Partnership Opportunities 2016

The Hollywood Fringe Festival returns in 2016 to turn a

spotlight on performing artists in the media capital of the world.
Best Upstart Theatre Festival
--LA Weekly

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What Is The Hollywood Fringe Festival?

www.hollywoodfringe.org

The Hollywood Fringe Festival is an annual, open-access event celebrating freedom of expression and collaboration in the performing
arts community. Each June during the Hollywood Fringe, the arts infiltrate the Hollywood neighborhood: Fully equipped theaters, parks,
clubs, churches, restaurants and other unexpected places either host
or provide services for hundreds of productions by local, national,
and international arts companies and independent performers. June
2016 will mark the seventh year of the festival.
The Hollywood Fringe was immediately embraced by the local
arts community during its inaugural festival in 2010. A registered
501(c)(3) non-profit, the organization quickly became known for
meeting the needs of local artists by providing a networking opportunity for dozens of theater companies otherwise made disparate by
distance. This success was reflected by local media: The festival was called an artful feast by the LA Times,
a roaring success by Backstage, and a triumph by LA Weekly during its first year.
Participation in the Hollywood Fringe is completely open and uncensored, which has only intensified the events
popularity. First, this free-for-all approach underlines the festivals mission to be a platform for artists instead of
a self-serving curative body. By opening the gates to anyone with a vision, the festival is able to exhibit the most
diverse and cutting-edge points-of-view the world has to offer. Additionally, by creating an environment where
artists must self-produce their work, the Fringe motivates its participants to cultivate a spirit of entrepreneurialism in the arts. Put another way, LA Weeklys Steven Leigh Morris has said that the Hollywood Fringe is the
purest program we have that embodies the open market of ideas and entertainments.
It is now a regular occurrence each June for thousands of patrons and artists to converge in Hollywood to see
what new works are about to break out. With 50,000 tickets sold in 2015 and $400,000 going back to artists and venues, the Hollywood Fringe has not only become one of the largest uncensored arts festivals in the
United States, but also an integral part of the Los Angeles arts scene.
Its difficult to put into words what makes the Hollywood Fringe so special. Many say it is the festivals mission.
Others point to the events young, passionate community. Perhaps a Los Angeles Times reporter stated it best:
My Hollywood Fringe Festival experience allowed me to become immersed in a community of talented and
kind individuals, sharing in a love for the arts as well as life that went well beyond the stage.
By helping small companies and solo performers to produce and promote their shows, and by providing a
network that puts artists in touch with one another, the Fringe seeks to advance the goals of its website mission
statement: See Shows. Make Friends. Have Fun.
--Los Angeles Times

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www.hollywoodfringe.org

Why Partner With The HFF?

The Hollywood Fringe has an expansive mission that seeks to champion underground artists, challenge the limits
of established performers and spur growth in the local community. The festival has become a rallying point for
artists and provides a critical mass of audience that is young, outgoing and energetic.
The Hollywood Fringes business model relieves the organization from depending on outside sources of
funding to survive, but the organization relies on its partnerships to sustain growth. If your business is interested
in expanding programming for developing artists, extending cultural opportunities for local patrons or exposing
your brand to a youthful and vibrant community, there are advantages to partnering and collaborating with this
young organization. Over the first six years of the festival, audiences have nearly tripled, from 17,000 in 2010
to 50,000 in 2015.
Seats Sold
Audience Age Breakdown
2010 17,000
Your brand will connect with:
50,000+ patrons
1,300,000+ page views
16,000+ email subscribers
8,000+ facebook users
5,700+ twitter followers

46-55
20%

2011 20,000
2012 25,000

26-35
25%

2014 46,000
2015 50,000
10000

53% Female -- 47% Male

20000

30000

40000

50000

After only six years, the Hollywood Fringe Festival has proven it can
bring an increasingly large and diverse community into one square
mile of Hollywood every June. This outgoing Fringe community
spends tens of thousands of dollars in Hollywood and its surrounding
areas. In this way, the festival serves as a boon to local venues, retail
stores, restaurants, and other local businesses. Some of the most
successful locations have earned tens of thousands of dollars directly
from their participation in the Fringe.
The patrons and participants of the festival have shown a loyalty to
the Fringe that impresses, continuing to search for and cultivate the
Fringe spirit all year long. By partnering with us, your companys
brand would be fixed in the minds of our audience. As the Fringe is a
501(c)(3) non-profit, your cash sponsorship is fully tax-deductible.
With steady upward growth in performances, audience, ticket sales
and media coverage, the Hollywood Fringe is poised for another huge
success in 2016. Join the Fringe movement!

Promotional Impressions/Media Coverage

Broadcast: 1.25 million+

Facebook: 25 million+

Print: 1 million+

19,000+ Tweets

Online: 10 million +

A triumph...
--LA Weekly

65+
6%
18-25
7%

36-45
24%

2013 35,000

56-65
18%

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Event Sponsorship Opportunities
* Opening Night Party - $5,000
You sponsor the grand kickoff of Fringe 2016. Over 800 guests
will attend this gala event. Sponsoring the opening night party
places your logo front and center at the entrance to Fringe Central
Station. VIP attendees will receive your merchandise/materials in
their gift bags. Our MC for the evening will announce your business
several times over the course of the night, including before a speech
by Festival Director Ben Hill.

* Fringe Awards Ceremony & Closing Night - $5,000

You sponsor the grand finale of Fringe 2016. Over 700 guests will
attend this gala event. Sponsoring the event places your logo front
and center at the entrance to Fringe Central Station as well as over
the stage for the Fringe Awards. VIP attendees will receive your
merchandise/materials in their gift bags. Our MC for the evening will
announce your business several times over the course of the night.

