Melisa Esqueda

Period 6

Political Art

In the sense
that art presents direct
and indirect perspectives
on society

Media

The main means of mass

communication regarded
collectively

Digital Art

An artistic work or
practice that uses digital
technology as an essential
part of the creative or
presentation process.

Keith Haring

American artist and social

activist whose work
responded to the New
York City street culture of
the 1980s by expressing
concepts of birth, death,
sexuality, and war.
Chinese Contemporary
artist and activist. Ai
collaborated with Swiss
architects Herzog & de
Meuron as the artistic
consultant on the Beijing
National Stadium for the

Ai Wei Wei

Tiananmen Square

Individual Art Style

Dia de los Muertos_Folk

Art

2008 Olympics.
Location in Beijing of
prodemocracy
demonstrations that were
brutally suppressed in
1989 by troops loyal to
the communist regime of
the People's Republic of
China.
Style is important as a
visual artist, its
essentially what
distinguishes you from
other artists, and what
keeps your work looking
professional, cohesive,
and focused.
The dead come to life in
Mexican folk art and its
a tribute to the dead.

Ofrendas

A collection of objects
placed on a ritual altar
during the annual and
traditionally Mexican Dia
de los Muertos
celebration.

Adobe Illustrator
Application

Vector graphics editor

geared towards print
publications.

Clipping Mask

A group of layers to
which a mask is applied.

Vector Art: points, anchors,

paths

Macys Believe
Advertising

Select paths, segments,

and anchor points;
Adding and deleting
anchor. Convert between
smooth points and corner
points; Erase artwork;
Split a path.
Macy's invites Believers
of all ages to write a letter
to Santa and help make
wishes come true.

Advertising

The activity or profession

of producing
advertisements for
commercial products or
services.

Marketing

The action or business of

promoting and selling
products or services,
including market research
and advertising.

Advertising_Cost/Revenue

In this approach
advertising budget is
decided on the basis of
marginal cost and
marginal revenue of
advertising
A shirt that has short
sleeves and no collar and
that is usually made ... or
sleeveless usually cotton
undershirt; also : an outer
shirt of similar design.

T-shirt Design

Wearable Art

Refers to individually
designed pieces of
(usually) handmade
clothing or jewellery
created as fine or
expressive art.

Silkscreen printing

A printmaking technique
in which a mesh cloth is
stretched over a heavy
wooden frame and the
design is printed by
having a squeegee force
color. through the pores
of the material in areas
not blocked out by a glue
sizing.
a painter, printmaker and
theorist of the German
Renaissance. Drer
established his reputation
and influence across
Europe when he was still
in his twenties, due to his
high-quality woodcut
prints.
A computer printer which
employs a printing
process that uses heat to
transfer dye onto
materials

Albretch durer

Sublimation printing

Etching printing

Plate is covered with a

waxy ground which is
resistant to acid, so
exposing the bare metal

Monochrome printing

Something that is all one

color or done in black and
white

Chromablast printing

A professional digital
heat transfer ink for
cotton and cotton blend
fabrics designed to work
with ChromaBlast-R
Garment Decorating
Systems

Woodblock printing

A technique for printing text,

images or patterns used
widely throughout East Asia
and originating in China

Reformation art

A religious movement in the

sixteenth century that began as
an attempted reform of the
Roman Catholic Church but
resulted in the founding of
Protestant churches separate
from it.
Was an Italian polymath
whose areas of interest
included invention, painting,
sculpting, architecture,
science, music, mathematics,
etc.

Leonardo Da Vinci

Lithography printing

A method of printing
originally based on the
immiscibility of oil and water

Seriagraphy printing

A printing technique whereby

a mesh is used to transfer ink
onto a substrate, except in
areas made impermeable to
the ink by a blocking stencil.