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Pre-feasibility Assessment of
Marine Research,
Conservation & Information
Centre
Final Pre-Feasibility Report
June 2009
This report contains 173 pages
GEC_Final Pre Feasibility_140609.doc
2009 KPMG Advisory Services Private Limited, an Indian private limited company and a
member firm of the KPMG network of independent member firms affiliated with KPMG
International, a Swiss cooperative. All rights reserved.
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Disclaimer
The report contains KPMGs analysis of secondary sources of published information and
incorporates the inputs gathered through meetings with industry sources. Information
obtained from the public domain has not been verified for authenticity.
Our analysis is based on the prevailing market conditions and regulatory environment and
any change may impact the outcome of our review.
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Contents
1
Executive Summary
iv
Scope of Work
4.1
4.2
4.2.1
4.2.2
4.2.3
4.2.4
4.2.5
4.3
Overall A&M
Phase-wise details
Phase 0
Phase 1
Phase 2
Phase 3
Phase 4
Key Timelines and Deliverables
3
3
3
4
5
7
7
9
Findings
10
5.1
5.2
5.2.1
5.2.2
5.2.3
5.3
5.3.1
5.3.2
5.4
5.4.1
5.4.2
5.4.3
5.4.4
5.5
5.5.1
5.5.2
5.6
5.6.1
5.6.2
5.7
5.7.1
5.7.2
5.7.3
5.8
10
11
11
11
12
29
29
29
31
31
31
32
40
41
41
42
45
45
45
50
50
51
58
61
ii
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.8.1
5.8.2
5.8.3
5.9
5.9.1
5.9.2
5.9.3
5.9.4
5.9.5
5.9.6
5.10
5.10.1
5.10.2
5.11
5.11.1
5.11.2
5.12
5.12.1
5.12.2
5.12.3
5.13
5.13.1
5.13.2
5.13.3
5.14
5.14.1
5.14.2
61
62
62
62
62
63
64
65
76
83
84
84
86
86
86
86
87
87
100
103
103
104
106
111
112
112
113
Appendices
115
6.1
6.1.1
6.1.2
115
115
6.1.3
6.1.4
6.2
6.2.1
6.2.2
6.3
6.3.1
6.3.2
129
144
156
160
161
163
165
165
165
iii
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Executive Summary
Gujarat Ecology Commission (GEC) intends to establish an MRCI Centre. In relation to this;
KPMG is assisting Gujarat Ecology Commission (GEC) in assessing the preliminary feasibility
for setting up an MRCI Centre, with private sector participation.
As part of this project, a high level assessment of potential interest for the MRCI Centre has
been carried out along with detailed financial, ecological, technical and regulatory feasibility
assessment. In addition, suitable location for the project has also been identified.
Concept Selection
Various marine facilities across the world have been studied to gain an in-depth understanding
of the various features defining the concept of a marine facility. Four Key Concepts have been
identified across the world. Each of the Key Concepts has been assessed for suitability to GEC
based on sync with GEC objectives and various enabling factors. Evaluation across the
identified parameters revealed the difference across suitability levels for each Key Concept. The
most suitable concept for GEC has been identified as Small sized Marine Facility.
Location Identification
Five locations namely Dwarka, Shivrajpur, Okha, Positra and Narara have been identified
across the Gulf of Kutch as potential locations for setting up the MRCI Centre. Each of the
locations was assessed for suitability for setting up the MRCI Centre based on four parameters importance as a tourist location, connectivity infrastructure, accommodation infrastructure and
future prospects. Evaluation of the locations across the identified parameters has shown that
Dwarka is the most suitable location.
iv
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
applicability of regulations and difficulty in getting the approvals. These however can be
mitigated by partnering with international contractors with established credentials and involving
relevant authorities initially itself to obtain their buy-in.
Demand Assessment, Pricing and Final Concept for the MRCI centre
A primary market survey was commissioned to Market Search India Pvt. Ltd to understand the
high level potential interest for the MRCI centre in the city of Dwarka. A series of face-to-face
interviews with the 240 target respondents has been conducted guided by detailed
questionnaires. Key analysis drawn from the survey results were the high level demand
assessment, price points and favorable features for the MRCI centre. In addition to interviewing
respondents, school authorities, tour operators and bus operators were interviewed to understand
the interest levels and travel behavior of students and tourists respectively.
Based on the past behavior and intention to visit the MRCI centre, an estimate for footfall for
the first year of operation has been arrived at as 3,87,284 and the favorable total package price
for adults as INR 225.
In addition, a final concept has been drawn for the MRCI centre. The MRCI centre would have
a walkthrough tunnel with 180 degree view, a dolphin show, a restaurant, game zone and a
souvenir/ gift shop in the facility. It would also have educational activities targeted at students
of grade 5 and above. In addition to this, the MRCI centre would involve conservation and
research activities.
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
The total project cost at the end of the construction period will be INR 50.61 Crore. Out of this
the private party contribution will be INR 20.61 Crore. It has been assumed that the GoG
funding is 30 Crores.
The private player will fund INR 20.9 Crore of the first year project contribution. INR 19.96
crore of this is towards Capex, interest during construction on loan and funding the operating
losses. INR 15.6 is through long term debt and INR 5.3 is through equity.
The profit after taxes turns positive from FY16. For a footfall of 3,87,284, with a blended price
of INR 168.75 and operating expenses of INR 5 crore, the equity IRR is 18.1%.
Implementation Plan
Key steps have been identified for the MRCI centre that defines the way forward. These
important steps include
1. Obtaining Agreement on the Pre-feasibility report from key stakeholders,
2. Commissioning development of Detailed Feasibility Report
3. Finalizing and obtaining Agreement on the Detailed Feasibility Report from key
stakeholders
4. Obtaining regulatory approvals and procuring the required land
5. Finalizing a Private Partner
6. Signing the Concession Agreement
7. Starting Program Management of the development and construction period
vi
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Scope of Work
KPMGs scope of work, as defined in the Terms of Reference, covers the following tasks:
Task C: Identification of the proposed project location along the Gulf of Kutch
Task D: Primary survey with end users to evaluate consumer interests and pricing estimates
for the selected Concept
Task E: Assessment of the environmental, technological and regulatory feasibility for the
selected Concept
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
4.1
Overall A&M
PHASE
We followed a structured approach to conduct this pre-feasibility study. Details are provided in
the schematic below:
Phase 0
Identification
of key
concepts
Project
planning
B
TASKS
Phase 2
Phase 1
Primary
survey with
end users
Phase 4
Evaluation of
financial
attractiveness
Development
of proposal for
PPP
I
Selection of
suitable
concept
Information
requirements
Phase 3
Assessment of
envir ., tech. &
reg feasibility
Development of
implementation
plan
Identification
of project
location
Development of
high- level
project concept
4.2
Phase-wise details
The various phases have been detailed below in terms of key tasks and their corresponding
activities, outcomes and timelines.
4.2.1
Phase 0
The objective of this phase is to initiate the assignment and gather all the data requirements. The
key tasks performed under this phase are as below:
Develop Project Plan outlining the key activities, timelines and deliverables
Prepare Information Requirement List outlining key data points to be collected through
primary research
ABCD
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
4.2.2
Phase 1
4.2.2.1
Key Outcomes
Timelines
to
4.2.2.2
Key Outcomes
Timelines
4.2.2.3
Task C: Identification of the proposed project location along the Gulf of Kutch
The objective of this task is to identify the most suitable location out of the various possible
locations along the Gulf of Kutch for setting up the MRCI Centre.
Key Activities
Key Outcomes
Timelines
Identify the various locations for setting up the MRCI Framework to test Week 3
Centre along the Gulf based on interaction with GEC suitability of location
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Key Activities
Key Outcomes
Timelines
4.2.2.4
Key Deliverables
Inception Report
4.2.3
Phase 2
4.2.3.1
Key Outcomes
Timelines
to
4.2.3.2
Primary survey
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Key Activities
Key Outcomes
Timelines
Week 4
Conduct primary and secondary research to Ecological
understand the ecological considerations for setting considerations for the Week 5
up the MRCI Centre around the project location
MRCI Centre
to
4.2.3.3
Existing infrastructure
at
the
proposed
location
and
improvements
required
Key Outcomes
Analyse the results of the primary survey to define Revised Key concept
the concept
Timelines
Week 6
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
4.2.3.4
Key Deliverables
4.2.4
Phase 3
4.2.4.1
Key Outcomes
Timelines
Week 7
Demand projections
High-level financials
for 7 year period
Operating Expenses
Capital Expenses
4.2.5
Phase 4
4.2.5.1
Key Outcomes
PPP
details
Timelines
arrangement Week 8
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Key Activities
Key Outcomes
Timelines
4.2.5.2
Key Outcomes
Timelines
Week 8
4.2.5.3
Key Deliverables
Draft Report
The feedback received during the workshop would be incorporated in the Draft Report and the
Final Report would be submitted in Week 9.
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
4.3
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Phase 0
Project Initiation
Information Requirments
Phase 1
Task A: Identification of Key Concepts for an
MRCI Centre
Task B: Selection of a suitable Concept for the
proposed GEC MRCI Centre
Task C: Identification of the proposed project
location along the Gulf of Kutch
Phase 2
Task D: Primary survey with end users to
evaluate consumer interests and pricing
estimates for the selected Concept
Task E: Assessment of the environmental,
technological and regulatory feasibility for the
selected Concept
Task F: Development of the high-level project
concept
Phase 3
Task G: Evaluation of the financial attractiveness
for the project
Phase 4
Task H: Development of a proposal for private
sector investment in the project
Task I: Development of an implementation plan
Deliverables
Week 3 - Inception Report
Week 6 - Mid-Term Draft Report
Week 8 - Draft Report
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Findings
5.1
Details
Year of
set up
1st generation
2nd generation
3rd generation
4th generation
5th generation
1853
1929
1960
1985
1993
3G
5G
4G
th
3 to 5 generation aquariums are large marine facilities which present an ocean habitat with
marine animals, especially large ocean dwellers. They are established mainly for the following
purposes:
Education
Conservation
Research
Functions
performed by
marine facilities
Infotainment
10
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.2
5.2.1
Add-ons (Y)
4th
5.2.2
Filler (Z)
Dolphin shows
4D theatre
Restaurant
Gift shops
Touch Pool
Game zone
ve
ati
r
t
s
Illu Educational programs for kids
Add-ons (Y)
Filler (Z)
Dolphin shows
4D theatre
Restaurant
Gift shops
Touch Pool
Game zone
11
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
e
tiv
a
r
st
Illu Educational programs for kids
Add-ons (Y)
Filler (Z)
Dolphin shows
4D theatre
Restaurant
Gift shops
Touch Pool
Game zone
5.2.3
5.2.3.1
Core (X)
Add-ons (Y)
Filler (Z)
Several filler activities are
added to serve as additional
sources of revenue
4D theatre
Restaurant
Gift shops
Ball room/ Marriage hall
Game zone
12
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
These are an important part of these projects and they constitute the following activities.
Programs for educating children - special movie screening for children, lecture series,
Interactive sessions etc
No of Species
~ 500
Footfall (MM/yr)
>2
Standard: ~ 750
Additional charges
for using non-core
features
Strengths
Weaknesses
KPMG Analysis
13
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Positioning
Year of start
World-class facility that provides infotainment, education, research and conservation of marine life
2005
4th
Generation
Aquarium
Large 3rd
Generation
Aquarium for
beluga
whales (left)
and sharks
(Right)
ve
ati
r
t
s
Illu
Touch pools
Penguins on display
str
Illu
ve
ati
4D Theater employs
interactive seats and
unique special
effects
Holds up to 250
guests per show
www.georgiaaquarium.org
14
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Education
No of Species
Footfall (MM/yr)
~ 1000
500
~ 2.5
~ 780
Misc.
