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Syllabus for
MBA PROGRAM (Annual System)
(Masters in Business
Administration)
CONTENTS
No. Contents Page
01 Introduction 02
MBA
(Masters Of Business Administration)
1. INTRODUCTION:
2. ELIGIBILITY CRITERIA:
2.1 Qualifications:
The candidates must have at least 45% marks to apply for admission to the
program.
Minimum Pass percentage for each course shall be 40% provided that for
completion of degree program aggregate of 45% marks shall be required.
3.2 Internship
Students fulfilling the requirements mentioned at 3.1 and 3.2 shall be eligible for
appearing in final Oral Examination. The external examiner/s for oral evaluation / viva
voce shall be appointed by the University. Those who will be declared pass in the oral
examination will be awarded the degree of MBA.
The MBA Program shall comprise on two years duration. The first year shall
comprise on 11 courses of 100 marks each. In the Second year 10 courses shall be
taught. At the end of program oral examination relating to degree/internship of 100 marks
shall be conducted.
4.1 PAPERS:
MBA Part-I:
Papers Paper Title Marks
Paper-I Principles of Management 100
Paper-II Principles of Marketing 100
Paper-III Business Computer Applications 100
Paper-IV Financial Accounting 100
Paper-V Economics(Micro & Macro) 100
Paper-VI Business Mathematics & Statistics 100
Paper-VII Human Resource Management 100
Paper-VIII Cost & Management Accounting 100
Paper-IX Applied Business Research 100
Paper-X Organizational Behaviour & Communication 100
Paper-XI Financial Management 100
MBA Part-II:
Paper-I Data Base Management Systems in Business 100
Paper-II Production & Operations Management 100
Paper-III Entrepreneurship 100
Paper-IV Managerial Economics 100
Paper-V Financial Statement Analysis & Corporate 100
Finance
Paper-VI Marketing Management 100
Paper-VII Strategic Management 100
Paper-VIII Sales & Brand Management 100
Paper-IX Total Quality Management 100
Paper-X Investment Security Analysis & International 100
Finance
Course Outlines
MBA (Annual System) Part-I
Text Books:
• Harold Knootz & Heins Weihrich: Management(Latest Edition)
• Drucker, P.F,: The Practice of Management. (Latest Edition)
• Stephen P. Robbins and Mary Coulter: Management. (Latest Edition)
Text Books:
• Philp, Kotler and Gary Armstrong : Principle of Marketing, McGraw Hill, Co.
(Latest Edition)
• William J. Stanton: Fundamental of Marketing, Etzel, and Walker McGraw
Hill(Latest Edition)
Text Books:
• Peter Norton: Introduction to Computers. (Latest Edition)
• Obrien: Management Information System. (Latest Edition)
• David Olson: Management Information System. (Latest Edition)
Accounting Cycle, Work sheet, Financial Statements, and Accounting for merchandize
business; Accounting Systems: Special Journals, and Internal control of Cash
transactions, Bank Reconciliation, Accounts Receivables, and Inventories accounting
Methods, Plant Assets, Depreciation, Intangible Assets, Amortization and Depletion
Methods, Liabilities; Partnership: Formation, Division of Income and Liquidation
process; Corporation: Organization, Classes of Stock, Stock holder’s Equity statement,
Stock value, Issuance of Stock, Stock Dividend, Treasury Stock, Stock split, Measuring
Corporation Income, and Earnings Per Share; Measuring Cash Flows: Statement of Cash
Flows, and Classification of cash flows
Text Books:
• Robert F. Meigs and Walter B. Meigs: Accounting: The Basis for Business
Decisions. (Latest Edition)
• Flamholtz, Michael A. Diamond: Principle of Accounting. (Latest Edition)
• Frankwood: Business Accounting-I and Business Accounting-II. (Latest Edition)
Text Books:
• Robert S.Pindyck & Danial L. Rubinfeld: Microeconomics, Prentice Hall. (Latest
Edition)
• Rudiger Dornbusch & Stanley Fischer: Microeconomics, McGraw Hill. (Latest
Edition)
• C.E.Ferguson & J.P.Gould: Microeconomics Theory. (Latest Edition)
• Samuleson & Nordhausan: Economics,Tata McGraw Hill. (Latest Edition)
•
Text Books:
• Mansfield, E., Statistics for Business & Economics: Methods and Applications.
