NON-TRADITIONAL

ADVERTISING
CATCHING CONSUMERS OFF
GUARD!

WHAT IS NONTRADITIONAL
ADVERTISING?
It is designed to cut through the clutter of
traditional advertising to grab the attention of
customers

WHAT IS NONTRADITIONAL
ADVERTISING?
The goal of non-traditional advertising is to create
striking advertising experiences that capture
interest through their creativity and unpredictably.
Much of non-traditional marketing involves putting
ads in unusual places, or displaying ads in unusual
ways, hoping to command the attention of
unassuming viewers.

EXAMPLES OF NON-TRADITIONAL
ADVERTISEMENTS

Seiko Alarm Clock

EXAMPLES OF NON-TRADITIONAL
ADVERTISEMENTS

Seiko Alarm Clock

EXAMPLES OF NON-TRADITIONAL
ADVERTISEMENTS

Seiko Alarm Clock

EXAMPLES OF NON-TRADITIONAL
ADVERTISEMENTS
This is
th e o n l
whetinmwe
y
e are ge

your as
s

Styke Underwear

tting int
o

EXAMPLES OF NON-TRADITIONAL
ADVERTISEMENTS

Funeral Service Ad on a Subway

EXAMPLES OF NON-TRADITIONAL
ADVERTISEMENTS

M&Ms

EXAMPLES OF NON-TRADITIONAL
ADVERTISEMENTS

McDonalds

EXAMPLES OF NON-TRADITIONAL
ADVERTISEMENTS

Doritos

PURPOSE OF NONTRADITIONAL
ADVERTISING

A. REDEFINING THE
IMAGE OF A BRAND

B. TO INTRODUCE
PRODUCT LINES TO NEW
DEMOGRAPHICS

TYPES OF NONTRADITIONAL
MARKETING TOOLS

Movie Product Placement

A. CROSS PROMOTION

Multi-Level Ads

Audience-captive
Environments

NT Ads

B. PLACE-BASED PROMOTION

C. SPONSORSHIP PROMOTION

PRODUCTION OF
NON-TRADITIONAL
ADVERTISING

1. SELECTING THE
TARGET AUDIENCE AND
THE PLACE WHERE IT
WILL BE HELD

Funeral Service Ad on a Subway

Station

M&Ms

McDonalds

2. BUDGETING

3. SELECTING THE
NON-TRADITIONAL
MARKETING STRATEGY
THAT WILL BE USED
a)
b)

c)

Go where theres no competition

Look for Methods or Platforms That
Break Through the Normal Cycle of
Advertising
Tell a Compelling Story

3. SELECTING THE NON-TRADITIONAL

MARKETING STRATEGY THAT WILL BE USED

Go where theres no competition

Nesteas Charging Booth

Sprites Shower Booth

3. SELECTING THE NON-TRADITIONAL

MARKETING STRATEGY THAT WILL BE USED

a) Look

for Methods or Platforms

That Break Through the Normal
Cycle of Advertising

VS
Doritos

3. SELECTING THE NON-TRADITIONAL

MARKETING STRATEGY THAT WILL BE USED

Tell a Compelling Story

4. NEGOTIATING

5. EXECUTING

6. EVALUATING

THE END!