BS(4Years)forAffiliatedColleges

Course Contents for Subjects with Code: BBA

ThisdocumentonlycontainsdetailsofcourseshavingcodeBBA.

CenterforUndergraduateStudies,UniversityofthePunjab

BS(4Years)forAffiliatedColleges

Code
SubjectTitle
Cr.Hrs
Semester
BBA101 IntroductiontoBusiness
3
I
Year
Discipline
1
BusinessAdministration,Commerce
Business: Meaning, Nature, Scope and Importance. Problems, Functions and Qualities of a
Businessman, Types of Businesses.
Sole Proprietorship: Features, Importance, Merits and Demerits.
Partnership: Features, Merits and Demerits, Co-ownership Vs. Partnership; Classification of
Partners; Rights, Duties and Liabilities of Partners, Dissolution of Partnership.
Joint Stock Company: Features, Merits and Demerits, Formation, Memorandum of
Association; Articles of Association, Prospectus, Capital, Management, Meetings, Winding
up.
Cooperative Society: Features, Kinds, Merits and Demerits.
Combination: Meaning, Causes and Purposes, Advantages and Disadvantages. Types of
Combination. Forms of Combination.
Trade: Wholesales, Retail, Import and Export. Export Promotion Bureau and its role.
Marketing Operation: Definition, Functions, Scope Advantage and Disadvantage,
Marketing Versus Selling.
Channels of Distribution: Meaning, Functions, Kinds, Selection of Channels, Advantages.
Sales Promotion: Meaning, Objects and Methods.
Advertising: Meaning, Objects, Types, Merits and Demerits Advertising Media.
Warehousing: Definition, Functions, Kinds.
Business Risk: Definition, Types, Methods of Handling Risk.
Insurance: Meaning, Principles, Kinds (Life, Fire, Marine) Importance.
Recommended Books:
1.
Asakari Zaidi S A, Fundamentals of Business, Orient Publishers, Karachi.
2.
Nisar-ud-Din, Business Organization, Aziz Publishers, Urdu Bazar, Lahore.
3.
Muhammad Irshad, Introduction to Business, Naveed Publications Lahore.
4.
Khalid Mehmood Cheema, Introduction to Business, Syed Mobin Mahmood &
company, Lahore.
5.
Theodore J Sielaff and John W Aberle, Introduction to Business, Belmont,
California Wardsworth Publishing Company, Inc.
6.
Glass & Baker, Introduction to Business.
7.
Ali M H, Introduction to Business.
8.
Koontz & Weirick, Management.
Note: Latest Editions of the recommended books may be included.

CenterforUndergraduateStudies,UniversityofthePunjab

BS(4Years)forAffiliatedColleges

Code
BBA102
Year
1
1.

2.
a.
b.
3.
a.
b.
c.
4.
a.
b.
c.
d.
5.
a.
b.
c.
d.
6.
a.
b.
7.

SubjectTitle
PrinciplesofManagement
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
II

Introduction to Management
Theory versus Practice
Evolution
Decision Making
Theory in Decision Making
Decision Making in Practice
Planning
An Overview of Planning
Strategy Formation
Management
Organizing
Organizing Structure
Authority
Staffing the Organization
Organizing for Maximum Performance
Leading
Motivation
Leadership and Supervision
Management Change
Communication and Conflict
Controlling
An Overview of Control
Control Techniques
Conclusions
A Look Back and a Look Ahead

CenterforUndergraduateStudies,UniversityofthePunjab

BS(4Years)forAffiliatedColleges

Code
BBA103
Year
1

SubjectTitle
FinancialAccounting(Basic)
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
II

Role and importance of accounting business; Financial statements; Accounting equation;

Business transactions and accounting equation; Debit and credit rules; General journal;
Ledger and ledger account; Trial balance; Concepts of revenue and capital expenditure; Debit
and credit rules for revenue and expenses transaction; Adjusting entries; Closing entries;
Adjusted trial balance preparation; Income statement preparation; Balance sheet; Scope of a
work sheet; Preparation of work sheet; Accounting system for measuring costs; Inventory
control; Cash flow statements; Financial statements; ratio analysis

CenterforUndergraduateStudies,UniversityofthePunjab

BS(4Years)forAffiliatedColleges

Code
BBA104
Year
1

SubjectTitle
IntroductiontoPsychology(BBA)
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
II

Man studies himself

The biological basis of behavior
The development of behavior
Clinical approaches to a personality
Psychometric approaches to personality
Defining and measuring learning and retention
The management of learning and retention
Knowing the world
Observation and action
Thinking and deciding
Motivation and drive
Emotion
Reactions to frustration
Mental health and therapy
The individual and the group
Communication and persuasion

CenterforUndergraduateStudies,UniversityofthePunjab

BS(4Years)forAffiliatedColleges

Code
BBA201
Year
2

SubjectTitle
PrinciplesofMarketing
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
III

1.
Understanding Marketing and the Marketing Process:
Marketing Management and Marketing Philosophies. The goals of the marketing system.
Strategic planning and the marketing process. The marketing management process and the
marketing environment.
2.
Analyzing Marketing Opportunities:
Market research and infonnation systems; Consumer market and influences on consumer
behavior.
3.
Marketing Strategy
Market segmentation, targeting and positioning for competitive advantage.
4.
Developing the Marketing Mix:
Designing products life cycle strategy; Pricing products; Pricing strategies. Placing product;
Distribution channels retailing and wholesaling. Promoting products: marketing
communication strategy, advertising sales promotion and publicity.

