25 MM+

Project Beautiful is a community of over

232 top social influencers
& content creators.

FOLLOWERS

232 MILLION+
PREMIUM CHANNELS

Our influencers attract the coveted 18-24

audience, reaching and engaging the hyperconnected millennial consumer.
We engage across YouTube, Facebook, Twitter,
Instagram, SnapChat, Vine, Pinterest and
beyond
We convert by starting a multi-platform
conversation.

48 MILLION+
SUBSCRIBERS

2.7 BILLION+

9 MM+

FOLLOWERS

TOTAL VIEWS

200 MILLION+
MONTHLY VIEWS

6 MILLION+
MINUTES WATCHED

23 MM+
FOLLOWERS

CONFIDENTIAL

THE POWER OF PROJECT BEAUTIFUL

79%
FEMALE

97%

LIKE TO DISLIKE RATIO

Project Beautiful represents the most influential creators in the lifestyle space. While the audiences and fan engagement of each
creator is incredibly powerful, the audiences of our 232 influencers combined proves to be the most engaged of any other
network.

WHAT SETS US APART?

We are a premium network, and will continue to hold to these high standards weve built in the YouTube and social media space.
Project Beautiful is composed of real trendsetters and true leaders in the space. Whether they have 5K fans or over a million, we
choose to partner only with those that we believe are the best of their kind.
CONFIDENTIAL

WE START CONVERSATIONS
The main differentiator between social influencers and traditional celebrities is the close relationship and
two-way-conversations between the influencer and their audience.

AUTHENTIC CONVERSATIONS AT MASSIVE SCALE

POWERFUL AND EFFECTIVE BRAND MARKETING

Insert your brand into a conversation between each creator & fan.
Leverage the scale of the network and its massive hyperconnected audience across multiple platforms.

Our digital influencers are genuine storytellers sought after for

authentically and effectively conveying brand messaging, social
conversation, and transaction.

CONFIDENTIAL

PREMIUM CONTENT AND ENGAGEMENT

500K+

200K+

1.5MM+

384K+

MONTHLY VIEWS
PER CHANNEL

MONTHLY MINUTES
PER CHANNEL

11K+

MONTHLY SOCIAL ACTIONS

PER CHANNEL

Source: YouTube Analytics & StyleHauls public website February 2015

MONTHLY VIEWS
PER CHANNEL

MONTHLY MINUTES
PER CHANNEL

2.6K+

MONTHLY SOCIAL ACTIONS

PER CHANNEL

CONFIDENTIAL

PRODUCT INTEGRATIONS

TREND ON YOUTUBE
We know how to create trending videos! Follow the formula by choosing a video format that has regular SEO pick-up.

1.

Select YouTube influencers

that align with the brands
demographic and overall
messaging

TUTORIALS

2.

Integrate specific products in

custom videos on select
channels

FAVORITES

HAULS

3.

Choose your video format

(next slide)

REVIEWS
CONFIDENTIAL

CHOOSE YOUR FORMAT

OOTD
Outfit of the Day/
OOTW Outfit of the
Week

Lookbook
A fashion video
featuring different
outfits, usually with
music in background
and only voice-over, if
any speaking at all

Tutorials/Looks
(Makeup, hair)

First Impression/
Reviews
(Product-specific)

Tours
Room, closet,
apartment

Essentials
Ex. Travel, suitcase,
makeup, skincare,
wardrobe, summer,
holiday, Valentines Day

TAG
Themed videos where the
creator Tags another
creator to do the same
video, trending videos
(Best Friend Tag, Dream
Tag, Lazy Day Tag)

Collections
Nail polish, makeup,
hair product, shoes
display array of various
products

*These are the most popular lifestyle video formats on YouTube. They perform better than new creative concepts.

Favorites
Video featuring their
favorite products of the
month

Routines
Videos with a narrative
feel in many routine
variations: everyday
makeup, night-time,
morning, fitness

GRWM
(Get Ready with Me)
Narrative format
getting ready for an
event, the day, etc.

Whats in My _____
Shower, bag, purse, car,
fridge, makeup bag

Whats on my
______
iPhone, computer, iPad
feature a walk
through of apps and
programs, favorites

Empties
Products used up that
month

CONFIDENTIAL

MULTI-SCREEN ACTIVATION

CONFIDENTIAL

CASE
STUDIES

CASE STUDY: PREMIUM BRANDED-CONTENT

VEGAS_NAY BENEFIT COSMETICS
10% (2K CLICKS)

Benefit Cosmetics launched their first ever Bling

Brow line as a holiday special. Naomis goal was
to drive purchases and overall excitement about
the new product.

