Product

Market size:
Passenger car sales in 2012-13 1.89 million.
Categories: Hatchback, Sedan, SUV
Sub category: Minicar < 800 cc
The mini car segment is 21% of the total car market.
Nano is a hatch back mini car.

Competitor Analysis
Paramete
rs
Engine
Length
Width
Height
Top speed
Cost

Maruti 800

Tata Nano

800 cc
3.335 m
1.440 m
1.405 m
120 km/hr
2.25 Lakh (on
road)

623 cc
3.1 m
1.5 m
1.6 m
90 km/hr
1.26 lakh (on
road)

Environment
Indian auto industry is worlds sixth largest.
Although it grew rapidly at present it is experiencing negative
growth. A large number of established manufacturers have set
up manufacturing facilities in India.
India is emerging as a leading manufacturer of small cars as
global majors turn their Indian facilities into global hub for
small cars.