Target Segments
5.2.3.2
Promotion
Future Plans
Youth interested in
marine bio-diversity and
research
Plans to introduce
dolphins by 2010 (a
USD 110 million
expansion)
Core (X)
Add-ons (Y)
Filler (Z)
15
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Educational programs like field trips for children, interactive activities (dolphins, seals
etc) and sleep over programs
No of Species
~ 300
Footfall (MM/yr)
1.5-2
Strengths
Offers a complete infotainment package on a large
scale
Can serve as a good infotainment identity mark for the
city
Weaknesses
Limited scope of research than Very Large marine
facilities as they keep lower number of
species/specimens
Very Large marine facility can easily eat up revenues if
present in the same city/surrounding area
EXAMPLES: Epson Aqua Stadium, Tokyo, Japan (Started in 2005), Lisbon Oceanarium,
Portugal (Started in 1998)
KPMG Analysis
16
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Positioning
Year of start
2005
4th
Generation
Aquarium
s
Illu
e
t iv
t ra
Theme
restaurant
Roller coaster
rides
Virtual ride
theatre
Concert hall
Souvenir and
gift shop
No of Species
Footfall (mn/yr)
348
300
Misc.
Promotion
Huge, glossy advertisement outside the Prince hotel, in
the middle of shopping plaza
Target Segments
Families, kids
Leisure tourists (is attached to the prince hotel)
http://www.princehotels.co.jp/shinagawa/aquastadium/e/index.html
17
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Add-ons (Y)
Filler (Z)
World standard convention centre
for holding international marine
conferences and seminars related
to marine life studies, with a
seating capacity for 1000 people
Space for events
Musical fountain
Food court
Research
10 acres have been allotted to the Centre for Marine Living Resources and Ecology to shift its research activities
A marine biological research centre will also be set up so that researchers can study marine life and habits at a
closer level
Tie up with Indian Universities in order to undertake marine research projects in collaboration with similar centres
abroad and facilitate local research centre with opportunities to do live research projects in Marine biology and
biotechnology
Marine research is expected to get a big boost as breeding, feeding and observing of the marine life will help in a
strong research and development through this built-in study centre.
Area (Acre)
~ 350
~ 50
Shareholding
Model of Investment
Private parties
51%
Public Private
Partnership model
Government of Kerala,
Ministry of Earth Science
and GoI
49%
5
http://www.livemint.com/2009/02/17114713/India8217s-first-Oceanarium.html;
http://www.zimbio.com/Tourism/articles/26/Asia+largest+most+technically+advanced+Oceanarium
18
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.2.3.3
Core (X)
Add-ons (Y)
Filler (Z)
Restaurant/ cafes
Gift shops
Game zone
Education initiatives such as sleep over programs, field trip, marine life related
workshops typically are to attract school groups
Conservation and breeding practices are also prevalent among few medium sized
Marine Facilities
19
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
No of Species
250-300
Footfall (MM/yr)
1-1.5
Strengths
Serves as a good infotainment destination for the city
Faster break even due to lower initial investment and
high footfalls due to presence of star attractions
Weaknesses
Limited scope for research activities as they keep only
attractive species
Larger marine facilities can easily eat up revenues if
present in the same city/surrounding area
6
7
KPMG Analysis
http://www.busanaquarium.com/eng/f_main.html
20
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
str
Illu
Positioning
Year of start
2001
ve
ati
Illu
e
t iv
a
r
st
Apart from these, it also has Resting place and Outdoor Park
Special attraction
Simulator
Shark dives
Education
The Ocean School provides service to schools who visit the Aquarium
A trained education officer with the school group throughout the visit
Student worksheets to capture their learning
Program for different grades
E.g. kinder program - helps children learn about aquatic animals through songs, games, play and dance
E.g. high school- helps learn classification, behaviors etc
21
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
No of Species
Footfall (MM/yr)
~ 150
250
~1
~ 550
Misc.
Development Details
Designed by a combined Australian and Korean team led by Aquaria 21, company incorporated by Oceanic Group,
specialist in marine technology
Two years of construction
Developed on a BOT basis with Aquaria 21 as the sole investor
As per the agreement, Aquaria 21 will operate the aquarium for a period of 20 years with an option for another 10
years before donating it back
Target Segments
Promotion
Year of start
1991
22
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Conservation
No of Species
Footfall (MM/yr)
100
250
1.5
~ 736
Misc.
Target Segments
Competition
5.2.3.4
Future Plans
Families, kids
Tourists from outside Singapore
Core (X)
Add-ons (Y)
Filler (Z)
sources of revenue.
Restaurant/ cafes
Gift shops
Game zone
23
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
No of Species
~100
Footfall (MM/yr)
~0.4
Strengths
Weaknesses
EXAMPLES: Nanjing Underwater world, China (Started in 2000), National Aquarium of New
Zealand (redevelopment in 2002), Underwater World Pattaya, Thailand (started in 2003)
Concept D Case Study 1: Nanjing Underwater World, China10
KPMG Analysis
http://www.synotrip.com/nanjing/tourist-Attractions/underwater-world-507.shtml;
http://www.chinadaily.com.cn/china/2007-01/26/content_793243.htm;
10
24
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Positioning
Year of start
Infotainment facility
2000
Artic foxes
Penguins
Polar bears
No of Species
Footfall (mn/yr)
41.2
100
NA
~800
Misc.
Target Segments
Families
Kids
11
http://www.nationalaquarium.co.nz/
25
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Positioning
Year of start
Redevelopment in 2002
Fishbowl Cafe
Gifts available in
the Aquarium Gift
shop
Various on-going conservation projects and public events are organized to preserve marine life
26
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
No of Species
Footfall (MM/yr)
40
>50
0.150
Misc.
Target Segments
Families
School Children
Year of start
2003
Various Dive & Swim Programs with sharks and sting rays
Touch pools
Reef Tanks
12
27
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
School visits are supported, and new educational programs are constantly being developed
Underwater world Pattaya is involved in marine conservation activities
No of Species
Footfall (MM/yr)
42.6
200
~0.475
Misc.
Target Segments
Concerns
Aggressive marketing
Introduction of innovative activities
5.2.3.5
Future Plans
Education, research,
conservation and
infotainment form an
integral part of the facility
4th or 5th generation
aquarium along with 3rd
generation aquariums for
certain species
Variety of add-on features
like dolphin shows, seal/
sea lion shows, penguins,
polar animals etc
Several filler features like
restaurants, gift shops, ball
room, etc usually available
Around 500 species
250-300 species
Concept D (Small)
Project Cost
(INR Crore)
Example
Concept C (Medium)
<80
80-300
Sentosa, Singapore
(started in 1991)
Concept B (Large)
300-500
>500
28
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June 2009
5.3
5.3.1
High
Each of the Key Concepts for a Marine Facility can be assessed for suitability to GEC based on
sync with objectives and enabling factors. The framework for assessing the suitability is as
shown below.
HIGH SUITABILITY
LOW SUITABILITY
MEDIUM SUITABILITY
Low
MEDIUM SUITABILITY
Medium
Low
Medium
High
5.3.2
29
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June 2009
VERY LARGE
(A)
Concept
Parameters
LARGE
(B)
MEDIUM
(C)
SMALL
(D)
Overall Capability
OVERALL
Very High
High
Medium
Low
Very Low
Based on the above rating the most suitable concept has been selected. While C and D were
both in the most favourable quadrant, concept D was finally chosen due to relative ease of
private participation for this Concept. Concept D can also be considered with the flexibility to
upgrade to Concept C in the medium term based on the success of the MRCI Centre.
Selected Concept
Low
C
Medium
Low
Medium
High
30
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5.4
Location Assessment
5.4.1
Dwarka
Shivrajpur
Okha
Positra
Narara
5.4.2
31
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Infra- Connectivity
Medium
High
Future Prospects
Figure 12 Framework for assessment of locations
5.4.3
Evaluation of locations
Evaluation of the locations across the identified parameters has been done based on the field
visit, primary interaction during the field visit as well as secondary research.
5.4.3.1
Location 1: Dwarka
a) Importance as a tourist location
Dwarka is a prominent tourist destination and has the third highest number of tourists in
Gujarat.
The temple darshan timings are 7 am 12:30 pm and 5 pm 9: 30 pm. Hence, the tourists
have lot of free time during the day. Therefore it is a good location to start a tourist
attraction to tap into the large number of tourists.
Gomti Ghat
Dwarkadhish Temple
Sunset point
13
Source: FY 07 Report on Tourist Flow in Gujarat by Gujarat industrial and technical consultancy organisation
32
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b) Infrastructure connectivity
Road:
Dwarka is well connected through state transport buses, private buses and taxis with major
cities and towns in Gujarat including Ahmedabad (450 Km), Jamnagar (148 Km), Porbandar
(120 Km), Rajkot (234 Km).
It is also well connected with other major locations like Mumbai (929 Km)
Dwarka To Jamnagar
Within Dwarka
Rail:
Dwarka is a railhead on the Western Railway and the rail connectivity is good.
Directly connected with major cities of Gujarat like Ahmedabad, Jamnagar, Porbander and
Rajkot as well as other major cities like Mumbai.
Air:
Nearest airport is Jamnagar (148 Km/ about 2 hrs by road) from Dwarka
c) Infrastructure accommodation
As-Is:
Several dharamshalas and guest houses provide low cost accommodation facilities
Typical tariff ranges from INR 200 (dharamshalas) to INR 2000 (A/C Suites)
33
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
However, only 9 high class hotels with close to a total of 600 beds
Table 13 Hotels/Accommodation status in Dwarka
Establishments listed
Bed Capacity
High
596
Medium
37
3715
Low
50
3338
Total
96
7649
Note: Data as per FY07; Source: Gujarat industrial and technical consultancy organisation
Key gaps:
Key gap in accommodation facilities include limited number of high class hotels
Improvement Steps:
Encourage private participation for setting up high class motels, cottages and hotels in
Dwarka
d) Future prospects
Various development efforts are expected to offer new avenues of entertainment to the tourists
as well as improved infrastructure
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.4.3.2
Scuba diving and sea rafting through prior e-mail appointment. Plans to expand this
facility with new activities
Shivrajpur is a small village located 16 km from Dwarka. The beach is along side this
village.
35
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
It is a good scenic spot. The beach is mostly rocky. The sandy part of the beach is farther
and more difficult to reach.
b) Infrastructure connectivity
Shivrajpur beach is located 16 km from Dwarka which is about 25 minutes drive from
Dwarka
Although the state highway is good, the connectivity from the state high way to Shivrajpur
village is only through a one lane road.
c) Infrastructure accommodation
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
However, the tourists visiting this location stay in Dwarka which is close-by
d) Future prospects
5.4.3.3
Location 3: Okha
a) Importance as a tourist location
Okha is an important tourist location because of its proximity to Bet Dwarka. Bet Dwarka
holds a lot of religious significance as it is considered as the residence of Lord Krishna.
Most of the tourists visiting Dwarka visit Bet Dwarka in their free time.
b) Infrastructure connectivity
In addition, tourist buses leave in the morning from Dwarka to Okha and cover 3 4
religious spots including Bet Dwarka and charge INR 50 per head.
c) Infrastructure accommodation
Typically tourists stay in Dwarka and visit Bet Dwarka for a few hours. Hence there is no
demand for accommodation facilities. Accommodation facilities not well established
d) Future prospects
5.4.3.4
Location 4: Positra
a) Importance as a tourist location
Positra is a good scenic spot but has not been commercially exploited. Very few tourists
visit this place.
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Educational camps are organized in winters as part of awareness creation initiative of the
govt. Students stay in tents for a few days and are educated about the marine bio diversity.
Coral walking is also a part of these camps.
b) Infrastructure connectivity
The road to Positra comprises a regular two lane road for some distance and then kachcha
road thereafter
c) Infrastructure accommodation
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
d) Future prospects
5.4.3.5
Location 5: Narara
a) Importance as a tourist location
Narara island is part of the marine national park. Lot of nature and marine life tourists visit
this place.
This is famous for the visible marine life (crab, mollusc, fish) and for coral walking
b) Infrastructure connectivity
The initial part of the journey is on a well maintained state highway. This is followed by a
single lane road with the last 3 km on a kachcha road.