CTR

20K+

YouTube Views

36K+

Instagram Likes

5K+

Instagram Comments

ALEXA LOSEY THE BODY SHOP

5% (5K CLICKS)

Alexa Losey featured The Body Shops exclusive

holiday gift sets in a Holiday Party Get Ready with
Me video. Alexa drove over 5,000 clicks to The
Body Shop website.

CTR

100K+

Views

5.6K+

Likes

300+

Comments

CONFIDENTIAL

CASE STUDY: PREMIUM BRANDED-CONTENT

WEYLIE HOANG WHITENING LIGHTNING
1%

$2.5K
PURCHASES
The goal of this integration was to drive
purchases of the Whitening Lightning pen that
Weylie displays in the video.

CTR

390K+

YouTube Views

10K+

Likes

6.5K+

Comments

170K+

Views

2.8K+

Likes

200+

Comments

RUBY GOLANI NEUTROGENA

Ruby Golani produced a Morning Skincare

Routine featuring two new products from
Neutrogena. She drove traffic to the Neutrogena
website featuring the Hydraboost line.

CONFIDENTIAL

CASE STUDY: PREMIUM BRANDED-CONTENT

MORPHE BRUSHES CODE: MANNYMUA
$111,680.67
130K+

Manny completed one dedicated favorites video alongside one

dedicated instagram post with his 10% off discount code to drive
viewers to the Morphe Brushes website.

Sales

Views

23K+

Likes

1.7K+

Comments

GERARD COSMETICS CODE: MANNY4YOU

$32,267

Manny completed two non-dedicated videos alongside three

dedicated instagram posts with his 25% off discount code to drive
viewers to the Gerard Cosmetics website.

Sales

300K+

Views

68.9K+

Likes

6.3K+

Comments

CONFIDENTIAL

TALENT

SHAY MITCHELL

9M+

Actress
Shay Mitchell is an actress and model. She is best known for
playing Emily on ABC Familys Pretty Little Liars. She has over 5
million followers on Instagram and recently launched her
lifestyle YouTube channel which currently holds over 400K
subscribers. She has endorsed brands such as American Eagle
Outfitters and Pantene. Shays videos cover hair, makeup,
fashion, fitness, lifestyle, and recipes. Her audience loves to
follow Shay behind the scenes on set and on her action-packed
adventures!

Instagram Followers

848K+

YouTube Subscribers

18M+

YouTube Total Views

3M+

Twitter Followers

4M+

Facebook Likes

YOUTUBE.COM/SHAYMITCHELLOFFICIAL
CONFIDENTIAL

MEREDITH
FOSTER
YouTube Sensation
Internet and YouTube sensation Meredith Foster, known online
as @StilaBabe09 has amassed an enormous following,
attracting over 3 million subscribers to her lifestyle, beauty and
fashion YouTube channel. Although Foster uploads videos
regularly about beauty, her channel is all about being confident
in your own skin and loving who you are, showing girls
worldwide that beauty comes from within.

3.8M+

YouTube Subscribers

278M+

YouTube Total Views

1.6M+

Instagram Followers

880K+

Twitter Followers

484K+

Facebook Likes

YOUTUBE.COM/STILABABE09
CONFIDENTIAL

MADILYN BAILEY
Singer Songwriter
Madilyn Bailey may come from a small Wisconsin town, but she is
reaching for big dreams. Her career has taken off like a rocket with the
YouTube platform her launch pad. She has charted as high as number
2 on the iTunes US Singer Songwriter charts and has sold over
270,000 copies of Titanium.
has played shows all over the country, from Nashville to Los Angeles,
even making it into the top 10 of the Guitar Center Singer Songwriter
contest two years in a row. Shes recently toured with fellow YouTube
music sensation Boyce Avenue for the US leg of the tour where they
played sold-out shows all over the country.

2.4M+

YouTube Subscribers

360M+

YouTube Total Views

136K+

Instagram Followers

98K+

Twitter Followers

718K+

Facebook Likes

YOUTUBE.COM/MADILYNBAILEY
CONFIDENTIAL

LAUREN CURTIS
YouTube Influencer

Lauren Curtis has built a fashion and beauty empire in less than
two years. She produces extremely elaborate and beautiful
makeup tutorials, along with hauls, lookbooks and other
lifestyle video formats. Fans love her down to earth, in-tune
personality.

