SCRAPBOOK REQUIREMENTS:

You will collect one marketing article per week for ten weeks and place it in your
scrapbook. These ten articles must be different than the articles selected for your
presentations.
Scrapbooks must be brought to class each Wednesday. Be prepared to discuss
your article each week.
As much as possible, try to utilize different sources (i.e., different newspapers,
business magazines, etc.) and different marketing topics.

The SCRAPBOOK will include:

The actual articles (clipped from the magazines or newspapers or
printed from the Internet). Everyone should have different articles.
Source and date of the article.
Brief synopsis of the article.
Important text highlighted within the article.
Marketing topic that the article relates to (as selected from the
preceding list).
Your personal reflection of the article; relate article to marketing
concepts or issues covered in class. Identify the significance of the
article.
Hint - try visiting the following websites:
http://www.globeandmail.com
http://www.torstar.com
http://www.nationalpost.com
http://www.fortune.com
http://www.forbes.com

Name: __________________________________________________

RUBRIC FOR NEWS DAY SCRAPBOOKS

Thinking/Inquiry:
Criteria
Selection of
relevant articles
from different
sources relating to
a variety of
marketing topics;
synopsis of articles
in your own words;
identification of
marketing aspects;
provision of
personal
reflections.

/40
Level 1
20 - 23
Makes an attempt to
summarize articles
and identify
marketing aspects.
Needs more
attention to detail in
most or all areas.
Needs to include
significant missing
information.
Demonstrates a
limited
understanding of
articles.

Level 2
24 27
Most information
covered
adequately.
Needs some
attention to detail
in one or two
areas.
Demonstrates
some
understanding of
articles.

Level 3
28 - 31
All information
provided with
sufficient detail.
Demonstrates a
good
understanding of
article. Personal
reflection relates
article to
marketing
concepts or issues.

Level 4
32 40
All information
provided with
exceptional detail.
Excellent
understanding of
article
demonstrated
through personal
reflection. Article
is significantly
related to
marketing
concepts or issues.

Level 1
5
Attempts to
communicate in a
coherent and
cohesive style but
needs significant
attention to spelling
and/or grammar.
Scrapbook
presentation may
require organization.

Level 2
6
Communicates in
a style that is
mostly cohesive
and coherent.
Needs to attend
to a few errors in
spelling and/or
grammar.
Scrapbook
presentation may
require
organization.

Level 3
7
Communicates in
a clear and
cohesive manner
using correct
spelling and
grammar.
Scrapbook is
presented in a neat
and organized
fashion.

Level 4
8 10
Correct grammar
and spelling are
accompanied by a
sophisticated and
creative writing
style. Scrapbook
is very creative,
neat and
organized.

Communication:
Criteria
Writing Style.
Presentation of
Scrapbook.

Total Mark:

/10

/50