Evaluation Question 1

In What Ways Does Your Media Product Use, Develop or Challenge

Forms and Conventions of Real Products?
Section A Crazy Music Video | A2 Coursework

1) A shot that shows a link between lyrics and/or music and

visuals
In this shot we have Jamal acting as
Gnarls Barkley (Cee Lo Green). We
have overlapped a shot of Jamal
dancing onto another shot of Jamal
singing the lyrics of the song; this
matches the visuals and the rhythm of
the song. Majority of the video is
amplifying the lyrics.

2) A shot that typifies the way a record company would want

their artist to be represented
In this shot we have Jamal smiling, this
is extremely important as we want
Jamal to be portrayed as a happy
character in this particular shot; this
therefore gives us the ability to alter
Jamals emotions during the song. This
way the audience will have developed
a connection with him. In the music
video Jamal is actually portrayed as someone with a mental disorder and
we hope the audience can relate to this.

3) A shot that illustrates how your video uses music genre

In this shot we have Jamal going
crazy; in this shot we let him act how
he wanted to portray himself in the
music video. Due to society he has to
keep his true self locked away from
the public. This is a link to the soul
music genre due to the fact that they
sing about their true
feelings/problems as they are unable to express them in a conversation.
So they express their feelings through music which they can share with
the world.

4) A shot that shows an intertextual reference (an image we

have seen in another text already a Film, TV Show or other
Music Video)
This is an extremely stationary long
shot of three characters, two of which
play minor roles who are conversing
about Jamal and then Jamal (main
character) is singing to the camera.
This is seen in a majority of music
videos because it helps establish the
dominant character in the video.

5) A shot the demonstrates your use of camera

In this shot we have Jamal going
crazy in the corner of the infinity
wall which occurs predominantly
throughout the music video. The
camera skills that are demonstrated
in these shots show close ups of
Jamal running his hands over his
face and smudging paint all over
himself. The colours on his face are meant to represent a multitude of
mental disorders.

6) A shot that demonstrates your use of lighting

In this shot Jamal is scene standing
in front of the infinity wall. This
medium shot of Jamal shows our
use of lighting and how we have
managed to make Jamal stand out
a lot more in the shot.

7) A shot the demonstrates your use of mise-en-scene

I have chosen this particular shot to
show our use of mise-en-scene
because in this shot we have a line
of symmetry down the middle (3
people each side of Jamal).
Everyone in the shot is either
wearing a hoody or a jacket, this
represents the fashion of todays
youth; also the location of the shot shows that its taking placing in a
classroom.

8) Two shots which you feel demonstrate something which

shows that you have watched other music videos
In these two shots we feel this
demonstrates that we have a
watched a lot of music videos due
to our use of over editing. Quite a
few of music videos do this
because it plays with the
audiences emotions due to the
multiple visual effects. This is why
in some shots we have but filters
on them to make them more
visually pleasing to the viewers
eye. In our music video our filters
have a more deeper meaning;
warmer filters means Jamal is
happy whereas the colder filters
implies that Jamal is depressed,
feeling alone etc.