3.2M+

YouTube Subscribers

215M+

YouTube Total Views

1.3M+

Instagram Followers

163K+

Twitter Followers

1.9M+

Facebook Likes

YOUTUBE.COM/LAURENBEAUTYY
CONFIDENTIAL

KATHLEEN
LIGHTS
Beauty Vlogger

1.4M+

YouTube Subscribers

105M+

YouTube Total Views

693K+

Instagram Followers

99K+

Twitter Followers

Kathleen describes herself as obsessed with all things

beauty and her obsession is evident on her channel, which
is dedicated to beauty tutorials, reviews and tips and tricks.
Kathleens viewers love her for her authentic and upbeat
personality.

YOUTUBE.COM/KATHLEENLIGHTS
CONFIDENTIAL

WENDYS
LOOKBOOK

73M+

Style Blogger

823K+

636K+

Wendy is the #1 high-fashion influencer on YouTube. Her blog,

wendyslookbook.com, is one of the leading fashion blogs.
Fashion is a vehicle for her to play with shapes and colors in
order to uncover her personal style.

YouTube Subscribers
YouTube Total Views
Instagram Followers

49K+

Twitter Followers

485K+

Facebook Likes

Her main channel features narrative pieces of fashion and style

content.
Wendy also runs a secondary channel, wendyslookbook2,
where she features GRWMs, tutorials, and other direct-tocamera formats.

YOUTUBE.COM/WENDYSLOOKBOOK
YOUTUBE.COM/WENDYSLOOKBOOK2
CONFIDENTIAL

MAKEUPGEEKTV
Makeup Educator

Marlena considers herself a makeup educator - her passion is

teaching makeup and helping the everyday person learn how to
use makeup to enhance their own unique beauty. Her goal is to
make every person out there feel confident and beautiful.
Outside of beauty tutorials, Marlena also produces fashion
videos and health/fitness/weight-loss content. She is also the
founder and CEO of MakeupGeek Cosmetics.

1.2M+

YouTube Subscribers

168M+

YouTube Total Views

587K+

Instagram Followers

163K+

Twitter Followers

535K+

Facebook Likes

YOUTUBE.COM/MAKEUPGEEKTV
CONFIDENTIAL

VEGAS_NAY
Beauty Instagrammer

173K+

YouTube Subscribers

2.8M+

YouTube Total Views

6.7M+

Instagram Followers

26K+

Twitter Followers

Naomi Giannopoulos is the #1 beauty Instagrammer attracting

more than 4 million followers worldwide. Known for her
beautiful makeup pictorials, she is a self taught-turned
professional make up artist. Her Instagram account, Vegas_Nay,
is a beautiful photo gallery featuring looks from talent from all
over the world. Naomi is also a mom of three.

INSTAGRAM.COM/VEGAS_NAY
CONFIDENTIAL

CHLOE MORELLO

1.3M+
89M+

Beauty Advisor

533K+
66K+

Chloe Morello has been named one of the worlds top eight
beauty advisors in an international competition by the US Marie
Claire magazine. The young entrepreneur is devoting herself
full time to promoting her channel, her blog and her role as
beauty editor for the online Missyconfidential.com.au. Chloes
channel focuses on beauty tutorials, hair tutorials and skincare
tips and tricks.

1.4M+

YouTube Subscribers
YouTube Total Views
Instagram Followers
Twitter Followers
Facebook Likes

YOUTUBE.COM/CHLOEMORELLO
CONFIDENTIAL

BAILEE MADISON

21K+

Actress+ YouTube Influencer

Bailee Madison is a young actress best known for her roles in

Bridge to Terabithia and the hit series Once Upon A Time. At the
moment she can be seen as one of the main characters in the TV
show Good Witch .
On her Youtube channel, Bailee gives her viewers an insight
into her world and takes them behind the scenes of her film
sets and events. She also shares her beauty and fashion secrets
with her viewers.

YouTube Subscribers

363K+

YouTube Total Views

872K+

Instagram Followers

353K+

Twitter Followers

171K+

Facebook Likes

INSTRAGRAM.COM/BAILEEMADISON
CONFIDENTIAL

ALEXA LOSEY
Fashion Expert

687K+

YouTube Subscribers

21M +

YouTube Total Views

709K+

Instagram Followers

220K+

Twitter Followers

Alexa Losey is a fashion expert who also produces beauty and

skincare tutorials. She is passionate about acting, singing,
writing, and anything that challenges her creativity.
She believes in working hard, treating all people with respect,
and never giving up on your dreams.