CenterforUndergraduateStudies,UniversityofthePunjab

BS(4Years)forAffiliatedColleges

Code
BBA202
Year
2

SubjectTitle
FinancialManagement(Basic)
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
III

Introduction to Financial Management; Understanding financial management; Taxes; and

cash flows; Evaluating a firm's financial performance; Financial forecasting planning; and
budgeting; The time value of money; Risk and rates of return; Valuation and characteristics
of bond; Stock Valuation ; Capital-Budgeting decision criteria; Cash flows and other topics
in capital budgeting; Capital budgeting and risk analysis; Cost of capital; Managing for
shareholder value; raising capital in the financial markets; Analysis and impact of leverage;
Planning the Firm's Financial mix; Accounting receivable and inventory management; Risk
management; International business finance; Corporate restructuring; Combinations and
Divestitures; Term loans and leases.

CenterforUndergraduateStudies,UniversityofthePunjab

BS(4Years)forAffiliatedColleges

Code
BBA203
Year
2

SubjectTitle
CostAccounting
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
III

Cost accounting delves into advance treatment of costs with particular emphasis on cost
records and their maintenance. It deals with the treatment of material, labor and overhead
allocation and development; installation of standard costing and budgetary control system
in an organization. Application of cost accounting in manufacturing and nonmanufacturing concepts is explored.
Course Contents:
1. Concepts and objectives
2. Cost Accumulation procedure
3. Planning and control of the elements of cost
4. Budgeting and standard costing
5. Analysis of costs and profits

CenterforUndergraduateStudies,UniversityofthePunjab

BS(4Years)forAffiliatedColleges

Code
BBA204
Year
2

SubjectTitle
DataBaseManagementSystem
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
III

ESSENTIAL TOPICS TO BE COVERED:

a. Basic Database concepts
b. Relational Database System: understanding, query and report
c. Various problems in Database management and their solutions
COURSE DESCRIPTION:
Basic database concepts; Entity Relationship modeling, Relational data model and
algebra, Structured Query language; RDBMS; Database design, functional dependencies and
normal forms; Transaction processing and optimization concepts; concurrency control and
recovery techniques; Database recovery techniques; Database security and authorization.
Introduction to data mining, object oriented, distributed and multi dimensional databases.
Small Group Project implementing a database
Recommended Books:
1. Database Systems: A Practical Approach to Design, Implementation and
Management by R.Connolly and P.Begg, 4th Edition, Addison-Wesley Pub.
Co (2003)
2. Database Systems by C.J.Date, 8th Edition, Addison Wesley Pub. Co.

CenterforUndergraduateStudies,UniversityofthePunjab

BS(4Years)forAffiliatedColleges

Code
BBA205
Year
2

SubjectTitle
FinancialAccounting(Advanced)
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
IV

This course is designed to give the students an introduction to the concepts, methods &
procedures of accounting. The subject matter includes the nature of accounts; recording
changes in financial position; measuring business income & completion of accounting
cycle. Accounting for merchandising concerns, financial assets, inventories & plant assets;
preparation of classified & incorporated income statements are included in this basic
course.

CenterforUndergraduateStudies,UniversityofthePunjab

10

BS(4Years)forAffiliatedColleges

Code
BBA206
Year
2

SubjectTitle
MercantileLaw
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
IV

1.
Law of Contract:
Definitions, Formation of Contracts. Essentials of a Valid Contract. Performance of Contract.
Discharge of Contract. Breach of Contract, Law governing indemnity, Guarantee, Bailment
and agency.
2.
Sales of Goods:
Types of Contract of Sales. Conditions and Warranties. Effects of the Contract of Sales.
Performance of the Contract. Right of Unpaid Seller.
3.
Partnership:
Essential Elements of Partnership. Registration of Finns. Kinds of Partners. Right and
Obligations of Partners. Dissolution of Partnership.
4.
Negotiable Instruments:
Definitions, Characteristics and Types of Negotiable Instruments. Negotiation,
Endorsements. Liabilities of Parties. Discharge from Liability. Miscellaneous.
5.
Carriage of Goods:
Common Carrier. Essentials of a Common Can-ier. Right, Duties and Liabilities of a
Common Carrier. Restricted Liability of Railway. Carriage by Sea Elementary Treatment.

