HelloFresh is a grocery subscription service where customers receive a weekly box containing three
to five easy-to-cook recipes created by professional chefs and nutritionists with instructions and related content. Charges
$10/meal. Sources fresh seasonal and organic local food with no frozen groceries. Users can swap a meal that they don't like $278.5M
with another. Operates in 75% of US and in Germany, United Kingdom, Netherlands, Australia and Austria under a franchise
model.
Investors
Vorwerk Direct Selling Ventures, HV
Holtzbrinck Ventures, Phenomen
Ventures, Insight Venture Partners,
Rocket Internet, Baillie Gifford,
Investment AB Kinnevik
Recipe Box
Blue Apron [New York City, 2012]: Blue Apron delivers meal kits including pre-measured ingredients and recipe cards in
refrigerated boxes to subscribed members for about $60 a week. Users choose from six recipes and the recipes are changed
each week. The service costs $10 per person for each meal. Blue Apron buys food in bulk and splits it up among many
subscribers. It aims to introduce home chefs to local, in-season ingredients customers may not find in their neighborhood
groceries.
$193M
Bessemer Venture Partners, First Round

Capital, Stripes Group, Fidelity
Investments, Graph Ventures
Gousto [London, 2012]: Gousto, the UK recipe kit subscription and grocery delivery service. Gousto operates a recipe kit
subscription service in the UK where you are sent three recipes per-week out of a choice of ten, along with the required fresh
ingredients needed. It differentiates itself from competitors mainly by offering the ability to choose from a list of ten meals
each week, rather than being more random, but also by using organic ingredients and offering better prices. Currently
delivering 100k+ meals per month.
$25M
Angel CoFund, Business Growth Fund,

MMC Ventures, Unilever Ventures,
Angel Co Fund
Marley Spoon [New York City, 2014]: Based on a flexible subscription model, Marley spoon sends recipes and related grocery
items. Items are sourced from organic farms within the US. As of July 2015, they offer delivery in mid Atlantic and New England
regions: most of New York, New Jersey, Connecticut, Pennsylvania, Rhode Island, Massachusetts, Delaware, Maryland, West
Virginia, and Washington D.C.
$10M
Lakestar, Point Nine Capital, Global

Founders Capital
Recipe Box
Recipe Box
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Marley Spoon: Marley Spoon offers seven new dishes, created by professional chefs, each week. Users can order the recipes
they like via the website or iPhone app, and the ingredients together with cooking instructions will be delivered (in Germany
as of now) on a Wednesday or Friday. Customers can order enough food for up to four portions, and it costs 12 per serving.
Co-founded by Fabian Siegel ex-CEO of Delivery Hero
$8.5M
Global Founders Capital, Point Nine

Capital, Lakestar
Chef'd [El Segundo, 2013]: Chef'd offers famous recipes with premium ingredients and easy to follow cooking instructions,
delivered directly to customers. It allows customers to buy meals individually, and delivers them one or two days after the
order is placed. It partners with celebrity chefs, popular restaurants, food bloggers, and food media around the world to
recreate their acclaimed recipes into simple and delicious fully-prepped meal kits. Plans to have to have 100+ notable recipes
available for order. It launched a campaign on Indiegogo for $50,000.
$6.2M
Chefmarket.ru [Moscow, 2012]: Offers home delivery of food products based on recipes from renowned Russian and WestEuropean chefs. Along with groceries, customers receive step-by-step photo instructions
$5.3M
AddVenture, Moscow Seed Fund
$4.5M
Tyler Florence, Rembrandt Venture

