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Education through information Thursday, 24 January 2008
Wwww.mediaupdate.co.za
The Times launched its Breaking News blog on Women Inc magazine is launching a
Thursday, 17 January. Clicklhere
here for more. new product, the Women Inc MYZINE
in February. This will improve its ability
In March, Travel News Weekly will publish its 2 to deliver specific information that is
000th edition in a special magazine format. It will relevant to its readers, as well as expand
feature the Top 20 Rising Stars in the industry, as well the choice of format in which they receive
as the Top 20 Characters. Clicklhere
here for more. here for more.
it. Clicklhere
Matrix: Klas van 2007 Tide Media has appointed Len Nery as National Sales
Matrix: Klas van 2007 is a new reality show that Manager as well as Hardware Manager for NAG.
started on Wednesday, 16 January. The show asks:
what happens when you put 8 gorgeous Matric girls in Beeld has appointed Sabine Goodwin Advertising
a beach-house for two weeks? Catch Matrix: Klas van Manager for its Pretoria branch, and Marianne Smit
2007 on MK at 20:30 on Wednesdays. Senior Advertising Manager.
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A Newsclip Media Monitoring Initiative Media
UPDATE
ARE YOU SMARTER THAN A 5TH GRADER? At the launch, the media
By Daniel Munslow was entertained in a
classroom-style press
The first ever filming of the South African version of function, while
'Are You Smarter Than a 5th Grader?' took place at M- photographers were on
Net Broadcast Services on 15 January. At the launch, hand to take our mug-
M-Net's Head of Original Productions, Carl Fischer, said shots (of which mine was
“the show is good clean family fun. It's now launching reluctantly included). It is
in many countries around the world, and it made sense amazing how this actually
to bring it here”. looks nothing like me now
or when I was in 5th
So, do you think you are smarter than a 5th grader? grade! But the tiny tables,
Well, most people only get around 11 or 12 out of that I cannot even get into
every 20 questions right. Fischer says, “the now, certainly ring a bell!
questions are simple, as the name suggests, and the
show has a money tree, which is very important.” Hi-Def
Finding the right people took time. “We went on an Interestingly, this is the first show to be filmed in High
extensive search for the children that appear on the Definition. This means that anyone with an HD
show. They are all very smart, straight A students… television set will be able to experience the added
outgoing and happy to be next to an adult making a qualities of such a transmission. When asked about
fool of himself!” the behind the scenes changes that had to be made to
accommodate the HD format, Fischer said it was
Comedian Soli Philander will host everything from equipment to make up. Because of
the new show, which launches on the excellent quality of transmission and filming, the
M-Net on Sunday 27 January at make-up has to be applied more extensively;
18:00. otherwise blemishes appear through the HDTV. Post-
production has also been modified, as well as the
The show, which tests adult engineering equipment itself.
contestants' knowledge of Grade
1 to Grade 5-level school work, For those who do not have an HDTV, not to worry. The
has been a smash hit around the transmission will come through the same as now, if
world after originating in the USA, not slightly better because of the film quality.
where it is hosted by comedian
The decision to start filming in HD, comes as
Jeff Foxworthy. While contestants
Multichoice plans to launch an HD channel later in the
stand the chance to win R1 000 000 in cash if they
year, heralding the start of a new era of broadcasting.
answer all their questions correctly, they also face
M-Net, so far, has the first HD studio in the country.
having to admit to camera - and the whole country -
that they are indeed not smarter than a 5th grader.
So what is Hi-Def? According to Wikipedia, High-
Definition television (HDTV) is a digital television
Philander - a familiar face to South African television
broadcasting system with greater resolution than
viewers is looking forward to testing the contestants'
traditional television systems (NTSC, SECAM, PAL).
knowledge. “I'm a bit of a trivia freak - I can remember
HDTV is digitally broadcast because digital television
the most obscure facts - and have also been through
(DTV) requires less bandwidth if sufficient video
Grade 5 five times now!” he says. “Once myself, and
compression is used. HDTV technology was
four times with my four children - so I know what to introduced in the United States in the 1990s by the
expect.” Despite topping his class at Eureka Primary Digital HDTV Grand Alliance, a group of television
School in the Cape in Grades 6 and 7, Soli admits to companies.
being a bit of a terror at school. “The abiding memory of
my time at school is hearing the teachers shout Meanwhile, Silicon & Software Systems (S3) today
'Philander, shut up!' he says. announced that leading Pay-TV operator MultiChoice
has licensed it's onHandTVTM Software Development Kit
The self-confessed crossword puzzle fanatic says he (SDK) for DVB-H to further develop their interactive
appreciates the balance of fun and tension which Mobile Broadcast TV services. S3, as the leading
make up the show. “I'm a giving person and I would provider of broadcast Mobile DTV solutions, is bringing
love to see a few contestants walk away with the their detailed product expertise and market knowledge
R1 000 000 - but it's not going to be easy! In my to bear in this close collaboration with MultiChoice.
experience NOBODY is smarter than a 5th Grader!
They know everything!” he says. DVB-H is a mobile broadcast technology that allows for
the digital terrestrial transmission of live television
Having excelled at Biology, Accountancy and channels to a mobile phone. MultiChoice has already
languages at school, Philander says he would hate to made huge strides in the Mobile TV broadcast
stake the chance to win R1 000 000 on his knowledge environment; having launched commercial DVB-H,
of Maths. “Everyone thinks it's so easy when they're services in Namibia, Kenya and Nigeria in 2007.
sitting at home in their armchairs, but wait until you're Commenting on the announcement, Linda Vermaas,
up there in front of an audience of millions, under hot CEO of DStv Mobile, MultiChoice's Mobile TV business
lights, staring at a solitary question which stands unit, said, “MultiChoice continues to operate at the
between you and more money than you've ever seen forefront of technology and is focused on adding
before!” he warns. significant value for subscribers across Africa”.
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A Newsclip Media Monitoring Initiative Media
UPDATE
In its first 13 years of democracy, South Africa has The 2008 International Media Forum South Africa
experienced higher levels of consistent economic (IMFSA) will take place at The Forum at The Campus
growth, and lower levels of inflation, than at any in Bryanston, Johannesburg, from Wednesday, 21
time in the last century. It is considered an May to Thursday, 22 May 2008.
increasingly attractive destination for investment
and tourism, with more than 7 million visitors a
year.
Data is provided for information purposes only. Newsclip shall not be responsible for any
In just two days delegates will gain the kind of media direct or indirect or other damage of any kind whatsoever suffered or incurred by you
related to your use of, or your inability to access or use, the content of this publication.
understanding, training and contacts for positive Although we have taken all possible steps to ensure the validity of our sources, reliance on
the information contained in this update is used at your own risk.
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achieve.
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