CenterforUndergraduateStudies,UniversityofthePunjab

11

BS(4Years)forAffiliatedColleges

Code
BBA207
Year
2

SubjectTitle
MoneyandBanking
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
IV

EVOLUTION OF MONEY, FORMS &FUNCTIONS

1.
Value of Money:
Quantity Theory of Money, Cash Balance theory of Money, Measurement of valued of
Money
2.
Trade Cycle:
Phases, Causes, Remedies, Theory of Trade Cycle
3.
Inflation:
Kinds, Causes, Remedies, Deflation, reflection Disinflation, Stagflation
4.
International Monitoring Systems:
IMF, IBRD, Asian Development Bank, Islamic Development Bank
BANKING
1.
Introduction:
Definition, Evolution, Kinds of Banks
2.
Commercial Bank
Principles, Function, Importance, Role of
Banks
3.
Bank Account
Current, PLS, Tenn Deposit, Foreign Currency
Accounts
4.
Bank Customers
Different Types of Customers, Bankers Customers Relationship
5.
Letter of Credit
Kinds, Operations, Advantages
6.
Central Bank
Principles, Functions, Role, Monitoring Policies, Method of Note Issues, State Bank
of Pakistan, Functions and Role.
7.
Banking in Pakistan
Brief History, Nationalization, Privatization, ADBP, IDBP, Small Business Finance
Corporation.
8.
Islamic Banking
Principles Functions, Islamic Modes of Finance

CenterforUndergraduateStudies,UniversityofthePunjab

12

BS(4Years)forAffiliatedColleges

Code
BBA208
Year
2

SubjectTitle
VisualProgrammingConcept
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
IV

The course aim is to introduce visual environment and concepts applicable in windows
operating systems. Students will be able to develop fundamental programming skills using
the object oriented approach.
Course Contents:
1. Key words, identifiers, variable, constants.
2. Functions, procedures
3. Arrays strings
4. Abstractions, inheritance, polymorphism Program semantics
5. Templates

CenterforUndergraduateStudies,UniversityofthePunjab

13

BS(4Years)forAffiliatedColleges

Code
BBA211
Year
2

SubjectTitle
Entrepreneurship
Discipline
English

Cr.Hrs
3

Semester
III

Course Contents:
Introduction: The concept of entrepreneurship, The economist view of entrepreneurship, The
sociologist view, Behavioural approach, Entrepreneurship and Management
The Practice of Entrepreneurship: The process of entrepreneurship, Entrepreneurial
Management, The entrepreneurial business, Entrepreneurship in service institutions, The new
venture
Entrepreneurship and Innovation: The innovation concepts, Importance of innovation for
entrepreneurship, Sources of innovative opportunities, The innovation process, Risks
involved in innovation
Developing Entrepreneur: Entrepreneurial profile, Trait approach to understanding
entrepreneurship, Factors influencing entrepreneurship, The environment, Socio cultural
factors, Support systems
Entrepreneurship Organization: Team work, Networking organization, Motivation and
compensation, Value system
Entrepreneurship and SMES: Defining SMEs, Scope of SMEs, Entrepreneurial, managers of
SME, Financial and marketing problems of SMEs
Entrepreneurial Marketing: Framework for developing entrepreneurial marketing,
Devising entrepreneurial marketing plan, Entrepreneurial marketing strategies, Product
quality and design
Entrepreneurship and Economic Development: Role of entrepreneur in the economic
development generation of services, Employment creation and training, Ideas, knowledge and
skill development, The Japanese experience
Case Studies of Successful Entrepreneurs
Recommended Books
Paul Burns and Jim Dew Hurst: Small Business and Entrepreneurship
P.N. Singh: Entrepreneurship for Economic Growth
Peter F. Drucker: Innovation and Entrepreneurship Peter F. Drucker
John B. Miner: Entrepreneurial Success

CenterforUndergraduateStudies,UniversityofthePunjab

14

BS(4Years)forAffiliatedColleges

Code
BBA301
Year
3

SubjectTitle
CreditManagement
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
V

CREDIT MANAGEMENT
Introduction to Credit Function.
Commercial Credit - History, Components, Type and sources.
Role of Credit Department.
Credit Policy formulation & discrimination.
Collection Policy appraisal
Working Capital Management
Capital Budgeting
Bank Credit - types and sources
Appraisal of Credit proposals and preparation of CLP, Assessment by risk factor.
Analysis of Credit Information - financial and non-financial factors, Financial
Statement analysis.
Determination of Collateral securities
Models off creating changes on securities Commercial Vs Bank Credit

CenterforUndergraduateStudies,UniversityofthePunjab

15

BS(4Years)forAffiliatedColleges

Code
BBA302
Year
3

SubjectTitle
BusinessResearchMethods
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
V

This course deals with the tools & techniques of scientific research methods & their
application to business administration. Topics covered are formation of the problem &
related hypotheses; development of research design; measurement of variables; data
collection methods; sampling techniques; construction of questionnaires; interviewing
techniques, analysis of data & its interpretation & writing of the research report

CenterforUndergraduateStudies,UniversityofthePunjab

16

BS(4Years)forAffiliatedColleges

Code
BBA303
Year
3

SubjectTitle
CompanyLaw
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
V

The course is designed to familiarize students with the basic legal framework governing a
company as outlines in the companies' ordinance of 1984. The topic covered are kinds of
companies; corporate law authority; formation of a company; memorandum & articles of
association; prospectus; shareholders & capital, winding-up; fundamentals of Contract Act &
Negotiable Instrument Act. Islamic ethics emphasizes on sources of Islamic teachings &
basic ingredients of Islamic belief. It focuses on the directive regarding zakat, taxes on nonissues in the prohibition of Riba

