Questionnaire for biscuits

Please give us your valued preferences for biscuits by filling in this questionnaire
* Required
Name *

Are you a? *

Working Professional

Student

What is your age? *

<10

10-20

20-30

30-40

40-50

>50

What is your current monthly income? *

Nil

10k-20k

20k-30k

30k-40k

40k-50k

>50k

How often do you purchase biscuits? *

Daily

Once in 2-3 days

Once a week

Once a month

When do you generally consume biscuits? *

Breakfast

Tea Break/Snacks

In between meals

Whenever Hungry

While studying/working

While travelling

Rate the following attributes in biscuits *

Taste

Brand

Price

Packaging

Advertisements

Variety

Availability

Different Sizes/Packages

Freshness

Health Quotient

Would you try a new brand brought out by an unknown player? *

Yes, It could have a really great taste

Maybe only if the packaging is very attractive

Absolutely No

What attracts you most to a new untried brand of biscuits? *

Advertisements

Attractive Packaging

Biscuit Name/Picture

Taste described

Cheaper Price

Other's opinion

Rank the following types of biscuits on how much you like them * 1- Most Liked 5- Most Disliked

Cream

Salted

Neutral Taste

Glucose

With nuts

Wafer Biscuits

Where do you generally buy biscuits from? *

Local Kirana Shop

General Stores

Super Markets like Reliance Fresh, More

Wholesale Markets

According to you which is the most effective media for advertising a biscuit brand? *
Newspapers

Television

Magazines

Hoardings

Radio

Rate the following biscuits as per your preference * 1- Most liked 5- Most Disliked

Britania Cream Treat

Parle Monaco

Parle-G

Parle Hide n Seek

Britannia NutriChoice

Sunfeast Dark Fantasy

Britannia GoodDay

Britannia Pure Magic

Britannia Marie

Rate the following companies on Price * 1- Not Satisfactory 5-Highly Satisfactory

Parle

Britannia

Sunfeast

BiskFarm

Priyagold

Rate the following companies on Taste * 1- Highly Satisfactory 5-not Satisfactory

Parle

Britannia

Sunfeast

BiskFarm

Priyagold