Nama

NPM

Vrieska Wiranda
1506709100

Visi Indofood :
Perusahaan total food solutions
Visi Unilever :
Untuk meraih rasa cinta dan penghargaan dari Indonesia dengan menyentuh kehidupan setiap orang Indonesia setiap harinya.

The Dos
Be graphic
Be forward looking&directional
Keep it focused
Have some wiggle room

The Donts
Dont be vague or incomplete
Dont dwell on the present
Dont use overly board language
Dont state the vision in bland or
uninspring terms
Dont be generic
Dont rely on superlatives only

Be sure the journey is feasible

Indicate why the directional path
makes good business sense
Make it memorable
Dont run on and on
Wording A Visions Statement-The Dos and Donts

Indofood
Memorable
Makes good business sense
Flexible
Not forward looking
Too generic

Unilever
Forward looking
Makes good business sense
Feasible
Not memorable