A SUMMER TRAINING PROJECT REPORT

ON

In
(14th JULY- 27thAUGUST 2009)

SUBMITTED IN THE PARTIAL COMPLETION OF M.BA.

COURSE
(SESSION- 2008-2010)

PRAKASHAN LTD. MUZAFFARPUR (BIHAR)

PROJECT GUIDE SUBMITTED BY

MR. RAJKUMAR SRIVASTAV SATYENDRA NATH YADAW
(PERSONNEL HEAD) M.B.A. IIIrd Semester
JAGRAN PRAKASHAN LTD. EIILMU/SK/RG/0708/044
MUZAFFARPUR BIHAR
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 CERTIFICATE BY THE GUIDE

This is to certify that the project work “The Advertisement in Muzaffarpur

Region” is a piece of work done by Satyendra Nath Yadaw, student of EIILM
UNIVERSITY, Jorethang, South-Sikkim under my guidance and supervision for
the partial fulfillment of the course MBA,
To the best of my knowledge and belief the thesis embodies the work of the
candidate himself and has been duly completed. Simultaneously, the thesis fulfills
the requirements of the rule and regulations related that the project is up-to the
standard both in respect to the contents and language for being referred to the
examiner.

Signature of the faculty Guide

Name of Faculty Guide

Date: Designation

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 DECLARATION

I hereby declare that the project report entitled “The Advertisement in

Muzaffarpur Region” is the produce of my sincere effort. This Summer Internship
Project Report is being submitted by me, at EIILM UNIVERSITY,Jorethang,
South-Sikkim for the Partial fulfillment of the course M.B.A. and the report has
not been submitted to any other educational institution for any other course.

Date: Signature

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 ACKNOWLEDGEMENT

First of all I would like to express my regards and thank to (PROF.) A. K.

BENERJEE, & MS. MALATI SUBBA (JR. LECTURER) EIILM
UNIVERSITY, JORETHANG, SOUTH-SIKKIM. and, MR. RAJKUMAR
SRIVASTAV (PERSONNEL HEAD) MUZAFFARPUR BIHAR JAGRAN
PRAKASHAN LTD, for granting me an opportunity to do my Summer Internship
at DAINIK JAGRAN and simultaneously gain live industrial experience.
Secondly, I would like to extend my expression of gratitude to Mr. Binay sir,
Jr. Lecturer of EIILM, SIKKIM in this project, who gave us such a tremendous
opportunity to explore our knowledge in a completely different market.
With a deep sense of gratitude and humble submission I would like to express my
heartiest gratefulness to my Guide MR. RAJKUMAR SRIVASTAV of DAINIK
JAGRAN, for mentoring me throughout my report.
I am also obliged SUBODH SIR, DUBEY SIR, BRIJENDRA SIR, JHA SIR and
all the staff member of DAINIK JAGRAN, Muzaffarpur Bihar. And lastly I give
my heartiest thanks to my entire revered Faculty member and my entire classmate
for supporting me throughout my project.

SATYENDRA NATH YADAW

M.B.A. IIIrd Semester
EIILMU/SK/RG/0708/044

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 TABLE OF CONTENTS
S.No Title Page No.
1. Acknowledgement 8
2. Executive Summary Industry Profile 12
3. Introduction 14
4. Corporate profile (Board of Director) 17
5 Company profile 26
6. Advertisements & Its rules 35
7. Competitors in daily Hindi newspaper 43
8. Competitors in Muzaffarpur(Bihar) 46
9. Findings 53
10. Suggestion 55
11. Limitations 57
12. Conclusion 59
13. Bibliography 61
14. Webliography 63

15. Questionnaire 65

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 EXECUTIVE SUMMARY

DAINIK JAGRAN, as on today, is the highest read National Daily across all
languages (including English) in India. An undisputed National leader, Dainik
Jagran has been more than just a newspaper to its readers. It has been a friend, a
philosopher, a harbinger of socio economic reforms. In short, it has been the voice
of India.
A company which has crossed almost 45 years has seen lots of rise and fall during
the epoch of V Naidu, Mr. Mahendra Mohan Gupta who laid the foundation of
Dainik Jagran. They were the successive owners who came one after another
during the first four years of paper’s life. But they were astoundingly similar in
there intentions towards the paper. Each with its own way gave the paper a name
and infused it with a spirit of service, sacrifice.
In the given below project, I had been given “To study the media planning of high-
end products”. No doubt Indian market is rapidly becoming a destination of elite
products and every one has a chance to grow in it. I had taken descriptive study in
it. I had all around 8 categories in which there were all around 21 brands. What I
found was these brands were highly relying on print media for there
advertisements. And in print media there 1st preference was magazines. As they
were of the view that through magazines they can target a particular class of
people who are meant for that product. They were of the view that newspapers and
electronic media are good but they are generic.
As we know that The New Dainik Jagran has a diversified business from its daily
newspaper to vernaculars, supplements and a newly launched regional paper “I-
Next”. In my opinion “Dainik Jagran” should introduce a national news paper
which would be meant for elite people. This would help them to increase their
market share and will also help them to establish nationally as they are known for
their newspaper daily.

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 INTRODUCTION
Media
Media in present scenario has occupied an important place covering information
on market and its size, key trends of market, demographic information etc.
Media industry consists of:
• Advertising
 It includes agencies which provide display advertising services too.
• Broadcast & cable TV
 It includes all terrestrial, cable analog TV programming to digital
services
• Publishing
 It consists of books, newspaper and magazines.
• Movies & entertainment market
 It includes both producers and distributors of public entertainment
formats such as movies, music etc.
It would be important to note that in 2001, India had 45971 newspapers including
5364 daily newspapers published in more than 100 languages. The largest no. of
newspapers were published in Hindi (20589) followed by English (7596) and in
many more languages like Marathi, Urdu, Bengali, Gujarati etc.
There are several major publishing groups in India; the most prominent among the
group is the Times of India group, The Indian Express Group, The Hindustan
Times Group, The Hindu Group, The Mathrubhumi Group, Dainik Jagran Group,
Anand Bazar Patrika Group.
India has more than 45 domestic news agencies among them famous are PTI
(Press Trust of India), The Express News Service etc.

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NEWSPAPERS
With the introduction of radio and television there has been restructuring of
magazines and newspapers in order to survive in this highly competitive world.
Newspapers have a high level of credibility. Newspaper readers also hold high
interest level in the articles they reads. The increased audience’s interest allows
advertisers t o provides a lot copy details in there ads. Many local consumer relay
heavily on newspaper advertising for information about grocery specials and other
special price discounts.
Kinds of Newspaper Advertising:
• Classified Advertising: These are basically referred as want ads.
Classified advertising may be used by national and local advertisers. There
is form of classified advertising known as Classified Display which uses
different type sizes, white space to attract attention and simple illustrations.
• Retail Advertising: As the name suggest these type of advertising are
generally given by retail merchant and other local businessmen. Normally it
is two type-
1) Sales Promotion Advertising
2) Image Advertising
• National Advertising: It is used by manufacturers and producers to
support their products. It is used to intensify coverage in local areas. It is
often used to introduce new products in test marketing in order to assure
consumer recognition and aid in gaining retail distribution.

• Reading Notices: These are the advertisements that are designed to

resemble editorial materials. To prevent reading notices from being
confused with news stories or editorial materials, the word ‘advertisement’
must appear at the top of the notice

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 CORPORATE PROFILE
BOARD MEMBERS

Name Designation

Mr. Mahendra Mohan Gupta Chairman & Managing Director

Mr. Sanjay Gupta CEO & Whole Time Director

Mr. Dhirendra Mohan Gupta Whole Time Director

Mr. Sunil Gupta Whole Time Director

Mr. Shailesh Gupta Whole Time Director

Mr. Shailendra Mohan Gupta Director

Mr. Devendra Mohan Gupta Director

Sir Anthony J. F. O' Reilly Director

Mr. Gavin K.O' Reilly Director

Mr. Anuj Puri Independent Director

Mr. Bharat Ji Agrawal Independent Director

Mr. Kishore Biyani Independent Director

Mr. Naresh Mohan Independent Director

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Mr. Rajendra Kumar Juhnjhunwala Independent Director

Mr. Rashid Mirza Independent Director

Mr. Shashidhar Sinha Independent Director

Mr. Vijay Tandon Independent Director

Mr. Vikram Bakshi Independent Director

Details of Directors

Mr. Mahendra Mohan Gupta(67 years) is the Chairman and Managing Director of
our Company and also holds the position of Managing Editor of Dainik Jagran. He
holds a bachelor's degree in commerce. Mr. Gupta has more than 47 years of
experience in the print media industry. Mr. Gupta has held various key positions in
the industry including being the Chairman of United News of India ("UNI"), President
of The Indian Newspaper Society (“INS”), President of Indian Languages Newspaper
Association ("ILNA"), Council Member of Audit Bureau of Circulations, Member of
Press Council of India and Member of Film Censor Board of India, Member of the
Board of Press Trust of India (PTI) besides holding senior honorary positions in
various social and cultural organizations.

Mr. Gupta is also Member of Parliament (Rajya Sabha) and presently Member on the
Board of PTI, INS and Merchants' Chambers of Uttar Pradesh. His work for the cause
of society, Indian trade and industry in general and newspaper industry in particular
has been recognized by various social, cultural and professional bodies in India. For
excellence in Hindi newspaper, he has been honoured with 'Indira Gandhi
Priyadarshni Award' by All India National Unity Conference, New Delhi. Mr. Gupta
also holds the post of the Non-Executive Chairman of Jagran TV Private Limited, and
Rave@Moti Entertainment Private Limited. Mr. Gupta is also the Chairman and
Director of Jagran18 Publications Limited. He has been a director of our Company
since inception and is a nominee of our Promoters.

Mr. Sanjay Gupta(45 years)is a whole-time Director and also holds the position of
Editor of Dainik Jagran and CEO of our Company. He holds a bachelor’s degree in
science. Mr. Gupta has more than 25 years of experience in the print media industry.
Besides being the Editor of Dainik Jagran and CEO of our Company, he is also
responsible for our operations in the northern region comprising of New Delhi,
Haryana, Punjab, Himachal Pradesh and Jammu & Kashmir. Mr. Gupta is also
Director of Indian Institute of Management, Lucknow and Motilal Nehru Institute of
Technology, Allahabad. Mr. Gupta has been a director of our Company since 1993
and is a nominee of our Promoters.

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Mr. Dhirendra Mohan Gupta(64 years) is a whole-time Director. He holds a
bachelor’s degree in arts. Mr. Gupta has more than 42 years of experience in the
print media industry. He is the Director-in-charge of our operations in the western
regions of Uttar Pradesh and Uttaranchal. Mr. Gupta has been a director of our
Company since inception of the Company and is a nominee of our Promoters.

Mr. Sunil Gupta(46 years) is a whole-time Director. He holds a bachelor’s and a

master’s degree in commerce. Mr. Gupta has more than 25 years of experience in
the print media industry. He is incharge of our operations in Bihar, Jharkhand and
parts of eastern Uttar Pradesh. Mr. Gupta has been a director of our Company since
1993 and is a nominee of our Promoters.

Mr. Shailesh Gupta(39 years) is a whole-time Director of our Company. He holds

a bachelor's degree in commerce. Mr. Gupta has more than 18 years of experience
in the print media industry. He is Member of Council of Audit Bureau of Circulations,
The Indian Newspaper Society and heads our advertisement and marketing
department. Mr. Gupta has been a director of our Company since 1994 and is a
nominee of our Promoters.

Mr. Shailendra Mohan Gupta (58 years) is a non-executive Director. He holds a

bachelor’s degree in science. He has over 30 years of experience in administration,
sales and marketing fields in Sugar, Alcohol and Electronics industry. He was Joint
Managing Director of Jagran Micro Motors Limited and Managing Director of
Shakumbari Sugar & Allied Industries Limited. Mr. Shailendra Mohan Gupta has been
appointed as the Director of our company in Annual General Meeting held on 4th
September 2008 and is a nominee of our promoters.

Mr. Devendra Mohan Gupta (58 years) is a non-executive Director. He holds a

bachelor’s degree in Engineering (Mechanical). Mr. Gupta has more than 13 years of
experience in handling Product Design, Research & Development, Production,
Purchase & Sales (Domestic & Overseas). He is pioneer in introducing D.C. Micro
Motors technology in the country and Indian Standard Institution (I.S.I.), took Mr.
Gupta on its Panel in the year 1979 for D.C. Micro Motors. Mr. Gupta has helped
I.S.I. for formulating the specifications for D.C. Micro Motors & bringing out its first
Standard IS: 9670 in the year 1980. He is the Managing Director of Jagmini Micro
Knit Private Limited and Classic Hosiery Private Limited. He is the recipient of Export
award of Electronics & Computer Software Export Promotion Council (sponsored by
the Ministry of Commerce, Govt. of India), New Delhi for the year 1995-96 from
Hon’ble Minister of Commerce. He joined our Board on 4th September, 2008 and is a
nominee of our Promoters.

Sir Anthony J. F. O’Reilly(71years) is a non-executive Director. Sir Anthony was

educated in Ireland at Dublin’s Belvedere College, University College Dublin (UCD)
and at the Incorporated Law Society of Ireland. He is an honors graduate in civil law,

15
a solicitor and has completed a doctorate degree in agricultural marketing from the
University of Bradford, England. Sir Anthony was the Chairman and President of HJ
Heinz Company and a member of the board of the New York Stock Exchange, Banker
Trust, General Electric Plc, Ericom Group Plc, Washington Post and Mobil Oil Inc.. He
is the Chairman of Waterford Wedgwood Plc. He has been a director of Independent
News & Media Plc. since 1973, became the Executive Chairman in 2000 and Chief
Executive in 2004. Sir Anthony joined our Board on July 25, 2005 as a nominee of
Independent News & Media Investments Limited.

Mr. Gavin K. O'Reilly(41 years) is a non-executive Director. He holds a bachelor’s

degree in science from Georgetown University Business School, Washington D.C. He
has been a Director of Independent News & Media Plc. since 1997 and was appointed
the Chief Operating Officer of Independent News & Media Plc. in 2001. Mr. O’Reilly is
the President of the World Association of Newspapers and Chairman of the National
Newspapers of Ireland. He serves on the Board of a number of companies including
APN News & Media Limited, Australia. Mr. Gavin O’ Reilly joined our Board on July
25, 2005 as a nominee of Independent News & Media Investments Limited.

Mr. Anuj Puri(42 years) is an independent Director. He holds a bachelor’s degree

in commerce, is an Associate of the Institute of Chartered Accountants of India (New
Delhi), Associate of the Chartered Insurance Institute, UK, Associate of Insurance
Institute of Surveyors & Adjusters (India) and an Associate of the Insurance
Institute of India. Mr. Puri has over 18 years experience in multi-disciplinary
consulting ranging from real estate to social development projects. Specifically in
real estate sector, he has expertise in planning and undertaking demand assessment
studies, valuation and transactional services including marketing strategies based on
technical analysis of real estate markets. His past experience ranges from feasibility
studies, program requirement derivation, fund and investor sourcing. Mr. Puri has
held various key positions in the industry and is the Chairman of the Real Estate and
Construction Committee (Western Zone) CII, a Member of National Retail
Committee, CII and a Member of Public and Works Development Committee, FICCI.
At present, Mr. Puri is the Chairman & Country Head of Jones Lang LaSalle Meghraj,
one of India’s largest real estate service providers. Mr. Puri joined our Board on
November 18, 2005.

Mr. Bharat Ji Agrawal(65 years) is an independent Director. He holds a

bachelor’s degree in science and a bachelor’s degree in law. Mr. Agrawal has been
practicing as an advocate for about 45 years. Mr. Agrawal has been designated as
Senior Advocate by the High Court, Allahabad in 1997 and has been appointed as
the Senior Standing Counsel of the Income Tax Department in the High Court at
Allahabad. He has been the Chairman and the Vice Chairman of U.P. Bar Council and
has been nominated as National President of All India Federation of Tax
Practitioners. He has addressed various Tax Conference abroad in London and USA
apart from being a regular Faculty Member of Madras Chamber of Commerce and

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Industry, Chennai. Mr. Agrawal has been awarded ‘SUMMAN’ by the Income Tax
Department in fiscal 1997. In addition, Mr. Agrawal holds various senior honorary
positions in various social and cultural organisations. Mr. Agrawal joined our Board
on November 18, 2005.

Mr. Kishore Biyani(47 years) is an independent Director. He holds a bachelor’s

degree in commerce and a post graduate degree in marketing. Mr. Biyani is the
Group CEO of Future Group and is the Founder and Managing Director of Pantaloon
Retail (India) Limited. Pantaloon Retail (India) Limited is India’s leading retail
company that operates chains like Pantaloons, Big Bazaar, Food Bazaar, Central,
among other formats. He has over two decades of entrepreneurial experience in the
textile and retailing industry. Kishore Biyani’s contributions to the retail industry
have been recognized with several awards including Ernst & Young Entrepreneur of
the Year (services) 2006, CNBC India Business Leadership Awards’ First Generation
Entrepreneur of the Year 2006 and the IIM Lucknow-Lakshmipat Singhania Young
Business Leader Award 2006 presented by Prime Minister, Dr. Manmohan Singh.
Pantaloon Retail (India) Limited was awarded the International Retailer of the Year
2007 by US based National Retail Federation and Emerging Market Retailer of the
Year 2007 at the World Retail Congress, held in Barcelona. Kishore Biyani has
recently authored his autobiography, “It Happened In India.” In addition, he is a
Member of the Indian Merchant Chamber and Chairman of Confederation of Indian
Industry’s (CII) National Committee on Retail. Mr. Biyani joined our Board on
November 18, 2005.

Mr. Naresh Mohan(66 years) is an independent Director. He holds a bachelor’s

degree in arts. Mr. Naresh Mohan has more than 44 years of work experience in the
print media industry. Prior to retirement in 1998, he worked with The Hindustan
Times Limited as Executive President. Subsequently, Mr. Naresh Mohan is engaged
in media consultancy. Mr. Naresh Mohan has held various key positions in the print
media industry including being the President of Indian Newspaper Society, Chairman
of United News of India, Chairman of Audit Bureau of Circulations and Member of
Press Council of India. Mr. Naresh Mohan is presently the member of the Executive
Committee of The Indian Newspaper Society and the Director of Jagran 18
Publications Limited and The Statesman Limited. Mr. Mohan joined our Board on
November 18, 2005.

Mr. Rajendra Kumar Juhnjhunwala is an independent Director. He holds a

bachelor degree in commerce. He has been managing the working of the Sugar Mill,
Vanaspati Plant and Steel Foundry from the year 1964 in the group company of
Motilal Padampat Udyog Limited. In addition to this, he has been managing the
export business of harness and saddlery products in M/s Moti International Limited.
In past, he has been the President of Merchant Chamber of U.P., Chairman of the
Employers association of Northern India, Vice President of Indian Vanaspati
Producers Association, New Delhi and member of the Steel Furnace Association of

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India, New Delhi. In addition to all, he has also been associated with many
philanthropic Associations. He joined our Board on 4th September, 2008.

Mr. Rashid Mirza(52 years) is an independent Director. He holds a diploma in

leather technology from Leather Sellers College, London and served with various
leather companies in the U.K. Upon his return to India, he joined his family business.
In 1979, he along with his father promoted Mirza International Limited. He is having
a vast experience of more than 32 years in the leather industry. Mr. Mirza is
presently the Managing Director of Mirza International Limited and also in the Board
of some group companies in India and abroad. Mr. Mirza joined our Board on
November 18, 2005

Mr. Shashidhar Sinha is an independent Director. He is CEO of Lodestar Universal

India. A veteran of 26 years experience in media management and development, he
has overseen his agency’s recognition as a national “Agency of the Year” twice and
“Runner Up” twice in the past five years. At the same time he has driven Lodestar
Universal’s expansion into the Digital, Retail and Film Entertainment areas which
offer unique opportunities in this large and accelerating market. He has worked on
large fmcg brands like L’Oreal, Amul and S. C. Johnson. He is actively involved and
drives key industry bodies like the Advertising Standards Council of India, AAAI’s –
Indian Broadcasting Federation joint body on industry practices, Audit Bureau of
Circulation and the Joint Industry Body set up to monitor TV measurement. He
joined our Board on 4th September, 2008.

Mr. Vijay Tandon(63years) is an independent Director. He graduated from the

University of Delhi. Mr. Tandon is a chartered accountant and fellow of the Institute
of Chartered Accountants of India. After qualifying as a chartered accountant in
1969, Mr. Tandon worked with Thakur, Vaidyanath Aiyar & Co., a leading firm of
Chartered Accountants in New Delhi and was a partner of the firm between 1980 and
1999. As a chartered accountant and financial management consultant, with over 31
years of professional experience in various capacities, Mr. Tandon has been
associated with number of private and public sector companies and banks in the
capacity of auditor. Mr. Tandon has extensive knowledge of the corporate laws and
was heading the Corporate Division of Thakur Vaidyanath Aiyar & Co. Mr. Tandon
has been associated with print media industry in various capacities, as publisher
auditor, auditor representing the Audit Bureau of Circulations and as director in
Associated Journals Limited (National Herald Group of Publications). Also, as a
management consultant, Mr. Tandon has been associated with a number of
consulting services in diverse sectors of economy, industry and public utilities funded
by the Asian Development Bank, the World Bank and Department of International
Development, UK in India as well as South & Central Asia. Presently, Mr. Tandon is
Principal Consultant with GHK Consulting Limited a UK-based development
consultants. Mr. Tandon joined our Board on November 18, 2005.

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Mr. Vikram Bakshi(53 years) is an independent Director. He holds a bachelor’s
degree in science. Mr. Bakshi has extensive experience spanning 26 years in real
estate, hospitality and retail. As the Managing Director, Connaught Plaza
Restaurants Pvt. Ltd. & JV Partner of McDonald’s India, a Joint Venture with
McDonald’s Corporation of USA, Mr. Bakshi has established McDonald’s as the
industry leader in the Food Services Sector. Mr. Bakshi was nominated by Images
Retail Forum for “Retail Face of the Year Award 2004 & 2005. He was also nominated
by ET under the category of “Entrepreneur of the year” for the Economic Times
awards 2004 & 2005. He was conferred for his contribution towards 5th International
Franchise and Retail show-07 by Franchise India. Recently he has been recognized
as “The Most Admired Food Professional of the Year” at the Golden Spoon Awards
2008-The Images Award for excellence in food retailing.

Mr. Bakshi’s role in institutional work includes, among others, being President,
National Restaurant Association of India(NRAI) 2006-2008, the Chairman, Sub-
Committee on Tourism (Northern Region), Chairman, CII 2004-2006, National
Committee on Retailing, Chairman, CII Delhi State Council, Vice-President of the
Hotel & Restaurant Association of Northern India, Chairman, CII Northern Region
Committee on Retailing, Member Delhi State Council for Rights to Information with
the Government of National Capital Territory of Delhi, Administrative Reforms
Department, Council Member of CII Northern Region & National Council and
member, FHRAI and FICCI. Mr. Bakshi joined our Board on November 18, 2005.

COMMITTEES OF BOARD OF DIRECTORS

Committee Composition
Mr. Vijay Tandon
Mr. Gavin O' Reilly
Audit Committee
Mr. Kishore Biyani
Mr. Naresh Mohan

Mr. Bharat Ji Agrawal

Shareholders/ Investor Mr. Rashid Mirza
Grievance Committee Mr. Sanjay Gupta
Mr. Sunil Gupta

Mr. Naresh Mohan

Mr. Gavin K. O' Reilly
Remuneration Committee
Mr. Kishore Biyani
Mr. Vijay Tandon

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COMPANY PROFILE

Jagran Prakashan Ltd (JPL)is India’s leading media and

communications group, with its main interests across Newspapers,
Outdoor, Internet, Magazines, Below the Line marketing solutions, and
Mobile Value Added Services.

MarketA nation’s economic and political wealth is often measured by

its readership. The Indian print media boasts several thousand
newspapers and magazines is very uniquely placed given the
heterogeneity of our country. There are a vast number of publication
mastheads across scores of languages and pockets of distribution.

Rising income and literacy levels along with recent liberalization of

media have given the Indian media industry increasing momentum.

In this new, dynamic world of Indian media Dainik Jagran is an iconic

brand. More than 55.7 million people reach out for Dainik Jagran
making it the largest read daily of India.

Readership of Dainik Jagran has grown by multiples over the years.

Today Dainik Jagran has a readership of 55.7 mn as per the Indian
Readership Survey, 2008 Round 2. Not only this, Dainik Jagran has
been the largest read daily of India for the last consecutive 11 rounds
of the Indian Readership Survey. This is a unique record in the history
of Indian media.

Dainik Jagran’s 37 editions carve a huge swathe across eleven states –

Uttar Pradesh, Uttarakhand, Punjab, Haryana, Bihar, Jharkhand,
Himachal Pradesh, Madhya Pradesh, Delhi, West Bengal and Jammu &
Kashmir. Its footprint reveals truly awesome numbers: 101 million
households comprising 500 million people (Source: IRS 2008 R2 and
Census). Of these, more than 44% of all 1 million plus cities and 42%
of all 100,000 plus towns in India fall within Jagran markets. 50% of
India’s SEC A and 45% of India’s Rs. 10,000+ per month group lives
in Jagran footprints. 47% of the India’s businessmen/industrialists/
self-employed professionals and 51% of all students in India are from
Jagran markets. Its markets account for a huge share of most product
categories – almost every second automobile, 37 million television
sets, 13 million refrigerators and 12 million 2-wheeler owners fall in
Jagran’s footprint (Source – IRS 2008 R2).

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Rephrased, almost every third Hindi newspaper reader and every ninth
any newspaper reader in India reads Dainik Jagran.

Achievements

Established With such outstanding credentials it is easy to see that

Dainik Jagran would have several achievements. In May 2006, Dainik
Jagran was voted as the most credible source of news within the print
media by a BBC-Reuters study.

The readership and circulation numbers have grown exponentially over

the last 6-7 years and Dainik Jagran has marked India’s presence on
the international media map by becoming the largest read daily in the
world.

In a fine show of marketing acumen Dainik Jagran has pulled even

further ahead of its nearest competitor. The gap now stands at a
resounding 22 million (Source: IRS 2008 R2).

If statistics make a newspaper’s world go around then Dainik Jagran

has other significant achievements, as well: its readership is greater
than all the 25 English dailies reported in IRS put together.
Interestingly, apart from being the largest read daily in the country,
Dainik Jagran is also the No,1 read daily amongst people who can read
English.

History

Dainik Jagran was founded in 1942. It was the year when the freedom
struggle of India reached its crescendo and found expression in the
Quit India movement. Dainik Jagran was launched with the vision of its
founder, the late Puran Chand Gupta, to “Create a newspaper that
would reflect the free voice of the people.” This vision was as much a
reflection of the time when it was propounded as it is today – when
Dainik Jagran markets control the political destiny of the largest
democracy in the world.

The tradition of truth that Puran Chand Gupta heralded was carried
forward by literary stalwarts like Narendra Mohan. Apart from
strengthening Jagran’s editorial stance, he embarked on a drive
towards modernising and building interaction between the paper and
its readers.

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 In 1942, the first edition of Dainik Jagran was launched from Jhansi. In
1947, the second edition was launched from Kanpur. In a succession
of launches and planned expansions Rewa and Bhopal editions were
added in 1953 and 1956 respectively. In 1975 came Gorakhpur; in
1979, Varanasi, Allahabad and Lucknow. 1984 saw the Meerut edition
being launched followed by Agra in 1986, Bareilly in1989 and Delhi in
1990. Between 1997 and 2006, Dainik Jagran extended itself by
adding eighteen new editions – one each in Dehradun, Jalandhar,
Hissar, Patna, Moradabad, Aligarh, Ranchi, Jamshedpur, Dhanbad,
Bhagalpur, Panipat, Haldwani, Ludhiana, Muzaffarpur, Jammu,
Dharamshala, Indore and Siliguri. During 2007-08 six new editions
were launched – Patiala, Bhatinda, Mathura, Rae Bareilly, Ayodhya and
Haridwar.

In June 2005, Dainik Jagran entered into a strategic alliance and

partnership with Independent News and Media Plc. Shortly after, the
company went public in 2006.

CODE OF BUSINESS CONDUCT AND ETHICS FOR DIRECTORS AND SENIOR

MANAGEMENT

INTRODUCTION

The Company is committed to conducting business in accordance with the highest standards of
business ethics and complying with applicable laws, rules and regulations.
The Company believes that a good corporate governance structure would not only encourage value
creation but also provide accountability and control systems commensurate with the risks involved.

"The Company's Board of Directors and Senior Management are

responsible for and are committed to setting the standards of conduct
contained in this Code and for updating these standards, as appropriate, to
ensure their continuing relevance, effectiveness and responsiveness to the
needs of local and international investors and all other stakeholders as
also to reflect corporate, legal and regulatory developments. This Code
should be adhered to in letter and in spirit."

1. COMPLIANCE WITH APPLICABLE LAWS

The Company is committed to comply with all applicable laws, rules, regulations and guidelines in
every jurisdiction where it operates.

It is therefore desirable that Directors / Senior Management possess / acquire appropriate

knowledge of the legal requirements relating to their roles and duties to enable them to be in
compliance thereof and to recognize potential risks.

Directors / Senior Management shall ensure due compliance for every activity undertaken under

15
their supervision and authority.

Directors / Senior Management shall extend full co-operation to regulatory authorities, and disclose
information as may be required.

2. CONFLICT OF INTEREST:

(a) The term "conflict of interest" pertains to situations in which personal financial or other
consideration(s) may compromise, or have the appearance of compromising the professional
judgment of Directors / Senior Management. A conflict of interest exists where the interests or
benefits of Directors or Senior Management or of people or entities related to them conflicts with the
interests or benefits of the Company.

(b) Directors / Senior Management are prohibited from engaging in any activity that interferes with
the performance or discharge of responsibilities towards the Company or is otherwise in conflict with
the interest or prejudicial to the Company.

(c ) In addition to mandatory disclosures all Non-Executive and Independent Directors shall disclose
their association with any other company which, in their judgment, may lead to conflict of interest
with the Company.

(d) Directors / Senior Management are free to make personal investments and enjoy social relations
and normal business courtesies. They should however ensure that such interests do not directly or
indirectly influence the performance of their responsibilities.

(e) Directors / Senior Management are advised to avoid conducting the Company's business with a
relative, or with a business concern in which a relative is associated in any significant role.

(f) If there are any transactions with such related parties within the knowledge of Directors / Senior
Management, they must report the same to the Chairman. If determined to be material to the
company, the transactions shall be placed before the Audit Committee for review. Any dealings with
a related party must be conducted on an arms length basis and on commercial terms and no
preferential treatment shall be given.

(g) If a proposed transaction or situation raises any question or doubts, the Compliance Officer
should be consulted.

(h) If any Whole time Director / Senior Management decides to consider a political post, the same
shall be disclosed to the Board, which shall consider whether the acceptance of such a post is in any
manner prejudicial to the interests of the Company and if Board finds it prejudicial to the interest of
company, such Whole time Director/Senior Management will not hold such post.

3. CONDUCT OF BUSINESS RELATIONSHIPS

The Company expects all its business to be conducted in a legal and ethical manner. The quality of
products and the efficiency of services at competitive prices will be the biggest tool for marketing
activities. Profits by no means justify use of unfair / unethical business practices.

Directors / Senior Management shall not make any promises or commitments that the Company

15
does not intend or would not be able to honour. Also, they should not be engaged, directly or
indirectly, in any act, dealing or conduct likely to bring discredit to the Company.

Directors / Senior Management must uphold the highest standards of integrity and ethics in every
kind of third party dealings. They shall not give, offer, or authorize the offer, directly or indirectly, of
anything of value (tangible or intangible) to any third party to obtain any improper advantage.

A contribution or entertainment shall not be offered to anyone in the course of business that might
create the appearance of an impropriety. However some modest and acceptable corporate gifts etc.
appropriate to give in the normal course of business practice may be acceptable.

4. PROTECTION & PROPER USE OF COMPANY'S ASSETS & RESOURCES

Directors / Senior Management shall as far as practicable, protect the Company's assets from loss,
damage, misuse or theft and ensure that the assets are only used for business purposes.

Directors / Senior Management shall not apply the Company's assets / resources and/or proprietary
information for personal benefit and/or for the benefit of any other related party.

5. INTELLECTUAL PROPERTY

Intellectual Property Rights (IPR) broadly covers patented or potentially patentable inventions,
trademarks, service marks, trade names, copyrightable subject matter, and trade secrets.

Directors / Senior Management shall make their best efforts to protect all such Intellectual
Properties related to the Company, as it is critical to the Company's overall success.

It is advisable to highlight and consult the Chairman for determining the appropriate course of
action whenever there is lack of clarity and issue of any kind related to IPR.

6. PRIVACY AND CONFIDENTIALITY

"Confidential information" includes all information of the Company not authorized by the
management for public dissemination. This includes information on trade, trade secrets, confidential
and privileged information regarding customers, employees, information relating to mergers and
acquisitions, non-public information about discussions and deliberations relating to business issues
and decisions, between and among employees, officers and Directors in formal meetings or
otherwise, and will include all such information which is not available in the public domain at that
point of time.

The Company believes that protection of all confidential information is essential and is committed to
protecting business and personal information of confidential nature obtained from clients, associates
and employees. Directors / Senior Management shall ensure that no confidential information is
disclosed inadvertently or otherwise.

Confidential information shall be disclosed to persons, both internal and external, only on a 'need to
know' basis and public disclosure shall be made with appropriate approval or as legally mandated.

Directors / Senior Management shall ensure that all confidential information available to them by

15
virtue of the office they hold is never directly or indirectly released to any person or entity, or made
public, otherwise than as stated above.

7. CORPORATE OPPORTUNITIES

Except as may be approved by the Board of Directors or a Committee thereof, Directors / Senior
Management are prohibited from:

o taking for themselves personally, opportunities that belong to either the Company or are
discovered through the use of Company's property, information or position;
o using the Company's property, information, or position for personal gain;
o competing with the Company

8. INTERACTION WITH MEDIA

To facilitate the achievement of the Company's vision and business plans, it is necessary to
communicate the policies, plans and accomplishments in the most effective manner through the
media to our investors, customers, existing and potential, other stakeholders and to the community
at large.

All statements made to the media on behalf of the Company should be true and fair. Only persons
duly authorised by management are allowed to interact with media on specified subjects.

Disclosures of any information other than statutory disclosures or those specifically authorised by
the Management is prohibited. Disclosure of information on proceedings of board meetings /
committee meetings / internal meetings, and disclosure of forward-looking statements is prohibited.
In case any such disclosure has to be made it has to be approved by the Management and shall be
combined with cautionary statements, wherever required.