(Latest Edition)
• Danier, W.W., Terrell, J.C., Business Statistics: Basic Concepts and
Methodology. (Latest Edition)
• Iqbal Bhatti: Fundamental of Statistics. Latest Edition. (Latest Edition)
• Sher Muhammad, Elements of Statistics, Latest Edition. (Latest Edition)
Text Books:
• William B. Werther & Keith Davis: Human Resource & Personnel, McGraw Hill.
(Latest Edition)
• Bernardin & Russell: Human Resource Management McGraw Hill. (Latest
Edition)
• Fred Luthans: Organizational Behavior. McGraw Hill. (Latest Edition)
Text Books:
• Ronald W. Hilton Managerial Accounting McGraw Hill. (Latest Edition)
• Charles T. Hongren Inroduction to Managerial Accounting Prentice Hall,
International. (Latest Edition)
• Grarrison: Managerial Accounting McGraw Hill. (Latest Edition)
• Matz & Usry, Cost Accounting. (Latest Edition)
Data Storage Data Processing flow: Editing, Coding, Handling Blank Responses, Coding,
Categorization, Converting, Weighting, Storing etc., Alternative processing flows,
University data analysis, Measurement of central tendency, Measurement of dispersion,
Hypothesis Testing, Bavaria data analysis, Linear Correlation, Simple Regression, The
Chi-Square Test, The Cross-Tabular Tables, Elaboration of relationships, Multivariate
data analysis: Interdependence Methods, Factor analysis, Cluster analysis,
multidimensional analysis, Multivariate data analysis: Dependence methods, Multiple
Regressions, Analysis of Variance & Covariance, Discriminate analysis. Research Project
Proposal: Rationale for the study defining the problem, Research Objectives, Information
needs, Research design, Data collection procedure, Data processing & analysis, Research
Team and its profile, Budget, Time Table
Text Books:
• Ranjit Kumar, Research Methodology, Sage Publications. (Latest Edition)
• Dam Remenyl, Doing Research in Business and Management, Sage Publications.
(Latest Edition)
• C. William Emory, Business Research Methods, IRWIN. (Latest Edition)
ORGANIZATIONAL BEHAVIOUR:
Text Books:
• Judith R. Gordon, Organizational Behavior, Prentice Hall. (Latest Edition)
• Fred Luthans: Organizational Behaviour. (Latest Edition)
• Davis and Newstrom, Human Behavior at Work: Organizational Behavior,
McGraw Hill. (Latest Edition)
• Robert Kreitner & Angelo Kinicki Organizational Behavior, IRWIN. (Latest
Edition)
BUSINESS COMMUNICATION:
Text Books:
• Murphy and Hildebrandt, Effective Business Communication. (Latest Edition)
• Coutland L. Bovee, Jhon V. Thill, Business Communication Today. (Latest
Edition)
Pakistan, Capital Markets, Primary vs secondary markets, Sources of Finance: Short term
financing: Trade credit, commercial bank loans, collateral supported loans and
commercial paper, Intermediate financing. The Valuation Concepts: Key concepts of
value, Time-value concept, The valuation process, The fundamental valuation model,
Valuation of securities. Financial Forecasting: Short term financial projections: Cash
budget and pro-forma financial statements, Long term financial projections. Capital
Budgeting: Nature & process, Estimation and identification of the relevant cash flows,
Capital budgeting evaluation techniques, Capital rationing. Dividend Policy:
Determinants of dividend policy, Alternate dividend policies.
Text Books:
• Weston & Brigham: Essentials of Managerial Finance, The Dryden Press. (Latest
Edition)
• James C. Van Horne: Financial Management & Policy, Prentice Hall. (Latest
Edition)
• Gitman: Managerial Finance. (Latest Edition)
• Richard Brearly & Stewart Myers: Principles of Corporate Finance. McGraw Hill.
(Latest Edition)
Course Outlines
Text Books:
• Jmaes O, Brien Introduction of Information Systems with supplement. McGraw
Hill, New York. (Latest Edition).