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
c) Infrastructure accommodation
d) Future prospects
5.4.4
The forest authorities are planning to launch a website to attract more foreign tourists and
market the marine national park in a bigger way.
40
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
DWARKA
SHIVRAJPUR
Large number
Importance
as a tourist
location
of religious
tourists ~8.3
lakh tourists in
FY07
Most of the
connectivity to
places within
and outside
Gujarat is good
Educational
camps are
organized in
winters
35 km from
Dwarka
35 km from
Jamnagar
State highway is
good, but
connectivity from
the state high
way to
Shivrajpur village
is only through a
one lane road.
Well maintained
two lane state
highway
Tourists buses
and trains run
from Dwarka to
Okha.
Road comprises
a regular two
lane road for
some distance
and then
kachcha road
thereafter
Well maintained
state highway
followed by a
single lane road
with the last 3 km
on a kachcha
road.
Accommodation
No infrastructure
for providing
accommodation
to tourists except
for a forest
department
guesthouse
However, the
High bed
tourists visiting
this location stay
in Dwarka which
is close-by
capacity, but
limited high
class hotels
cottages
Infrastructural
accommodation
facilities near the
beach.
New motels/
Large no of nature
30 km from
Dwarka
There are no
n classes
available to
suite all
budgets
National Park
visited by over
14,000 tourists in
FY08.
connectivity is
good
sports
5.5.1
16 km from
Dwarka
Rail
Water/ beach
5.5
NARARA
nearest airport
OVERALL
POSITRA
tourists visiting
Dwarka visit Bet
Dwarka in their
free time.
Accommodatio
Future
Prospects
tourist location
because of its
proximity to Bet
Dwarka.
148 km to the
Infra- Class
and
abundance
of hotels
spot
Few tourists of
Dwarka visit this
location
Tourists have
Road
InfraConnectivity
OKHA
There are no
planned
developments
for this beach as
of now
There are no
planned
developments
as of now
Reliance is
planning to set
up an SEZ
in/near Positra
No infrastructure
for providing
accommodation to
tourists except for
a forest
department
guesthouse
New website
planned to attract
more foreign
tourists
developments
by municipal
authority like
cement road
and open air
theatre
HIGH
SUITABILITY
MEDIUM
SUITABILITY
MEDIUM
SUITABILITY
LOW SUITABILITY
MEDIUM
SUITABILITY
Environmental/Ecological Assessment
Objective
To understand the key ecological considerations for setting up an MRCI Centre around the
project location
41
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.5.2
Key Considerations
There are several ecological parameters which need to be analyzed while setting up the MRCI
Centre. These parameters have been identified based on the primary interactions during the field
visit, discussions with international consultants and through secondary research. These have
been highlighted below:
5.5.2.1
FAUNA
Type
FAUNA
No of Species Available
Type
No of Species Available
Fishes
196
Corals
36
Prawns
31
Sponges
70
Crabs
30
Sharks
Type
No of Species Available
Sea Turtles
Algae
107
Reptiles
Phytoplankton groups
62
Birds
Intertidal
macrobenthic groups
54
Sea mammals
200
Subtidal macrobenthic
groups
50
Molluscs
FLORA
It is expected that emulating the natural ecosystem will reduce the associated costs for the
MRCI Centre
Simpler filtering systems are adequate leading to lower Cap-Ex and Op-Ex
42
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Also, the available variety of flora and fauna seems adequate to assist the MRCI Centre achieve
its objectives of providing education, research, conservation and infotainment.
There exist several species of various marine life like coral (36), molluscs (200), crabs (30),
prawns (31)
There exist several attractive species like sharks, sting rays, colorful corals and sea
anemones
There exist many rare and endangered species of sharks, sea turtles and algae
Thus, at the time of launch, the natural ecosystem of the Gulf of Kutch should be emulated in
the MRCI Centre
Many species from eco systems nationally and internationally could survive naturally in the
Gulf of Kutch
Areas like Gulf of Mannar, Rameshwaram and Palk Bay have eco-systems similar to that of
Gulf of Kutch but have richer bio diversity. The additional species from these areas would
survive easily in the Gulf of Kutch.
Some international species have also survived in the waters of the Gulf of Kutch
Also, there could be other associated risks which might delay the kick-off of the MRCI Centre
Thus, species new to the Gulf of Kutch area could be considered for addition to the MRCI
Centre in the medium term
5.5.2.2
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Technical systems would need to be installed to maintain the key parameters defining water
quality14
Average pH: 7.9 8.2 (is within the expected range of coastal tropical areas)
Salinity: 36 40 PPT
5.5.2.3
For cleaning the water to maintain visibility inside the water for the tourists
Marginal degradation in water quality in localized areas around industrial and urban centre
For changing the water once in 4 to 5 days depending on the water quality analysis
5.5.2.4
Natural habitat
Sanctuary
Conservation/breeding labs
14
44
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Based on geography
Gulf of Kutch
Outside India
However, there are rules and regulations governing the sourcing of flora and fauna outlining the
approvals required etc for the same.
5.5.2.5
5.5.2.6
Transportation from one location to the other within the Gulf of Kutch is easier given the
small distances
In case of flora, transporting spores is easier than transporting the whole plant species. In
case of whole plants, tanks with sea water, aeration facility and periodic water change
should be used.
In case of fauna, transportation can happen through ship or through aero plane in specially
designed tanks
5.6
5.6.1
Detailed study of natural habitat of each flora and fauna is essential to be able to provide
them with their natural environment. Hideouts need to be created for fish and other marine
life to help them experience close to natural surroundings.
Technological Assessment
Objective
To understand the key technical considerations for setting up an MRCI Centre around the
project location
5.6.2
45
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Key Technical
Considerations
Lighting system
Manpower
Electricity supply
Aeration System
Water supply
These technical systems need to be provided with support infrastructure like manpower,
electricity and water supply for their efficient performance.
5.6.2.1
Large Acrylic
panels
Cylindrical Acrylic
Tank
Acrylic Tunnel
They help to display marine life through transparent sheets of any shape and size.
Manufacturing acrylic panels/tanks is a specialized task and currently it is available only in
three countries. Hence, it would need to be imported. The installation of acrylic panels and
acrylic tanks is done by specialists.
46
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Acrylic panels and/or tanks account for around 20%15 of project capital cost.
5.6.2.2
Artificial Marine
Habitat inside the tank
Exterior Landscaping
Interior decoration of tanks to create artificial marine habitats is designed and setup by
specialists. Exterior landscape of the MRCI Centre to suit the visitors can be designed by
architects and interior designers.
5.6.2.3
Filtration System
The water provided in the MRCI Centre needs to be continuously filtered.
To remove pathogens/fickle metal so that water is fit for survival of flora and fauna
15
47
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Ozone
generator
Sand
filters
Filtration systems are available locally and hence need not be imported.
5.6.2.4
5.6.2.5
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.6.2.6
Aeration System
An aeration system is required to maintain the oxygen content of water. Oxygen levels get
depleted since marine life consumes it continuously and hence needs to be replenished.
Also, aeration stimulates the flow of oxygen by releasing air bubbles into the water, thus
creating water movement which is essential for even distribution of materials and compounds in
water.
Air pumps often combined with a power head or water pump are usually used for large tanks.
Aeration systems can be sourced locally
5.6.2.7
5.6.2.8
49
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Heat exchangers
for temperature
control
5.6.2.9
Manpower
Trained manpower is necessary for the operations and maintenance of the MRCI Centre
Usually MRCI Centre contractors operate the MRCI Centre for 1 to 2 years during which
time they assist in hiring and training the local manpower.
Electricity Supply
Round the clock electricity supply is required to operate an MRCI Centre as all the life
support systems depend on it.
Water Supply
5.7
5.7.1
Locating the MRCI Centre close to a water source reduces costs considerably
Regulatory Assessment
Objective
To understand the key regulatory considerations for setting up an MRCI Centre around the
project location
50
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.7.2
Prevention of Cruelty to
Animals Act, 1960
The details on the rules applicable for the setup and operation of the MRCI Centre are as
follows.
5.7.2.1
Recognition as a zoo
The MRCI Centre has animal exhibits and hence has to be recognized as a zoo. Each zoo needs
to be recognized by the Central Zoo Authority to be able to keep and exhibit wildlife.
For this purpose an application under section 38H of the Wildlife Protection Act for
recognition of a zoo should be made to the Central Zoo Authority.
Validity of the recognition is one year (unless granted on permanent basis). Renewal is to be
initiated three months before expiry.
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Detailed list of the species of animals being displayed along with new acquisitions,
disposal, births and deaths
Details of feeding facilities for the animals like food store, water etc
Details of facilities for visitors like toilets, restaurants, resting area etc and safety
measures
Each Zoo needs to operate under certain pre-defined norms and standards some of which offer
certain challenges for the MRCI Centre as listed below
Table 16 Norms to be followed and challenges associated
Norms/Standard
Challenge
Visitor Facilities
None
None
5.7.2.2
Acquisition of Animals
The wildlife protection act outlines the provisions regarding acquisition of animals by a zoo.
52
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Illustrative List of species under Schedule 1 and 2 requiring approvals for acquisition
5.7.2.3
53
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Veterinary facilities
A report corresponding to each registration highlighting health death, birth etc duly certified by
a veterinary doctor has to be submitted every month.
5.7.2.4
Availability of trained staff will be a big concern given the lack of marine animal
performances that take place in India
There will be additional cost involved in developing in-house expertise - hiring staff from
abroad, organizing trainings for Indian staff
54
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Animal houses shall be located in a quiet atmosphere undisturbed by traffic, and the
premises kept tidy, hygienic and the animals protected from drought and extremes of
weather
Animals attendants must be suitably trained and experienced in the duties allotted to them
There shall be satisfactory arrangement for looking after the animals during off hours and on
holidays
5.7.2.5
Construction activity between the High tide line and Low tide line is prohibited
The coastal stretches within 500m of High Tide Line on the landward side are regulated
Any development activity to be done in this area should follow the coastal regulation zone
notification:
55
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Classification into CRZ categories (I or II or III) should be checked and rules will apply
accordingly
Any other construction activity with investment exceeding INR 5 crores will require
environment clearance from MOEF
The CRZ notification should be a key consideration while deciding the exact location for the
MRCI Centre.
Water
Between Low
tide line and
High tide line
Prohibited
Need environment
clearance from
MOEF
No clearance required
5.7.2.6
Category B
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
3
Sending out the
application along with
the necessary
information
Acquiring required
information, supporting
documents and local
clearances
Illustrative list
Information on construction,
operation or decommissioning of the
Project
Category B
4
Scoping (for all category A
projects and category B
projects requiring EIA report)
Appraisal
Generic information of the establishment like name, location, size, project cost and category
57
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Details of use of Natural resources for construction or operation of the Project (such as land,
water, materials or energy, especially any resources which are non-renewable or in short
supply)
Details of generation of Noise and Vibration, and Emissions of Light and Heat
Risks of contamination of land or water from releases of pollutants into the ground or into
sewers, surface waters, groundwater, coastal waters or the sea:
Risk of accidents during construction or operation of the Project, which could affect human
health or the environment
Factors which should be considered (such as consequential development) which could lead
to environmental effects or the potential for cumulative impacts with other existing or
planned activities in the locality
5.7.3
5.7.3.1
Approvals Required
Several regulatory approvals are required before setting up an MRCI Centre. The approvals
required and the concerned authorities have been summarized below.
58
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Area
Approval
Authority
Comments
Recognition of Zoo
Required
Acquisition of Animals
(within India)
Required
Acquisition of Animals
(outside India)
Required
Performing Animals
Required
Breeding
Required
Prior Environment
Clearance (before
construction activity)
Required if
built-up area
is greater
than 20,000
sq.m
SEIAA - State
Environment Impact
Assessment Authority or
MOEF Ministry of
Environment and Forests
Regulated
5.7.3.2
59
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Cost Escalations
Mandatory veterinary/
quarantine standards
would lead to higher
costs
Additional cost involved
in developing in-house
expertise - hiring staff
from abroad, organizing
trainings for Indian staff
etc
Challenges
Ambiguity in
applicability of
regulations
Norms for enclosures are
not aquarium specific
Norms for transport of
marine life not defined
For approval, primary
objective is expected to
be conservation.
