While working at Merrill Lynch in the early 1960s, Arch Crawford turned from usi
ng the past behavior of companies to predict their future financial success to u
sing astrology. Apparently, an article in The Wall Street Journal on astrologica l cycles reshaped his thinking. Crawford has rebranded himself as a financial astrologer through his Crawford Pe rspectives newsletter, which compares the planetary movements with the major sto ck and commodity indexes, bonds, some individual commodities, and the US dollar.