Partners, ROTH Capital Partners,
Correlation Ventures, Relevance
Capital, Lucas Venture Group
Recipe Box
Recipe Box
Recipe Box
Sun Basket [San Francisco, 2014]: Sun Basket is a healthy meal delivery service offering fresh, organic ingredients and easy
recipes delivered to your door weekly. Customers can choose meals each week or opt into a menu plan, including Paleo,
Gluten-Free and Vegetarian options. They source organic produce from the best West Coast farms and responsibly-raised,
sustainable meats and seafood. Most recipes are ready to eat in 30 minutes or less, with pre-measured ingredients making it
even easier to cook.
Recipe Box
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SimplyCook [London, 2013]: SimplyCook distributes a package through the post with flavour blends, culinary 'taste ingredients'
and simple recipes, also inviting customers to add a few items of fresh food to add a new exciting meal to their repertoire in
20mins or less.
$1.1M
Episode 1
Gastrofy [Stockholm, 2012]: Gastrofy is a tool that creates a unique value chain between recipe sites and e-grocers. Advanced
recommendations automatically suggests recipes to the customer based on taste, price and waste minimizing. Recipe sites
distribute Gastrofy through a Purchase button below each recipe and CoopOnline distribute the groceries to the consumer.
Consumer pays only for the products ordered and at the coop prices. Revenue is through commission and later brand
promotions and consumer intelligence. Gastrofy is sticky though a deep social integration with open profiles and follow friends
function.
$606K
1Apeiron, Cronus Ventures
Cookabox [Dubai, 2013]: Cook-a-Box is a grocery delivery service in Dubai. They offer 9 new recipes to customers to choose
from. After this, they deliver the ingredients prepped along with the recipe.
$180k
Fitly [Philadelphia, 2013]: Fitly provides customers with a weekly healthy meal planner. They can order their groceries through
Fitlys website, and Fitly sends the order to a nearby store. Groceries are delivered (for free) every week to a pickup location like
an office, school, or recreation center. The company charges $5.99 per meal. Fitlys food comes from grocers that use its
technology to fulfill the orders they get from it.
$50k
Recipe Box
Recipe Box
Recipe Box
Recipe Box
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Benjamin Franklin Technology Partners
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Chicory [New York City, 2013]: Chicory is a grocery-shopping platform that lets users discover recipes from across the web and
instantly create a complete shopping list with all needed ingredients and gets all the ingredients and regular groceries delivered
from their local online grocer. Chicorys 'smart cart' calculates how much of each ingredient is needed and orders the exact
amount from local online grocers. Incubated at Colgate University.
$40K
Entrepreneurs Roundtable Accelerator
UChef [Charlotte, 2014]: UChef - The Mini Culinary School in a Box. They send package containing customer's laminated lesson
plan (that they chose from a collection of recipes offered), non-perishable ingredients, spices and a special secret-ingredient
of the month. The lessons are similar to those thought in culinary schools.
900
Recipe Box
Recipe Box
PlateJoy [Cambridge, 2013]: PlateJoy provides weekly home delivery of personalized ready-to-cook dinner kits with recipe
infographics. Costs $79+/week. When users first join PlateJoy, the service asks them questions about their diet, lifestyle, total
members and shopping stores to personalise their meals. It partners with local grocery stores like SafeWay, Whole Foods, and
Peapod who deliver the necessary ingredients to prepare these meals to the customer's doorstep. Company incubated at 500
Startups in 2013.
500 Startups
Housebites [London, 2010]: Housebites is a service enabling chefs to sell home-cooked meals as an alternative to take-outs.
After having pivoted their model three times, they now operate as meal kit delivery service. They send users all the ingredients,
recipes and expert tips to enable them to cook at home exotic cuisines. The company has now shut down operations.
EC1 Capital Ltd
Recipe Box
Recipe Box
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Single Servings [Chicago, 2015]: Single Servings creates single-serving meal kits tailored towards young professionals. It
distributes its recipe/ingredient boxes from kiosks across Chicago. Customers pick up their box on their way home, prep and
cook for 20 minutes, and then have a healthy homemade meal for under $10.
Recipe Box
Recipe Box
SaloonBox [San Francisco, 2015]: SaloonBox is a weekly subscription cocktail kit. The kit includes all the ingredients needed to
make 2 cocktails at home. Each kit is curated by a well known mixologist.
What makes this service different from similar
products is that we're not delivering full sized bottles. This makes it much more affordable and allows you to try more spirits
and cocktails without breaking the bank.
We are also providing an experience, each week there's a new kit curated by a
mixologist. There's a letter that provides a story on the liquor used, the bartender and the drink. The subscription is worth
$25/month.
Miisik [San Francisco, 2015]: Miisik is a prepped Korean meal kit service. Delivers a box of fresh ingredients and recipe cards to
customer's doorstep. Average time to cook with Miisik box is ~20 minutes and costs around $9/meal.
Recipe Box
Culiniste [Montreal, 2014]: Culiniste prepares a personalized box for each of their members that contains all the ingredients,
along with recipe cards, to cook meals at home.
Recipe Box
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Mangopan [Houston]: Prepares meal kits and easy to follow recipe cards . Delivers the ingredients in a refrigerated box to
customer's door step.
Recipe Box
Hamptons Lane [New York City, 2013]: Hamptons Lane is an e-commerce platform for foodies to discover artisinal foods and
ingredients, along with unique kitchen tools. Each month, their curators create a unique themed box collection (e.g. Spanish
Tapas, Pasta Box, Taco Party, Summer Picnic, etc). Boxes include 5 to 7 items along with expert recipes, artisan stories, and how
to guides.
Recipe Box
Fivegg [San Francisco]: Fivegg provides the easiest way to shop for pre-portioned recipe ingredients. Customers can choose
from recipes on fivegg or send their own personalised recipes with desired portions. Each customer gets his own personalised
recipe box where they can save their favourite recipes and also opt for re-ordering.
Recipe Box
Grill on Box [ 2015]: Grill on Box provides with all the ingredients needed to prepare grill food.
Recipe Box
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Ritual [Brooklyn, 2012]: The company delivers pre-cut ingredients for meals that cost $25 per plate to New York City's
Manhattan and Brooklyn boroughs with a focus on organic and local healthy ingredients
Recipe Box
Middagsfrid [Stockholm, 2007]: Middagsfrid is a dinner kit model that sends measured ingredients to subscribers. The recipes
can all be prepared under 45mins and are crafted by expert chefs.
Recipe Box
Chefday [Brooklyn, 2012]: Delivers all the ingredients to cook recipes designed by top Chefs. All their recipes comes with a
step-by-step video of the chef in action. Chefday partners with the finest Chefs such as chef Jehangir Mehta (finalist of Iron
Chef), chef Chris Leahy (michelin starred chef) and chef Kevin Adey (rated best restaurant in Bushwick). Customers can order all
the ingredients - pre-measured and pre-washed. Ingredients are 100% organic and fresh.
Recipe Box
Mealspirations [Toronto, 2013]: Mealspirations offers recipes that are designed based on seasonal, local and international