CenterforUndergraduateStudies,UniversityofthePunjab

17

BS(4Years)forAffiliatedColleges

Code
BBA304
Year
3

SubjectTitle
WebEngineering
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
V

Course Objectives :
The course intends to introduce students with the knowledge and skills necessary to develop
web applications by using Web development tools and technologies.
Course Contents :
History of world wide web; Internet protocols; Internet service; Web browsers; Markup
languages; Building static pages using HTML; Introduction to DHTML; Including filters;
Building static pages using HTML. How to make a serviette, deploy a serviette access a
serviette. Sending the request from HTML page. Use of ASP to implement dynamic web site
development. Introduction of XML, valid and well formed XML file. About web descriptor
and directory structure. War file and how to deploy web application after making own
directory structure

CenterforUndergraduateStudies,UniversityofthePunjab

18

BS(4Years)forAffiliatedColleges

Code
BBA305
Year
3

SubjectTitle
HumanResourceManagement
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
V

Course Objectives :
This course will introduce the students with the concepts of Human Resource Management
and their implementation in technological and business environments.
Course Contents :
Overview of Human Resource Management; Perspectives on human resource management;
The contemporary legal environment; The labor market and the changing workforce; Human
resources planning and staffing; Performance evaluation and management; Compensation
and reward system; Human resources development. Labor relations in contemporary work
environments; Rights; Responsibilities; Values; and ethics; Organization culture and change;
Work environments stressors; Support safety and health; Employee attitudes; Organizational
exit; performance and effectiveness

CenterforUndergraduateStudies,UniversityofthePunjab

19

BS(4Years)forAffiliatedColleges

Code
BBA306
Year
3

SubjectTitle
Auditing
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
VI

Definition, scope and objectives of Audit. Audit programme, Audit working papers,
standards and procedure. Types of Audit, internal control & internal Audit, Audit of
journals, subsidiary Books Trial Balance, Profit and loss Account and Balance Sheet
vouchers, Verification of Balance sheet items. Audit of Textiles, Sugar, Audit of Hotel,
insurance and Banking and Newspaper Companies, Investigation of Accounts and Detection
of fraud. Conclusion of Audit, Audit Reports. Rights, powers Duties and Liabilities of
Auditor. Audit of computerized Accounting records

CenterforUndergraduateStudies,UniversityofthePunjab

20

BS(4Years)forAffiliatedColleges

Code
BBA307
Year
3

SubjectTitle
TaxationManagement(Basic)
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
VI

Taxation structure and Administration Pakistan Income Tax Law. Income Tax problems of
Individuals, Partnership and Joint Stock Companies.
Capital and revenue, income exempt from tax, income tax authorities, salaries etc.
depreciation, capital gains etc
Assessment procedure, wealth tax etc

CenterforUndergraduateStudies,UniversityofthePunjab

21

BS(4Years)forAffiliatedColleges

Code
BBA308
Year
3

SubjectTitle
ManagementInformationSystem
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
VI

Managing the digital firm; Information systems in the enterprise; Information systems
organizations, management and strategy; The digital firm: Electronic commerce and
electronic business; Ethical and social issues in the digital firm. Managing hardware and
software assets; Managing data resources; Telecommunications and networks; The internet
and the new information technology infrastructure; Managing knowledge for the digital firm;
Enhancing management decision making for the digital firm; Redesigning the organization
with information systems; Understanding the business value of systems and managing
change; Information systems security and control; Managing international systems

CenterforUndergraduateStudies,UniversityofthePunjab

22

BS(4Years)forAffiliatedColleges

Code
BBA309
Year
3

SubjectTitle
DevelopmentEconomics
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
VI

Introduction to Development Economics

Historic Growth to Development Economics
Contemporary Development
Policies & Issues
Poverty
Unemployment
Population
Education
Environment
Globalization
Balance of Trade & Balance of Payment

CenterforUndergraduateStudies,UniversityofthePunjab

23

BS(4Years)forAffiliatedColleges

Code
BBA310
Year
3

SubjectTitle
CurrentBusinessAffairs
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
VI

International affairs
International Organization (World Bank, IMF, United Nations, WTO)
G - 8, D - 8, ASEAN
International Economic Associations
Environmental Governance
Political Issues (Kashmir, Nuclear Proliferation)
International Treaties
Globalization and its Impact

CenterforUndergraduateStudies,UniversityofthePunjab

24

BS(4Years)forAffiliatedColleges

Code
BBA311
Year
3

SubjectTitle
CorporateGovernance
Discipline
BusinessAdministration

Cr.Hrs
3

Semester
VI

Comparison of CG practices across countries in South Asia

Implications of small vs. large shareholders on performance of boards
Corporate governance after privatization
Disclosure rules and accounting standards
Merger, takeovers and self serving management practices
Cross shareholding and pyramiding
SECP's code of corporate governance and effects

