Do Influential Kids Hold the Key to Stopping

Bullying?
By Clare McLaughlin

Schools across the country have designed and implemented a variety of anti- bullying programs
that usually focus on adult interventions. But according to a team of researchers at Princeton
University, students themselves can be extremely effective anti-bullying messengers. Led by
Elizabeth Levy Paluck, associate professor of psychology and public affairs, the team recently
published their findings in a new report and found that small sets of influential students, or
social referents, can change the behavioral climates in schools that breed bullying.
Paluck and her team employed an intervention designed around the idea that community
members pay particular attention to the behavior of certain individuals in their community. The
researchers outlined the social networks in 56 New Jersey middle schools to determine which
students garnered a comparatively greater amount of attention from their peers.

The definition of social referents or social influencers extends beyond the stereotypical
popular kid to incorporate a broader group of students who have a certain level of influence
in school. The researchers distributed surveys asking students to nominate up to ten of their
colleagues they would choose to hang out with face-to-face or online. From the survey, Paluck
and her colleagues were able to identify the social influencers.
This set of students were then asked to attend anti-conflict programs, where they would assess
specific conflict behaviors in their schools. Referred to as seed students, they were
encouraged to become the public face of opposition to these behaviors. These students used
hashtag campaigns on social media and distributed posters discouraging such behavior. Other
campaigns included giving out orange wristbands with the intervention logo as a reward to
students who helped promote an anti-bullying stance.
These kinds of programs, that give students the lead in deciding which issues are very
important to them and how to discuss them with peers, are valuable because theyve been
shown to be more engaging to students, and effective for changing behaviors, explains Paluck.
Student were enthusiastic about the program and the results were promising. During the 201213 school year, schools that received the intervention saw an overall reduction in the number of
student conflict reports from 2,695 to 2,012 a 30% drop. The greatest decline was seen on
those teams with the highest number of social influencers.
Hoping to build momentum from such promising results, Paluck sees the program extending
beyond middle school. The program can be adapted to meet the times of changing social media
platforms and the Roots curriculum can be adapted to cater to certain age groups.
I can absolutely see this program being implemented in a high school, with perhaps some
updating of the activities or social media strategies suggested to the students, Paluck explains.
Trends change quickly, and so the social media platforms that students use may change.
However, a lot of our brainstorming and bonding activities for the group would, I hope, work
well in a high school context as well.
Paluck also sats the study highlight the integral role students play in changing their school
climate. She encourages teachers, administrators and other education workers to challenge the
preexisting template for what makes a great leader.
When choosing students for a peer leadership program, try to think about which students hold
the attention of their peers, without regard for whether these students are the right kind of
leaders for your school, says Paluck. It is important to work with students who get attention
from their peers, and these students are often open to working on improving their school.