ingredients, both organic and non-organic. Sends out measured ingredients once a week. Emphasis on sustainably grown
produce and hormone free meat. All recipes can be prepared under 30 mins. Collaborates with former Bymark and North 44
chef Matthew Kennedy and offers meals ranging from easy to ambitious, starting at about $12 each.
Recipe Box
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Dinnerit [Toronto, 2013]: Dinnerit is a recipe box company operational in Toronto sends out ingredients ready to be cooked of
recipes chosen by customers.
Recipe Box
Fresh Canteen [Toronto, 2013]: Fresh Canteen delivers two to four recipes a week from a constantly rotating menu. Each box
comes with all of the ingredients needed to make as many meals as customers require along with recipes and step-by-step
photo instructions at a price averaging about $12.50 a person a meal.
Recipe Box
The Purple Carrot [Boston, 2014]: The Purple Carrot sends customers all of the raw, pre-measured ingredients they need to
cook two dinners that feed up to four people, plus the ingredients to make one healthy snack. Target customer segmentsuburban families and busy professionals. All ingredients are organic or local, and non-GMO certified. Recipes are curated from
top chefs and best-selling cookbook authors. Customers have a choice of 4 meals every week, and pick the 2 they like best.
Meals come shipped via FedEx.
Recipe Box
Goodie [Los Angeles, 2015]: Goodie is a subscription-based service, delivering fresh, organically grown ingredients for
nutritionist designed, prepackaged smoothies, directly at doorstep. Goodie boxes are delivered weekly, with an automatically
renewing subscription. There are eight boxes, each with smoothie ingredients designed and optimized for a specific nutritional
need.
Recipe Box
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Fruitera [Colorado, 2015]: Fruitera is a monthly subscription service, providing 15 eight-ounce smoothies to a persons
doorstep for $60. Fruitera currently sells three smoothie flavors: Mango Lassi, Kale Kicker and Chia Charger. They have
partnered with Door To Door Organics.
Recipe Box
The Original Supper Box Co. [London, 2013]: The Original Supper Box Co. is a recipe box subscription service that sends recipes
crafted by professional chefs do all that for you. Source ingredients from independent suppliers. The ingredients are preportioned as per recipes.
Recipe Box
Recipieces Inc [Toronto, 2013]: Recipieces delivers all ingredients necessary, pre-measured and in precise proportions with
step-by-step instructions to the recipes specially crafted by professional chefs.
Recipe Box
Mindful Chef [London, 2014]: Mindful chef focuses on providing customers with healthy recipes from seasonal vegetables.
Subscription based service, sources organic vegetables and supplies each monday. Recipes are prepared by profesional chefs
and can be prepared under 20 mins
Recipe Box
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Foodbag [ , 2014]: FoodBag is a E-commerce company specialized in the delivery of food packages with recipes at home.
Through a central web-based platform, customers can subscribe to a weekly delivery of four recipes for 2 or 4 people. Every
Monday the customers receive their foodbag at home, so no shopping is required for 4 days of high quality and creative meals.
Foodbag is a solution for people with limited time who still enjoy cooking, healthy eating and like to discover new flavors and
cooking methods. The value proposition of FoodBag basically consists of efficiency, health (sector-proposition), surprise and an
educational aspect. Young professionals, busy families and adventurous house cooks, are the first detected target to attract.
Feasted [New York City, 2014]: Feasted sources, packages and delivers nutritional meal kits to schools every week. Customer
only have to pick up their kit at school.
Recipe Box
ChopBox [Chicago, 2015]: ChopBox Delivers ready to cook meals directly to door. Make family dinner amazing with great
tasting and healthy meals everyone will enjoy.
Recipe Box
Chef Box [Singapore, 2014]: Chef Box is a weekly meal kit service, designed for professionals looking to cook their own healthy
meals from fresh ingredients. Deliver fresh pre-portioned ingredients and new recipes to customers every week.
Recipe Box
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KitchMe [Mountain View, 2011]: KitchMe is a web and mobile application that makes it easy for consumers to save on their
grocery bill. KitchMe gives consumers access to real-time grocery deals, then matches those savings to personalized recipes and
household products. Consumers end up with a shopping list that combines the groceries they want with the best prices. They
deliver the ingredients from stores like safeway, target etc.
Recipe Box
Hatchery [2013]: Hatchery provides a subscription tasting box service that focuses on artisan cooking ingredients and products
sourced from small producers across the country. For $20 per month, subscribers receive a delivery of curated, sample-size
artisan ingredients and condiments to their doorstep every month. Users can then buy ingredients that they like from the
company website.
Recipe Box
Shuttlecook [London, 2014]: Shuttlecook, a part of the Ignite100 accelerator, is a cook-at-home food delivery service, which
accepts orders as late as 3 PM for same-evening cooking. The company delivers portioned ingredients, with a recipe card, to
customers offices in time to take home. The company claims these recipes take less than 30 minutes to cook.
Recipe Box
Tomato Sherpa [San Francisco, 2012]: Tomato Sherpa makes cooking at home easy by doing all the planning, shopping, and
portioning for our customers. They deliver creative recipe kits all the ingredients and step-by-step instructions to simplify
cooking routines . Tomato Sherpa sources locally and outfits users with seasonal ingredients when available. Offers free office
delivery for recipe kit at $8.50-$10 per meal
Recipe Box
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SHOPnCHEF [San Mateo, 2014]: SHOPnCHEF.com enables users to order raw meal ingredients with recipes based on their
cuisine, diet, or religious preferences packaged in exact recipe quantities for same day delivery from local sources (markets or
other users) to cook at home.
Recipe Box
Mantry [New York City, 2012]: Mantry ships a monthly crate of 6 full size American artisan food products. The assembles
include themed packages of between six and eight craft, artisan and small batch food products. Delivers them directly at
doorstep in a wooden crate handmade in Brooklyn. They raised $46,027(goal of $5000) on crowd-funding platform
kickstarter.com in November,2014.
Recipe Box
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Snack Box
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NatureBox [San Carlos, 2012]: Is an online service for healthy snack food. NatureBox provides subscribers with its branded
food, delivering it each month in a recyclable snack box. It currently offers more than 120 options for any taste from vegans to
the gluten-conscious. Each NatureBox includes 15-20 servings of 4-6 items curated by a nutritionist based upon a seasonally
based health and wellness theme. The snacks are sourced from local growers and independent food suppliers across the U.S.
The snacks are free from high fructose corn syrup, hydrogenated oils, trans fats and artificial sweeteners, flavors, and colors.
The company experienced 20X growth in 2013 with 1 million orders shipped. The website receives over 1 million monthly
visitors, with 850K fans on the Facebook page.
$58.5M
General Catalyst Partners, SoftBank,