YOUTUBE.COM/ALEXA
CONFIDENTIAL

MONICA CHURCH

670K+

YouTube Influencer

32M+

YouTube Total Views

132K+

Instagram Followers

67K+
Monica Church is a natural-born producer who loves creating
content around hair, makeup, fashion, beauty, and film. Her
videos consist of hauls, tutorials, lookbooks, outfit ideas, back to
school trends, and DIYs. She also has a vlog channel where she
gives fans an inside look at her day-to-day life. Monica is also a
twin! Her sister, Shelby Church, also has a YouTube channel.

YouTube Subscribers

13.9K+

Twitter Followers
Facebook Likes

YOUTUBE.COM/HAIRODYNAMIC
CONFIDENTIAL

IMOGEN CROW

487K+

Hair Guru

Imogen is your go-to girl on everything hair related. From

reviewing hair products to showing how to clip in extensions,
she shares all the secrets to having effortless looking hair on her
channel.

YouTube Subscribers

59M+

YouTube Total Views

93K+

Instagram Followers

29K+

Twitter Followers

702K+

Facebook Likes

Through her online success, Imogen has created her own

extension line - Foxy Locks Extensions.

YOUTUBE.COM/FOXYLOCKSEXTENSIONS
CONFIDENTIAL

JULIA GILMAN
YouTube Influencer

East coast native, Julia Gilman, explores all things beauty and
fashion for girls and teens. Her channel covers makeup, hair,
fashion, lifestyle and DIY content. Viewers gravitate to her
channel because she has a unique narrative style and tells a
story in every video. On top of her success in the digital world,
Julia is also a model and actress.

763K+

YouTube Subscribers

40M+

YouTube Total Views

206K+

Instagram Followers

41K+

Twitter Followers

11K+

Facebook Likes

YOUTUBE.COM/BEAUTYTAKENIN
CONFIDENTIAL

LINDSEY
HUGHES

1M+

YouTube Influencer
By always staying honest and relatable, Lindsey has a
created a truly personal bond with her fans. She has
amassed a large following on other social platforms such
as Twitter and Instagram as well. Lindsey posts makeup,
beauty and fashion tutorials on her channel.

YouTube Subscribers

84M+

YouTube Total Views

481K+

Instagram Followers

251K+

Twitter Followers

122K+

Facebook Likes

YOUTUBE.COM/BEAUTYBABY44
CONFIDENTIAL

MEGHAN
HUGHES

347K+

YouTube Subscribers

19.5M+

Beauty Vlogger
Megan Hughes is a fashion and beauty vlogger who also
posts videos about positivity, advice, and lifestyle. She also
has a popular follow-me-around vlogging channel. She
sports a vintage, almost hippie style with her fashion and
mood.

YouTube Total Views

262K+

Instagram Followers

114K+

Twitter Followers

8K+

Facebook Likes

YOUTUBE.COM/MISSMEGHANMAKEUP
CONFIDENTIAL

RUBY
GOLANI

291K+

755K+

DANI
MANSUTTI

SUBSCRIBERS

11.8M+

26.7M+
TOTAL VIEWS

@RUBYGOLANI
Ruby Golani is an incredible, self-taught makeup
artist who aspires to empower women by
educating them on beauty, fashion and skincare
through her YouTube channel. Ruby loves to do
celebrity inspired makeup tutorials, as well as
health and lifestyle videos. Shes very professional
and her audience gravitates towards her
professional make up artist attitude.

32.1K+

252K+
FOLLOWERS

2K+

21.3K+
FOLLOWERS

14.4K+

41.4K+

@DANIMANSUTTI

Dani Mansutti is one of the fastest

growing lifestyle, fashion and beauty
channel. Her content consists of makeup
advice, fashion tips and her
unforgettable sweet personality. Also a
model on the side, Dani is committed to
connecting to her audience and staying
true to herself.

LIKES

CONFIDENTIAL

JACKIE
AINA

510K+

318K+

DESTINY
GODLEY

SUBSCRIBERS

32M+

43M+
TOTAL VIEWS

@LILPUMPKINPIE05
Her channel aims to inspire and there is
something to be gained by women of all
backgrounds. Jackie goes against
everything women of color are told not to
do with makeup! In her free time, Jackie is
also a professional makeup artist in Los
Angeles.

194K+

22.1K+
FOLLOWERS

20.5K+

8K+
FOLLOWERS

56.9K+

7K+

@DESTINYGODLEY

Destiny is an actress, blogger, and

makeup artist who enjoys making
professional makeup videos for her fans.
She loves sharing her inside scoop on
fashion, accessories, wigs, and weaves.
Destinys channel also covers more
serious topics such as suicide prevention
and interracial dating.

