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Problem
Solution
Top 3 problems
Top 3 features
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Unique Value
Proposition
Single, clear,
compelling message
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different and worth
paying attention
Unfair Advantage
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Cost Structure
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
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PRODUCT
Target customers
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Path to customers
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Customer
Segments
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Channels
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Key Metrics
04-Jan-2013
XYZ Company
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Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
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MARKET
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