Directors / Senior Management shall not disclose non public information selectively to a particular
group as it may lead to unfair advantage / discrimination.

For any outside publication of books, articles or manuscripts which relate specifically to the
Company's business, policies and processes, Directors / Senior Management should take the
approval of the Management prior to its release. All such documents should be supplemented by a
statement: "All views & observations made/expressed in this article/presentation are solely that of
the authors and the Company is in no way responsible for the substance, veracity or truthfulness of
such views and statements.'

9. FRAUDULENT AND UNFAIR PRACTICES IN THE SECURITIES MARKET

The Company's securities are listed on NSE and BSE. The Company is committed to comply with
securities laws in all jurisdictions in which its securities are listed.

The Company prohibits its Directors / Senior Management from any fraudulent and unfair trade
practices in the securities market, with regard to the securities of the Company or of any other
company with whom the Company has business dealings to the best of their knowledge.

10. FAIR DEALING

15
Director / member of the Senior Management shall not take a discriminatory stance towards or give
unfair advantage to the Company's employees, customers, suppliers, or competitors through
manipulation, concealment, abuse of privileged information, misrepresentation of material facts, or
any other unfair-dealing practice.

No discrimination shall be done on the basis of caste, religion, sex, nationality or disability of any
kind towards any employees, customers, suppliers, or any business partner.

11. HEALTH, SAFETY AND ENVIRONMENT

The Company believes in sustainable development and is committed to be a responsible corporate

citizen.
To uphold the Company's interest and preserve the quality of life of all concerned, the business and
operations of the Company shall be conducted in an environmentally friendly manner and provide a
safe and healthy working environment to its employees

Directors / Senior Management shall ensure compliance with all applicable environmental, safety
and health laws and regulations and internal policies.

12. FREE AND FAIR COMPETITION / ANTITRUST

The Company is committed to work in free and fair competition environment.

As a general rule, contacts with competitors should be limited to formal forums and should always
avoid casual / careless mention on subjects such as business plans, prices or other terms and
conditions of sale, customers, and suppliers.

13. REPORTING OF ILLEGAL OR UNETHICAL BEHAVIOUR (WHISTLE BLOWER MECHANISM)

The Company shall promote ethical behavior in all its business activities.

Employees are free to report existing/probable violations of laws, rules, regulations or unethical
conduct to their immediate supervisor or such other person as may be notified by the management
to the workgroups. Such reports received from any employee will be reviewed by the
Directors/Senior Management and if found true, would appropriately be dealt with.

Directors and Senior Management shall not attempt to suppress/conceal any such view or reporting.

The confidentiality of those reporting violations shall be protected and they shall not be subjected to
any discriminatory practices.

14. APPLICABILITY OF THE CODE

This is a comprehensive code and applies to all Directors and Senior Management. However, the
provisions shall apply to Executive and Non-Executive Directors including independent Directors only
to such extent as may be applicable depending on their respective roles and responsibilities.

Directors / Senior Management shall communicate any suspected violations of the Code promptly to

15
the Chairman of the Board. Suspected violations will be investigated by or at the direction of the
Board and appropriate action will be taken in the event that violation is confirmed.

The Code does not specifically address every potential form of unacceptable conduct, and it is
expected that Directors / Senior Management will exercise good judgment in compliance with the
principles set out in this Code. Every Director and Member of Senior Management has a duty to
avoid any circumstances that would violate the letter or spirit of this Code.

The Compliance Officer, as designated by the Chairman, will be the principal officer for this Code. He
is empowered to report to the Chairman of the Board on any matter relating to the implementation
of the Code. The Chairman/Compliance Officer/Chief Financial Officer should be consulted if there is
any doubt or lack of clarity about any aspect in the Code.

In case of any doubt, as to the course of action to be taken, the following test
may be applied:

Is it legal?
Is it ethical?
Could it cause a negative perception of the Company?

15. AMENDMENT, MODIFICATION & WAIVERS

This Code may be amended, modified, or waived by the Board, subject to appropriate applicable
provisions of law, rules, regulations and guidelines.

As a general policy, the Board will not grant waivers to the Code. However, in extraordinary
situations and for reasons to be recorded in writing, the Board may grant exemption from any one
or more of the provisions of this Code.

16. ANNUAL CERTIFICATION

Every Director and Member of Senior Management of the Company will be required to certify
compliance with the Code within 15 days of the close of the financial year of the Company. Such
certification shall be in the form provided in the Annexure to this Code.

15
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15
 ADVERTISEMENT & ITS RULES-

B/W Advertisement Rates Of Dainik Jagran in Rs per sq.cm.

15
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Colour Advertisement rates of Dainik Jagran in Rs per Sq. cm.

15
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Premia on B&W Ad Rates

15
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Terms & Conditions for Advertisement

1. An advertisement scheduled for Haryana Shall be carried in the Hissar and Panipat editions from
Haryana as well as in various sub-editions for Haryana which are printed by our New Delhi
edition. However voucher copies for these sub-editions shall not be provided.
2. Political/Election/Casual Classified advertisements are accepted only against advance payment.
3. The publication will not be accountable for the reproduction quality of material sent through the
digital mode which is not in compliance with Dainik Jagran standards.(Please refer to point no
21)
4. Cancellation of front page solus booking must be 72 hours before the date of publication, falling
which the advertisement shall be charged irrespective of whether or not it is carried.
5. For B&W advertisements, separate positives are required as material for all 27 editions.
6. For color advertisements,27 sets of color positives and progressive proofs are required .(one set
for each edition)
7. Release orders and material must reach the Kanpur/Delhi office 48 hours prior to the date
insertion.
8. Priority shall be given to the Front Page solus advertisements, any semi-solus ad booking may
be shifted without prior intimation.
9. No advertisements will be accepted for the editorial page.
10. B&W advertisements will not be accepted for the front page, the back page and page 3.
11. Corrections, cancellations or changes in schedule for the color supplements must be intimated
at least 10 days before the date of insertion.
12. Intimation of faulty or wrong insertions should be sent to us in writing within a week of the date
of publication .falling which no claims whatsoever shall be accepted.
13. The minimum advertisement space accepted is 12 sq cm for the inside pages. Any
advertisement measuring over 47 cm in height will be charged for the full column.
14. All advertisements exceeding 29 cm in width in Dainik Jagran shall be charged at 33 cm.width
15. All release orders must use the sq cm format (1 sq cm=1 cmx1 cm).
16. Fractions of a cm shall be taken as a full cm for billing purposes.
17. Obscene / near obscene and objectionable advertisements, those considered contrary or
prejudicial to the public interest, shall not be accepted.
18. Pro-rate deductions will be made in the event of missed advertisements or bad reproduction in
any edition(s).
19. Advertisements are accepted strictly as per the terms and conditions laid down by the Indian
Newspaper Society (INS) New Delhi.
20. The material deadline is 6.30 PM.(on the specified deadline date). Terms and Conditions for
Digital Material
21. Any advertisement material given on a CD should follow these rules:

*Be in PDF file format (Version 1.3);

*Have 600 dpi resolution for any B&W advertisement and 200 dpi for any color advertisement;

*The font should be embedded.