CenterforUndergraduateStudies,UniversityofthePunjab

25

BS(4Ye
ears)forA
AffiliatedCo
olleges

Codee
BBA-401
Year
4

Subjeect Title
Sm
mall Business Managem
ment

Cr. Hrs
C
3

Discip
pline

Busin
ness Adminiistration

Objecti ves:
This courrse will intro
oduce studennts to small and
a medium
m business orrganizations..
Smalll business an
nd ownershiip.
Smalll business fiirm and francchising.
Estab
blishing the firm
f
manageement controol.
Mark
keting the pro
oduct or servvice.
Goveernment and small business.

mended Book
ks:
Recomm

Sem
mester
V
VII

BS(4Years)forrAffiliatedColleges

Code
BBA- 4002
Year
4

Subject Title

Pakistan Economy
E

Cr. Hrs
3

Sem
mester
V
VII

Disciplin
ne
Business Administraation

Objecti ves:
1.

Econnomic Development andd its requisitees Factors off Economic Developmennt.

E
Economic
Faactors Capitaal, Labour, Power, Transport and Com
mmunicationn.

A
Administrativ
ve Factors

E
Education
and
d Training

Social Factorrs

Political Facttors

2.

Agriiculture Dev
velopment: Average yiield and main
m
productts Food prooblems, pricce of
Agriiculture Prod
ducts and Goovernment Policies,
P
Agrricultural Finnance and Marketing.
M
Export
of Agricultural
A
Products annd Problemss related theereto. Agricuultural Planning and Poolicy,
Landd Reforms.

3.

Induustrial Development: Caauses of Inddustrial Bacckwardness, Present possition and future

f
prosspects. Indusstrial Finance and Finanncial Institutiions, Large and
a Small Scale
S
and Coottage
Induustrial. Foreeign Capital and Foreiggn Assistannce. State and
a
Industriaal Developm
ment;
Induustrial Plann
ning and Pollicy, Nationaalization of Industries and
a Public Sector
S
Indusstries.
Expoort of Industtrial Productts. Labor Prooblems, Tradde Unions; Industrial Disputes and Labor
L
Legiislation.

4.

Foreeign Trade: Main items of exports and importss Volume, value

v
and Trends
T
in Fooreign
Tradde. Balance of Payments. Exchangee Rate, Trade agreementts; State Traading and Prrivate
Tradding.

5.

Trannsport & Co
ommunicatioons: Develoopment of means
m
of Traansport and Communiccation
theree role, effectt and problem
ms.

6.

Bankking and Fin

nance: Development andd problems in Pakistan. Role of Bannks and Finaancial
Instiitution in thee Economic Developmen
D
nt of Pakistaan.

7.

Hum
man Capital: Population growth, eduucation and role of sociial sectors inn developmeent of
Pakiistan.

Recommeended Bookss:

BS(4Ye
ears)forA
AffiliatedCo
olleges

Code
BBA-4033
Year
4

Subject Title
Mathematics (Advanced)
M
(

Cr. Hrs
3

Sem
mester
V
VII

Disciplin
ne
Business Administraation

Objectivves:
The prim
mary goal of this course is to teach thhe techniquees of integraal calculus thhat is likely to be
encounteered in busiiness and economics
e
c
courses
in college
c
and in subsequuent professsional
activitiess. The coursse is designned to provvide a sound, intuitive understandiing of the basic
concepts without saccrificing maathematical accuracy.
a
Sttudent perforrmance willl be evaluateed on
group proojects handeed out in classs, pop quizzzes and term
m exams.
Course Contents:
C
Introducction to Antt- differentiaation:
The indeefinite integrral integratioon by substittution area and
a the definnite integrall. Applicatioons to
business and econom
mics, Integrattion by partss; integral tabbles. Review
w on integrattion.
Further Topics in In
ntegration:
The defiinite integraal as the lim
mit of a sum
m improper integrals. Probability
P
d
density
funcctions
numericaal integration
n review on further topiccs on integraation.
Function
ns of Two Variables:
V
Functionns of two variables
v
suurfaces and level curvves. Partial derivatives the chain rule;
Approxim
mation by th
he total diffeerential relattive maximaa and minim
ma. Lagrangee multipliers. The
method of
o least squarres. Double integrals revview on funcctions of twoo variables.
The Triggonometric Functions:
Introducttion to trig
gonometric functions; Differentiattion and inntegration of
o trigonom
metric
functionss; Additionall applicationns involving trigonometrric functions.
Differen
ntial Equatio
ons:
Differenttial equation
ns an introduuction; Seconnd order diffferential equuations; Diffeerence equattions;
Reviewinng differential & differennce equationns.
Recomm
mended Book
ks:

BS(4Ye
ears)forA
AffiliatedCo
olleges

Code
BBA-4044
Year
4

Subject Title
Managerial Accounting
M
A
Disciplin
ne
Business Administraation

Objectivve:
Backgroound
Managem
ment Accoun
nting - An Overview.
O
Financiall Accounting
g, Cost Accoounting, Mannagement Accounting
Contents of Managem
ment Accounnting
havior & Co
ost Volume Relationshiip
Cost Beh
Variable & Fixed Co
ost
Determinning Elemen
nt of Fixed Cost
C in Semi Variable Coost
Cost Vollume Profit Analysis
A
Break-evven analysis
Costing Methods
Absorption costing & marginal costing
c
Absorption cost activ
vity Based coosting
Responsibility Acco
ounting
Standardd Costing
Basic Vaariance Analy
ysis
Further Variance
V
Analysis
Managem
ment Controll System Annd Responsibbility Accounnting
Relevantt Informatio
on & Decisiion Making
Relevantt Costing & Decision
D
Maaking
Decisionn Making witth Uncertainnly
Linear Prrogramming
g
Accountting for Plan
nning & Control
Budgetinng: Profits, Sales,
S
Cost, Expenses
E
& Human Resoources
Budgetinng Expenditu
ures & Cost
Budgetinng Flexible Budgets
B

Recomm
mended Book
ks:

Cr. Hrs
3

Sem
mester
V
VII

BS(4Ye
ears)forA
AffiliatedCo
olleges

Code
BBA- 4005
Year
4

Subject Title
Financial Analysis
A

Cr. Hrs
3

Sem
mester
V
VII

Disciplin
ne
Business Administraation

Objectivves:
To enable the studen
nts understannd the financial statemennts, interpret the results analytically
a
a
and
use such analysis as a tool in makking practicaal decisions..

Contentss

Financial
F
Staatements
Radio
R
Analy
ysis
Horizontal
H
Analysis
A
Vertical
V
Anaalysis
Forecasting
F
Techniques
Impact
I
of Market
M
Condiition on Finaancial Analysis
Project
P
on Financial Anaalysis of an Organization
O
n

mended Book
ks:
Recomm

BS(4Ye
ears)forA
AffiliatedCo
olleges

Codee
BBA-4006
Year
4

Subjecct Title
Sales Man
nagement

Cr. Hrs
3

Sem
mester
V
VII

Discip
pline
Business Administtration

Objectivves:
As the naame indicatees this coursee is taught too make the sttudent underrstand in dettail the meanning,
requirem
ments and esssentials of saales managem
ment. The quualities needded by good sales managger
and the different
d
esseential compoonents relateed to sales.

Behaavioral forcess in selling.

Prom
motional mix of firm.
Backkground of seelling.
Sellinng process.
Indusstrial and rettail selling.
Saless managemen
nt.

Recomm
mended Book
ks:

BS(4Ye
ears)forA
AffiliatedCo
olleges

Code
BBA-4007
Year
4

Subject Title
T
Marketing Research
R

Cr. Hrs
H
3

Sem
mester
V
VII

Disciplline
Politica
al Science

Objectivve:
This couurse introducces the studeent to the fuundamental modes
m
of marketing.
m
Thhe areas of study
s
include analysis
a
of the marketiing environm
ment; Markketing researrch & Inforrmation systtems;
Behaviorr of consumeer & businesss marketingg; Market seegmentation;; Targeting & positioninng for
competitive advantag
ge, Product designing,
d
prricing ,Plannning & Prom
motion

C
Course Contents:
The
T nature an
nd scope of marketing
m
Data
D collectio
on
Descriptive
D
reesearch
Data
D analysiss
Special topicss in data anaalysis

mended Book
ks:
Recomm

BS(4Ye
ears)forA
AffiliatedCo
olleges

Code
BBA-4408
Yeaar
4

Subbject Title
Strateegic Human Resource Management
M

Cr. Hrs
3

Semester
VII

Disccipline
Business Admin
nistration

Objectivve:
This couurse deals wiith the wayss in which sttrategic thinkking can be applied to Human
H
Resoource
Managem
ment. It aim
ms to providee students with
w opportuunities to synnthesize maanagerial straategy
issues wiith HRM prrocesses, in a consideredd and reflecctive mannerr. The coursse focuses on the
way straategies can be
b formed and
a enacted in organizaations, and on the interrnal and extternal
environm
mental contex
xts from whhich human resource
r
straategies emerrge. It also deals
d
with a range
r
of contem
mporary issu
ues in humann resource management
m
against a baackdrop of new
n and channging
people management
m
practices. Inn this course how can peeople managee and enhance organizattional
performaance? How can we inteegrate stakeeholder conccerns into organization
o
nal decisionss and
strategiess? How can
n strategic thinking unnderpin HRM
M activitiess? What aree the barrieers to
strategic thinking in organizatioons? What does
d
it meann to be a HR
R professionnal? Studentts are
given the opportunity to enhannce their skills in team
mwork, organnizational analysis,
a
prooblem
solving and
a strategic thinking thrrough fieldw
work, case stuudies and seeminars.