Canaan Partners, Redpoint Ventures,
Plug & Play Ventures, Global Founders
Capital, Kensington Capital
Love With Food [San Mateo, 2011]: Online food discovery platform for consumers. Partners with food brands like General
Mills, Nestl, SoyJoy and Lindt Chocolates to provide a monthly delivery service of sample snack boxes for $10+/month. For
every box delivered, a meal is donate to food banks across America. Made 100,000 deliveries in first 18 months. Makes 60% of
its revenues from sales of its subscription boxes, with another 20 percent coming from eCommerce of full-sized packages.
Brands use the platform to get assessment of customer response to new products and increase market reach.
$2.1M
500 Startups, TEEC Angel Fund, Great

Oaks Venture Capital, Scrum Ventures,
Kapor Capital
Graze [London, 2008]: Graze is a UK based company that manufactures and daily delivers letterbox-sized parcels of healthy
snacks to subscribers. Launched in America in Dec, 2013 and signed up 100,000 subscribers across 48 states, Mar 2014. $70M
turnover in 2013. Proprietary logistics solution. Currently employ around 250 people.
$1.4M
Octopus, DFJ Esprit, JamJar Investments
Bestowed [New York City, 2012]: Bestowed delivers its monthly subscribers healthy food, snacks, beverages and lifestyle
products with expert health tips and recipes created by its in-house chef. For $17/month, customers receive a box with samples
of 8+ products. All products are hand-picked by celebrity nutritionist and author Heather Bauer. Shipping throughout United
States. Has its online marketplace for direct purchase.
$75k
Snack Box
Snack Box
Snack Box
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Nourish Snacks [2012]: Nourish provides non-GMO, gluten-free, and minimally processed subscription-based snacks. each box
costs $12.50 a week, and contains 5 snacks which are all less than 200 calories. The snacks are blends of dried nuts, veggies, and
fruit. Snacks are prepared by Today Show Nutrition Expert Joy Bauer
Snack Box
Watanut [Augusta, 2013]: Watanut is nut-focused snack subscription box with a curated collection of four snack mixes that
include nuts, fruits, and granola. Boxes are priced at $25.
Snack Box
Nibblr [Golden Valley, 2013]: Delivers curated snack boxes at $6.99. Snacks are personalized based on individual ratings and
preferences. A box of four portion-controlled snacks in individually sealed trays is delivered. Users can go online and rate the
products, from "Love it" to "No thanks." While they can't choose exactly what they get, the company will know what individuals
liked and will send snacks accordingly. Nibblr is part of General Mills Inc.
Snack Box
Yumvelope [Libertyville, 2012]: Monthly Subscription-based snack delivery service. Yumvelope sends out 6+ all-natural full
sized snacks - that the company claims arent found in regular grocery stores - monthly for $21 by USPS. Since launching their
custom site at the end of 2012, Yumvelope sales have more than doubled (Oct 2014).
Snack Box
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UrthBox [San Francisco, 2013]: UrthBox is a monthly subscription service that helps consumers discover healthy snacks. Each
month, UrthBox members are shipped a box of up to 20 hand-picked food and beverage products available in Standard, GlutenFree, Diet, Vegan or Snacker options. Members may purchase more of what they like in local stores or in the UrthBox shop at
special discounts.
Snack Box
SnackWalla [San Francisco, 2013]: SnackWalla delivers snacks to the workplace - automatically customized to fit each
company's unique eating preferences. The snacks are Restocked & organized every week. Companies can set their snack
budgets and preferences to receive customized snacks. The snacks are adjusted and further customized based on ratings and
requests
Snack Box
WorkPerks [Miami, 2012]: Delivers nutritionist approved snacks to offices weekly. The subscription prices starts from $149 for
75 snacks to $299 for 200 snacks. The company provides individualized workplace wellness programs centered around healthy
snacking and health education.
Snack Box
SnackItToMe! LLC [Chicago, 2013]: SnackItToMe! LLC sources wide array of healthy, all natural, additive free snacks from small
manufacturers. It then customizes and delivers these snack boxes to companies and individuals.
Snack Box
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The Nutribox [Sheffield, 2012]: Delivers gluten free snacks to the workplace. Containing approximately 50 individuallypackaged items, their exclusive Classic boxes start from GBP40 and include fruit crisps, mixed nuts, olives and more. Artisan
boxes start from GBP48 and contain the same treats as above plus gluten-free energy bars, vegetable crisps and raw chocolate
brownies
Snack Box
Snack Town Ventures [Boulder, 2014]: Delivers gluten free snacks for kids, handpicked by nutritionists ranging from $29 to $59
a month.
Snack Box
The Tasteful Pantry [Los Angeles, 2013]: Monthly subscription box containing snacks and sweets customized for specialty diets:
Gluten-free, dairy-free, vegan, soy-free, nut-free. Each Treat Box is especially crafted for customers dietary needs and
prefrences. The company curates the best natural, minimally processed snacks and sweets each month. Customers can buy
snacks that they like at their online shop.
Snack Box
Skoshbox [Honolulu, 2013]: Delivers an assortment of Japanese snacks and candies at $12 a month. The two founders have
lived in Japan for most of their life
Snack Box
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Simpalo Snacks [Colorado, 2014]: Simpalo Snacks delivers healthy snacks to offices. Every month they hand-pick a variety of
healthy snacks that taste delicious and send them to companies for their employees to enjoy. Customers can also choose which
snacks they want delivered.
Snack Box
PaleoPax [New York City, 2011]: PaleoPax is an online health store dedicated to providing foods that stay within the Paleo diet
plan. Focusing on food that is naturally grown, without artificial sweeteners, additives, colorings, and preservatives; PaleoPax is
