Interviu marketing digital Kalapod.com partea a 2!

1. Do you use social media networks to communicate with you customers? What are the
social media channels that you use and how long have you been using them? How has
social media improved your company image? / Folosii reele de socializare pentru a
comunica cu clieni? Care sunt canalele social media pe care le folosii i de ct timp le
folosii? Cum au reuit canalele social media s mbunteasc imaginea companiei?
2. Have social media networks helped improve the companys portofolio of customers and
increase revenues? / Au reuit reelele sociale s mreasc portofoliul de clieni al
companiei, precum si augmentarea profitului?
3. Do you believe that social media networks have increased the level of trust that
customers have in your company and helped your company communicate in a more
effective way with them? / Credei c reelele de socializare au mbuntit nivelul de
ncredere pe care clienii l au n compania dumneavoastr i a ajutat compania s
comunice mai eficient cu acetia?
4. Who manages your social media channels and does he/she have special training in this
field? Does your company plan to expand to other social media networks. If yes, which
ones? How often does your company post on social media networks? / Cine
administreaz canalele social media pe care le folosii i are el/ea o pregtire
specializat n acest domeniu? i dorete compania dumneavoastr s se extind i in
alte reele sociale?Daca da, care anume? Ct de des posteaz compania dumneavoastr
pe reelele de socializare?
5. Have social media networks helped you better understand the behavior of your
customers? / Au reuit canalele sociale s mbunteasc nelegerea voastr asupra
comportamentului consumatorilor?
6. Can you describe some problems that the company encountered when using social media
channels or unpleasant situations? / Putei s descriei nite probleme pe care le-a avut
compania in utilizarea canalelor sociale sau situaii neplcute pe acestea le-au generat?
7. Which are the challenges that a SME encounters when using digital marketing channels
in your opinion? How could these possible problems be avoided or overcomed? Do you
believe these issues are a strong motive to avoid digital marketing channels? / Dup
prerea dumneavoastr, care ar fi provocrile pe care un IMM le ntlnete atunci cnd
folosete canalele de marketing digital? Cum ar putea fi aceste posibile probleme evitate
sau depite? Credei c aceste pericole sunt un motiv suficient de bun pentru a evita
canalele de marketing digital?
8. Does your company use digital advertising? To what degree has it replaced the
traditional way of advertising that you company uses? What are the ways of digital
advertising that your company uses? / Folosete compania dumneavoastr advertising
digital? n ce msur a nlocuit aceasta modul traditional de advertising pe care

compania dumneavoastr l folosete? Care sunt metodele de advertising digital pe care

compania dumneavoastr le folosete?
9. Does your company use direct mails to advertise their products? Has this replaced
traditional ways of advertising like letters or posters? / Folosete compania
dumneavoastr mailuri directe pentru a-i promova produsele? A nlocuit aceast
metod de marketing digital alte metode tradiionale asemntoare ca bannere sau
scrisori?
10. Does your company use or consider using mobile devices advertising? Do you think this
new popular way of digital advertising can increase visibility and revenues for your
company? What is your companys attitude in front of innovative digital technologies and
do you consider involving in risky marketing activities that could return better results
than safer ones? / Folosete sau consider s foloseasc compania dumneavoastr
advertisingul pe dispozitive mobile? Credei c acest mod nou i popular de advertising
digital poate s creasc vizibilitatea i veniturile companiei? Care e atitudinea companiei
dumneavoastr n faa tehnologiilor digitale inovatoare. Luai n considerare implicarea n
activiti de marketing riscante care ar putea genera rezultate mai bune dect activitile
de marketing mai sigure?
11. Does your company use search engine optimization (Wordtracker, Google Keywords,
etc)? Has this brought more customers to your company by increasing its visibility and
website traffic? / Folosete compania dumneavoastr optimizarea motoarele de cutare
(Wordtracker, Google Keywords, etc)? A adus aceasta metoda mai muli clieni
companiei dumneavoastr prin creterea vizibilitii i a traficului pe website?
12. Does your company have a blog? Who manages it? How regular does your company post
on its blog? / Are compania dumneavoastr un blog? Cine l administreaz? Ct de des
posteaz compania dumneavoastr pe blog?
13. Has digital marketing helped your company gain ground in the fight with bigger
companies of the same profile as yours? Has digital marketing influenced your company
to make more investments in its brand and image? / A reuit marketingul digital s ajute
compania s ctige teren n lupta cu companii mai mari de acelai profil ca al companiei
dumneavoastr? A influenat marketingul digital compania voastr s fac mai multe
investiii n brand-ul i imaginea companiei voastre?
14. Has digital marketing helped the evolution for your company? If yes, in what ways? / A
ajutat marketingul digital in evoluia companiei dumneavoastr? Dac da, n ce moduri?
15. Has digital marketing increased the accountability of your company? Has it influenced
your social engagement? / A reuit marketingul digital s creasc nivelul de
responsabilitate al companiei dumneavoastr? A influenat angajamentul social al
companiei?
16. How is digital marketing viewed in your company? Would your company do something
different in their digital marketing operations if you were to start over? / Cum e vzut
marketingul digital n compania dumneavoastr? Ati face ceva diferit n operaiunile de
marketing digital dac ar fi s o luati de la nceput?

17. Do you think that digital marketing tools have increased the level of interest of customer
needs and desires for your company? / Credei c instrumentele de marketing digital au
crescut nivelul de interes al companiei voastre pentru nevoile i dorinele consumatorilor?
18. Does your company follow technological developments to find more marketing solutions
that your company could implement in the future? / Urmriti progresele tehnologice
pentru a gsi mai multe soluii de marketing pe care compania le-ar putea implementa n
viitor?
19. All in all, if you would put the benefits and the costs that digital marketing has generated
to your company would you say that digital marketing positively differentiated your
company from other similar companies?/ Can you assess the impact that digital
marketing has had on your company? n concluzie, dac punei n balan benficiile i
costurile pe care marketingul digital le-a generat companiei ai putea spune c acesta a
difereniat pozitiv compania dumneavoastr de alte companii similare? Putei evalua
impactul pe care l-a avut marketingul digital asupra companiei dumneavoastr?
20. Could you give an advice for other small and medium enterprises that wish to invest in
digital marketing? / Putei s dai un sfat pentru alte IMM-uri care doresc s investeasc
n marketing digital?