LIKES

CONFIDENTIAL

KRISTEN
LEANNE

178K+

129K+

MISS
YANYI

SUBSCRIBERS

2.2M+

4.8M+
TOTAL VIEWS

@KRISTENLEANNE8
After starting YouTube at the end of 2014,
Kristen gained more than 100K subscribers
on her channel, where she uploads makeup
tutorials, reviews, and health and fitness
tips. Kristen cares about the ingredients in
her makeup and prides herself on being
cruelty-free!

152K+

3.9K+
FOLLOWERS

24.2K+

1.5K+
FOLLOWERS

4K+

3K

@MISSYANYIBEAUTYNLIFE

YanYi is a beauty and fashion vlogger

based in New York City. She posts not
only makeup tutorials and lookbooks,
but also DIYs, hauls and reviews. Her
fun personality is in evident in all of her
videos.

LIKES

CONFIDENTIAL

CHERRY
DOLLFACE

291K+

LAURA
JENKINSON

SUBSCRIBERS

20M+

TOTAL VIEWS

@THECHERRYDOLLFACE
Cherry loves all things pin-up and dedicates her
channel to vintage hair and make up tutorials,
styling segments, how to videos, and day-inthe-life videos. Her channel also features the
series How To Be a Pin Up Model. Cherry has
also produced her own fashion line.

93.6K+

309K+
FOLLOWERS

12.3K+

FOLLOWERS

381K+

@LAURAJENKINSON

Laura Jenkinson is an Instagram

phenomenon. She is a professional
makeup artist, widely known for her
artistry of transforming her lips and chin
into popular cartoon characters!

132K+
LIKES

CONFIDENTIAL

AMBERS
CLOSET

443K+

353K+

BRITTANY
BALYN

SUBSCRIBERS

75.6M+

28.1M+
TOTAL VIEWS

@AMBERSCLOSET33
Amber can be considered an inspiration to all,
as she is a very open and honest YouTuber who
makes videos about her life as part of the LGBT
community. She has a unique style that
incorporates a comedic twist on many videos,
along with fashion and makeup tutorials. Shes
not afraid to be herself.

74.5K+

53K+
FOLLOWERS

15.7K+

16K+
FOLLOWERS

7.8K+

73.1K+

@BRITTKNEEGIRL1

Brittany Balyns work has been described

by Teen Vogue as having created a mini
beauty empire. Brittany posts tutorials
on fashion, beauty, style and DIYs. She is
also well-known for her ever-changing
hair colors and advice on being bold and
accepting oneself.

LIKES

CONFIDENTIAL

SONJDRA
DELUXE

431K+

279K+

AMENAKIN

SUBSCRIBERS

13.2M+

27.5M+
TOTAL VIEWS

@SONJDRADELUXE
Sonjdra is a soft spoken make up artist located
in Vancouver, Canada. Her makeup vlog
features everything beauty-related, from DIY
hair tutorials to skincare routines. Her makeup
tutorials and how-to-videos spotlight her fun
personality while also encouraging her
followers to always be themselves.

425K+

322K+
FOLLOWERS

3.3K+

26.3K+
FOLLOWERS

17K+

462K+

@AMENAKIN

Amena Khan is a beauty vlogger who

owns her own clothing and accessory
site: pearl-daisy.com. She loves doing
makeup tutorials, vlogs, and hijab
styling videos. Her main focus is fashion
and beauty, and she is very passionate
about social engagement and
connecting with her audience.

LIKES

CONFIDENTIAL

PATRICK
STARRR

475K+

611K+

MANNY
MUA

SUBSCRIBERS

18.1M+

20.1M+
TOTAL VIEWS

@THEPATRICKSTARRR
Patrick Starrr is a professional makeup artist with a
star like mentality. He offers a wide breadth of
knowledge covering the simplicities of makeup,
how to accomplish drag makeup and day to day
glam looks. Patrick isnt your average beauty
creator. His personal connection with his
audience, along with his flawless tutorials has
grown his audience at a substantial rate.

579K+

862K+
FOLLOWERS

53.5K+

101K+
FOLLOWERS

14.4K+

24.1K+
LIKES

@MANNYMUA733
Manny is a professional makeup artist
offering makeup tricks and tips relevant to
his viewers requests. Mannys talent with a
brush is undeniable, proving to viewers
that boys in the makeup industry deserve
just as much recognition. His vibrant
personality draws in new fans and has
allowed him to quickly grow his channel
and brand.

CONFIDENTIAL

JORDAN
OBRIEN

211K+

222K+

STEPHEN
MARINARO

SUBSCRIBERS

14.5M+

29.7M+
TOTAL VIEWS

@THEGENTLEMANCOVE
Jordan is one of the few men on
YouTube who share styling tips, fashion
hauls, lookbooks for men. On his vlog
channel, he takes his viewers through his
daily life and gives them an inside look
at his day-to-day routine.