• Robert Schulthies & Mary Sumner: Management Information System, with
• supplement. McGraw Hill, New York. (Latest Edition).
• David Olson: Management Information System, McGraw Hill. (Latest Edition).
Text Books:
• James D.Dilworth: Production and Operations Management, McGraw Hill.
(Latest Edition).
• Elwood S. Buffa and Rakesh K. Sarin: Modern Production/Operations
Management,8e,Wiley (Latest Edition).
PAPER-III: ENTREPRENEURSHIP
Text Books:
• David H. Holt: Entrepreneurship, New Venture Creation, Prentice Hall (Latest
Edition).
• Bill Bolton & John Thompson: Entrepreneurs Talent, Temperament, Technique,
Butterworth Heinemann (Latest Edition).
The Nature and Scope of Managerial Economics. The Managerial decision making
process. Theory of the firm. Profit maximization, Cost Minimization. Economic
optimization. Economic relations of variables. The Incremental concept in Economic
Analysis. Demand, Supply and Equilibrium.
The Basis for Demand. The Market Demand function. Demand sensitivity analysis:
Elasticity, Price Elasticity of Demand with Managerial applications. Income Elasticity of
Demand with Managerial applications. Application of Regression Analysis: Demand
estimation. Demand forecasting.
Linear Programming
Production planning for a single product Production planning for a multiple products.
Graphic specification and solution. Simplex method of solution. The dual in linear
programming. Shadow prices in linear programming.
Full Cost Pricing Model. Mark-up Pricing Model. Problem fro Marginal Price-formula.
Limit Pricing Models.
Public and Private Goods and their pricing mechanism. Decreasing cost Industry and
pricing. Externalities and Market Pricing issues. Rent seeking and control. Government
Policy and International Trade, tariff and pricing. Import Competitiveness and tax,
International pricing Techniques / Strategies.
Text Books
1. Douglas, E. J., Managerial Economics, Prentice Hall(Latest Edition).
2. Hirschey, M. Managerial Economics, (10th edition) U.S.A. Thomson South-Western,
(Latest Edition).
3. Hirschey, M. and J.L. Pappas; Fundamentals of Managerial Economics, Dryden Press,
(Latest Edition).
4. Kent P, and P Young., Managerial Economics: Economic Tools for Today’s Decision
Makers., (4th Edition) Pearson (Latest Edition).
PROFITABILITY ANALYSIS
5.1. Gross Profit Margin
5.2. Operating Profit Margin
5.3. Net Profit (BT) Margin
5.4. Net Profit (AT) Margin
5.5. Return on Equity
5.6. Return on Total Assets
5.7. Return on Fixed Assets
5.8. Net Sales to total Operating Assets
5.9. Earning per Share
5.10. P / E Ratio
5.11. Divided Payout Ratio
5.12. Book Value Per Share
5.13. Book Value to Market Value Ratio
5.14. Yield on Common Stocks
INTERPRETATION OF ANALYSIS
6.1. How to interpret the data
6.2. The Dn Port Formula
6.3. Comparison of the Ratios with Industry Averages
6.4. Interpretation of the Data and Precautions
Text Books:
1) Financial Statement Analysis by Martin S. Fridson. (Latest Edition).
2) Financial Analysis by Bowlin, Martin Scott. (Latest Edition).
3) Financial Statement Analysis by kannedy. (Latest Edition).
CORPORATE FINANCE
Here, the focus is on production, investment, and financing decisions in a world without
information or incentive problems.
Ever since Akerlof (1970), it has been argued that information flow is necessary for
markets to survive in a world of asymmetric information. The argument is that without
such transfers, the market will value the average quality. If that happens then the supply
of low-quality projects will be much higher than the supply of high-quality projects since
high-quality projects will be less interested in a market that has under-valued them. This
in turn, will cause the true average to be lower than the average used by the market
initially. Realizing this, the market lowers its evaluation of average quality resulting in
further exit of best projects still present leading to another revision and yet another round
of exits. The process goes on and the market may eventually cease to function. However,
markets do exist in this world of asymmetric information. Their existence hints at the
presence of credible information transmission mechanisms:
The decline in the value of a firm due to conflicts of interest between stakeholders is
termed as the agency cost.
