DDB

New York Expands Strategy Department with Five Key

Hires

Tim Polder Appointed Director of Content Strategy; Chiara Martini Joins as Director
of Social Strategy; Others on Board Include Neil Simpson, Amanda Moreno, and
Claudia Steer

Date

18 March , 2016

Location New York, NY

DDB Worldwide, part of Omnicom Group, announced today the appointment of
five strategists at DDB New York: Tim Polder as Director of Content Strategy;
Chiara Martini as Director of Social Strategy; Neil Simpson as Associate Planning
Director; Amanda Moreno as Social Strategist; and Claudia Steer as Group
Strategy Director. They will report to DDB New Yorks Chief Strategy Officer Stuart
Hazlewood.

Hazelwood commented, "It has been a strong start to 2016 for DDB New York on
the new business and campaign front and we are building some great
momentum. However, we all know that everything starts with great talent so it is
awesome to welcome such a brilliant group of people into the agency."

Tim Polder, Director of Content Strategy
Originally from the Netherlands, Tim Polder joins DDB New York from London and
Amsterdam where he distinguished himself as a digital strategist at Saatchi &
Saatchi, Cheil Worldwide, at his own consultancy firm Badabiem Badaboem, and
at Buutvrij for life, the only whiplash-marketing agency in the world. For the
past ten years, Polder has worked on various creative campaigns across branded
content, digital, service and product development, and experiential marketing,
including the launch of a range of Samsung products such as the tech giants
flagship phones and TV products, as well as Samsungs Avengers Age of Ultron

and Rugby partnerships. He has also worked with Playth1ng, a design and
innovation studio, to craft a digital tool called Clear.as that allows for better
collaboration at creative organizations.

Throughout his career, Polder has won Webby Awards, Epica Awards, and has
been shortlisted for Cannes Lions, among other accolades. During his spare time,
Polder is an activist who dedicates himself to changing legislation with the
#PutRedBack initiative, helping the LGBT community to donate blood without
experiencing discrimination (for which he was shortlisted by the Best Awards).

I look forward to the new adventures that await me in the United States,
commented Polder. It feels great to be part of the awesomely talented team at
DDB New York to help solve our clients business and communication needs.

Chiara Martini, Director of Social Strategy
Chiara Martini moved from Sao Paulo to New York and joined DDB as Director of
Social Strategy, responsible for social and content strategy for a number of key
accounts like Clean&Clear, Neutrogena, Aveeno, Huawei, Cotton, Qualcomm,
State Farm and others.

For the last five years, Martini was responsible for Digital & Media Strategy at
Heineken Brazil, working with all brands across the portfolio like Heineken,
Sol and Desperados. With more than 13 years of experience in digital & social
advertising, she has also worked on the agency side for brands such as Johnnie
Walker, Dove, Cadbury, Hellmanns, and ABI.

Martini is also a Board Member at BCMA South America Branded Content
Marketing Association and at ASAS.BR.COM, an International Collective of
Storydoers.

"Im eager to take on a number of the most exciting and dynamic accounts in
advertising, said Martini. At DDB we believe that Social Media is more than a
media, is a behavior, and brands that know how to navigate it through powerful
stories will be the ones that will disrupt their markets.

Neil Simpson, Associate Planning Director

Native to Scotland, Neil Simpson previously served as a brand strategist at DDB in
London, where he worked for major pharmaceutical brands including Excedrin
and OneTouch. Prior to his time at DDB, Simpson spent three years as a planner at
freuds, a London-based full-service communications and public relations firm,
managing global brands including Pepsi Max, Quaker Oats, Guinness, Asda and
Mars. Simpson holds a Masters in Philosophy from Cambridge University and is a
contributor to Huffington Post.

Im thrilled to be continuing my journey with DDB at our New York office, said
Simpson. I look forward to growing with the team as a strategist and being a part
of the exciting agency momentum.

In his new position, Simpson will work across several agency accounts including
multiple Unilever brands, OneTouch, Stat Strip and Topps.

Amanda Moreno, Social Strategist
Amanda Moreno joins DDB New York from R/GA, where she focused on digital
and social-first initiatives for beauty giant LOreal Paris, and shes also worked
closely with Intermix, Calypso St. Barth and other names within the fashion and
beauty space.
In her new role, Moreno will be working closely with the strategy team to manage
campaigns, develop social content, and communicate directly with clients to
execute social and content tactics for the brand like Neutrogena, Aveeno and
Clean and Clear.

Moreno said, Everyone knows DDBs legacy on Madison Avenue, but its also a
pivotal moment for pushing forward social and digital initiatives that inspire the
consumer. Im excited to contribute to some really iconic brands.

Claudia Steer, Group Creative Director
Claudia joins DDB as Group Strategy Director, overseeing strategy for the Unilever
and Hasbro accounts.

Claudia comes to us from Leo Burnett in Chicago. She most recently led the

strategy for McDonalds US brand initiatives, and played a key role on the team
that helped grow the overall business for the agency over the past few years. She
also worked on Sprint and the agency pro-bono client, the Greater Chicago Food
Depository. During her time there, she championed several diversity initiatives, -
No.2.66 and Blank Canvs programs aimed at bringing nontraditional talent into
advertising.

Prior to her time at Leo Burnett, Claudia was a part of the cultural anthropology
team at Crispin Porter & Bogusky in Miami. There she brought trenchant human
insights to clients as diverse as Coke Zero, Under Armour, Best Buy and Big
Brothers Big Sisters of Miami. She has also spent time at StrawberryFrog New
York.

As a former high school teacher, Claudia maintains a penchant for mentoring
young people. She was recently recognized by MAFA Chicago as a Creative
Catalyst for her work on diversity within advertising; she hopes to continue to
nurture both young women and minorities both inside and outside of DDB.

About DDB U.S.
DDB U.S., part of Omnicom Group Inc. (OMC; NYSE), is one of the countrys leading and most influential
advertising agencies, with offices in New York, Chicago and San Francisco. DDB has been named Agency
of the Year numerous times by the industrys leading advertising publications and has
been recognized by top awards shows including Effie, Cannes, CLIOs, The One Show, New York Festivals
and more. The agencys U.S. clients include McDonalds, Unilever, Mars, Johnson & Johnson,
Qualcomm, Capital One and State Farm, among others.

Founded in 1949, the agency is part of DDB Worldwide and consists of more than 200 offices in over 90
countries, with its flagship office in New York, NY.

About Omnicom Group Inc.

Omnicom Group Inc. (OMC; NYSE) is a leading global marketing and corporate communications
company. Omnicoms branded networks and numerous specialty firms provide advertising, strategic
media planning and buying, digital and interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom Group Inc. and its brands, please visit www.omnicomgroup.com.

Contact:
Christie Giera

# # #

Director of Corporate Communications and North American Public Relations, DDB Worldwide
Email: christie.giera@ddb.com
Office: 212-415-2186