mended Book
ks:
Recomm

BS(4Ye
ears)forA
AffiliatedCo
olleges

Code
BBA-4409
Yeaar
4

Subbject Title
Organizatioonal Development

Cr. Hrs
3

Semester
VII

Disccipline
Business Admin
nistration

Objecti ves:
This couurse examinees the philossophy & praactice of orgganizational developmennt as it relattes to
employeee involvemeent. We consider numerrous strategies and persppectives on how to aliggn the
interests of employeees with thosse of the orrganization. The course covers broaad issues rannging
from corre ideology (mission, viision, valuess), to conceepts of leadeership and empowermen
e
nt, to
infrastruccture consid
derations succh as structture and cullture, and too the appliccation of chhange
initiativees related to continuous
c
i
improvemen
nt. The instruuctor attemptts to relate thhe material to
t the
current experiences
e
of the studeents while crreating a foundation forr future careeer developm
ment.
This is a very practtical course that draws on current readings annd on the exxperiences of
o the
instructorr and the stu
udents to gennerate a dialoogue aroundd these and reelated issuess.

Recomm
mended Bo
ooks:

BS(4Ye
ears)forA
AffiliatedCo
olleges

Code
BBA-4410
Yeaar
4

Subbject Title
Statisticcs (Advanced
d)

Cr. Hrs
3

Semester
VIII

Disccipline
Business Admin
nistration

Objectivves:
Course Objective:
O
This couurse is a co
ontinuation of
o statistics--l. Statisticaal techniques and their applicationns are
studied inn greater deetail in this part.
p
The maain objectivee is to workk with real liife exampless and
exercisess drawn from
m a range of business areea.
Course Contents:
C
Interval Estimation
n:
Estimatioon and interrpretation off a confidence interval. CI for popuulation meann and popullation
proportioon. Boots traap method.
Hypotheesis Testing::
Classified theory. Hy
ypothesis tessting using confidence
c
i
interval.
Claassical hypotthesis testingg and
its difficuulties. Type 1 and type II errors.
Analysiss of Variancce:
Anova ass a useful to
ool. Simultanneous interval, distributiion and f- teest. One wayy Anova twoo way
Anova.
quare:
Least Sq
Methodoology and tecchnicalities of
o fitting a sttraight line to
t a scatter plot.
p
Simple Regression:
R
Simple reegression mo
ode. Use of confidence interval
i
and justifying use
u of straighht line underr least
square. Sampling
S
varriability.
Correlattion:
Simple correlation an
nd regressionn. Correlatioon in multiplle regressionn and multi -co linearity.
Goodnesss of Fit:
Use of confidence interval inn "Chi-squarre tests andd null hypoothesis chi--square testss for
mial and indeependence.
multinom

Recomm
mended Book
ks:

BS(4Ye
ears)forA
AffiliatedCo
olleges

Codde
BBA-4411

Yeaar
4

Subbject Title

Cr. Hrs

S
Semester

E-C
Commerce

VIII

Disccipline
Bussiness Admiinistration

Objectivves:
Course contents
s
ns of E-Bussiness
Foundation
E-Marketplaces
hnologies (HTML & AS
SP) intro
Networks & Web Tech
B
Launching a Successful online Business
ecurity (Stan
ndards Cryp
ptography & Authenticcations)
Internet se
Governmentt, E-Learnin
ng
B2B & E-G
vertising
Online Adv
Retailing in
n E-Comme
erce
ce Environm
ment International, Legal
L
& Etthics, electtronic Paym
ment
Ecommerc
System
agement & Business
B
co
ontinuity
Risk Mana

mended Book
ks:
Recomm

BS (4 Years)
Y
for Affiliated
d Colleges

Codde
BBA-4412

Yeaar
4

Subbject Title

Cr. Hrs

S
Semester

F
Financial
Insttitutions & Services
S

VIII

Disccipline
Bussiness Admiinistration

Objectivves:
The broaad aim of the
t course is
i to introduuce the studdents with the
t core funnctional areas of
Financiall Institutionss and detaileed review of the servicees offered. As
A a part reequirement of
o the
course eaach student shall be assigned a Finnancial Instiitution for analysis
a
of its
i services. This
would bee followed by
b a presentaation and suubmission off research reeport on the related Finaancial
Institutioon.
Course Contents:
C
Introducction to Fina
ancial Instittutions and Financial System:
S
A globaal review, evolution,
e
d
development
t of Financcial Institutiions in Pakkistan, needd and
importannce of Financcial Institutioons.
Financiaal Institution
ns:
Commercial banks special maanagement concerns foor commerccial banks, saving & loan
associatioons, internaational bankiing, third innstitution, life insurancee Co's, penssion funds, other
financial institutions,, investmentt banks, Finaance Co's andd Investmennt oriented inntermediariess.
nancial Servvices Industrry:
Structurral Changess In The Fin
Financiall trends into the 1990s. Financial
F
staatements of financial
f
insttitution1"
Planningg for Financcial Institutiion:
Strategicc planning process, Opperating andd Financial planning, financial innnovations (new
products)).
:
An Overrview of Creedit Risk Management
M
Evaluatioon of loan & Investmentts, managingg problems looans, measurring interestt rate risk..
Major Financial
F
In
nstitutions in
n Pakistan:

State bank, Commercial banks, DFI's, mutual funds stock exchange, in Mudaraba Co's.
Investment banks, Islamic system of banking in Pakistan.