39.6K

7.3K+
FOLLOWERS

8.5K+
FOLLOWERS

8.1K+

11.1K+

@THESALONGUY

Stephen, The Salon Guy, hosts red carpet

interviews, fashion events, hair shows
and more! He also shows celebrity
hairstyle looks both on himself and
demonstrating on others. His videos
provide education and advice on rocking
the beauty industry.

LIKES

CONFIDENTIAL

HOW TO BY
JORDAN

186K+

83K+

MAGGIE
LINDEMANN

SUBSCRIBERS

15M+

1.4M+
TOTAL VIEWS

@HOWTOBYJORDAN

Jordans channel offers beauty, makeup,

and hair inspiration. Jordan is known for
her love of girly bows and accessories.
Her channel offers viewers DIY tips on
how to make anything from a Halloween
costume to holiday themed nail designs.

8.2K+

1.1M+
FOLLOWERS

3.2K+

333K+
FOLLOWERS

1.6K+

@MAGGIELINDEMANN

Maggie Lindemann is a fiery 16-year-old

from Texas who tells it like it is. She uses
her social media platforms to show case
her life. Maggies sassy, quirky attitude
makes it easy for her followers to connect
with her.

12.4K
LIKES

CONFIDENTIAL

MARTINA

MELINEY
161K+

297K+
SUBSCRIBERS

13.8M+

35.2M+
TOTAL VIEWS

@PINKFLYINGCOW87
Martina is a nail art fanatic who is known for her
creative nail art tutorials. She teaches viewers
how to create a wide variety of nail looks from
holiday themed designs to abstract patterns.

4.1K+

4K+
FOLLOWERS

300+

752+
FOLLOWERS

7.3K+

20K+

@MELINEY

Meliney is a talented nail artist who

specializes in themed nail art and creates
intricate, yet easy to follow step by step
guides for her audience. She is always
keeping up on the latest trends. She also
reviews nail products and creates simple
how to videos for nail emergencies that
her audience can simply follow.

LIKES

CONFIDENTIAL

MEGAN NAIK
-

586K+

ALEXANDRAS
GIRLYTALK

SUBSCRIBERS

46.2M+
TOTAL VIEWS

@BEAUTYBYMEGANNAIK

Megan Naik is an Instagram celebrity and selftaught makeup artist. She has garnered over
600K followers on Instagram. Her Instagram
consists of beautiful makeup and hair looks.
Megan also recently launched her own lash
company and line of false lashes, Blinking
Beaute.

844K+

57.6K+
FOLLOWERS

1.2K+
FOLLOWERS

@ALEXANDRASGIRLYTALK

Alexandra is a beauty and lifestyle

vlogger whose makeup tips and hair
tricks have captivated her audience.
From her celebrity inspired contour
routines to her tips on maintaining long,
luxurious hair, her audience continues to
grow from her biweekly videos.

LIKES

CONFIDENTIAL

JASMINE SKY
93K+

225K+

TORI
STERLING

SUBSCRIBERS

5.6M

9.1M+
TOTAL VIEWS

@BEAUTYBLUSH101

Jasmine is a YouTuber who makes videos on

fashion, back-to-school trends, routines, vlogs,
and advice. She has a very outgoing personality
and a unique style that her teenage fans adore.

97.3K+

111K+
FOLLOWERS

13.2K+

18.4K+
FOLLOWERS

1K+

@TORISTERLING

Tori is a high school student turned rock

star makeup artist who started dabbling
in makeup at a very young age. Tori
teaches her fans about makeup, styling
and fashion tips. She also loves girl talk
and gives practical advice for the average
teen.

LIKES

CONFIDENTIAL

JAZ
JACKSON

150K+

194K+

VICKY
LOGAN

SUBSCRIBERS

7.3M

9.7M+
TOTAL VIEWS

@CONCEALERTHIS

Jaz is a freelance makeup artist and hair stylist.

She is known for recreating affordable celebrity
inspired looks on her channel. Her fun, fearless
personality, along with her expertise has
assisted her to create a loyal and ever-growing
audience base. Jaz is also a mother.

43K+

60.7K+
FOLLOWERS

700+

9.7K+
FOLLOWERS

2.1K+

@THENEWVICKYLEW

Vicky is a beauty guru who gives tips on

makeup, hair, and how to find the perfect
style. She also has a vlog channel with
her husband, Cameron, sharing their
every day life with all of their fans.