However given the
private sector
participation conservation
would not be their
primary objective
However, these challenges would need to be mitigated to ensure successful working of the
MRCI Centre.
Difficulty in
meeting norms
and standards
Cost Escalations
Regular inspections
conducted to monitor
standards
Difficulty in
getting the
approvals
Ambiguity in
applicability of
regulations
Involve relevant
authorities like forest
department, local
municipalities,
tourism department
etc initially itself to
obtain their buy-in
Seek support/
information from
international bodies/
contractors
Tie-up with
research institutes
in India/abroad for
conservation
activities
60
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.8
International Accreditations
There are various international organizations for the zoo and aquarium community. These
organizations work at country level, regional level as well as global level. Some of them include
South Asian Zoo Association for Regional Cooperation (SAZARC), Association of Zoos and
Aquariums (AZA), Japanese Association of Zoos and Aquariums, Latin American Zoo &
Aquarium Association etc. World Association of Zoos and Aquariums (WAZA) is an umbrella
organisation for zoos, aquariums and regional organizations of zoos and aquariums. The
primary objective of these organizations is to contribute to improved management of zoo and
aquarium facilities by setting up standards and providing a common forum for knowledge
sharing for achieving the same.
5.8.1
5.8.1.1
Overview
WAZA is the umbrella organisation for the world zoo and aquarium community. Its members
include:
5.8.1.2
Regional and National Associations of Zoos and Aquariums eg. SAZARC (South Asian Zoo
Association for Regional Cooperation)
Conservation of biodiversity
Environmental education
Global sustainability
Publications
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.8.1.3
5.8.2
Two sponsors are needed to sign the nomination form. Sponsors should be current voting
members of WAZA who are preferably from your country or region, but do not serve on the
Membership Committee
Any body seeking membership should act in accordance with all local, national and
international law
Any body seeking membership should strive for highest standards of operation in the areas
mentioned in the Code of Ethics and Animal Welfare like exhibit standards, acquisition and
transfer of animals, contribution to research etc
5.8.3
International recognition would give credibility to the working of the MRCI Centre and
ensure high standards are being maintained
5.9
Primary Survey
5.9.1
Objective
The objectives of the primary survey are as follows:
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.9.2
To understand the typical behaviors relating to entertainment and leisure activities of the
target group
Itinerary
Alone or in a group
Typical duration
To find out the spontaneous reaction for the idea of MRCI Centre
To assess the reaction to the proposed MRCI Centre around Dwarka, in terms of :
To find out the key features attracting the visitors to such a destination
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.9.3
Methodology
A series of face-to-face interviews with the target respondents were conducted. These
interviews were guided by detailed questionnaires. The detailed questionnaires have been
included in Appendices.
The target respondents were selected purposively using a select set of criteria. The respondents
were shown the photographs and write ups of the proposed MRCI Centre and their feedback
was taken. The geographical coverage and profile of target respondents chosen is as shown
below.
5.9.3.1
Geographical Coverage
The study was conducted in four cities:
Dwarka
Ahmedabad
Vadodara
Saputara
Dwarka has been selected as it is the proposed location for the setting of the MRCI Centre.
Other selected locations, Ahmedabad, Vadodara and Saputara are leading tourist destinations in
Gujarat and thus would provide a good perspective of tourist behaviour within Gujarat.
5.9.3.2
End consumers
Tour operators
School authorities
Working men & women with children in the age group of 25 to 60 years
The target respondents are those who take decisions on their own
Have taken a short break (lasting 2-3 days) at least twice in last two years
64
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Tour operators included those who conduct group tours in Gujarat. Target respondents also
included schools in Gujarat who organize tours and excursions for their children.
5.9.3.3
Sr.No. City
Resident
Tourist*
Total
Dwarka
14
56
70
Ahmedabad
21
49
70
Vadodara
Saputara
49
24
70
21
6
Total
62
178
240
30
School - 10
5.9.4
5.9.4.1
65
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Have no t visited
Dwarka
65%
No t willing to visit
Dwarka
27%
The 110 respondents who had never visited Dwarka were asked if they would like to visit
Dwarka in the future. About 46 respondents refused mentioning reasons like large distance and
lack of time.
The respondents who had visited Dwarka were interviewed further on their travel behavior in
Dwarka. The total number of these respondents was 115 and this included the tourists in
Dwarka as well as respondents interviewed outside Dwarka. The travel behavior was important
to understand the favorability of the location for setting up the MRCI Centre.
Purpose of Visit
As expected, maximum percentage of respondents visited Dwarka for religious purposes.
75%
80%
70%
60%
50%
40%
30%
23%
20%
10%
2%
0%
R elig ious
L eis ure
B us ines s
Frequency of Visit
Most of the respondents visited Dwarka only once. This is closely followed by the number of
tourists who visit once every year showing the high level of repeat visitors to Dwarka.
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
40%
37%
36%
30%
20%
12%
10%
10%
4%
1%
0%
O nce/
F irsttime
Y early
O ncein6 Atleast
months
oncea
month
34times O ncein
ayear 23years
Duration of Trip
Duration of visit for most of the respondents is 2-3 days
40%
34%
31%
30%
22%
20%
13%
10%
0%
3days
2days
O vernightstay
S ameday
return
In addition, over 70% of the respondents have a free time of more than 2 hrs during their trip.
50%
45%
40%
27%
30%
16%
20%
12%
10%
0%
34Hr
23hr
Morethan4Hr L essthan2Hr
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
In addition, about 61% of the respondents completely planned the trip and besides the temple
visit nothing major was planned for these respondents. Unavailability of an alternate venue is
the major reason for this.
5.9.4.2
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ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Water park
12
34
22
10
43
17
11
37
35
21
43
17
15
18
Watching Movies/
Cinemas
21
11
30
47
30
13
Once a month
Once in 6 months
Once a year
Don't do
4 11
Water park
21
24
Watching Movies/
Cinemas
Eating out at Restaurants
20
19
12
19
28
28
16
28
12
33
32
37
50
<1 Hr
1-2Hr
3 -4 Hr
15
83
10
5 1
25
43
5-6 Hr
7-8 Hr
>8 Hr
69
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
15
13
Water park
22 3
27
26
50
15
21
44
12
47
17
Watching Movies/
Cinemas
11
38
<Rs100
Rs 501-6 00
Rs 1001-1500
30
26
Rs 201-3 00
Rs 701-800
Rs 2001-2500
2 3
3 22
13 4
3 2 2
24
Rs 3 01-400
Rs 801-900
>Rs2500
11
5 1
53
Rs 101-200
Rs 6 01-700
Rs 1501-2000
1 4 1
11
Rs 401-500
Rs 901-1000
5.9.4.3
Disliked a Little
1%
P ro bably no t visit
3%
M ay o r may no t visit
3%
Liked a Little
13%
P ro bably Visit
16%
Liked a Lo t
85%
Definitely Visit
78%
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Will visit
93%
Out of the 17 respondents who have not shown interest, 7 respondents have shown interest in
visiting the MRCI Centre during their free time while in Dwarka.
No t A nswered
4%
Yes
96%
No
11%
Yes
85%
No
11%
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Gujarat Ecology Commission
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June 2009
RATING
1
CORE FEATURES
Large tank with large ocean dwellers and various species
Walk through tunnel with 180 degree view
Walk through tunnel with 360 degree view
Large tank + tunnel
ADD ON FEATURES
Dolphin shows
Seal/ Sea lion shows
Touch Pools
Swimming with dolphins/ dugongs/ seals
Coral Reef displays
Penguins
Polar Animals (Polar bear, artic foxes etc)
FILLERS
Good restaurant/ Cafes
4D theatre
Souvenir/ Gift Shops
Simulator Rides
Marriage Hall/ Ball room
Game zone
An overall rating was then calculated for every feature. Based on this overall rating the most
favorable features of the MRCI centre were obtained as outlined below:
Core Features: Walk through tunnel with 360 degree view and a large 3G tank are the most
preferred core features. Walk through tunnel with 180 degree view is next to most preferred
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
47%
36%
15%
56%
37%
49%
6% 1%
35%
62%
Very high
3%
13%
25%
high
medium
low
3%
10%
3%
very low
Add-on Features: Dolphin show is the highest rated add-on feature. Next most preferred
add-on features are penguin displays, Seal show and polar animals in that order
56%
Penguins
57%
53%
53%
Touch Pools
31%
7% 3%
9%
35%
Dolphin shows
medium
13%
26%
71%
low
7% 1%
6% 6%
39%
60%
high
9% 4%1%
34%
43%
Very high
29%
5%
12% 2%
23%
6%
very low
Filler Activities: Good restaurants or a cafe as a filler feature is a clear favorite. Game zone
was also given a high rating by a considerable number of respondents.
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Gujarat Ecology Commission
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June 2009
Game zone
53%
36%
49%
Simulator Rides
31%
54%
8%
29%
42%
4D theatre
7% 2% 2%
31%
Very high
9%
8% 2%
11%
64%
6%
8%
38%
52%
7%
4% 1%
12%
30%
high
medium
low
6%
very low
Willingness to pay
The responses to the basic fee, fee for add-ons, fee for filler activities and overall package fee
are as highlighted below.
75
Number of respondents
80
71
70
60
50
38
40
30
22
20
11
10
0
<Rs 20
20 - 40
41 - 60
61 - 80
0
>500
Number of respondents
120
99
100
80
60
46
45
40
20
24
8
0
<Rs 20
20 - 40
41 - 60
61 - 80
0
>500
74
ABCD
Number of respondents
82
90
80
70
60
50
40
30
20
10
0
42
36
34
15
10
<Rs 20
20 - 40
41 - 60
61 - 80
>500
60
49
50
47
38
40
31
30
22
20
22
12
10
0
<Rs 20
20 - 40
0
41- 60
61- 80
81- 100
>500
Average price
Add on features
Filler features
Entire Package
INR 64
INR 55
INR 67
INR 297
This together with the past spending behavior can be used to calculate the price range for the
MRCI centre.
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June 2009
Percentage of respondents
40%
3 5%
29%
3 0%
22%
20%
10%
7%
5%
0%
<1hr
1hr-2hr
2hr-3 hr
3 hr-4hr
4hr-5hr
Percentage of respondents
53%
50%
40%
30%
22%
20%
13%
13%
41 Min 1 Hr
> 1 Hr
10%
0%
< 20 Min
21 40 Min
5.9.5
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June 2009
5.9.5.1
Time spent on these popular activities range from 3-8 hrs. Hence, MRCI centre should take this
into account while developing educational and entertainment activities for these students.
Excursions to locations outside the city
(2-4 day trips)
16
8
7
6
3
These activities are organized by most schools for students of grade 5 and above. Thus the
MRCI centre should conceptualize major proportion of its educational activities with
applicability to students of grade 5 and above.
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5
5
5
3
4
4
4
7
9
6
4
6
8
6
5
10
10
5
3
10
Number o f scho o ls o ut o f 10
Secondary (5-7)
Secondary (8-10)
11th - 12th
Workshops related to marine life and animal science are conducted by 6 out of 10 schools.
Considering the interest level in these subjects, organizing such workshops in the MRCI centre
would be an attractive proposition for school groups.
Religious/Yoga Sadhana
1
4
Astronom y
Marine Life
Anim al Science
6
0
Chem istry
Physics
0
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
The average spend per student for activities like amusement park, picnics and visits to places of
scientific interest range between INR 142 to 213. This should be considered while fixing the
total package price for school students. Most of these activities are partly funded by the student
and partly by the school.
