BIG-BAZAR

Submitted By
Group 1 Section A

Name and address of the outlet

Big Bazaar
AddressNO. - 446, Jhansi Lakshmi Bai Road, Chamaraj
Puram, Mysuru, Karnataka
Ph. 0821-400-0960

Physical environment, the customers, and the

employees
Well furnished, air conditioned, advertisement boards all across the outlet.
Customers are treated with utmost priority.
Very Coordinative employees
Energetic ambience and clean surrounding.

How do you feel in the environment

More than 4000 customers
Customers were enthusiastic
Customer representatives assisted customers.

What is target market? How do you think people

in this group feel in the store?
Big-Bazar targets all the segments.
Since the ambience was good, behaviour of staff was cordial and products of
wide variety and range were present, so we can say that people (customers)
were feeling good in the store.
As per our conversation with customers Most of them were satisfied.

Does the environment consistently convey the

image desired by the business? If yes, how? If no,
why not and what should be changed?
Visual Merchandising Silent Seller.
There is a Promo Area as the customer enters which consists of merchandise for
festive offers Diwali, Ramadan etc. as well as Hero products which are quality
products with great offers.
End Caps.

Describe the atmosphere of the establishment (layout,

colors, sounds, smells, etc.). How crowded was the
establishment? How did the atmosphere make you feel?
The crowds are high on Wednesdays and Saturdays and highest on Sundays.
Salaried Week or Monthly Bachatth week, Wednesday Bazaars.
Why messed up clothes in bins?

Describe the customers. How

were they dressed, and how did
they act? Were they there alone
or with others? What are your
inferences regarding customers
social status, lifestyle or income?
All segments
Mainly Shirt/T-shirt/Top and Jeans/Trouser.
Old aged customers.

Describe the customer

contact personnel. How
were they dressed, and
how did they behave?

Children/Kids
Most of the customer were with someone.

Separate department.

Wide variety in the lifestyle, income and social life

style.

Well dressed (Different Uniform)

Cordial, English, Polite

the employees (gender, age range, language, sociocultural status etc.). What are your inferences on
whether the establishment is a good place to
work based on the employees behaviors?
Both Male & Female, Age 23 to 30 years.
Proficiency in Kannada
Socio-culture
Main cause of attrition (60% from cashier department).
Customers approach at cash counter.

Summary
Service Challenges

Service Blueprint

THANK YOU