Final Project Assignment

Space 1, 5 , Font : Times New Roman 12 (or equal), sent by email dateline 25
April 2016 to leo.aldianto@sbm-itb.ac.id, Maximum 6 Pages
1) Select a company, which gives you permission to analyze its innovation
2) Take one innovation, which is done (better, but if not please cut to stage
or fase that already done) in the company you select.
3) Described the innovation in terms issues we have discussed in class ,
among others:
a. What was the Innovation direction and what was the value of
b.
c.
d.
e.

innovation
What was the strategy?
Who was the initiator?
What was the process?
What was the commercialization issues (think of complementary

assets, dominant design, and Appropriateness of IP regimes)

f. Other relevant issues you want to add
4) Describe the portfolio of innovation in this company.
5) Propose new innovation strategy and some innovation projects

Prepared by:
Leo Aldianto