LIKES

CONFIDENTIAL

CHINACANDY
COUTURE

GLAMFUN
166K+

82.8K+
SUBSCRIBERS

10.8M+

5.1M+
TOTAL VIEWS

@CHINACANDYCOUTURE

China calls her channel, The Urban Fashion

Show as her videos focus on high street
fashion and offer her viewers urban chic styling
ideas. China also uploads lifestyle vlogs and
offers health and fitness. China hopes to help
empower women and simply make people
laugh. China is also a mother.

50.2K+

5K+
FOLLOWERS

10.1K+

640+
FOLLOWERS

7.3K+

3K+
LIKES

@GLAMFUN
Karen offers her advice on natural hair,
weaves, wigs, makeup and fashion. Her
channel features hauls, reviews, DIY, and
tutorials. She loves changing the style of her
hair, and inspires her viewers to constantly
experiment with their hair and fashion. She
represents her channel name well through
her glamorous and fun fashion and beauty
tips.

CONFIDENTIAL

KENZIE
ELIZABETH

179K+

167K+

DANIELLE
MARIE

SUBSCRIBERS

6.6M

8M+
TOTAL VIEWS

@PIPERLANEE

Kenzie Elizabeth is a fashion obsessed Texan

gal. Her videos range from outfit ideas, to
makeup tutorials get-ready-with-me videos, to
vlogs and DIY videos. Kenzies viewers love her
spunky, warm and adventurous personality.

24K+

68.6K+
FOLLOWERS

12.2K+

13.3K+
FOLLOWERS

@THEMAKEUPBYDANIELLE
Danielle has a beauty, fashion, and lifestyle
channel on YouTube that is continuously
gaining momentum. Her fans say that she is
extremely relatable, as she is a teenager with
great style, advice, and inspiration for all.

LIKES

CONFIDENTIAL

CAPTAIN
ANASTASJIA

124K+

91.9K+

MAKEUP
BYGIO

SUBSCRIBERS

3.6M

3.4M+
TOTAL VIEWS

@CAPTAINANASTASJIA

Anastasjia is a YouTuber whose thrift fashion

lookbooks and hauls have became a staple on
her channel. Anastasjias outgoing personality
has captured her audience, sharing her life
experiences and advice with fans. Anastasjia
also posts music covers on her channel.

78.3K+

27.4K+
FOLLOWERS

8K+

FOLLOWERS

@MAKEUPBYGIO
Giovanna Belling is a makeup, beauty and
fashion guru who specializes in beautiful
celebrity inspired makeup looks, trends, and
hairstyles. She is a professional makeup
artist, and never fails to showcase her skills
and promote an educational atmosphere.

9.7K+
LIKES

CONFIDENTIAL

JOSEPH
HARWOOD

130K+

79.8K+

ROSS
CALLAHAN

SUBSCRIBERS

11.4M

7.6M+
TOTAL VIEWS

@JHMEMOIRES
Joseph is a professional makeup artist and blogger
based in Los Angeles and London. In 2014 he was
announced as the grand prize winner for Simon
Cowells YouGen competition. Josephs work has
appeared on BuzzFeed, The Daily Mail and G1 in
Brazil. Joseph frequently works with a number of UK
celebrities and is widely known as the Professional
MUA for editorial shoots.

25.8K+

4.6K+
FOLLOWERS

20K+

2.2K+
FOLLOWERS

30K+

5K+

@MENSSKINCAREBYROSS
Ross is YouTubes #1 male skin care and
grooming guru. Ross is also a certified nurse
and practice in his spare time. On YouTube,
he provides straightforward and honest
advice for men to look their best! Skincare,
grooming tutorials, product reviews, tips and
more can be found on his channel.

LIKES

CONFIDENTIAL

THEBEAUTY
VAULTXO

98.5K+

148K+

LINDA
VUONG

SUBSCRIBERS

3.5M+

6M+
TOTAL VIEWS

@THEBEAUTYVOLTXO
Irina is a professional makeup artist, and beauty
vlogger, who features a wide variety of makeup
tutorials on her YouTube channel, TheBeautyVaultxo.
Irina also shares lifestyle and beauty tips and tricks
on her blog, www.TheBeautyVault.ca. She is a selfproclaimed product junkie dedicated to catering to
all of her followers beauty needs!

13.1K+

44.2K+
FOLLOWERS

2.5K+

530+
FOLLOWERS

3.4K+

@HAUSOFCOLOR
HausOfColor enjoys beauty and style, and
sharing her tips through YouTube videos and
daily pictures on Instagram. She finds
inspiration through her travels, and is driven
by stories of success.