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 COMPETITORS IN DAILY HINDI NEWS PAPER

Dainik Jagran : India's largest read daily

Dainik Jagran was founded in 1942. It was the

year when the freedom struggle of India reached
its crescendo and found expression in the Quit
India movement. Dainik Jagran was launched
with the vision of its founder, the late Puran
Chand Gupta, to “Create a newspaper that
would reflect the free voice of the people.” This
vision was as much a reflection of the time
when it was propounded as it is today – when
Dainik Jagran markets control the political
destiny of the largest democracy in the world.

The tradition of truth that Puran Chand Gupta

heralded was carried forward by literary
stalwarts like Narendra Mohan. Apart from
strengthening Jagran’s editorial stance, he embarked on a drive towards modernising
and building interaction between the paper and its readers.

In 1942, the first edition of Dainik Jagran was launched from Jhansi. In 1947, the
second edition was launched from Kanpur. In a succession of launches and planned
expansions Rewa and Bhopal editions were added in 1953 and 1956 respectively. In
1975 came Gorakhpur; in 1979, Varanasi, Allahabad and Lucknow. 1984 saw the
Meerut edition being launched followed by Agra in 1986, Bareilly in1989 and Delhi in
1990. Between 1997 and 2006, Dainik Jagran extended itself by adding eighteen new
editions – one each in Dehradun, Jalandhar, Hissar, Patna, Moradabad, Aligarh, Ranchi,
Jamshedpur, Dhanbad, Bhagalpur, Panipat, Haldwani, Ludhiana, Muzaffarpur, Jammu,
Dharamshala, Indore and Siliguri. During 2007-08 six new editions were launched –
Patiala, Bhatinda, Mathura, Rae Bareilly, Ayodhya and Haridwar.

In June 2005, Dainik Jagran entered into a strategic alliance and partnership with
Independent News and Media Plc. Shortly after, the company went public in 2006.

Jagran Prakashan Ltd (JPL)is India’s leading media and communications group, with its
main interests across Newspapers, Outdoor, Internet, Magazines, Below the Line
marketing solutions, and Mobile Value Added Services.

15
In this new, dynamic world of Indian media Dainik Jagran is an iconic brand. More than
55.7 million people reach out for Dainik Jagran making it the largest read daily of India.

Readership of Dainik Jagran has grown by multiples over the years. Today Dainik
Jagran has a readership of 55.7 mn as per the Indian Readership Survey, 2008 Round 2.
Not only this, Dainik Jagran has been the largest read daily of India for the last
consecutive 11 rounds of the Indian Readership Survey. This is a unique record in the
history of Indian media.

Dainik Jagran’s 37 editions carve a huge swathe across eleven states – Uttar Pradesh,
Uttarakhand, Punjab, Haryana, Bihar, Jharkhand, Himachal Pradesh, Madhya Pradesh,
Delhi, West Bengal and Jammu & Kashmir. Its footprint reveals truly awesome
numbers: 101 million households comprising 500 million people (Source: IRS 2008 R2
and Census). Of these, more than 44% of all 1 million plus cities and 42% of all
100,000 plus towns in India fall within Jagran markets. 50% of India’s SEC A and 45%
of India’s Rs. 10,000+ per month group lives in Jagran footprints. 47% of the India’s
businessmen/industrialists/ self-employed professionals and 51% of all students in India
are from Jagran markets. Its markets account for a huge share of most product
categories – almost every second automobile, 37 million television sets, 13 million
refrigerators and 12 million 2-wheeler owners fall in Jagran’s footprint (Source – IRS
2008 R2).

Rephrased, almost every third Hindi newspaper reader and every ninth any newspaper
reader in India reads Dainik Jagran.

Established With such outstanding credentials it is easy to see that Dainik Jagran would
have several achievements. In May 2006, Dainik Jagran was voted as the most credible
source of news within the print media by a BBC-Reuters study.

The readership and circulation numbers have grown exponentially over the last 6-7
years and Dainik Jagran has marked India’s presence on the international media map by
becoming the largest read daily in the world.

In a fine show of marketing acumen Dainik Jagran has pulled even further ahead of its
nearest competitor. The gap now stands at a resounding 22 million (Source: IRS 2008
R2).

If statistics make a newspaper’s world go around then Dainik Jagran has other
significant achievements, as well: its readership is greater than all the 25 English dailies
reported in IRS put together. Interestingly, apart from being the largest read daily in the
country, Dainik Jagran is also the No,1 read daily amongst people who can read
English.

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COMPETITORS IN MUZAFFARPUR-BIHAR

1)-PRABHAT-KHABAR
2)-HINDUSTAN DAINIK
3)-AAJ
4)-RASHTRIYA SAHARA

1)-PRABHAT-KHABAR

‘1984’ - the year marked the beginning of "Jharkhand movement…"

A movement that would mark the beginning of enlightenment. Awakening,
becoming alive to basic right to development. Dev elopment of a region
which had gold deposit in its belly, but abject poverty all over it. 1984 also
saw the beginning of yet another journey… a journey of truth …a journey of
self belief …a journey of
enlightenment …a journey of awakening…a journey called Prabhat Khabar.
The journey
commenced not so
long ago
Ranchi : 1984
Jamshedpur : 1995
Patna : 1996
Dhanbad : 1999
Kolkata : 2000
Deoghar : 2004
Siliguri : 2006
With wider coverage area & wider news network.
 In Jharkhand, We have 4 Publication Centre, 37 Modem Centre & 17 Fax
Centre.
 In Bihar, We have 1 Publication Centre, 10 Modem Centre & 8 Fax
Centre.
 In West Bengal, We have 2 Publication Centre, 2 Modem Centre & 2 Fax
Centre.
 With 7 Edition , 31 Sub Edition
 Spraed across 3 state
 Reaching 80+ cities

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2)-RASHTRIYA SAHARA

RASHTRIYA SAHARA (Hindi Daily)

SIMCL (Sahara India Mass Communication Ltd.) has various print publications in
its portfolio. Heavy on content, these publications have 25 exclusive columnists,
50 bureaus and 1000 representatives across the globe, and go a long way in
shaping people's opinion about the present state of affairs in the country. The
products in the SIMCL print stable include 41 editions of Hindi Daily Newspaper
with 6 printing centers. One of the publications is the Hindi Daily Rashtriya
Sahara.

Some features of Rashtriya Sahara

• The first successful multi-edition, Hindi daily

newspaper published after Independence.

• Editions from Delhi, Lucknow , Gorakhpur, Patna,

Kanpur and Varanasi editions launching soon.

• Rashtriya Sahara would soon undergo an image

makeover with an International size, improved quality of
printing and richer content

3)-AAJ-
Aaj (Hindi: आज) is a Hindi language daily broadsheet newspaper in India,
currently published from 11 cities in Bihar, Uttar Pradesh and Jharkhand states.
The newspaper is published by the Jnanamandal Limited and its present chief
editor is Shardul Vikram Gupta.
This newpaper was founded by Shiv Prasad Gupta and its publication from
Varanasi started on 5 September, 1920. Its first chief editor was Sri Prakash and

15
Baburao Vishnu Paradkar, a noted journalist, was its editor. After Sri Prakash
stepped down, Paradkar was its chief editor from 1924[1to 1954. Another noted
journalist, Ramkrishna Raghunath Khadilkar was the next chief editor from 1954-
59. Kamalapati Tripathi also served as its chief editor. Between 1975 and 1985,
six new editions of Aaj were commenced from Kanpur (1975), Patna (1979),
Gorakhpur (1980), Allahabad, Agra and Ranchi (1984). In 1989, four new editions
from Jamshedpur, Dhanbad, Lucknow and Bareilly were started.