a monthly subscription service that delivers straight to customer's home at $49 per kit. They claim to have have averaged 32%
month-over-month growth of subscribers.
Snack Box
MunchPak [Phoenix, 2013]: Munchpak is a subscription box delivered monthly. Their boxes are filled with a variety of the most
popular snacks from Ireland, UK, Australia, Japan, United States, Canada, and other countries from all over the world. $21 and
$39 per month packs. Customers can also order snacks using thiemobile app -Push for Snacks -at $10 per box
Snack Box
Boxtera [Cartersville, 2012]: BoxTera delivers healthy all-natural snacks for $20 a month. The box includes 15 to 20 servings of
different snacks. The company gives customers the option of buying individual snack packs and has a separate corporate
pricing.
Snack Box
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Blissmo [San Francisco, 2010]: Monthy subscription box of organic healthcare and food products. Each month Blissmo delivers
a curated Blissmobox to your door packed with a selection of health conscious products. Brings products from over 400 US
brands. Started by entrepreneurs with background at eBay, Kiva, 1Bog and World of Good. Snack boxes are are priced between
$20 to $100.
Snack Box
treats.io [2015]: Treats is an online and offline platform for healthy snacks and cold drinks. It is marketplace to connect
producers of healthy, performance-enhancing and 100% natural snacks and cold beverages with health-conscious consumers at
home and at work. Sends snack boxes, which can be by subscription or individually prefabricated or adapted to the specific
needs of consumers, appointed for a single or family budget. Provide nutrition counselling through B2B app and a B2C
webshop.
Snack Box
SnackNation [Culver City, 2014]: Delivers healthy snacks to offices. Customers can choose from three subscription plans based
on number of employees. Snacknation is part of the American healthy vending machine franchisor and food distribution
company HUMAN Healthy Vending.
Snack Box
Peckish Snacks [Chicago, 2012]: Peckish works with nutritionists and deliver a wide variety of quality, delicious and nutritious
snacks from around the world at the office. Boxes are priced at $5.99 and customers can choose from a variety of themes such
as a "Nutrition Box" or a "Sweet Tooth" box.
Snack Box
86
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Food (45/46)
Company
Details
Degustabox [Barcelona, 2012]: Degustabox is an online food subscription service delivering a monthly surprise box containing
the latest products, from small and big brands alike, to the homes of the consumer. It is recommended for those that want to
get their hands on food that wouldnt normally be available in the shops at that moment in time or not makes it onto the
average weekly shopping list.
Snack Box
Pretty Fit [Los Angeles, 2015]: Pretty fit sends themed boxes for women. Each month, a different fitness celebrity curates a
pack of her favorite items around a particular theme. Some themes include: Bikini Bod, Her Protein, Home Workout, Post
Workout, Gym Essentials, Prep, etc. Each pack includes a combination of supplements, workouts, recipes, and something cute
to wear or use at the gym. Have launched with partnerships from Fitness RX Hers and Muscle & Fitness Hers, two of the
leading women's fitness magazines.
Snack Box
MARY's secret ingredients [New York City, 2014]: MARY's secret ingredients is a limited edition culinary surprise subscription
box containing unique, gourmet products along with a small kitchen tool, delivered right to customer's door. Every season, a
limited number of curated boxes are filled with surprises to inspire cooking. Mary creates custom recipes using each product
and emails them to customers.
Snack Box
Better Health Box [Arlington, 2014]: Better Health Box offer monthly boxes for people with chronic disorders like diabetes or
those who would like to improve their brain power, sex life, overall health, or are looking for healthy snacks for kids. Along with
the products sent is included educational information, reviews, recipes, coupons, and tips to live a healthier lifestyle. They also
offer the boxes to Offices and Healthcare organizations.
Snack Box
87
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Food (46/46)
Company
Subsciption
Details
Luke's Local [San Francisco, 2010]: Every week, Luke's Local delivers boxes that are some sort of hybrid between a CSA
(community supported agriculture) program, personal catering, and an artisan food shop. All the meals are prepared by local
chefs, all the produce comes from local farms, and the artisan items are all locally sourced (like bread or granola for snacking!).
Customers get to pick which items go in that box for every order. Delivery available in San Francisco, East Bay, and South Bay for
$3.99; pickup also available at other locations in San Francisco area. Cost: Prepared foods range from $5 (breakfast burrito) to
$75 (family meal bundle).
La Boite Du Fromager [Bordeaux, 2013]: La boite du fromager specialises in making french cheese which they home deliver.
They offer subscription service as well as option of gifting.
Subsciption
Customato [Berkeley, 2013]: A monthly subscription program delivering gluten-free groceries to customer's home. Offers to
send groceries as per customer need of baby products or gluten free or organic etc. As of 2015, the company seems to be
inactive.
Subsciption
88
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Everyday Essentials
Company
Details
Myessentials.ca [Toronto, 2013]: Myessentials.ca is proudly Canadian online Health and Beauty store catering to people across
Canada. With over 50,000 products from more than 900 International brands.
Grocery Run [Melbourne, 2011]: Groceryrun supplies most grocery items except perishable ones. Heavy on everyday essential
items. They buy in bulk from their suppliers and offer discounts of as much as 80% on products. Australia Post is their delivery
partner and deliveries are within 2-5 days with a charge of $9.99. The delivery charges are applicable on all orders
89
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Shopping list (1/6)

