Survey

After having read the information provided and looking carefully at the print ad, please fill in the survey in the
order it is shown.
General
Age: ___
Gender: _______
Program: ______________________
Do you own or have you used this particular vehicle? _____
For the majority of your life, who were/was your guardian(s)? For how many years and then if so, what did it
change to? Specify as best as you can. (For example, one mom and one dad for 18 years OR one mom for 13
years and then one dad for 5 years)
______________________________________________________________________________
Where did you grow up for most of your life? (include city and country)____________________
The Vehicle
Please circle a number according to how much you agree or disagree with the statements below.
1 = strongly disagree, 2 = disagree, 3 = somewhat disagree, 4 = neutral, 5 = somewhat agree, 6 = agree,
7= strongly agree.
1. Vehicle is fast.
1
2
2. Vehicle is gentle.

1
2
3
3. Vehicle is rugged.

1
2
3
4
4. The vehicle is made for men.

1
2
3
5. Vehicle is reliable.

1
2
6. Vehicle is loud.

1
2
3
4
5
6
7
1 = strongly disagree, 2 = disagree, 3 = somewhat disagree, 4 = neutral, 5 = somewhat agree, 6 = agree,
7= strongly agree.
7. Vehicle is warm (as a personality trait; not a temperature).
1
2
3
8. Vehicle is aggressive.

1
2
9. Vehicle is slow.

1
2
3
10. Vehicle is untrustworthy.

1
2
3
11. Vehicle is peaceful.

1
2
3
4
5
6
7
12. Vehicle is hard (as a personality trait; not a physical trait)
1
2
3
4
5
6
13. Vehicle is hard (as a physical trait; not a personality trait)
1
2
3
14. Vehicle is predictable.

1
2
3
15. Vehicle is athletic.

1
2
16. Vehicle is loyal.

1
2
3
17. The vehicle is masculine.

1
2
3
4
5
6
7
18. Vehicle is soft (as a physical trait; not a personality trait)
1
2
3
19. Vehicle is impulsive.

1
2
3
20. Vehicle is professional

1
2
3
21. Vehicle is disloyal.

22. The vehicle is feminine.

1
2
23. Vehicle is fragile.

1
2
3
4
24. The vehicle is for a bachelor.

1
2
3
4
25. The vehicle is a family vehicle.

1
2
3
4
26. The vehicle is made for women.

1
2
3
4
5
27. The vehicle is a gender-neutral colour.

1
2
3
4
5
6
7
The Person
Please circle a number according to how much you agree or disagree with the statements below.
1 = strongly disagree, 2 = disagree, 3 = somewhat disagree, 4 = neutral, 5 = somewhat agree, 6 = agree,
7= strongly agree.
28. Person is fast.
1
2
29. Person is gentle.

1
2
30. Person is rugged.

1
2
31. Person is reliable.

1
2
32. Person is loud.

1
2
3
4
5
6
7
33. Person is warm (as a personality trait; not a temperature).
1
2
3
34. Person is aggressive.

1
2
35. Person is slow.

1
2
3
36. Person is untrustworthy.

1
2
3
37. Person is peaceful.

1
2
3
4
5
6
7
38. Person is hard (as a personality trait; not a physical trait)
1
2
3
4
5
6
7
39. Person is hard (as a physical trait, not a personality trait)
1
2
3
40. Person is predictable.

1
2
41. Person is athletic.

1
2
42. Person is loyal.

1
2
3
43. The person is masculine.

1
2
3
4
5
6
7
44. Person is soft (as a physical trait; not a personality trait)
1
2
3
45. Person is impulsive.

1
2
3
46. Person is professional.

1
2
3
47. Person is disloyal.

1
2
3
48. The person is feminine.

1
2
49. Person is fragile.

1
2
3
4
5
6
1 = strongly disagree, 2 = disagree, 3 = somewhat disagree, 4 = neutral, 5 = somewhat agree, 6 = agree,
7= strongly agree.
50. The person is family oriented.
1
2
3
4
51. The person is likely single.

1
2
Final Questions

52. Do you believe that either having a male or having a women present in an advertisement effects a viewers
perception of the product being advertised? Circle one: Yes/ Somewhat/ No

53. Please explain your answer above.______________________________________________________

________________________________________________________________________________________
__________________________________________________________________________________
54. Do you believe that the gender of the person in this print advertisement effected your perception of the
vehicle? Circle one: Yes/ Somewhat/ No
55. Please explain your answer above._______________________________________________
________________________________________________________________________________________
__________________________________________________________________________________
* Thank-you so much for your time and responses! I appreciate it so much and remember, if you have any
questions or if you would like to see a copy my finished research, feel free to contact me at
ev12vw@brocku.ca