Identifying and Branding the Pike District

ULI Washington Technical Assistance Panel

March 30, 2016

ULI the Urban Land Institute

The mission of the Urban Land Institute

is to provide leadership in the responsible
use of land and in creating and
sustaining thriving communities
worldwide.

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TAP Panelists

TAP Panelists

Bryce Turner, CHAIR BCT Architects

Sarah Barr, Hickok Cole Architects
Jonathan Eisen, The Eisen Group
Marta Goldsmith, Form Based Codes Institute
Laura Hodgson, Louis Berger
Susan Ingraham Bell, Planning & Zoning
Consultant
Camessia Johnson, BCT Architects
Bob Peck, Gensler
Brant Snyder, Lowe Enterprises

A Strong Foundation

White Flint Sector Plans (1 and 2)

CR Zoning
Design Guidelines
BRT Countywide Transit Corridors Plan
Multiple Stakeholder Groups
Strong County Planning Program
Many County Resources

Think About the Pike Differently

Spine of the District

A Seam, Not an Edge
Nodes
City of Neighborhoods
Evolving Identity
focus on place
Opportunity for whimsy
and art

Branding the Pike

Branding the Pike

LIVABLE

ENHANCED BASICS
parks
open spaces
live, work, play

THE BASICS
basic utilities
infrastructure

VIABLE

MEMORABLE

CHARACTER DEFINING
what makes it unique

The Pike
Celebrate
the Pike
Primary
Collector
Transit
Civic

The Pike
The Zones
3 dis;nct
zones
Upper
Middle
Lower

The Pike
Primary
Intersec;ons
Celebrate
the cross
streets
Possible
BRT
loca;ons

The Pike
Secondary
Intersec;ons
on the Pike

The Pike
Ter;ary
Streets
To specic
buildings
To parking
To loading
and service

The Pike
Secondary
Intersec;ons
at new streets
Secondary
streets
Car and
pedestrian
dominant
Access to
mini-nodes

West Streets

The Pike
Each zone
needs the
following:
Anchors
Places
Character
Big Idea

West Streets

The Pike
Now: 0-5 years

The Pike
Tomorrow:
5-15 years

The Pike
Future:
15-25 years

Celebrating
the
Intersections

Celebrate the intersections

At a vehicular level

Celebrate the Intersections

At a pedestrian level

Celebrate the Intersections

Wayfinding

Placemaking Progression

The Power of Streetscape for Placemaking

H Street Corridor

Columbia Pike

The Yards

Barracks Row

The Power of Streetscape for Placemaking

H STREET CORRIDOR

ROCKVILLE PIKE

~1.2 Mile Corridor

~1.2 Mile Corridor

Streetscaping: Where to Start?

BRT may take a long time
Low cost, short-term, supplemental
enhancements
Wide, designed sidewalks
Wayfinding signage for all modes
Good, identity lighting
Public art/street furniture
Well designed BRT stations
Signal timing
Crosswalk design
Landscaping

Implementation
Public Private Partnership is necessary to
create identity
Consider benefits of a BID
Establishing one could take a long time

White Flint Partnership can convene local

stakeholders, and carry out typical BID activities
(maintenance, security, marketing)
Provide internal transportation, public space
programming, public art installations, pop-ups,
etc.

Implementation
Until a BID is formed, White Flint Partnership
should:
Hold each other accountable for implementation
of sector plans and design guidelines, such as
by property covenants
Raise private and public funds for public
amenities with priority to the Pike nodes
Advocate with state and county authorities
Work to establish BID
Convene local stakeholders, e.g. neighborhood

Example - Golden Triangle BID

Example Crystal City BID

Art Concepts

Implementation: County
County should continue
strong role in
implementing sector
plans and design
guidelines
Leverage partnerships
Public investment
priority should go to the
nodes
Continuity in
implementation of
public policy stay the
course!