Company
Details
Funding
Investors
mySupermarketUK [London, 2006]: mySupermarket analyses the products in a shopper's trolley and suggests swapping some
of the items for cheaper substitutes or alternate sizes that offer better value. In addition, it compares the entire price of the
trolley between stores and allows the user to switch to another store at any time before transferring their trolley to their
chosen store. mySupermarket has vast amounts of FMCG data that is collected on a daily basis and is organised in a userfriendly way, allowing brands to access real-time market-share, NPD pricing and promotional data for free. In June 2015,
mySupermarket launched SHOPS, an online marketplace for independent UK merchants. SHOPS stocks food, health and beauty
items and gifts from more than 100 businesses.
$32.8M
Pitango Venture Capital, Greylock,

83NorthVC, Greylock Partners, WPP
New Venture Partners, IDEO, Finistere

ShopWell [Palo Alto, 2008]: ShopWell is a personalized nutrition app that recommends foods to people based on their dietary
Ventures LLC, Fairhaven Capital
needs and helps them build healthy grocery lists. One has to scan a foods barcode to get nutrition info and find out if the food $11.34M Partners, Munich Venture Partners, S2G
is right for them. ShopWell is a Community Partner of the USDA and certified by Registered Dietitians. Its free.
Ventures (Seed 2 Growth), ATA
Ventures
90
Shoptimise [Paris, 2012]: Shoptimise is a purchasing engine for the e-grocery business. The website and mobile application
allow consumers to optimize their shopping in real time in order. Brands can push their offers via targeted ads and promotions.
$5.8M
ZipList [Reston, 2008]: ZipList is a grocery shopping-list app available on Android, Apple and Amazon stores. Users can create
organized, customizable shopping lists and recipe boxes that work across all devices. Users can populate their individual recipe
boxes with personal recipes as well as recipes discovered on its 6500+ partner food site, blog, magazines etc. via QR codes.
Acquired by Conde Nast in 2012. Still a separate entity with 1000+ partners and 7M+ users.
$4.5M
SoftBank, Martha Stewart Living

Omnimedia
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Shopping list (2/6)

Company
Details
Funding
Investors
RisparmioSuper [Catania, 2011]: Risparmio Super, an Italian-based web start-up. Founded in 2010 by entrepreneur Barbara
Labate, and Italo-Israeli online expert Zion Nahum. Risparmio Super compares grocery store prices all over Italy, helping
consumers save up on their daily shopping, and retailers and brand check competitors prices and shoppers behaviors.
$3.22M
Zernike Meta Ventures, LVenture

Group, Filas, QUI! Group
Zollo [Cesarea, 2012]: Zollos concept is based on crowdsourcing: consumers use their smartphones to photograph goods at
supermarkets, and upload the data, enabling price comparison with nearby supermarkets. Before shopping, a user can prepare
a shopping list by clicking on the site to find which stores have the cheapest prices in the area.
$900k
Nielsen Innovate
Whisk.com [Birmingham, 2012]: Save time grocery shopping! Whisk is a free digital shopping list & recipe finder app.
$842.9k
Whisk [Birmingham, 2012]: Whisk allows people browsing for recipes to purchase all ingredients needed for each recipe from
their preferred supermarkets. Whisk interprets recipes, understands what type of ingredients the user would choose for that
$842.9k
recipe and connects with online supermarkets to purchase the ingredients automatically. It is free to users. Generates revenue
by taking a percentage of the online grocery shopping processed. Partners with grocery retailers Tesco, ASDA, ocado, Waitrose.
91
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Shopping list (3/6)

