Legend of

Marketing
Strategies for

Table of Content

MARKETING
ORGANIZATIONS
INTRODUCTION
CURRENT MARKET
7 PS (PLACE, PRICE, PROMOTION)
7 PS (PRODUCT, PEOPLE)
7 PS (PROCESS, PHYSICAL EVIDENCE)
ADVERTISING TOOLS
TARGET MARKET STRATEGIES
GOALS & OBJECTIVES
RECOGNITIONS
CONCLUSION
REFERENCES

MARKETING
Marketing is an art to distribute and
deliver the value to specific needs of
a target markets at profits. It
measure the potential in market and
completed the unfulfilled needs and
desires.

(Kotler, 2015)

ORGANIZATIONS
WESTPAC
BANK
ALLIANCE
AIRLINES
BERTS SOFT
DRINKS
APPLE I-PHONE

INTRODUCTION
WESTPAC BANK
2nd largest bank
of Australia
5 key divisions
Huge portfolio
Serving
13
million customers
Quality service
Located in each
city of Australia
(Westpac,
2015)

ALLIANCE
AIRLINES
Leading air-carrier
in Australia
700
million
passengers a year
4561 of fleet size
Approx. 20000 of
daily departures
Diverse portfolio
(Alliance,
2015)

INTRODUCTION
BERTS
DRINKS

SOFT

A
leading
soft
deink company in
Australia
Serving customers
from 1893
Diverse products
portfolio
10
million
of
customers
(Bert's,
2015)

APPLE I-PHONE
A leading mobile and
telecom manufacturer
in the world
Providing
unique
designs and latest
technology
Huge
corpus
and
diverse
portfolio
dealing with personal
computers
and
laptops
(Apple, 2015)

CURRENT MARKET
WESTPAC BANK
Westpac is serving
through
both
online and offline
retail
based
services to their
customers and are
having almost 13
million customers
having
second
largest position in
Australia.
(Westpac,
2015)

ALLIANCE
AIRLINES
Alliance airlines are
the leading airline
and passenger carrier
service in Australia
carrying almost 700
million customers an
year having around
20000 flights daily.
(Alliance,
2015)

CURRENT MARKET
BERTS SOFT
DRINKS
The
soft
drink
business is traditional
business and hence
is on top in Australia,
The products have a
diverse base and are
used
in
various
sauces
by
restaurants (USP of
the business)
(Bert's,
2015)

APPLE I-PHONE
Its one of the largest
mobile manufacturers
in the world, the I
series
of
the
organization
is
a
massive
revenue
earning
product.
(6000000
gadgets
were sold in first three
minutes of launch of
the organization)
(Apple, 2015)

7 PS (PLACE, PRICE,
PROMOTION)
WESTPAC BANK
Their location is an
added advantage as
they are present in
every town, city of
Australia.
Their rate of interest
is highly effective
and attractive
They use all the
channel of online
marketing for
promotion.
(Westpac,
2015)

ALLIANCE AIRLINES
They are leading
carrier in Australia.
Their prices are
cheap and
attractive
They use social
marketing as well
as online marketing
web based services
for their promotion.
(Alliance,
2015)

7 PS (PLACE, PRICE,
PROMOTION)
BERTS SOFT
DRINKS
It is available online
as well as offline.
Prices are fair with
respect to quality
and quantity.
They are using
diverse channels
including online
marketing for
promotion.
(Bert's,
2015)

APPLE I-PHONE
It is present on online
and offline mode and
having no requirement
of promotion,
customers eagerly
wait for the launch.
Prices are moderately
high but the customer
specification is unique
and loyal to the brand.