* Fringe Events - $5,000

You sponsor an event where Fringe participants are gathered for
an extra-special night of socializing. For Fringe Prom audiences
don their formal wear for an evening of dancing. For our Rock of
Stages party, rock-themed costumes accompanied live-band karaoke. Sponsoring an event places your logo front and center at the
entrance to Fringe Central. VIP attendees will receive your merchandise/materials in their gift bags. Our MC for the evening will announce your business several times over the course of the night.

*Denotes Exclusive Sponsorship

www.hollywoodfringe.org

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Location Sponsorship Opportunities

www.hollywoodfringe.org

* Fringe Central Station Banner/Entry - $10,000

Your sponsorship will place your banner immediately beneath a 40
long Hollywood Fringe banner over the main entrance to Fringe Central Station for the duration of the festival. Over 50,000 patrons traverse the threshold during the festival and our entrance typically faces
Santa Monica Boulevard in the heart of Hollywood.

* Fringe Central Concierge - $5,000

You sponsor the central box office and information center of the festival, where patrons can purchase tickets for
every Fringe show. Located at the entrance to Fringe Central Station, the Fringe Box Office/Concierge is the
information desk for the festival where patrons can have all of their questions answered and purchase Fringe
merchandise. Your logo will be prominently placed above the service counter and your materials will be available for patrons to peruse, a privilege normally reserved exclusively for the Fringe Printed Guide.

* Bryans Bar - $5,000

You sponsor the much-loved Fringe bar, which sees over 50,000 patrons over the course of the festival. LA Weekly called Bryans Bar the
#2 theatrical event of 2011. Your logo will be placed above the menu
for the bar and will be painted on the front of the bars surround.

* Fringe Cabaret Stage - $5,000

You sponsor the stage where artists of all disciplines entertain the
masses at Fringe Central Station nightly. Located adjacent to the bar,
the Cabaret Stage is a focal point of the space and is the home of the
Fringe Awards and all Opening/Closing night performances. Your logo
is placed above the stage throughout the festival for our over 50,000
patrons.

* Fringe Patio - $3,000

You sponsor the outdoor congregation area for Fringe Central Station. Packed nightly with artists and audience, the patio is a pleasant
environment for conversation and features a nightly food truck. Your
banner will be prominently placed and illuminated in the patio for the
duration of the festival.

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Item Sponsorship Opportunites

www.hollywoodfringe.org

* Fringe Step and Repeat - $10,000

Each year Fringe produces a step and repeat used as a backdrop for photos and interviews. Place your brand in
the Fringe Hollywood-style.

* Fringe Printed Guide Back Cover - $5,000

The Fringe Printed Guide is a comprehensive 112-page handbook for all things Fringe. Each year we print and
distribute 10,000 copies. Your sponsorship places your full-color advertisement on the back cover.

Fringe Banner - $1,000

Your brand will be displayed at the Fringe in an area of Fringe Central Station devoted to posters advertising
Fringe shows and banners contributed by our media partners.

Fringe Screens - $300/day

During the festival, Fringe-run venues are equipped with flat-screen monitors displaying the schedule of upcoming shows. Your brand will be placed on these monitors as part of a rotating banner ad at the top of the screen.

Program Sponsorship Opportunites

Fringe Shuttle - $7,500
Your sponsorhip furnishes the Fringe community with free transportation to and from major Fringe venues. Your
branded sign will be displayed on the side of the Fringe shuttle and your materials/branding will adorn the interior.

Fringe TV - $500/episode
Fringe TV is a multi-episode news-style coverage of all things Hollywood Fringe, including interviews with
Fringe participants and video coverage of Fringe events. Your logo will be placed on a title card at the beginning
and end of each episode.

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Sponsorship Benefits

www.hollywoodfringe.org

The Hollywood Fringe Festival provides four sponsor benefit tiers which can be met with any of the aforementioned sponsorship opportunities or cash donations. Hollywood Fringe is a 501(c)(3) non-profit organization.

Fringe Legend $15,000

Fringe Champion $7,500

Brand placement on our website and printed guide

Brand placement on our website and printed guide

Brand placement on Fringe Homepage as HFF partner

Half page ad in the Fringe Printed Guide

Full page ad in the Fringe Printed Guide

Brand placement in FringeTV episodes

Brand placement on Fringe Map

50,000 web impressions

Brand placements in Fringe Newsletter

6 VIP Tickets to every Fringe-run event in 2016

Brand placement in FringeTV episodes

Brand placements in Fringe Newsletter

100,000 web impressions

8 VIP Tickets to every Fringe-run event in 2016

An Artful Feast

--Los Angeles Times

Fringe Hero $5,000

Fringe Friend $1,000

Brand placement on our website and printed guide

Brand placement on our website and printed guide

Quarter page ad in the Fringe Printed Guide

Quarter page ad in the Fringe Printed Guide

Brand placement in FringeTV episodes

Brand placement in FringeTV episodes

25,000 web impressions

10,000 web impressions

Brand placements in Fringe Newsletter

Brand placements in Fringe Newsletter

4 VIP Tickets to every Fringe-run event in 2016

2 VIP Tickets to every Fringe-run event in 2016

You have to be an a**hole not to love this festival, which is the embodiment of free-market supply and demand.
--LA Weekly

For more information please contact Kan Mattoo, Development Director

kmattoo@hollywoodfringe.org 323.633.4225