Introduction

Pantaloons Fashion & Retail Limitedis an Indian

premium clothingretail chain.

Headquartered in mumbai.
The company operatesover 12 million square feet of
retailspace.
There are 95 Pantaloons stores in 44 cities employs
over35,000 people
Pantaloons was previously controlled by the
Future Group, but has now been taken over byAditya
Birla Nuvo Limited
According to theBrand Trust Report2014, Pantaloons
featured among 100 most trusted brands in India.

History
Originally incorporated as Manz Wear Private Limited on

October 12, 1987.

The Companys name was changed to Manz Wear
Limited on September 20,1991, further to Pantaloon
Fashions (India) Limited on September 25, 1992
and to Pantaloon Retail (India) Limited on July 7 1999
Pantaloons was previously controlled by the

Future Group, but has now been taken over byAditya

Birla Nuvo Limited
According to theBrand Trust Report2014, Pantaloons
featured among 100 most trusted brands in India.

Brands at Pantaloons
Pantaloons brands Agile, UMM, Bare
Denim, Bare, 7to14, Chalk , Rig , Mix n match .

Non pantaloons brands Biba, 109 F,

Remanika, Spykar, Lilliput, Lee Cooper, Indus
league

SWOT Analysis
Strength Popular brand with a high presence across

India.
It is countrys largest retailer by market
capitalization and revenue.
It is Indias largest retailer having 1000 stores
across 70 cities in India.
WeaknessConsumers from premium target group
perceives it as low quality brand

OpportunityIncrease in footfalls by increasing ATL TV

commercial promotions
India is fast emerging as retail hub for top
brands as government allowed FDI in single
brand and multi brand retail
3.Organized retail is only 4.5 % of total Indian
retail industry

Threats
Strong competition from unorganized retail

sector in India.
Government policies are not well defined in
emerging markets
Online shopping is emerging trend in
consumers due to convenience.
Vision-

strive towards looking at the Indian market

differently and strategizing with the

evolving customer helped us perform better