Bothazan Alexandru Paul SPMK An.

1 MK International
Marketing internaional

1. 3 Exemple de actori ai afacerilor internaionale:

Monopoluri internaionale InBev productor de bere sursa http://www.cracked.com/article_18845_6-secret-monopolies-you-didntknow-run-world_p2.html
Holdinguri internaionale - Joh. A. Benckiser preluarea diviziei
productoare de cafea a Mondelez Internaional (proprietara brandului
Jacobs) devenind al doilea mare productor de cafea din lume http://www.mediafax.ro/economic/holdingul-german-joh-a-benckiser-preiaproprietarul-brandului-de-cafea-jacobs-pentru-5-miliarde-dolari-12608213
Carteluri internaionale - Holcim, Lafarge si Carpatcement http://www.wall-street.ro/articol/Companii/6134/Marile-carteluri-distrugconcurenta-prin-legea-tacerii.html Sapte filiale ale Uniunii Nationale a
Agentiilor Imo-biliare (UNIM), Opel si Chevrolet

Organisme neguvernamentale Greenpeace http://www.greenpeace.org/romania/ro/?

gclid=CjwKEAjwzJexBRCa_pGo8IK0ilASJABfGldbw6zka6LRbt7dKrJEJGtaqfwJB
w_63wbBf-PRHcDhORoCJRXw_wcB
Instituii internaionale sau regionale - Programul Naiunilor Unite pentru
Mediu (UNEP)- http://www.mmediu.ro/beta/domenii/relatiiinternationale/institutii-internationale-si-europene/ UNESCO , ONU,
OMC(Organizaia mondial a comerului), Uniunea African, Consiliul
Europei - http://www.eeas.europa.eu/organisations/index_ro.htm

2. Identificai din ultimii 4-5 ani cele mai relevante i mari 5 investiii strine
directe realizate

La nivel mondial Volswagen

http://www.antena3.ro/economic/auto/volkswagen-pregateste-investitiimasive-la-nivel-mondial-235802.html , China
http://www.ft.com/cms/s/0/5136953a-1b3d-11e5-8201cbdb03d71480.html#axzz3p5s6NNVF , McGraw-Hill ( deine Standard &
Poors), Northwestern Mutual (Russell Investments) , CME Group ( 90% din
Dow Jones Indexes), Barclays (Lehman Brothers si Lehman Aggregate
Bond Index) http://www.forbes.com/sites/brendancoffey/2011/10/26/thefour-companies-that-control-the-147-companies-that-own-everything/
n Europa
Sportify 526 mil.E au investit - Asset Management Partners,
Baillie Gifford, D.E. Shaw & Co, Discovery Capital, Goldman Sachs,
GSV Capital, Halcyon Asset Management, Landsdowne Partners,
Northzone, Rinkelberg Capital, Senvest Capital, Technology
Crossover Ventures, TeliaSonera
OneWeb 500 mil.E - Airbus Group, Bharti Enterprises, CocaCola, Hughes Network Systems, Intelsat, Qualcomm, Totalplay,
Virgin Group.

Bothazan Alexandru Paul SPMK An. 1 MK International

Delivery Hero 428 mil.E - Rocket Internet, Texas Atlantic

Capital
Foodpanda 210 mil.E - Rocket Internet, Goldman Sachs
Kreditech 200 mil E - Victory Park Capital
http://tech.eu/features/5387/the-20-biggest-funding-rounds-in-europe-in-h1-2015/

n Romnia Daimler, Stratum Energy , MOL, ETI , Novertis group

http://www.capital.ro/cele-mai-mari-investitii-straine-in-anul-2015.html
n Cluj NOKIA, BOSCH, Fujikura, DeLonghi, Knauf, REmbrook Reve, Con
A http://ziuadecj.realitatea.net/economie/clujul-in-topul-judetelor-cuinvestitii-straine-cine-a-adus-cei-mai-multi-bani-video--88004.html i
http://www.ziare.com/emil-boc/premier/bosch-va-investi-77-milioane-eurola-cluj-1148588

3. O companie romneasc i argumentai internaionalizarea ei.

Am ales compania Gameloft cea care a reuit s i extind afacerea
n toata lumea prin platforma de jocuri pentru device-uri care opereaza cu
sistemul iOS i Android. Ei ai peste 1 milion de descrcri n fiecare zi i
domin piaa n acest segment avnd cele mai multe jocuri lansate.
Creata in 1999, pornind de la viziunea ca telefoanele mobile vor
deveni platforme principale de divertisment in intreaga lume, Gameloft a
ajuns rapid un lider international pe piata jocurilor video, incepand cu
jocuri pentru telefoane Java si BREW, apoi pentru smartphone-uri (Apple
iOS si sisteme Android), tablete cu ecran tactil si chiar Smart TVs.
1.5 miliarde de telefoane mobile au fost vandute in intreaga lume
anul trecut si 1 milion de jocuri noi Gameloft sunt descarcate in fiecare zi.
Visul nostru de a oferi jocuri pentru telefoanele mobile la nivel global este
pe cale de a deveni o realitate.
http://www.gameloft.ro/