15
4)-HINDUSTAN DAINIK-
Hindustan Dainik or ''Hindustan'' is a part of HT Media Ltd. It ranks as the third
largest-read daily in the country. Hindustan has 13 editions across the Hindi belt.
They are spread across Delhi, Bihar (Patna, Muzaffarpur and Bhagalpur),
Jharkhand (Ranchi, Jamshedpur and Dhanbad), Uttar Pradesh (Lucknow,
Varanasi, Meerut, Agra and Kanpur) and Chandigarh. Apart from these, the paper
is also available in key towns like Aligarh, Mathura and Allahabad.

In Delhi plus NCR, Hindustan is an undisputed No. 2 and has a rapidly growing
even as the market is declining. Interestingly, Hindustan readership in IRS 08
Round 1 grew by a huge 20% over the last round.

Hindustan in addition to high-quality reportage also aspires to become an ally to

its readers in their quest for success. The ambition for the brand is to become the
partner of progress for the youth in the Hindi belt.

Currently, the major editions of Hindustan are available online in epaper format.

In Uttarakhand
Hindustan has made an entry into Uttarakhand with a printing location in
Dehradun, in May 2008. This edition will cover key cities in Uttarakhand and
West UP (like Dehradun, Hrishikesh, Haridwar, Roorkee and Saharanpur).

In Uttar Pradesh
Hindustan is expanding rapidly in the state of Uttar Pradesh, which is the largest
Hindi newspaper market, and where it is the fastest growing Hindi daily. Apart
from a long-standing presence in Lucknow and Varanasi, Hindustan was launched
in Meerut, Agra and Kanpur in 2006. In 2008, Hindustan launched in the cities of
Aligarh and Mathura. In 2009, Hindustan launched in Allahabad, Bareilly and
Moradabad. In 2010, Hindustan will be launched in Gorakhpur as well.

In Bihar & Jharkhand

Hindustan dominates in Bihar with an undisputed readership of over 4 million (as
per the IRS 2008, Round 1). It commands a massive 73% share of the Hindi
readership market of Bihar. Hindustan has been the No. 1 newspaper of
Jharkhand, ever since readership surveys have been reported for the state.

15
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 FINDINGS

• The USP of Dainik Jagran is its price and USP of I-Next is that it’s an
international size hindi news paper. This is so because all sales of Dainik
Jagran was on the basis of its price and that of I-Next was on the basis of its
International reputation.

• News-paper are not a critical product for any organization. Hence, news-
paper have to be pushed for sales. This is because a client will usually use a
news-paper for communicating with its news and advertising. However,
there are numerous other channels available for this purpose. Therefore, a
hawker selling papers can only be successful only if he is proactive.

• The hawker/shopkeeper will only be interested in placing an order for the

news-paper if it adds value to the service being provided by it to its
customers without adding to its cost. The options offered by Dainik Jagran
i.e. Cover-on-Cover, Flap and Strip were very useful as they enhanced the
service being provided by the hawker/shopkeeper to its customers.

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 SUGGESTIONS

• Follow Up is very crucial for any call and hence should be done very thoroughly
by the sales executive. As magazines is not a critical product for any organization
and have to be pushed for sales, hence if regular and thorough follow-up is not
done, the client may soon loose interest in the product and forget it. Hence, the
sales executive should try and maintain a relationship with the client and pursue
him with great interest.

• A personalized sample copy taken on the first appointment would appeal more to
the client and also save time. If a sales executive takes a customized sample copy
on the first appointment, it would definitely create a greater impact on the client
as he would be able to visualize better the effect that the product is going to have
on its customers.

• There should be a system of Daily Sales Report (DSR) to improve efficiency of

the sales executive. Since a sales executive goes on an average on 4-5 calls, there
should be a system wherein he is supposed to come back and record each and
every detail related to the call in a DSR

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 LIMITATIONS

• More than one decision makers

Since there were more than one decision makers in some client
organizations, the decision making process was very long n sometimes
stretched to as long as 15-20 days because approval had to be taken from all
the decision makers. For example, Add department have board and any
such decision has to be first approved by each and every member of the
board.

• Hawker/Shopkeeper were very apprehensive since one of the news-paper

was new

As I-Next is a new news-paper, Hawker/Shopkeeper were apprehensive as

to whether its customers would like the news-paper far as content is
concerned.

• Hawker/Shopkeeper perception about Dainik Jagran and brand loyalty

Some Hawker/Shopkeeper does not have a good perception about I-Next

and hence they think that the new news-paper from the Jagran Group would
also be not good.

• Hawker/Shopkeeper bound by budget or contract with some other news-

paper

A Hawker/Shopkeeper is already having a contract with some other news-

paper and its budget does not permit to take an additional news-paper.

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 CONCLUSION

The Dainik-Jagran is one of the famous brand names in print media sector in
Patna/Muzaffarpur region. It has a diversified business in print media.
As per my project I came to the conclusion that high-end products give more focus
on print media for their advertisements. I can say that newspapers and magazines
have a lot of opportunity to grow in this field. It was also found that these products
were mostly giving their advertisements in Hindi newspapers and magazines.
As far as newspaper is concerned it is the most effective method of making the
consumers aware about the brand because it is targeting mass people.
Placing an advertisement is a quick process which may take only a few hours from
conception to realization. Newspapers are also regarded as the cost effective mode
of advertisement.
So here Jagran group have great opportunity to nurture itself in the field of
advertisement as it includes newspapers and magazines in different languages.

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 BIBLIOGRAPHY

• Marketing management (12th Edition) – by Phillip Kotler

• Online News-Paper

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 WEBLIOGRAPHY

• www.jagran.com
• www.rashtriyasahara.com
• www.hindustandainik.com
• www.prabhatkhabar.com
• www.google.co.in
• www.hindiepaper.in

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QUESTIONNAIRE

15
 1. Shopkeeper/Hawker
Name…………………………………………………….
2. Concerned person………………………………………………………
3. Address………………………………………………………………….
…………………………………...............................................................
………………………………………………………………………...…
…………………………………………………………………………..
4. Category………………………………………………………………..
5. Product origin………………………………………………………….
6. Ad Agency……………………………………………………………...
Address………………………………………………………………...
………………………………………………………………………….
7. Target audience………………………………………………………..
8. Type of media: - 1. Magazines…... 2. News paper…..
3. TV…….. 4. Others…….
Print Electronic
Type Magazines News paper Outdoor Digital TV/Radio
Advertising
1.

2.

3.

4.

5.

9. Reason behind selecting that particular media

………………………………………………………………………………
………………………………………………………………………………
………………

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