Excursions to locations outside the city (24 day trips)
540
170
68
213
180
142
23
Many school avail discounts for most of these activities. The number of schools availing
discounts and the average discount amount is highlighted below.
80%
61%
51%
45%
6
4
60%
52%
50%
47%
54%
40%
7
5
% of discount
10
20%
Excursions to
locations
outside the
city
Nature treks to
locations
around the city
Watching
movies/
cinema
Amusement
Park/
Picnic to
locations
within city
Places of
historical or
scientific
interest
Visiting a
manufacturing
facility
0%
Average discount percent across the activities is 51%. This should be considered while pricing
the package for group tours of school children.
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.9.5.2
Very high
high
medium
low
very low
Penguins
Touch Pools
Seal/ Sea lion shows
Dolphin shows
Very high
high
medium
low
very low
80
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Game zone
Simulator Rides
4D theatre
Very high
high
medium
low
very low
Walk through tunnel with 180 degree view was most favored
These features should be considered while finalizing a high level concept for the MRCI centre.
The favorable range of basic fee, fee for add-on features, fee for filler features and total package
price was asked and the responses are as follows.
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June 2009
Rs 401 - 500
0
1
Rs 301 - 400
Rs 201 - 300
0
0
0
0
3
1
2
Rs 101 - 200
3
1
Rs 81 - 100
2
1
1
1
Rs 61 - 80
1
1
1
Rs 41 - 60
0
1
0
Rs 21 - 40
1
0
Basic fee
2
Num ber of schools
Fee for Add-on features Fee for filler features
3
Total package price
Figure 66 Favorable price ranges for the MRCI centre selected by the schools
Average price
Add on features
Filler features
Entire Package
INR 148
INR 88
INR 115
INR 208
This together with the past spending behavior can be used to get ideal price range for pricing the
package for school group tours to the MRCI centre.
Schools were also asking their preferences for various educational activities that could be
potentially organized in the MRCI centre. These preferences should be considered for deciding
the educational activities of the MRCI centre.
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
8%
10%
15%
Lecture series
17%
Interactive workshops
24%
27%
Thus schools have shown a high level of interest in organizing student trips to the MRCI Centre.
Their preferences in terms of features in the MRCI Centre, educational activities, pricing etc
should be considered while developing the final concept for the MRCI Centre.
5.9.6
The months from October to May have the maximum number of tourists to Dwarka. Diwali
vacation in particular has the highest tourist flow.
On an average, 75% of the tourists plan their trips on their own. Apart from visit to temples
& other religious places, tourists visit beaches in their free time.
As tourists usually come as a family, budget hotels and 2-3 star hotels are preferred though
overall spending is limited in Dwarka. A trip to Dwarka which includes temple visit, food,
stay and sight seeing, costs in the range of Rs 2000 to Rs 3000 per person.
All the tour/bus operators liked the idea of MRCI centre. They expressed that they would be
able to convince the tourists to visit the same.
All tour/bus operators showed interest for a tie up with such a facility.
9 out of 11 tour operators feel that Dwarka will be a suitable location for the MRCI centre.
Alternate locations for the MRCI Centre in the Gulf of Kutch suggested by them include
Okha and Mithapur.
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Advertisement through media vehicles was suggested to create awareness about the MRCI
centre.
As specified by most tour/ bus operators an entry fee of Rs 150 to 200 will be suitable for
the tourists to visit the facility.
Tour Operators seem to typically develop packages for the higher income group visitors of
Dwarka. They have shown positive reaction to the MRCI Centre. Their inputs should be
considered for deciding the pricing of the MRCI centre and for formulating the marketing
initiatives.
5.10
5.10.1
Features
5.10.1.1 Education
Based on the primary survey with schools in Gujarat, having the following list of popular
educational activities will be suitable to the MRCI Centre
Lecture series
The primary survey also points out that, popular recreational and educational activities are
focused for students of grade 5 and above. The educational activities of the MRCI Centre should
focus on the same grades.
Typical time spent on such activities ranges from 3-8 hrs as per the survey. The activities for
students in the MRCI Centre should also be planned to occupy the students for such duration.
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June 2009
5.10.1.3 Infotainment
Core Features
The results of the primary survey highlighted the 360 degree walk through tunnel as the most
preferred core feature for the MRCI Centre. The schools have selected the walk through tunnel
with 180 degree view as the most favored.
The 360 degree tunnel would have more of acrylic material and thus higher manufacturing cost
due to its shape. As acrylic accounts for almost 20 % of project cost, this would increase the
project cost appreciably. Therefore a walkthrough tunnel with 180 degree is a better option as it
provides the visitor with a similar experience and is cheaper than the 360 degree tunnel.
Add-on Features
The most favored add-on feature was Dolphin Show closely followed by display of Penguins.
Creating an environment for the penguins would be very costly. The cost associated with the
dolphin show on the other hand depends on the size of tank, seating audience targeted, number
of dolphins to be trained etc. Therefore, the MRCI centre can have a small sized dolphin show
as its add-on feature.
Fillers
Filler features mainly act as an additional source of revenue. The popular choices for filler
features as per the primary survey were good restaurant/ caf and game zone for kids. The
MRCI centre can have a good restaurant and caf. In addition, based on the favorable response
from schools, a souvenir/gift shop can be setup and a small scale game zone can be added
The infotainment features suitable for the MRCI centre are summarized below.
Table 23 Finalized features of the MRCI centre
Education Features
Special movie screening for school children
Interactive educational workshops related to marine life and animal science
Lecture series
Conservation and Research
Research activities would be taken up by collaborating with other organizations.
Conservation activities include breeding and preserving endangered species.
Infotainment Features
Core Feature
Add-on Feature
Dolphin show
Fillers
Restaurant
Souvenir/Gift shops
Game Zone
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
5.10.2
Positioning
Based on the above features the positioning of the MRCI centre has been determined.
Focus on Education and infotainment (spreading awareness, providing education and
infotainment) along with Research and Conservation activities.
5.11
Socio-Economic Benefits
The MRCI Centre would contribute positively to the social, economic and ecological
development of the area and its people.
5.11.1
Ecological Benefits
Marine life conservation
Breeding and conservation activities of the MRCI Centre will play an important role in
preserving rare and endangered species
5.11.2
Infotainment
This MRCI centre will act as a premier infotainment destination of the city. It will improve the
overall reputation of the city.
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June 2009
Education
Special education programs of the MRCI Centre will help foster knowledge in the domain of
marine biodiversity
5.12
Financial Feasibility
5.12.1
Land Cost
Acrylic Cost
Construction Cost
Exhibits
Start-up Costs
Development Costs
Contingencies
+10%
Total
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Land cost
The land cost has been calculated based on the total land requirement for the project and the
cost of land per acre in the desired location.
Total Area required for the MRCI Centre
Table 25 Land area requirement
acre
acre
1
1
acre
10
acre
12
The area of the aquarium has been assumed to be 1 acre based on interaction with
international technical consultants.
In addition, almost same area is required for providing facilities like parking for visitors.
Based on interaction with GEC and future development plans around the MRCI centre, an
area of 10 acre would be kept aside for future activities
Cost of land
Based on interaction with real-estate agent in Dwarka, a 5.5 acre plot which is about 1 km
from beach is available at INR 40/sq ft. An escalation of 30% of land cost has been
assumed.
Cost associated with registration of land including registration fees, stamp duty and taxes
have been assumed at 12% of land cost.
Total Land Cost = Total Area in acre x Land Cost per acre = INR 3.04 Crore
Acrylic Cost
The total cost of acrylic material was based on the identified dimensions as below.
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June 2009
Tank
4m
acrylic
0.3
meter
2.4
meter
Entry
Exit
24
m
2.4
meter
2.1
meter
2.1
meter
concrete
Tunnel
concre
te
Acrylic
50 meter
long
acrylic
tunnel
30 meter
The cost of a 50 m acrylic tunnel as above was obtained from an acrylic manufacturer as INR
2.8 crore. Since acrylic is manufactured only in three countries in the world, it needs to be
imported to India. Hence cost of transportation to India by ship as well as import duty and other
taxes need to be paid which have been assumed to be 40% of the cost of acrylic.
Also, acrylic would be required for developing partitions within the main tank. Assuming that
for the tank of above dimensions, 2-3 partitions would be required, the cost has been escalated
by 1.05 times.
Total Cost of Acrylic is 2.8*(1+40%)*(1+1.05) = INR 8.04 crore
Construction Cost
Based on discussion with international technical consultant, construction accounts for about
34% to 35% of the project cost (excluding cost of land and development costs)
Total Construction Cost = 34.5%*40 = INR 13.8 crore
Exhibits
Based on discussion with international technical consultant, exhibits account for about 4% to
8% of the project cost (excluding cost of land and development costs). Thus the exhibit cost has
been assumed to be around 8%.
Total Exhibit Cost = 8%*40 = INR 3.2 crore
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The cost of providing Life Support System for supporting the flora and fauna of a 50 m
tunnel aquarium was obtained from a Chinese provider as USD150,000 FOB.
About 85% of the system is available locally in India based on discussion with international
technical consultants as well as Indian providers. Thus only 15% needs to be imported.
However, the cost of the 85% system has been inflated by 10% over the Chinese costs
which are typically lower than the Indian cost structure. The balance 15% which needs to be
imported would have cost associated with transportation as well as duty and other taxes
which have been assumed at 40% of the cost.
This would account for the system requirements for the main tank. For providing additional
features, extra 10% cost has been built.
Startup Costs
Marketing Expense
INR 2 crore has been set aside for the marketing efforts. This would include launching
television campaigns on popular channels in Gujarat, advertisements in popular newspapers and
magazines of Gujarat, for publishing brochures to increase awareness as well as organizing visit
to schools in Gujarat for group visits.
Total Marketing Expense = INR 2 crore
Project Consulting Fee
Consultants would be required during the pre-operative stage to monitor the entire development
and construction process against the agreed project plan. This would involve tracking the tasks
as per the agreed timelines, issue escalation especially in times of delays and identifying project
risks which may affect the timelines. Also, consulting assistance would be required for
developing RFP and selecting an appropriate technical consultant as well as private developer.
The cost for the consulting assistance was assumed to be INR 2 crore based on fees charged by
consulting companies for a project of such scale and duration.
Total Project Consulting Fee = INR 2 crore
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break up of cost across various years was analyzed to arrive at the final cost break up for the
MRCI centre which is as follows
Table 26 Operating expenditure split
42%
13%
Husbandry related
2%
22%
Marketing expenses
6%
Professional fees
3%
Others
12%
The overall operating expense for the first year of operation has been assumed at INR 5 crore.
This is based on discussions with international aquarium consultant as well as high-level
calculations of operating expense incurred by underwater world (UWW) Pattaya, considering
its revenue, capex and breakeven of two years.
The growth of operating expenditure under each head has been outlined below.
FY12
FY13
FY14
FY15
FY16
FY17
Salaries and
benefits
15%
15%
15%
10%
10%
LSS and
utilities
10%
10%
10%
12%
12%
Husbandry
related
5%
5%
5%
5%
5%
Filler
activities
related
11%
5%
5%
5%
5%
Marketing
expenses
25%
20%
15%
10%
7%
Professional
fees
25%
20%
15%
10%
7%
Salaries and Benefits Initially a high 15% salary increment has been assumed year on year
to be able to hire competent staff and retain them considering the launch of several Marine
Facilities around that time in India.
The typical organization structure for the MRCI Facility has been outlined below:
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June 2009
Chairman/ MD
Director (Operations)
Manager
(Operations)
Supervisor
(Operations)
LSS
Operations
Team
Decorations
Maintenance
Team
Veterinary
Team
Team for
Upkeep of
Fishes
Subject Expert
(Part time)
Manager
(Marketing)
Supervisor
(Admin)
Marketing
Team
Manager
(Finance and
Accounts)
Strategy and
Planning Team
Finance
Team
Security
Team
House
Keeping
Team
Manager
(Strategy and
Planning)
Accounts
Team
Ticketing
Team
Life Support Systems and Utilities The costs associated with this head would increase
with increasing age of the equipment.
Husbandry related The costs associated with food etc for the fauna has been assume to
increase at the rate of WPI (Wholesale Price Index)
Filler activities related These are costs associated with operating restaurant, gift shop etc.
In the initial years, this has been expected to grow at a rate lower than the rate of growth of
revenue. Higher the growth in the number of visitors, higher would be the usage of
restaurants etc and thus higher the growth in associated expenses.
Professional Fees This pertains to expenses towards consulting support as well as audit
and legal fees. Initially consulting and technical support required would be high. Once the
local people get trained then this head would increase at nominal rate.
5.12.1.4 Revenue
Tourist and visitor flow to Dwarka, proportion of the same likely to visit the MRCI centre and
the total package price they are likely to pay are required to calculate the revenue. For
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June 2009
calculating the revenue in subsequent years the growth rates for the tourists and visitors to
Dwarka and for the footfall to the MRCI centre is required.
Assumed info
Visitors to Dwarka
1,629,915
YoY Growth of 5 %
Tourists to Dwarka
837,085
YoY Growth of 5 %
Given the current and expected increase in religious tourism in India, increased focus of
Tourism Corporation of Gujarat Limited on organizing tour packages to religious places in
Gujarat as well as based on interactions with hotels in Dwarka, we expect the tourists to Dwarka
to keep increasing year on year at a nominal rate of 5%. Similarly, we expect the number of day
time visitors to Dwarka to keep increasing at a nominal rate of 5%.
Probability based on the respondents intention to visit the MRCI Centre (Step 1)
Step 1
The probability based on the respondents intention to visit is calculated as follows. The
intention to visit is coded as shown in the following figure.
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ABCD
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Intention to visit
0
Zero
Non zero
intention (x)
No
Yes
Probably
Visit
0.75
May or may
not visit
No (0)
Yes (1)
Non zero
intention (x)
0.5
Probably
not visit
Definitely
not visit
Non zero
intention (x)
Yes (1)
0 or NA
0
Figure 72 Probability based on the respondents intention to visit the MRCI Centre
Step 2
The probability based on past behavior was calculated as follows
Frequency of visit for various activities (e.g. movies, water parks etc) was coded using the
below table for each respondent
Table 27 Coding for frequency of visits
16
Once a month
12
Once a year
Dont do
Total of number of visits was calculated for each respondent excluding the number for
restaurants
The number of visits was coded to calculate the probability based on past visit behavior for
each respondent
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
third quartile
0.9
Median
0.8
0.7
first quartile
0.5
Once both the above probabilities were calculated, the total probability is calculated
Total probability
=
Probability based on intention to visit
x
Probability based on past visit behaviour
Figure 73 Total probability calculation
FY13
FY14
FY15
FY16
FY17
FY18
FY19
17%
20%
22%
22%
22%
22%
22%
The survey reflects 17% of the tourists would visit the MRCI centre. This has been assumed to
increase to 22% by FY15 and thereby remain constant. This is because there would be
awareness created about the MRCI centre through advertising and marketing campaigns as well
as word of mouth publicity which would attract much more tourists in the initial years.
Footfall to the MRCI Centre as a percentage of visitors (same day return) to Dwarka
FY13
FY14
FY15
FY16
FY17
FY18
FY19
9%
11%
12%
12%
12%
12%
12%
The proportion of visitors to Dwarka who are likely to visit the MRCI centre has been assumed
to be approximately half of that of the tourists in the first year. This has been assumed to grow
at nominal rate for the next two years, lower than that assumed for the tourists. The proportion
would be lower because given their one-day travel plans, these people have less free time
available at their disposal.
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June 2009
<20
15
20 - 40
30
41 - 60
50
61 - 80
70
81 - 100
90
101 - 200
150
201 - 300
250
301 - 400
350
401 - 500
450
>500
550
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Entry fee
<20
15
20 - 40
30
41 - 60
50
61 - 80
70
81 - 100
90
101 - 200
150
201 - 300
250
301 - 400
350
401 - 500
450
>500
550
16
Once a month
12
Once a year
Dont do
Total Spend (Frequency of visit * Spend per visit) was calculated for each respondent excluding
spend for restaurants and picnics outside hometown. And average Spend per Activity = (Total
Spend) / (total number of visits)
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Final Step
Weights were assigned to the Indicated Package Price, Added Package Price and Average spend
per activity based on past behavior as follows
Table 32 Weights for different prices
Component
Weights
20
30
50
Note: Only those respondents have been taken into account who gave responses to all of the
questions related to price for MRCI Centre.
Total Package Price (Children)
Table 33 Benchmarks for % of child fee of Adult fee
Name of facility
Adult fee
Child Fee
Child fee/
Adult Fee (%)
National Aquarium
of new zealand
INR 445
INR 230
52%
UWW Pattaya
450 baht
250 baht
55%
INR 130
INR 80
62%
INR 250
INR 140
56%
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June 2009
Based on the above, on the conservative side, the average spend per head for a child is assumed
to be 50% of that of adult. Therefore, for FY12, the total package price for children is INR
112.5.
Growth Rate of Ticket Price
A 15% increase every third year has been assumed based on the ticket price growth observed in
an international marine facility (underwater world Singapore).
5.12.2
5.12.2.1 Revenue
140
113
120
124
93
85 89
100
INR Crore
118
80
CAGR
60
16%
27 28 30
21 22
15 16 17 20
9 11 12 13
FY13
FY14
40
20
36 38 40
48 50 53
70
64 67
FY42
FY41
FY40
FY39
FY38
FY37
FY36
FY35
FY34
FY33
FY32
FY31
FY30
FY29
FY28
FY27
FY26
FY25
FY24
FY23
FY22
FY21
FY20
FY19
FY18
FY17
FY16
FY15
The revenue increases from INR 6.54 Crore in FY13 to INR 124.35 Crore in FY 42
CAGR for the first five years is 16%. This is primarily driven by increase in footfalls over
the initial five years of operation
Revenue grows in a step wise manner because of the step wise growth in ticket price
83
FY42
75
FY41
68
FY40
61
FY39
55
FY38
50
FY37
45
FY36
41
FY35
37
FY34
FY33
FY32
FY31
FY30
FY29
FY28
FY18
FY27
FY17
FY26
FY16
FY25
FY24
FY23
FY22
FY21
FY20
FY15
13%
30 33
25 28
21 23
19
17
13 14 16
9 10 11 12
FY19
CAGR
FY14
90
80
70
60
50
40
30
20
10
0
FY13
INR Crore
100
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June 2009
CAGR for the first three years is 13%. This is primarily driven by high increase in salary
expenses as well as expenses on marketing activities
Contribution by
GoG,
INR 30.0 Crore
59%
Figure 79 Capital expenditure contribution
The total project cost by the end of the construction period will be INR 50.61 Crore
Out of this the private party contribution will be INR 20.61 Crore
101
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June 2009
Contribution by
Developer,
INR 20.9 Crores
41%
Equity,
INR 5.3 Crores
10%
Contribution by GoG,
INR 30 Crores
59%
Figure 80 First year project requirement contribution
The private player will fund INR 20.9 Crore of the first year project contribution
INR 19.96 crore of this is towards Capex, interest during construction on loan and funding
the operating losses
INR 15.6 is through long term debt and INR 5.3 is through equity
60
40 40
40
30 30 30
30
22 22 23
8
FY27
FY22
FY26
FY24
FY23
FY21
FY20
FY19
FY18
10
FY17
20
FY16
INR Crore
50
12 12 12
16 16 17
FY42
FY41
FY40
FY39
FY38
FY37
FY36
FY35
FY34
FY33
FY32
FY31
FY30
FY15
FY29
-1
FY28
-1
FY25
-2
FY14
-10
FY13
Figure 81 PAT
The drop in PAT from FY20 to FY21 is on account of net taxable income after accounting
for carry forward losses turning positive resulting in tax payment and thus reducing the
overall PAT
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5.12.3
These calculations are based on the assumption that the concession period is 30 years. Two
of the planned marine facilities in India, one in Tamil Nadu and the other in Andhra
Pradesh, are going to take place under a PPP arrangement with concession periods of 30 and
33 years respectively.
Key Scenarios
Four scenarios were created by changing the footfall, opex and blended price per head of the
base case. The project returns and the equity returns in the form of IRR was looked into for each
scenario.
Base Case
Footfall (FY12)
3,87,284
Blended price*
(FY12)
Operational
Expenses (FY12)
INR 168.75
INR 5 crore
Project Returns
Equity Returns
IRR
IRR
13.8%
18.1%
Scenarios
Footfall
Blended price*
Opex
Project Returns
(FY12)
(FY12)
(FY12)
IRR
IRR
Pessimistic 1
-5%
-5%
+5%
11.2%
14.2%
Pessimistic 2
-10%
-10%
+10%
7.9%
9.6%
Case
Equity Returns
Optimistic 1
5%
5%
-5%
15.9%
21.7%
Optimistic 2
10%
10%
-10%
17.9%
25.2%
Figure 83 Scenarios
5.13
103
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June 2009
Efficient Operation
Advantages
of PPP for
the MRCI
Center
Risk Transfer
The risks associated with the
project can be shared to a certain
extent with the private party using
the appropriate PPP arrangement
5.13.1
Finance
Ownership
104
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Schemes
Design-Build (DB)
Build-Transfer (BT)
Build-Transfer-Operate (BTO)
Design-Build-Operate (DBO)
Build-Operate-Transfer (BOT)
Build-Own-Operate-Transfer (BOOT)
Design-Build-Finance-Operate Transfer
(DBFOT)
Build-Own-Operate (BOO)
Some of the existing aquariums in the world have effectively utilized PPP arrangements like
Build-Own-Operate-Transfer (BOOT). An example of an existing aquarium using this
arrangement is as follows.
Busan Aquarium
Public Body Involved
Local Government
Construction period
Mode
Busan Aquarium was developed on a BOOT (Build-Own-OperateTransfer) basis in which the Oceanis Group was the sole investor.
The Group continues to operate the Aquarium as part of a 20-year lease
Other Details
Various aquarium projects which are proposed to be built in India are going to take place under
Design-Build-Finance-Operate-Transfer (DBFOT) PPP arrangement.
105
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Proposed Aquarium
Taraporewala
Tamilnadu
Kochi
Visakhapatnam
Government of
Maharashtra,
Fisheries
Department
State government
and the Union
ministry of earth
sciences
Greater Visakhapatnam
Municipal Corporation
Responsibility of private
party
DBFOT
DBFOT
DBFOT
DBFOT
Concession Period
NA
30 years
NA
33 years
Ownership Details
NA
NA
NA
Lease period
30 year lease.
Private body needs
to pay market value
to public entity
NA
NA
% of turnover share to
public body every year
NA
Minimum of 3 % of
gross turnover
earned
NA
NA
Key Considerations
The DBFOT arrangement is a favorable arrangement for the MRCI Centre considering the lack
of in house expertise to develop and operate the facility on its own.
5.13.2
106
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Financing Risks
Land Procurement
Regulatory Risks
Development
Period Risks
Cost- escalation
Maintenance
related
Delay in
construction
Construction
Period Risks
Change of scope
Key Risks
Operational
Period Risks
Failure to meet
specifications
Competition
Support
Infrastructure
related
Force Majeure
and other risks
Force Majeure
Termination
RISK
MITIGATION
Financing
Land
Procurement
Risk exists if
required land is
not acquired on
time. In such a
case,
concessionaing
authority may
need to
compensate
monetary damages
to private party
107
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TYPE
Regulatory
Risk
RISK
MITIGATION
There may be
associated social
risks in terms of
opposition from
locals
Risk of delay in
acquiring relevant
approvals
RISK
Cost
Escalation
Delay in
project
completion
MITIGATION
Additional cost to
acquire permits in
case performance
requirements are
added/enhanced by
the
authorized
body
Cost escalations
can arise due to
market
fluctuations
Delay of project
completion could
be due to various
factors like delay
in
procuring
materials,
equipment etc
108
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TYPE
RISK
Failure to meet
specifications
Change of
scope
MITIGATION
in the contracts
Project may be given to international contractors
with established credentials to avoid delays in
project completion
Any changes in
law, introduction
of new technology,
change in market
RISK
Maintenance
Related
Competition
MITIGATION
Non-adherence to
operation
and
maintenance
standards may lead
to an inefficient
operation of the
facility
Being an
infotainment
venue, a similar
venue in the
same/near-by area
can pose a serious
109
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TYPE
RISK
MITIGATION
threat to the
footfall for this
facility
Support
Infrastructure
Revenue
Related
Lack of
availability of
24x7 supply of
water, electricity
etc poses a serious
threat to the
operation of the
facility
Revenue will be
impacted if the
predicted footfall
is not achieved
RISK
Force Majeure
Termination
MITIGATION
Force Majeure
events like
cyclones, flooding,
destruction due to
unforeseen events
can cause
significant
negative impact on
the project
including
termination of the
project
Termination due to
either
partys
default
could
110
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TYPE
RISK
MITIGATION
result
in
significant
cost
and time overruns
5.13.3
The Private Party shall Design, Build, Finance, Operate and Transfer the Aquarium as per
the Detailed Business Plan approved by the concessioning authority.
From the above funding INR 10 Crore would be in kind in the form of land acquisition
and development, road and infrastructure development, and costs incurred in acquiring
regulatory approvals
All other duties, charges, fees, costs and expenses shall be borne and paid by the Private
Party
An effective date is defined and the construction should be completed within specified
number of months from the effective date as agreed in the agreement
Manage, operate and maintain the aquarium and regulate the use thereof;
111
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5.14
Bear and pay all costs, expenses and charges in connection with or incidental to the
performance of the obligations of the Private Party under the agreement
Flexibility should be given to the private party in case of future expansion activities
Implementation Plan
There are certain key steps that define the way forward for the MRCI Centre. The road map for
the implementation plan is as follows.
Commercial
Operations Date
7
6
5
Commission
development of Detailed
Feasibility Report
Start Program
Management of the
development and
construction period
2
Pre-feasibility
Study
Obtain regulatory
approvals and procure
the required land
Obtain Agreement on
the Pre-feasibility
report from key
stakeholders
0
1
5.14.1
112
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Based on the Pre feasibility report, an Agreement and a Go- Ahead to be received from the key
Step 1
stake holders of this project (GoG, WB, Forests Department and Tourism Department)
Step 2
Step 3
Step 4
Select a consortium comprising of financial, commercial and legal consultants to prepare the
Step 5
Step 6
Agree on
Time schedule
Payment details and mechanism
Technical specifications to follow
Risk transfer mechanisms
Program management during development and construction period
Step 7
Monitor the execution of the project based on the interim milestones identified
Ensure timely release of funds for the project
Figure 87 Details of key implementation steps
5.14.2
Time schedule
The sequence of activities and the corresponding time required till the launch of commercial
operations is shown in the time schedule below:
113
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FY2010
Activity
Q1
Step 1
Step 2
Commission
development of Detailed
Feasibility Report
Step 3
Development and
Agreement on the
Detailed Feasibility
Report
Step 4
Step 5
Step 6
Step 7
Program management
during development and
construction period
Q2
Q3
FY2011
Q4
Q1
Q2
Q3
FY2012
Q4
Q1
Q2
Q3
Q4
The MRCI centre would thus launch its operations on April 1, 2012.
114
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Appendices
6.1
6.1.1
I. INTERNAL DATA
Date
_____________________
Start Time
_____________________
End Time
_____________________
Name
_____________________
Age
_____________________
Contact Number
_____________________
Respondent Type
1. Residents of Dwarka
2. Tourist in Dwarka
Gender
Male
Female
Household Income
Rs. 1 to 4 lakh
Rs. 4 to 7 lack
Rs. 7 to 10 lack
Above Rs. 10 lakh
115
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June 2009
household income)
Education of Chief Wage _____________________
Earner
Fill the SEC in the table above based on the below classification:
Illiterate
Education
School
Upto 4
Years
School
5-9
years
SSC/
HSC
Some
College
but not
Graduate
5
Occupation
Graduate/
PostGraduateGeneral
6
Graduate/
PostGraduateProfessional
7
Unskilled workers
E2
E2
E1
Skilled workers
E2
E1
B2
B2
Petty traders
E2
B2
B2
Shop owners
B2
B1
A2
A2
None
B2
B1
A2
A2
A1
1-9
B2
B2
B1
A2
A1
A1
10+
B1
B1
A2
A2
A1
A1
A1
B2
B1
A2
A1
B2
B1
B1
Supervisory level
B2
B1
A2
Officers/
Executives-Junior
B2
B1
A2
A2
B1
B1
B1
B1
A2
A1
A1
Businessmen/Indu
strial-lists
with
no. of employees
Self-employed
professionals
Clerical
Salesmen
Officers/
Executives
Middle/Senior
116
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117
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Is your itinerary for the trip completely planned (in terms of things to do and corresponding
timing)?
Yes
No
Apart from the temple visit, do you have anything else planned out?
Yes
No
118
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Gujarat Ecology Commission
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June 2009
Rs 501-1000
Rs 1001-1500
Rs 1501-2000
> Rs 2001
________________
Travel ________________
Others________________
11 Are the stay, food, transport facilities available as per you requirements?
Yes
No
12 If No, are you willing to spend more if the facilities are better?
Yes
No
13 How much free time do you have on hand during this trip?
Less than 2hr
2hr 3 hr
119
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3hr 4 hr
More than 4 hrs
14 Would you want to indulge in some entertainment activity in this free time?
Yes
No
120
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Sightseeing places of
interest like museum,
aquarium/
Zoo, planetarium
121
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Once a year
Dont do
More than once a month
Once a month
Once in 2-3 months/ About 4-6 times a year
Picnic/ outing to location
within hometown beaches, lakes
Picnic/ outing to
locations outside
hometown
18 Please rank these entertainment options in terms of your preference from 1 to 6 ( 1 being
highest and 6 being the lowest preference) (Tick the appropriate box)
RANK
Eating out at restaurants
Watching movies/ cinema
Sightseeing places of interest like museum,
aquarium/ Zoo, planetarium
Amusement Park/ Water Park
122
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19 For the option ranked as 1 (top most), please provide the reason behind it being the most
preferred option.
__________________________________
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
Alone
23
45
67
>7
Alone
23
45
67
>7
Alone
23
45
67
>7
Alone
23
45
67
>7
123
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Park
Picnic/ outing to location
within hometown beaches, lakes
Picnic/ outing to
locations outside
hometown
Alone
23
45
67
>7
Alone
23
45
67
>7
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
Watching movies/
cinema
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
Sightseeing places of
interest like museum,
aquarium/
zoo, planetarium
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
Picnic/ outing to
locations outside
hometown
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
124
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V. OCEANARIUM
24 Have you ever heard of a large public aquarium/ Oceanarium?
Yes
No
27 Based on this new concept, which of the following reflects the extent to which you liked it?
Liked it a lot
Liked it a little
Neither liked it nor disliked it
Disliked it a little
Disliked it a lot
125
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28 Based on this new concept, please tell us what you did not like about this concept?
_____________________________________________________________________________
29 You have read the description of a proposed Oceanarium. Please choose a phrase that best
describes your intention to visit this Oceanarium.
I would definitely visit
I would probably visit
I may or may not visit
I would probably not visit
I would definitely not visit
If selected last two options, Why not?
_____________________________________________________________________________
If selected any of the first three options then continue, else end
30 What would you want to see from the below list? (Give rating, most wanted (1) to least
wanted (5)) (Tick as appropriate)
Show cards for explaining the features
RATING
1
CORE FEATURES
Large tank with large ocean dwellers and
various species (3G)
Walk through tunnel with 180 degree view
126
ABCD
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Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
31 There will be a basic entry fee for the tour through the underwater tunnel (which will give
you a feeling of being underwater and will allow you to view the sea creatures at close
range). It would take about 30-40 minutes. How much would you want to pay for this?
<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
127
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
32 How much are you ready to pay for each of add-on features like the dolphin/ sea lion/ seal
shows/ touch pools over and above the entry fee?
<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
33 How much are you ready to pay for the entire package per person?
<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
34 How much are you ready to spend on other filler features like 4D theatre, simulator rides,
game zone etc?
<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
36 The Oceanarium is being planned in Dwarka. Would you want to plan a trip to Dwarka to
visit the Oceanarium?
Yes
No
128
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37 Would you want to visit it in your free time while you are in Dwarka?
Yes
No
If No, why? _____________________________________________________
38 How much time are you willing to spend in traveling to this Oceanarium from temple/ place
of stay?
< 20 min
21 - 40 min
41 min 1 hr
>1 hr
6.1.2
I. INTERNAL DATA
Date
_____________________
129
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Start Time
_____________________
End Time
_____________________
Name
_____________________
Age
_____________________
Contact Number
______________________
Type of Respondent
Gender
Male
Female
Household Income
Rs. 1 to 4 lakh
Rs. 4 to 7 lack
Rs. 7 to 10 lack
Above Rs. 10 lakh
Occupation
of
Chief _____________________
Wage Earner (person in
your
household
who
makes
the
highest
contribution
to
your
household income)
Education of Chief Wage _____________________
Earner
SEC
130
ABCD
Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Illiterate
School
Upto 4
Years
School
5-9
years
SSC/
HSC
Some
College
but not
Graduate
Graduate/
PostGraduateGeneral
Graduate/
PostGraduateProfessional
Education
Occupation
1
Unskilled workers
E2
E2
E1
Skilled workers
E2
E1
B2
B2
Petty traders
E2
B2
B2
Shop owners
B2
B1
A2
A2
None
B2
B1
A2
A2
A1
1-9
B2
B2
B1
A2
A1
A1
10+
B1
B1
A2
A2
A1
A1
A1
B2
B1
A2
A1
B2
B1
B1
Supervisory level
B2
B1
A2
Officers/
Executives-Junior
B2
B1
A2
A2
B1
B1
B1
B1
A2
A1
A1
Businessmen/Indu
strial-lists
with
no. of employees
Self-employed
professionals
Clerical
Salesmen
Officers/
Executives
Middle/Senior
III. ORIGIN
1
131
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Typically what do you do for entertainment in your normal life? And how often do you do
the same?
More than once a month
Once a month
Once in 2-3 months/ About 4-6 times a year
Watching movies/
cinema
Sightseeing places of
interest like museum,
aquarium/
Zoo, planetarium
Once a month
Once in 2-3 months/ About 4-6 times a year
Once in 4-5 months/ About 3 times a year
132
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Gujarat Ecology Commission
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Picnic/ outing to
locations outside
hometown
133
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
June 2009
Please rank these entertainment options in terms of your preference from 1 to 6 ( 1 being
highest and 6 being the lowest preference) (Tick the appropriate box)
RANK
For the option ranked as 1 (top most), please provide the reason behind it being the most
preferred option.
__________________________________
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
< 1hr 1hr 2hr 3hr 4hr 5hr 6hr 7hr 8hr >8hr
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Alone
23
45
67
>7
Alone
23
45
67
>7
Alone
23
45
67
>7
Alone
23
45
67
>7
Alone
23
45
67
>7
Alone
23
45
67
>7
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
Watching movies/
cinema
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
Sightseeing places of
interest like museum,
aquarium/
zoo, planetarium
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
135
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Picnic/ outing to
locations outside
hometown
<Rs 100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500 Rs 501-600
Rs 601-700
Rs 701-800
Rs 801-900 Rs 901-1000
Rs 1001 1500
Rs 1501 2000
Rs 2001 2500 > Rs 2501
10
Religious
Leisure
Business
Personal (e.g. meeting relatives)
Others (please specify ______________________)
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14 Was your itinerary for the trip completely planned (in terms of things to do and
corresponding timing)?
