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  • Ad-Lider Embalagens, SA

    Încărcat de

    Pratik
    98 vizualizări11 pagini
    Ad-lider Embalagens, SA is a household garbage bag company located in Brazil that produced the Easy Close (Climp Fecha Facil) garbage bag in 2001. The document discusses the company's marketing mix strategies to launch Climp Fecha Facil, including keeping prices low to target the majority class C population and distributing through supermarkets, retailers, and wholesalers.

    Descriere originală:

    case

    Titlu original

    Ad-lider Embalagens, SA

    Drepturi de autor

    © © All Rights Reserved

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    Ad-lider Embalagens, SA is a household garbage bag company located in Brazil that produced the Easy Close (Climp Fecha Facil) garbage bag in 2001. The document discusses the company's marketing mix strategies to launch Climp Fecha Facil, including keeping prices low to target the majority class C population and distributing through supermarkets, retailers, and wholesalers.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    98 vizualizări11 pagini

    Ad-Lider Embalagens, SA

    Încărcat de

    Pratik
    Ad-lider Embalagens, SA is a household garbage bag company located in Brazil that produced the Easy Close (Climp Fecha Facil) garbage bag in 2001. The document discusses the company's marketing mix strategies to launch Climp Fecha Facil, including keeping prices low to target the majority class C population and distributing through supermarkets, retailers, and wholesalers.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 11

    Ad-lider Embalagens,

    SA

    Industry

    : household garbage bags


    Location: Brazil
    Time: 2001
    Company Name: Ad-lider Embalagens ,SA
    Product : Climp Fecha Facil (Easy Close)

    Situations

    Targeting
    Positioning
    Creating

    value to the customer

    To find right strategy to launch


    Climp fecha facil.

    Product
    Price
    Place
    Promotion

    Marketing mix

    Current
    New

    garbage bag brand- limp o-lixo

    garbage bag brand climp fecha facil

    Product

    Limp-o-lixo

    product

    Climp

    Price

    low price, super economy

    fecha facil- super low price .

    By

    making advertising
    Demonstration
    Sampling

    Promotion

    Large

    supermarkets

    Retailers
    Wholesalers

    Place

    and distributors

    Population
    Class A & B

    Class C

    Class D &E

    19%
    51%
    30%

    Social Classification

    Consumption
    Class A & B

    Class C

    Class D & E

    20%
    52%
    28%

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