Financial Contracting
What kinds of deals are made between financiers and those who need financing?
Consider a single entrepreneur, a single investor, and a single project. The question is,
how should the right to make future decisions be allocated between the entrepreneur and
the investor? Who should have the right to replace the CEO or terminate the project?
In order to answer these questions, we must first understand why the allocation of
decision making authority matters. This is the subject matter of this module
Capital Restructuring
Text Books:
1) Fundamentals of Corporate Finance by Richard A.Brealey, Stewart
C.Myers & Alan J.Marcus. (Latest Edition).
Text Books:
• Philip Kotler, Marketing Management, Analysis, Planning, Control. (Latest
Edition).
• Jegdesh Sheth and Dennis E. Garrett, Marketing Management: A Comprehensive
Reader. (Latest Edition).
• E. Jerome McCarthy & William. D. Pareanth, Basic Marketing: Managerial
Approach. (Latest Edition).
Text Books:
• G. Johnson & K. Scholes: Exploring Corporate Strategy, Prentice Hall.
• Wheelen: Strategic Management (Latest Edition).
• Fried. R. David: Strategic Management, Prentice Hall. (Latest Edition).
• Thomous, Stricklend: Strategic Management, BPI, IRWIN. (Latest Edition).
Sales Management
This course provides the student with a comprehensive view of retailing, an analysis of
the retail environment and exposure to issues and developments in the industry. Retailing
is changing today, and the successful business will know how to identify, adapt, and plan
with these changes.
Retailing Environment
Retailing Strategy
Merchandise Management
Store Management
There are five major objectives for this course. Upon successfully completing the course,
you should be able to:
Essentially this will be done through analysis of retail cases and accompanying readings,
field assignments, individual and group reports and presentation of a retail plan at the end
of the term.
5 Retail Customer
Case – Streamline, Inc.
Readings – Identifying and Understanding Consumers
(Berman and Evans)
Customer Buying Behavior
(Levy and Weitz)
6 Retail/Site Selection
Case – Just Fresh
Readings – Retail/Site Selection (Levy and Weitz)
Trade Area Analysis (Berman and Evans)
Merchandise Management
12 Financial Management
Case – Planned Purchases and Open to Buy or Neiman Marcus and
Family Dollar
Readings – Financial Merchandise Mgt (Levy and Weitz)
Financial Strategy (Berman and Evans)
13 Pricing in Retailing
Case – eBay or Bojangles
Readings – Pricing (Levy and Weitz; Berman and Evans)
14 Retail Communication
Case – The Power of Being Different
Readings – Retail Communication Mix (Levy and Weitz)
Retail Image and Promotional Strategy (Berman and Evans)
Store Management
15 Operations Management
Case – Sheetz or Borders Bookstore
Readings – Operational Dimensions (Berman and Evans)
Managing the Store (Levy and Weitz)
17 Customer Service
Case – Nordstrom
Readings – Customer Service (Berman and Evans)
Brand Management
Text Books
1. Total Quality Management
By: Dale H. Besterfield
(Latest Edition).
2. Quality Management
By: Donna C.S. Summers (Latest Edition).
INVESTMENT MANAGEMENT:
Course Objectives:
The objective of this course is to explain the techniques, vehicles and strategies
forimplementing investment goals in light of risk return trade offs.
Course Contents:
Introduction to Investment, Types of investment, Structure, functioning and
players of investment market, Sources of investment information, Equity and its
characteristics, Stock Market , Money and Currency Markets, Bonds, TFCs, debentures
and fixed income securities, Fundamental and technical analysis, Rate of Return, Risk
and Uncertainty, Portfolio Risk Management, Capital Asset Pricing Model and Arbitrage
Pricing Theory, Efficient Market Theory.
Text Books:
• Lewis Mandell: Investment. (Latest Edition).
• Charles P. Jones: Investment, Analysis and Management. (Latest Edition).
INTERNATIONAL FINANCE
Introduction
Global Financing
Text Books:
International Financial Markets and the Firm by P. Sercu and R. Uppal (Latest Edition)