Company
Details
Investors
Feastie [Washington, 2010]: Feastie is a search engine just for recipes from food blogs, it uses natural language processing and
inference algorithms to extract ingredient, dish, diet, and holiday information from any recipe webpage. Users can save your
favorites and make grocery lists from recipes with one click.
Fortify Ventures
Pushpins [Menlo Park, 2010]: Pushpins operates a free iPhone app that gives consumers access to digital coupons, nutritional
information and aisle sorting services for more than 50,000 grocery stores. Founded by Wharton and Harvard alumni and
inventory management solution experts, backed by Lightspeed Venture Partners. The company joined Ebates in late-2012 for
undisclosed amount (reportedly $10M-$15M according to some news sources) .
Lightspeed Venture Partners
OurCart [Boston, 2015]: OurCart(previously CrowdCart) is a community-driven app that manages customer's grocery list and
shows where to save on the specific items on their list. Also runs a price comparison for the entire list and suggest where to
shop for the best overall value. Digitizes paper receipts.
Pereg Ventures
Buy Me a Pie! [Madrid, 2011]: Buy Me a Pie! is a cloud-based mobile productivity app that offers users a quick and easy way to
create, manage, and share grocery lists across multiple devices and the desktop. Its app is available for Android and iOS
platforms. User-friendly app, it scored 4.5 and above in most app stores. Stats: had 2M+ iOS app downloads in 2012, 4M+ in
2013 to launch Android app which has currently over 1M Google play downloads. Bootstrapped till date.
92
Funding
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Shopping list (4/6)

Company
Details
Plan to Eat [Colorado Springs, 2009]: Plan to Eat is an app allows user to store all their favourite recipes, drag-and-drop them
onto the day they would want to eat them, and get an easy shopping list to print out. It also keeps track of all pantry items
when the user checks them off their shopping list. Cost: $4.95 per month; $39 per year.
Pepperplate.com [New York City, 2010]: Pepperplate lets user make their own plan, to customize and organize recipes theyve
created as well as ones from popular sites. Add the ones that appeal most to their schedule and shopping list, then rearrange
the list. The Cook Mode, on the app keeps the screen from dimming. Cost: Free
The Fresh 20 [Glendale]: Fresh 20 sends each week a meal plan for five recipes with a shopping list of 20 seasonal ingredients
(plus pantry staples) to make those meals. While most plans are made for families, theres also a for one option of recipes
that serve two. Everything is reviewed by a registered dietitian to be sure the meals are indeed healthy. Cost: From $18 for
three months
Relish [Providence, 2004]: Relish send emails to remind customer to log in every Thursday to check out the new weekly menu,
complete with recipes for entrees, sides, and desserts that take no more than 30 minutes to make. After that customer can
drag 15 items they want to make into their weekly menu and scale them to serve two, four, six, or eight. Relish generates a
grocery list that can be customized to add staples one is low on or subtract things that they already have. From $4.90 per
month.
93
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Shopping list (5/6)

Company
Details
Funding
Bring! [Zurich, 2015]: The Zurich, Switzerland-based grocery shopping list app is focused on user experience, with an icon-based
catalogue. Lists can be shared with several people and are automatically synced to ensure efficient planning and shopping.
NaN
Teuko [San Francisco, 2015]: Teuko is a free web app that helps user's create and plan healthy lunchbox menus (focused for
kids). Teuko, makes a personalized grocery list based on the menus created.
BigOven [Seattle, 2002]: BigOven platform includes services such as a menu planner, grocery list manager, recipe manager,
nutrition facts, reviews, tagging. It offers more than 40K recipes on its platform. It works on a freemium model.
Grocerly, Inc. [Orlando, 2014]: Grocerly is a shopping building app that organizes user's shopping list based on the store he/she
has entered. While shopping the user is notified of potential savings throughout the stores and earn points that they can later
redeem for cash or rewards.
94
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Shopping list (6/6)

