Research FIle

Research File
MTV was founded on August 1st 1981 in New York City, New York, United States.
John Sykes, Tom Freston, Robert Pittman, and Les Garland founded it. The first
words that were spoken when MTV: Music Television was aired for the first time
were Ladies and gentlemen, rock and roll and was spoken by John Lack, one of
MTVs creators. Also, one of the first ever music video to be aired on MTV was
The Buggles Video Killed the Radio Star 1
http://www.listchallenges.com/60-most-famous-music-videos-of-all-the-time
http://www.thetoptens.com/music-videos/
http://stylecaster.com/youtubes-10-most-viewed-music-videos-of-all-time/
These are links to websites showing the most popular music videos. However the
list varies from each site because of the voting system. However the mode is
that Michael Jackson music videos, Billie Jean seems to appear in most of the List
expect for the YouTube music video. The most viewed YouTube video is Gangnam
style purely placed on YouTube videos.
In the late 1920-1950s music was visualized through short animations done by
Walt Disney or other animators, along with musical short films, Vita phone shorts.
Many pieces of music were also seen in live performances on stages in theatres.
2

How many people watch MTV compared to YouTube for music videos
According to BARB 363,000 people watch music videos on MTV in the last
week.3
Major Record Label: A brand or trademark associated with the music video that
market music videos, market music recordings and videos. 4
Independent Music: Indie music that is produced by a band themselves with no
help from outside sources. 5
Self Promoted Artist: An indie artist that works independently of a manager or
company and creates their own sources to advertise themselves and promote
their band/ music
According to vidstatx the most viewed music channel is Emimusic and in the last
7 days the videos have been viewed 79,601,731 times. This figure is ridiculously
higher than MTV. Also with more popular artists such as Adele can get up to a
billion views on their newest video. Adele has recently beaten the record for
1 http://www.history.com/this-day-in-history/mtv-launches
2 https://en.wikipedia.org/wiki/Music_video
3 http://www.barb.co.uk/whats-new/weekly-viewing-summary?_s=4
4 https://en.wikipedia.org/wiki/Record_label
5 https://en.wikipedia.org/wiki/Independent_music

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fastest time to reach 1 billion views on a music video (for Hello), beating Psys
Gangnam Style6.

A collaboration of two or more elements that when combined together, create a

combined effect which is greater than the total impact of the elements
individually7. Relating to music videos, its when two or more companies
combine to make a video, and use the video as a platform to get publicity and
success. For example, a music video may be used for one companys benefit, but
they hire a respectable and famous celebrity to gain a larger audience from their
fan base.
An Example of synergy in this form is the music video you may know my name
the official video for the James Bond film Casino Royale (2006) starring and sung
be Chris Cornel8.

MTV STATISTICS 2004-2015 DIFFERENCE.

Viewing attitudes towards music videos have changed over the years and this is
due to the introduction to new websites such as YouTube. This means that it is
easy to access any video whether this is to do with music or not. YouTube was
created on the 14th February 2005 and since then there was been billions of
views on popular music videos. Music videos are easily accessible therefore more
people are excited to watch them and always interested in what their favourite
singer/bands music videos are like. Before the creation of YouTube music videos
were not as popular because not a lot of people could watch them easily. This
6 http://vidstatsx.com/youtube-top-100-most-viewed-music
7 http://dictionary.reference.com/browse/synergy
8 https://paulashwell2011.wordpress.com/2011/10/11/synergy/

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leads on to producers spending more and more money on music videos in order
to impress and attract the audience9.

The purpose of a music video is to attract the audience to the song that they are
listening to. When listening to a song then people like to watch the video so it
keeps them interested. Music videos should be fun and relevant to the song so
that people can interact with the story.
When calculating how much someone makes off a youtube view is vague due to
it depending what deal you have with your network, you have to be partnered
with a network to gain the monetisation feature in order to get revenuer of your
content. The normal network rate people sign a contract for in new youtube
content creators is a 60% 40% with your network of your 10% earnings of your
views; for example if you get 1,000 youtube views you would receive 10% of the
views in revenue = 1.

What are fake YouTube views, what is the impact of this?

Fake YouTube views are paid for. It is when something is viewed by a robot
instead of a person. The fake views mean that the video becomes more popular
which goes against one of YouTubes most important qualities. 10

The most expensive music video ever made is called Good Life and it was
sung by Kim Dotcom and directed by NikkyyHD. It aired on the 20 th January 2016
and cost $24,000,000 that equates to around 16,798,728, this is almost 4x
more expensive than the previous leader, which were Michael Jackson and Janet
Jackson singing, Scream which cost $7,000,000, this aired in 1995 and stayed
the most expensive music video of all time until this year 11.
MTV launched in 1981 and through the 80s defined a generation.
Queen's Bohemian Rhapsody 197512

9 http://articles.ivpressonline.com/2006-08-05/mtv_24195310

10 http://www.theguardian.com/technology/2014/feb/05/youtube-fake-viewscounts-google
11 https://en.wikipedia.org/wiki/List_of_most_expensive_music_videos
12 https://uk.answers.yahoo.com/question/index?
qid=20061016044944AAUB8Ob

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first music video ever aired on mtv -Video Killed The Radio Star by The
Buggles.13

On average, an unsigned artist earns $12 per self-distributed CD, $5.99

per album download via a distributor on itunes, and $0.69 per single track
download. A signed artist earns $2.30 per album download on itunes,
$2.76 per retail album CD and $0.23 per single track download on itunes.
On spotify, a signed artist earns $0.0011 per play and an unsigned artist
earns $0.007 per play.14

15

This asset is from Psys official YouTube channel, and where its fame really
began. Because of this, I feel like I can trust this source with its statistics.

13 https://www.quora.com/What-was-the-first-music-video-ever-produced
14 https://i.guim.co.uk/img/static/sys-

images/Guardian/Pix/pictures/2015/4/10/1428667990141/GUARDIAN_Musicians_2
015_09_FB_(2).png?
w=965&q=85&auto=format&sharp=10&s=e31477a42b2cb6b79895fbe16c159e
37

15 https://www.youtube.com/watch?v=9bZkp7q19f0

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16

This asset shows the huge difference in popularity over the music video to just
the song itself. Since iTunes is a professional and public software, i can trust this
source with its statistics.

17

This asset is also from YouTube, it shows the gradual increase of views on one of
the most popular music videos in the recent months.

16 https://itunes.apple.com/us/album/gangnam-stylegangnamseutail/id560398387
17 https://www.youtube.com/watch?v=HL1UzIK-flA

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18

This asset shows the statistics for one of the most popular music videos in the
recent months. The statistics show the steady growth of views on the single
video since release. This information was taken from the official music video from
YouTu e, which is already to be said as a trusted source.

18 https://www.youtube.com/watch?v=FMlcn-_jpWY

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Answer To Question: "Do you watch music videos?"

No; 20%

Yes; 80%

Gender Difference In Survey

Female; 53%

Male; 47%

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Age Difference In Survey

9
8
7
6
5
4
Quantity of Age Group Per Person 3
2
1
0

Age Groups (In Years)

Difference in Preffered Media Platform

Quantity of people per Platform Par Person

14
12
10
8
6
4
2
0

Media Platform (In Name)

This group of charts are the results from my primary research which I conducted
through the work of 15 printed surveys. As shown in the graphs, there is a wide
diversity of audiences that I reached out to.

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19

http://videocontestnews.com/2013/01/25/how-to-spot-fake-youtube-views/

19 http://videocontestnews.com/2013/01/25/how-to-spot-fake-youtube-views/

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20 http://www.dailydot.com/business/youtube-fake-views-how-to-guide/