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TABLE OF CONTENTS
A Message from the President, 4
Polling 101, 5
Reading Our Polls, 6-8
FAQ, 9
For Media, 10
What to Expect in Saskatchewan, 11
Our Record in 2015, 12
believe
believe
believe
believe
in probability sampling.
in large sample sizes.
in eliminating/mitigating bias in every possible way.
in disclosure of scripting, and including undecided responses.
Thank-you for reading our guide to our Saskatchewan Election Polls, if you have any further questions
please dont hesitate to be in touch.
- Quito Maggi, President, Mainstreet Research
SCRIPTING
DIALING
DATA INTEGRITY
WEIGHTING
REPORT
RELEASE
A3
If a provincial election were held today which party would you support?
55
50
45
40
35
30
25
20
15
10
5
0
Oct 6
Jan 4
SK Party
NDP
Feb 11
Liberal
Green
18-34
47%
27%
5%
5%
16%
300
UD
FOR MEDIA
EMBARGO LIST
We are happy to send journalists of relevant news organization reports under embargo. When
deciding who to accredit for our regional embargo list we consider publication schedule and the
size of the media outlet. Please contact david@mainstreetresearch.ca to be included on our
embargo list.
ATTRIBUTION
Please attribute Mainstreet/Postmedia polls as such (Mainstreet Research for Postmedia,
Mainstreet/Postmedia Poll etc.) and please identify the sponsor of any third party polls that are
released.
INTERVIEW REQUESTS
Quito is happy to chat over the phone or in studio from Toronto/Ottawa about our poll results or
the Saskatchewan election in general. To arrange an interview please e-mail
quito@mainstreetresearch.ca
MARGINS OF ERROR
The Canadian authority on polling, the Market Research Intelligence Association (MRIA) does not
allow non probability polls (opt in online panel) to publish a margin of error. Although many
publish "probability equivalent" margin of error, it is not mathematically correct to do so.
INFOGRAM
We create dynamic graphs in Infogram that can be embedded. These interactive graphs are
dynamic and resize for mobile and tablet. For example our standard graph contains buttons to
display the results only for Saskatoon or Regina. They are branded Mainstreet/Postmedia at the
bottom right hand corner. The Infogram code(s) will be e-mailed out the morning of a release.
SCRIBD
We will host a copy of the report on Scribd shortly after release. You can embed this document so
that readers are able to access the full report. The Scribd code will be e-mailed out on the morning
of a release.
COLOUR CODES
We are often asked for the colour codes we use, please see them below!
CANADA
ALBERTA
CALGARY FOOTHILLS
SUDBURY
Mainstreet is a national public research rm. With 20 years of political experience at all three
levels of government, President and CEO Quito Maggi is a respected commentator on Canadian
public aairs.
Dierentiated by its large sample sizes, Mainstreet Research has provided accurate snapshots of
public opinion, having predicted a majority NDP government in Alberta, a majority Liberal
government in British Columbia and a majority Liberal government in Ontario. Mainstreet has
been the most accurate polling rm in several by elections and the most recent Toronto mayoral
election. Most recently, Mainstreet was the only polling rm to correctly predict a Liberal majority
government in the 2015 federal election.
WEBSITE
mainstreetresearch.ca
TWITTER
@MainStResearch
FACEBOOK
fb.com/mainstresearch
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