Company
Details
ipiit [Malmo, 2009]: ipiit is the "food ambassador" that helps guide users through products in the grocery store to find food
that's healthier, allergen-free, GMO-free, and organic. Its database is filled with more than 280,000 food products. Simply scan
the barcode to find out more information about the product. Allows customization on discovery,list creation, product
comparison etc.
ShoppingScout [San Francisco, 2008]: ShoppingScout is a free web and mobile application whose artificially intelligent agent,
Sara, learns what a shopper intends to buy so that it can deliver an optimized shopping list that is personalized to his/her
individual preferences. Users can build list by searching items or bar code scanning, select nearest store and find deals on items.
Released their mobile app in may 2015.
ShopPerk [Minneapolis, 2012]: ShopPerk helps users find recipes and browse whats on sale at different retailers, and then lets
them make a list around the deals they want and the food they want to make.
95
Funding
Investors
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Enablers (1/3)
Company
96
Details
Funding
Investors
MyWebGrocer [Winooski, 1999]: MSG is an online e commerce, marketing and data platform service for regional and national
grocery chains and consumer packaged goods companies, providing solutions for every part of the transaction chain from
demand generation to e-commerce. Operates over 60 globally recognized brands, including Kelloggs, Unilever, Nestle and
P&G with targeted advertising at the point-of-sale. MWG has been profitable nearly since inception. Their eMarketing
services are focused on website design, specialty modules for websites, hosting, sophisticated email solutions and consulting
services.
$61M
Stripes Group
PayDragon [Los Angeles, 2012]: Mobile (iPhone/Android app) and web platform that allows merchants to offer mobile ordering
(including payment) and send push notifications when the item is ready for pickup. Started with restaurant services, then
expanded to include all eateries and grocery shopping along with home delivery services handling fulfillment through a partner.
$1.35M
Rustic Canyon Partners, SV Angel
foodity [London, 2010]: foodity is putting in the plumbing between on-line (and off-line) recipe content and online grocery
merchants in the UK and US. Foodity works with major FMCG, packaged-grocery and produce brands, and with retailers and
publishers. foodity’s technologies make recipe discovery easier and more relevant, promotional recipe content easier
to create, curate and publish, and lets users populate on-line supermarket shopping baskets with recipe ingredients in just a
couple of clicks. The company has now shut down operations.
450k
Dine Market [New York City, 2011]: Dine Market is SaaS based online purchasing platform that connects restaurants to all of
their vendors. It enables the restaurant to continue purchasing the same way they were before, but on Dine Market the
restaurant can order all their products from all their vendors on one simple order form. Features include budget and expense
tracking, invoicing and more. Dine Market is free for restaurants.
$400k
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Enablers (2/3)
Company
Details
Funding
Investors
Date Check Pro [Wisconsin, 2011]: Expiration date-management software, Date Check Pro allows you to sell upcoming expiring
products, before they go out of code.
$18k
gener8tor
Webstop [Palm Harbor, 1996]: Webstop provides comprehensive grocery websites with advanced integration of mobile
features, digital coupons and other marketing tools for grocers. Founded in 1996, Webstop has built over 1,200 websites for
grocers and manages unique digital marketing solutions for leaders in the industry including IGA USA, Unified Grocers, Tops
Markets, Mollie Stones Markets and Harps Foods.
Cartfresh [Kiev., 2015]: Ukrainian serial entrepreneur Yegor Anchishkin's startup, Cartfresh, offers local supermarket chains a
turn key delivery solution, which includes everything from an ordering system to logistics.
Local Plate [Portland, 2013]: Local Plate enable grocery stores to easily provide engaging solutions for their customers through
compelling content. Grocers can browse database of recipes and select the ones theyd like to sell based on inventory, costs
and customer taste. They print everything grocers need on demand and ship it the same day. Offer customized ingredients and
verbiage to tailor to their stores image. Once the grocery store receives their Local Plate kit they simply pack the meal kits with
their food and put them on the shelf with POP materials provided by Local Plate.
97
Enablers
Horizontal
Food
Everyday Essentials
Shopping list
Enablers (3/3)
Company
Details
SlickGrocer [Spokane, 2014]: SlickGrocer is a SaaS provider delivering innovative grocery solutions to independent and smallchain grocery retailers. Core product, Zest, is a mobile app to connect stores and shoppers. Zest for Customers: Centralized app
for multiple stores, helps to compare price and store distance
98
Funding
Investors
Enablers
Team
Medha Singh
Analyst, Consumer Tech.
99
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Senior Analyst, Consumer Tech.
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TRACXN REPORT :GROCERY TECH

Grocery Tech Report, December 2015

Illustrative Sectors We Track

MOBILE-FIRST ENT. APPS

INTELLIGENT ENT. APPS

INTERNET FIRST BRANDS

MOBILE DEV TOOLS

Grocery Tech Report, December 2015

Grocery Tech Report, December 2015

The highest number of companies in this industry

Instacart, in 2012, brought a

Looking from an evolutionary

Grocery Tech Report, December 2015

Total funding in 2015 (YTD) has increased despite

All recent notable rounds are in

Fresh Direct $50M

Tonys Farm $29M

Blue Apron $135M

Grocery Tech Report, December 2015

Average funding per round has

Grocery Tech continues to see

The number of late stage deals has gone up

Seed, Series A and Series B

2013 2014 has seen a lot of

2015 funding activity reflects a

Growth in early stage funding

Grocery Tech Report, December 2015

Grocery Tech Market Map

(Companies in this segment sell both food and household items)

(Grocery companies that are exclusively food focused)

(Online grocers that

(Recipe based ingredients

EVERY DAY ESSENTIALS

(Companies in this segment sell only sundries)

(Applications that help consumers' build grocery list,

(SaaS for online grocers)

Grocery Tech Report, December 2015

Grocery Tech Landscape

Recipe Kit Prep

The arrows represent Business Models

Grocery Tech Report, December 2015

Funding in the Horizontal-Hyperlocal segment has

Food - Recipe Box

Food - Farm to Home

Total Funding in Millions

Grocery Tech Report, December 2015

Farm to Home, Hyperlocal and Recipe Box are the

Total funding ($M)(Log scale)

Size of the bubble indicates number of companies in the segment

Grocery Tech Report, December 2015

Food Farm to Home

Grocery Tech Report, December 2015

Number of new companies

Food Recipe Box

Grocery Tech Report, December 2015

Number of new companies

Year on Year funding

Grocery Tech Report, December 2015

Number of new companies

Recent Trends shaping the Industry

Increase in kinds of Business Models

Grocery Tech Report, December 2015

Recent Trends shaping the Industry