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1931
VICHY CREATES THE
DERMOCOSMETICS MARKET
IN FRANCE, IN PHARMACY
1931
1975
1978
*Source: IMS Panel Europe 8 countries ; top 200 brands: 88.5% of the market ; Sales > 2.3 Millions ; YTD Dec 2014
KEY WORDS
PROTECTION
NATURALITY SAFETY
ENTIRE BODY (Holistic vision)
HEALTH MANAGEMENT/DEVICES
PERFORMANCE
TRUST IN SCIENCE
YOUTH VITALITY
Source : Benchmark Survey, Profiler, Sociovision, Online, Women, 15 countries 2015; 18-70 years old .
Asia=Jap/Ko/Ch/HK/TW; Europe=Europe 5; Americas=US/Can/Br/Mex
+5.5%
+5.1% +5.1%
+4.7%
+4.7%
+2.8%
+2.6%
+2.5%
Monde
9,4%
Amrique Latine
Europe Ouest
24,3%
Europe Est
9,4%
16,9%
Amrique du Nord
6,1%
Asie
3,8%
2014
Dermocosmetics Market
Group
TOTAL
% Mkt Share
2014
% evol
100%
5,3%
Vichy
L'Oral
9,9%
1,3%
La Roche-Posay
L'Oral
8,5%
12,9%
Av ne
P. Fabre
8,5%
6,9%
Eucerin
Beiersdorf
4,6%
4,4%
Cetaphil
Nestl
2,8%
15,1%
Bioderma
Naos
2,3%
13,4%
Nuxe
Nuxe
1,4%
5,3%
Sebamed
Sebapharma
Caudalie
Caudalie
1,2%
7,6%
Lirac
Als
1,4%
4,6%
Bepanthol
Bayer
1,1%
10,0%
LA ROCHE-POSAY
RANKING
Skincare market ,all channels
N25 Worldwide
N13 Western Europe
N27 Eastern Europe
N8 Latin America
LA ROCHE-POSAY RANKING
Western Europe , Dermocosmetics market
N3
VALUE (K)
IMS EUROPE 8
DERMOCOSMETICS
PHARMACY + PARAS + ECOM
EUROPE 8 PHARMA + PARAS + ECOM
TOTAL MARKET (21M arkets)
AVENE
VICHY
LA ROCHE POSAY
EUCERIN
NUXE
BIODERMA
LIERAC
CAUDALIE
ISDIN
SOMATOLINE
WELEDA
MEDIPHARMA COSMETICS
ROGER & GALLET
ROC
HAUSCHKA
YEAR TO DATE
2014
5 782 803
5 782 803
564 342
514 023
467 648
282 980
155 282
147 056
145 840
132 639
100 056
98 358
63 653
57 849
49 404
43 396
39 239
GR%
1,8
1,8
5,4
-3,7
6,5
1,7
9,2
11,0
6,3
7,1
2,2
3,5
1,8
-8,5
7,8
-18,8
1,1
AV PRICE
MS%
100,0
100,0
9,8
8,9
8,1
4,9
2,7
2,5
2,5
2,3
1,7
1,7
1,1
1,0
0,9
0,8
0,7
YTD 14
(EUROS)
13,1
13,1
13,9
17,4
14,5
14,6
18,3
11,0
31,9
18,6
16,1
36,7
10,3
9,5
15,2
13,6
16,7
LA ROCHE-POSAY RANKING
Western Europe , Dermocosmetics market
per category
Facial cleansing
Thermal Water
Facial care
Dailycare
Anti-Aging
Anti-seborrhoeic
Make up
Suncare
Bodycare
Wound healing
Body hygiene
Deodorants
N2
N2
N3
N2
N7
N2
N3
N2
N2
N3
N3
N7
Source: IMS panel; Europe 8, retail price , pharmacy+parapharmacy YTD Dec 2014
LA ROCHE-POSAY RANKING
Brazil , Dermocosmetics market
N 1
DERMOCOSMETIQUE MARKET
LA ROCHE-POSAY
VICHY
SKINCEUTICALS
AVNE
EUCERIN
EUROFARMA
GALDERMA
GLENMARK
MANTECORP I Q FARM
MEDLEY
NEUTROGENA
ROC
STIEFEL
THERASKIN
ACHE
BIOLAB-SANUS FARMA
OTHERS
TOTAL MARKET
Values (000)
PDM
YTD
YTD
2014
%
2014
Gain
REEL
exp
%
PDM
DERMOCOSMETIQUE MARKET
333 089
143 352
27 664
41 328
26 609
12 079
219 903
10 598
143 585
34 581
123 601
161 323
221 112
105 069
17 650
29 641
280 633
1 931 818
20%
34%
39%
27%
13%
-9%
5%
5%
19%
9%
69%
15%
2%
9%
28%
6%
26%
18%
17,2%
7,4%
1,4%
2,1%
1,4%
0,6%
11,4%
0,5%
7,4%
1,8%
6,4%
8,4%
11,4%
5,4%
0,9%
1,5%
14,5%
100,0%
0,3 p.p.
0,9 p.p.
0,2 p.p.
0,2 p.p.
-0,1 p.p.
-0,2 p.p.
-1,4 p.p.
-0,1 p.p.
0,0 p.p.
-0,1 p.p.
1,9 p.p.
-0,2 p.p.
-1,8 p.p.
-0,5 p.p.
0,1 p.p.
-0,2 p.p.
0,9 p.p.
-
LA ROCHE-POSAY RANKING
Brazil, Dermocosmetics market
per category
Facial cleansing
Facial care
Hydration
Anti-Wrinkles
Anti-seborrhoeic
Suncare
Bodycare
Source: IMS panel; Brazil ,YTD Dec 2014
N2
N1
N7
N1
N2
N1
N4
21.5% MS
19.5% MS
2.9% MS
31.7% MS
15.3% MS
22.1% MS
6.5% MS
LA ROCHE-POSAY RANKING
Other zones , Dermocosmetics market
Eastern Europe
Asia
Canada
USA
Africa Middle East
N2 10% MS
N4 5.7% MS
N2 11.6% MS
N7 2.9% MS
N3 10% MS