3.5K+
LIKES

CONFIDENTIAL

DENIMPIXIE

48.4K+

82.6K+

NATURALLYGG

SUBSCRIBERS

4.9M

4.1M+
TOTAL VIEWS

@DENIMPIXIE
Elle has a YouTube channel dedicated to healthy hair
practices and products that are especially beneficial
to women with naturally curly hair. She initially
started blogging in order to track her own hair
journey and progress, and along the way, picked a
few tips and products that she now shares with her
audience.

9.4K+
FOLLOWERS

480+

230+
FOLLOWERS

11.1K+

5.2K+

@NATURALLYGG
Carissa and Amber Gardner, or also known as
the Gardner Girls, are sisters who share a
little bit of everything on their channel. From
hair tutorials, beauty and fashion, to health,
they cover it all in an informative and
enjoyable way. They exert enthusiasm and
spunk in their videos. They also do a popular
segment on their channel called GGTV.

LIKES

CONFIDENTIAL

CHRISTINE
AURORA

67K+

42.4K+

THEA KATE

SUBSCRIBERS

1.1M+

4.3M+
TOTAL VIEWS

@CHRISTINEAURORA

Christine is a college student who shares her

love of fashion and beauty on her YouTube
channel. She does everything from makeup
tutorials to tags to lifestyle videos.

10.4K+

4.9K+
FOLLOWERS

2.4K+

2K+
FOLLOWERS

260+

@XRUBYREDLIPS
Thea Kate is an up and coming makeup
enthusiast and singer. She creates makeup
and hair tutorials, fashion related content,
vlogs and advice videos.

3K+
LIKES

CONFIDENTIAL

ANA FREE

104K+

49.2K+

MARIA
ZOUROUDIS

SUBSCRIBERS

36M

12.5M+
TOTAL VIEWS

@ANAFREE

Ana Free is an independent musician based

in LA. She creates original music and covers
popular songs. She is looking to create
beauty related videos.

9.3K+

4.2K+
FOLLOWERS

20.5K+

8K+
FOLLOWERS

91.3K+

13.5K+

@MARIAZOUROUDIS

Maria is a singer/songwriter/
arranger/producer. She shares
original music as well as her own
versions of popular songs. Maria is
looking to create beauty related
videos.

LIKES

CONFIDENTIAL

ELIZABETH
KEENE

100K+

150K+

CHRISTINE
CAMERON

SUBSCRIBERS

2K+
BLOGGER

AKEENESENSEOFSTYLE.blogspot.com

Elizabeth Keene is an LA-based fashion blogger and

stylist. Her blog, A Keen Sense of Style, serves as an
online fashion destination for any girl on the go.
Whether youre searching for ideas of what to wear
on a date night or wondering how to spice up your
workplace wardrobe, shes got you covered!

1.8K+
SUBSCRIBERS

72.2K+

25.3K+
FOLLOWERS

4.8K+

14.3K+
FOLLOWERS

14K+

6K+

BLOGGER

WWW.MYSTYLEPILL.COM
Christine Cameron is a personal stylist, writer, and editor
of the website, My Style Pill. She collaborates with
brands as an ambassador, merchandising looks, creating
dynamic content for online channels and in-store
experiences, hosting events, and trend forecasting. Her
ever growing site is a content hub full of personal style,
outfit remixes, inspiring her followers to make the most
of their own closets. Her work has been featured in
Vogue, Glamour, Lucky and People Stylewatch.

LIKES

CONFIDENTIAL

JENNIFER
VEAL

212K+

423K+

ALYX WEISS

SUBSCRIBERS

7.1M+
COMEDY

@JENNIFERVEAL

Jennifer Veal is an actress and YouTuber.

She starred in The Disney Channel UKs, As
The Bell Rings and Jessie. She is also well
known for her role as Chelsea in the
Nickelodeon series Victorious. Her
YouTube content ranges from makeup
tutorials, to fashion tips to comedy.

30.9M+
TOTAL VIEWS

127K+

130K+
FOLLOWERS

68.3K+

63.7K+
FOLLOWERS

6.7K+

COMEDY

@AYYDUBS

Originally known for her hilarious and

spunky vlogs, Alyx has more recently
spun her channel into fashion, beauty
and everything girl talk. Now in college,
Alyx tackles everything college related.

5K+
LIKES

CONFIDENTIAL

W W W. P R OJ E C T B E A U T I F U L . C O M
LIFE IS WHAT YOU MAKE IT. MAKE YOURS BEAUTIFUL.
YOUTUBE.COM/PROJECTBEAUTIFUL

@CDSBEAUTIFUL