Recommended Books:

BS(4Ye
ears)forA
AffiliatedCo
olleges

Codde

Subbject Title

Cr. Hrs

S
Semester

BBA-4413

Fin
nancial Management (Ad
dvanced)

VIII

Yeaar
4

Disccipline
Bussiness Admiinistration

Objectivves:
This couurse is the continuation
c
of Financiaal Managem
ment-l. It aiims at coverring those topics
t
which weere not dealtt with in the first part theereby givingg students fuurther exposuure in the fieeld of
Financiall Managemeent.
Course Contents
C
:
Capital
C
structture and leveerage
Dividend
D
poliicy
Common
C
stocck and the innvestment baanking proceess
Long
L
term deebt
Hybrid
H
financcing preferreed stock, leasing and opttions
Working
W
capiital policy annd short term
m credit
Cash
C
and marrketable secuurities
Accounts
A
receeivable and inventory management
m
Mergers,
M
Div
vestitures, Hoolding comppanies and LB
BO'S

mended Book
ks:
Recomm

BS(4Ye
ears)forA
AffiliatedCo
olleges

Codde

Subbject Title

Cr. Hrs

S
Semester

BBA-4414

Taaxation Manaagement (Ad

dvanced)

VIII

Yeaar
4

Disccipline
Bussiness Admiinistration

Objectivves:
Taxationn Managemen
nt includes a comprehennsive coveragge and treatm
ment of taxees as related to
t
business profits, allow
wance and education,
e
caapital gains depreciation
d
problems annd reserves. A
thoroughh study of Inccome Tax Act,
A Sales Taxx Act, Wealth Tax etc, from
f
the coree of this couurse.

Recomm
mended Book
ks:

BS(4Ye
ears)forA
AffiliatedCo
olleges

Codde

Subbject Title

Cr. Hrs

S
Semester

BBA-4415

Advertising

VIII

Yeaar
4

Disccipline
Bussiness Admiinistration

Objectivves:
To makee students realize
r
the forces
f
of huuman psychology in the conditioniing of conssumer
behavior. Also to give an unnderstandingg of how advertising
a
works and its importtance.
Advertisiing is comm
munication orr telling peoople about yoour product,, its price, avvailability annd its
differentiiating qualitty. The connsumers actiion will determine sales. Thereforee both conssumer
behavior & advertisin
ng will influuence the deccision makinng process off the consum
mers.
C
Course Contents:
In
ntroduction to
t consumerr behavior
Consumer
C
mo
otivation
Decision
D
mak
king process of the consuumers
Role
R of adverrtising in inffluencing connsumer perceptions
Advertising
A
agency
a
Campaign
C
plaanning
Setting adverrtising objecttives
Developing
D
message
m
strattegy
Electronic
E
meessage tacticcs
Message
M
prod
duction
Media,
M
Newsspaper, Saless promotion, Magazines,, Public realiigning, Televvision, Radio,

D
Direct
mail, out
o of home
Recoommended Books:
B

BS(4Ye
ears)forA
AffiliatedCo
olleges

Codde

Subbject Title

Cr. Hrs

S
Semester

BBA-4416

Consum
mer Behavou
ur

VIII

Yeaar
4

Disccipline
Bussiness Admiinistration

Objectivves:
Course Contents:
C
A perspectivee on consum
mer behavior
Affect
A
and Co
ognition of marketing
m
strrategy
Behavior
B
and
d marketing strategy
s
The
T environm
mental and marketing
m
strrategy
Consumer
C
an
nalysis and marketing
m
strrategy

Recomm
mended Book
ks:

BS(4Ye
ears)forA
AffiliatedCo
olleges

Codde

Subbject Title

Cr. Hrs

S
Semester

BBA-4417

Labour Laws in Pakisstan

VIII

Yeaar
4

Disccipline
Bussiness Admiinistration

Objectivves:
The couurse focusess on Labor Relations, Overview of Labor Laws
L
in Paakistan, Rigghts Employeee, Union, and
a
Manageement, Mainntaining a Union
U
Free Environmeent, State of the
"Union", Identifying
g Employee Dissatisfies,
D
Stages and Signs of Unnion Organizzing, Develooping
Positive Employee
E
Relations
R
andd Living withh a Contract.

Recomm
mended Book
ks:

BS(4Ye
ears)forA
AffiliatedCo
olleges

Codde
BBA-4418

Yeaar
4

Subbject Title

Cr. Hrs

S
Semester

H
Human
Resoource Develop
pment

VIII

Disccipline
Bussiness Admiinistration

Objectivves:
This couurse examinees the role of
o training annd developm
ment in enhaancing the competencies
c
s and
learning opportunitiees for indivvidual growth and deveelopment. The
T class will
w also exaamine
organizattional structu
ures such ass performancce evaluationn systems, career
c
develoopment and other
systems aimed
a
at increasing orgaanizational capabilities and
a productivvity.

Recomm
mended Book
ks: