AminaOlhaye

AmayaMiller

TripleA
2288EMainSt,Snellville,GA30078

TRIPLEA
MarketingPlan

Prepared:12216
TripleA

TABLEOFCONTENTS

MarketingPlanSummary.....3
TheBusiness.........3
TheFuture...
TheMarket..
TheBusiness..4
ProductandServices..5
Goals/Objectives.
UniqueSellingPosition..
CustomerDemographics...
CustomerDetails6
Advertising...7
SocialMediaStrategy.................................7

MarketingPlanSummary
Ourservice,TripleAServices,willhelppreteensbemoresafeontheinternet.Weplan
tohostevents,publishcatalogs,putoursocialmediaoutthereforpreteenstogettips
andmuchmore!

TheBusiness
Businessname:TripleA
Businessstructure:Partner
BusinessLocation:2288EMainSt,Snellville,GA30078
DateEstablished:1/22/16
Businessowners:AminaOlhaye,AmayaMiller
RelevantOwnerExperience:DECAhospitality&marketingcommittee.
Product/Service:Ourservice,TripleAServices,istohelppreteensbemoresafeand
secureontheinternet.

TheFuture
Goals/Objectives:Wehopetoachievetoteachmanypreteensaroundthecommunity
theimportanceofknowinghowseriouscybersecurityasanissueand,maybesoon,
globally.

TheMarket
Targetmarket:Preteens,theyareontheinternetmoreandaremoreexposedtoonline
threats.

MarketingStrategy:Wearebuildingawebsitethatisteachingandofferinghelpto
preteensthatwanttopreventanythinghappeningtotheirpersonalinformation.

TheBusiness
Strengths:Preteenshavethemostinternetactivity.Increaseusageofinternetactivity

Weaknesses:Gettingcustomerstoappreciateourservice.Establishingourbrand.

Opportunities:Expandingourbrand.Havingourownservicecenter.

Threats:Competition.Nooneneedingourservice.

Product&Services

Services:TripleAServices

Description:Weareacybersecurityservicethathelpspreteensbemoresafeonthe
internetandgivetipsonhowtopreventgettinganypersonalinformationstolen.

Price:N/A

Goals/Objectives:
Wearetryingtolaunchourwebsiteforpreteenstolearnhowtobemoresafeoverthe
internetandwearecreatingawebsite.

UniqueSellingPosition:
Ourbusinessisuniquefromthemarketbecausewewillbemoreinteractivewiththe
preteensthathaveourservice.Ourservicedifferentiatesfromothersinthemarket
becausewewillbeabletocontactourcustomersoverskype.

Yourcustomers/clients.

CustomerDemographics:
Wearetargetingpreteensfromtheageof10to12.Ontheinternet,theycanactfoolish
andcareless,postingthingstheydontmeanorshouldnt.Theyarecomingintomiddle
schoolandarealltryingtofitin.

CompetitorDetails
Competitor

Established ValuetoCustomers
Date

Strengths

Weakness

Lancope

2000

Wellestablished,fieldvalidatednetwork

coststructure
competitive
market

Toconstantlydelivertoour
customersanoverwhelming
advantageincybersecurity
defense

securitymonitoringsolution.
NetFlowcentricsolutionwithresponsetime
animportantindicatorofuserexperience.
Expandingbasisofdatainstrumentation
options.Intelligentperformancedataanalysis,
includingbehavioranomalydetectionand
adaptivedynamicthresholding.
high
profitabilityandrevenue
highgrowthrate
monetaryassistanceprovided
barriersofmarketentry

IntelSecurity
Group

1987

IntelSecuritysmissionisto
giveeveryonetheconfidenceto
liveandworksafelyand
securelyinthedigitalworld.

Onestrengthisthattheyare
experienced,theyvebeenaround
for29years.
Monetaryassistanceprovided

smallbusinessunits
highloanratesare
possible
brandportfolio
competitivemarket
investmentsin
researchand
development
futuredebtrating
coststructure
taxstructure

Advertising
Marketing
activity/milestone

PersonResponsible

Dateofexpected
completion

Publications,catalogs,and Amina
eventsatschoolstobuild
andexpandourbrand.

Cost($)

March1,2016toMay15,2016 Ourcatalogue
wouldcost$3to$8
dollarstomakeplus
theeventwewill
hostatschoolsand
withequipmentit
wouldaddupto
$100to$500
dollars.

SocialMediaStrategy
SocialMediaType

PersonResponsible

Dateofexpected
completion

Cost($)

Wewillexpandourbrand
byprintingpostersand
givingthemtoschools
anduseTVcommercials
togetthewordout.we
willalsobeusing
Instagramasoursocial
mediatool.

Amina

March1,2016toMay15,
2016.
August10,2016toMay15,
2017.

Approximatepaper
willcost$20to$50.
Toputourbrandon
TVitwillcost
$200
to$1,500