Yes
No
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16 Apart from the temple visit, did you have anything else planned out?
Yes
No
If yes, please provide details? __________________________________________________
Rs 501-1000
Rs 1001-1500
Rs 1501-2000
> Rs 2001
18 What was the breakup of cost in terms of food, stay, travel etc?
Food _______________
Stay
________________
Travel ________________
Others________________
19 Were the stay, food, transport facilities available as per you requirements?
Yes
No
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20 If No, are you willing to spend more if the facilities are better?
Yes
No
21 Typically how much free time did you have on hand during your trip?
Less than 2hr
2hr 3 hr
3hr 4 hr
More than 4 hrs
22 Did you want to indulge in some entertainment activity in that free time?
Yes
No
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VI. OCEANARIUM
25 Have you ever heard of a large public aquarium/ Oceanarium?
Yes
No
28 Based on this new concept, which of the following reflects the extent to which you liked it?
Liked it a lot
Liked it a little
Neither liked it nor disliked it
Disliked it a little
Disliked it a lot
29 Based on this new concept, please tell us what you did not like about this concept?
_____________________________________________________________________________
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30 You have read the description of a proposed Oceanarium. Please choose a phrase that best
describes your intention to visit this Oceanarium.
I would definitely visit
I would probably visit
I may or may not visit
I would probably not visit
I would definitely not visit
If selected last two options, Why not?
_____________________________________________________________________________
If selected any of the first three options then continue, else end
31 What would you want to see from the below list? (Give rating, most wanted (1) to least
wanted (5)) (Tick as appropriate)
Show cards for explaining the features
RATING
1
CORE FEATURES
Large tank with large ocean dwellers and
various species (3G)
Walk through tunnel with 180 degree view
Walk through tunnel with 360 degree view
Large tank + tunnel
ADD ON FEATURES
Dolphin shows
Seal/ Sea lion shows
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Touch Pools
Swimming with dolphins/ dugongs/ seals
Coral Reef displays
Penguins
Polar Animals (Polar bear, artic foxes etc)
FILLERS
Good restaurant/ Cafes
4D theatre
Souvenir/ Gift Shops
Simulator Rides
Marriage Hall/ Ball room
Game zone
32 There will be a basic entry fee for the tour through the underwater tunnel (which will give
you a feeling of being underwater and will allow you to view the sea creatures at close
range). It would take about 30-40 minutes. How much would you want to pay for this?
<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
33 How much are you ready to pay for each of add-on features like the dolphin/ sea lion/ seal
shows/ touch pools over and above the entry fee?
<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
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34 How much are you ready to pay for the entire package per person?
<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
35 How much are you ready to spend on other filler features like 4D theatre, simulator rides,
game zone etc?
<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
37 The Oceanarium is planned in Dwarka. Would you plan a trip to Dwarka to specially visit
the Oceanarium?
Yes
No
38 Would you want to visit the Oceanarium in your free time while you visit Dwarka?
Yes
No
If No, why? _____________________________________________________
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39 How much time are you willing to spend in traveling to this Oceanarium from place of stay?
< 20 min
21 - 40 min
41 min 1 hr
>1 hr
6.1.3
I. INTERNAL DATA
Date
_____________________
Start Time
_____________________
End Time
_____________________
Name of School
_____________________
Name of Interviewee
_____________________
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Designation
_____________________
What is the total student strength in terms of number of sections and number of students per
section across grades?
LEVEL
Kindergarten LKG/HKG
Primary Std 1 to 4
Secondary Std 5 to 7
Secondary Std 8 to 10
Higher Secondary Std 11 & 12
TOTAL
Number of sections
Which of the following recreational activities does the school organize for the students?
Recreational/ Extracurricular Activities
Visiting a manufacturing facility
145
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Secondary
(8-10)
11th - 12th
Recreational/ Extracurricular
Primary
Activities
(1-4)
interest
Picnic to locations within city parks
etc
Amusement Park/ Water Park
Source of fund
Schools fund
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Schools fund
Borne by the students
Yes No
Yes No
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Yes No
Yes No
Yes No
Yes No
Yes No
Yes No
Time spent
< 2 hr
2-3 hrs
4-5 hours
6-7 hrs
8-10 hrs
One day about 12 hrs
Overnight stay or more
< 2 hr
2-3 hrs
4-5 hours
6-7 hrs
8-10 hrs
One day about 12 hrs
Overnight stay or more
< 2 hr
2-3 hrs
4-5 hours
6-7 hrs
8-10 hrs
One day about 12 hrs
Overnight stay or more
148
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< 2 hr
2-3 hrs
4-5 hours
6-7 hrs
8-10 hrs
One day about 12 hrs
Overnight stay or more
< 2 hr
2-3 hrs
4-5 hours
6-7 hrs
< 2 hr
2-3 hrs
4-5 hours
6-7 hrs
8-10 hrs
One day about 12 hrs
Overnight stay or more
< 2 hr
2-3 hrs
4-5 hours
6-7 hrs
8-10 hrs
One day about 12 hrs
Overnight stay or more
< 2 hr
2-3 hrs
4-5 hours
6-7 hrs
8-10 hrs
One day about 12 hrs
Overnight stay or more
Does your school also conduct / organize educational workshops over and above the
requirements of the prescribed syllabus for the benefit of the students?
Yes
No
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If yes, which of these subject areas do you normally organize such workshops?
Physics
Chemistry
Animal Science
Marine Life
Astronomy
Others (Please specify ______________________ )
Does your school have any tie-ups with any organizations to promote learning in these
fields?
Yes
No
If yes which ones?
1. _______________________________________________________
2. _______________________________________________________
10 How do you decide which recreational activities to participate in? Also budget, time to be
spent etc?
_____________________________________________________________________________
_____________________________________________________________________________
IV. OCEANARIUM
11 Have you ever heard of a large public aquarium/ Oceanarium?
Yes
150
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No
14 Based on this new concept, which of the following reflects the extent to which you liked it?
Liked it a lot
Liked it a little
Neither liked it nor disliked it
Disliked it a little
Disliked it a lot
15 Based on this new concept, please tell us what you did not like about this concept?
_____________________________________________________________________________
16 You have read the description of a proposed Oceanarium. Please choose a phrase that best
describes the schools interest in taking students to visit this Oceanarium.
We would definitely visit
We would probably visit
We may or may not visit
151
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CORE FEATURES
Large tank with large ocean dwellers and
various species (3G)
Walk through tunnel with 180 degree view
Walk through tunnel with 360 degree view
Large tank + tunnel
ADD ON FEATURES
Dolphin shows
Seal/ Sea lion shows
Touch Pools
Swimming with dolphins/ dugongs/ seals
Coral Reef displays
Penguins
152
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Gujarat Ecology Commission
Pre-feasibility Assessment of Marine Research, Conservation & Information Center
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18 There will be a basic entry fee for the tour through the underwater tunnel (which will give
you a feeling of being underwater and will allow you to view the sea creatures at close
range). It would take about 30-40 minutes. How much should be charged for this?
<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
19 How much per student are you ready to pay for each of add-on features like the dolphin/ sea
lion/ seal shows/ touch pools over and above the entry fee?
<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
20 How much are you ready to pay for the entire package per student?
<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
21 How much are you ready to spend on other filler features like 4D theatre, simulator rides,
game zone etc per student?
153
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<Rs 20
Rs 20- 40
Rs 41-60
Rs 61-80
Rs 81-100
Rs 101-200
Rs 201-300
Rs 301-400
Rs 401-500
> Rs 500
22 How much time do you want the students to spend in the Oceanarium?
< 1hr
1hr 2hr
2hr 3 hr
3hr 4 hr
4hr 5 hr
> 5 hr
23 What kind of discounts are you expecting for student groups for such a place?
10%
15%
20%
25%
30%
Others (Please specify___________)
24 Which grades would this Oceanarium visit be suitable for? (Can tick more than one option)
Primary (1-4)
Secondary (5-7)
Secondary (8-10)
11th and 12th
154
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25 Please rank the educational activities in terms of your schools preference from 1 to 6 (1
being highest and 6 being the lowest preference) (Mark the appropriate box)?
RANK
Special movie screening for children related to marine life
Lecture series
Sleepover programs (explain showing card)
Interactive workshops
Daylong tour of the Oceanarium explaining its working,
marine life and fun activities
Interactive activities like swimming with dolphins, dugongs
etc
26 The Oceanarium is planned in Dwarka. Would you plan a field trip to Dwarka for the
students to specially visit the Oceanarium?
Yes
No
27 How much time are you willing to spend in traveling to this Oceanarium from place of stay?
< 20 min
21 - 40 min
41 min 1 hr
>1 hr
155
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28 Would you take the students to the Oceanarium more than once?
Yes
No
6.1.4
I. INTERNAL DATA
Date
_____________________
Start Time
_____________________
End Time
_____________________
_____________________
Years of Existence
_____________________
Scope of Activities
_____________________
III. DEMOGRAPHICS
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_____________________________________________________________________________
_____________________________________________________________________________
Gender _______________________________________________________
Age group_____________________________________________________
_____________________________________________________________
Is there seasonality in the no of tourists visiting Dwarka? If yes, which months have higher
visitors?
__________________________________________________________________________
__________________________________________________________________________
How much leisure/relaxation time (time other than temple visit) do people keep in their tour
plan to Dwarka?
__________________________________________________________________________
__________________________________________________________________________
What are the other activities that people indulge in apart from the Dwarka temple visit?
157
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__________________________________________________________________________
__________________________________________________________________________
V. SPENDS
What proportion of tourists plan their trips on their own and what proportion takes tour
operators help?
__________________________________________________________________________
__________________________________________________________________________
How much does a trip to Dwarka (whole package - temple visit, food, stay, site seeing) cost
(a range)?
__________________________________________________________________________
__________________________________________________________________________
What kind of lifestyle is usually possible in Dwarka for tourists (classes of hotels, travel
mode (ac cabs), restaurants available)?
__________________________________________________________________________
__________________________________________________________________________
VI. CONCEPT
How does the idea of setting up an Oceanarium sound to you-would it attract tourists?
(explain what is an Oceanarium before asking this Q)
__________________________________________________________________________
__________________________________________________________________________
What is your expectation from such a place (different kinds of features, activities
expected)/what would make it attractive for tourists?
158
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__________________________________________________________________________
__________________________________________________________________________
Will you be able to convince a tourist to visit such an Oceanarium? How difficult would it
be to convince?
__________________________________________________________________________
__________________________________________________________________________
Which will be the best place in/around Dwarka to set up an Oceanarium (considering
distance from temple, accessibility etc)?
__________________________________________________________________________
__________________________________________________________________________
Do you think Dwarka is the right place to set up an Oceanarium? If yes why, if no which
will be a better alternative?
__________________________________________________________________________
__________________________________________________________________________
What will ideal add-ons to the Oceanarium (restaurant, entertainment zone, movie hall,
gaming zones etc)?
__________________________________________________________________________
__________________________________________________________________________
What kind of promotional activities should the Oceanarium take up to attract tourists?
_________________________________________________________________________
_________________________________________________________________________
What kind of tie-ups can be developed with tour operators, tourism boards etc?
_________________________________________________________________________
_________________________________________________________________________
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1. Yes (Continue)
2.
VII. COMPETITION
Is there any other tourist place similar to the above idea in Gujarat?
__________________________________________________________________________
__________________________________________________________________________
What kind of footfalls, ticket, attractions are there in Water Parks/ Amusement Parks in
Gujarat?
__________________________________________________________________________
__________________________________________________________________________
6.2
Concept Cards
A concept card was made for the purpose of explaining the Oceanarium concept to the
respondents and to explain the core, add-on and filler features associated with it. This helped the
respondents visualize the concept and features being proposed and thus was better prepared to
state their interest levels.
160
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6.2.1
161
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162
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6.2.2
Features Card
163
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164
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6.3
Meetings Held
6.3.1
6.3.2
Others
165
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166