(Apple, 2015)

7 PS (PRODUCT,
PEOPLE)
WESTPAC BANK
Various products
like accounts,
insurances, other
deposits and
schemes.
Customers are
household,
corporates,
students, business
men, migrants
and immigrants.
(Westpac,
2015)

ALLIANCE AIRLINES
Product is carrier
for passenger and
goods, travel and
tours for vacations
or visits, airport
lounges access.
Customers are who
wants to fly
generally
corporates.
(Alliance,
2015)

7 PS (PRODUCT,
PEOPLE)
BERTS SOFT
DRINKS
Product are multi
variety including,
soft drinks,
sauces,
fresheners, energy
drinks, etc.
Customers are
thirsty every age
groups.
(Bert's,
2015)

APPLE I-PHONE
Products are
mobile phones,
laptops, personal
computers,
accessories like Ipods, headphones
etc.
Customers are
generally between
18 45 years.
(Apple, 2015)

7 PS (PROCESS,
PHYSICAL EVIDENCE)
WESTPAC
BANK
Dynamic
process
having
heterogeneity
concepts
Risk and
financial
management
(Westpac,
2015)

ALLIANCE
AIRLINES
Structural and
adequate
process mapped
with stakeholders
analysis
Seating and
scheduling is
adequate
(Alliance,
2015)

7 PS (PROCESS,
PHYSICAL EVIDENCE)
BERTS SOFT
DRINKS
Strategic
Process
No direct
competition
with any
brand as
taste matters
(Bert's,
2015)

APPLE IPHONE
Structural
process
Close
competition
with
Samsung
(Apple, 2015)

ADVERTISING TOOLS
WESTPAC
BANK
Online
marketing

BERTS SOFT
DRINKS
Web based
marketing

ALLIANCE AIRLINES
Point to sale
marketing and
Online marketing

APPLE I-PHONE
Social media
and online
marketing
(Fisher,
2009)

TARGET MARKET
STRATEGIES
WESTPAC
BANK
Offer varied
services
Attractive
Rate of
interest
Other Locker
Facilities
(Westpac,
2015)

ALLIANCE AIRLINES
Offers and
discounts
Bulk booking
options
Online rebates
Credit and debit
card offs
Coupon
redemptions
(Alliance,
2015)

TARGET MARKET
STRATEGIES
BERTS SOFT
DRINKS
Bulk
discounting
Party discounts
Buy 1 Get 1
offer
Lucky Draws
Scratch
coupons
(Bert's,
2015)

APPLE I-PHONE
Attractive cash
back
Accessories
offers
Discounts on
pre booking
Pre booking
offers
(Apple, 2015)

RECOGNITIONS
WESTPAC BANK
Involved in
various fun Friday
activities
CSR activities on
a global level
Contribution to
charity and
donations on a
large scale
Planation
campaign
(Westpac,
2015)

ALLIANCE
AIRLINES
Cleanliness and
tidiness campaigns
Quality drives
Mock drills for
awaking people of
hazards
Risk management
campaigns
(Alliance,
2015)

RECOGNITIONS
BERTS SOFT
DRINKS
CSR activities
Charity
Mission
campaigning'
s
Society
development
(Bert's,
2015)

APPLE I-PHONE
Society
development by
blood donation
camps
Awareness
campaigns
Assistance to help
age and children
CSR activities
(Apple, 2015)

Conclusion
From above all discussions we can conclude the following:
The organizations discussed are going in right direction
and have chosen the correct advertising method for
which they are getting adequate results and returns.
To study the market and get familiarize with the trend is
most important activity for sustaining.
The CSR activities are very important for the
organization not only for the recognition purpose but
also for the society and economic development of the
nation(Fisher, 2009).
The organization should align with the marketing in
order to achieve and gather a global exposure.

References
Alliance. (2015). Alliance Airlines.
http://www.allianceairlines.com.au/, 1 - 15.
Apple. (2015). Apple I Phone.
http://www.apple.com/iphone/, 1 - 15.
Berts. (2015). Berts Soft Drinks.
http://www.bertssoftdrinks.com.au/, 1 - 15.
Fisher, S. (2009). Guide to Writing a Killer Marketing
Plan. Network solutions - E-Book, 10 - 20.
Kotler, P. (2015). Marketing. Kotler Marketing Group,
1.
Westpac. (2015). Westpac.
http://www.westpac.com.au/, 1 - 15.