Direct Mail Profit Model

Parameters
Printing costs per unit:
Mailing costs per unit:
Responses:
Profit per response:
Gross profit:
Printing + mailing costs:
Net Profit

275,000
2.50%

$0.15
$0.28
6,875
$18.50
$127,188
$118,250
$8,937

$8,937

Number Mailed

Input Cells
Number mailed:
Response rate:

100,000
125,000
150,000
175,000
200,000
225,000
250,000
275,000
300,000
325,000

1.50%

1.75%

2.00%

Response Rate
2.25%
2.50%

2.75%

3.00%

3.25%