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Either/Or Fallacy
Definition: Requires absolutes that do
not allow for intermediate cases.
Our AD
Analysis of our AD
In our AD, we appeal to logos, pathos, and ethos in order to strengthen the belief in the idea that if our audience, the average
right-wing consumer, does not buy our toilet paper, they are indirectly supporting communistic ideals. Our appeal to logos is in
our statement that 100 percent of our profits go to wealthy capitalists, and that hundreds of thousands of people die in
communist countries every year. These cold, hard numbers cannot be argued with, and they convince consumers of our
credibility, although the latter statistic can be applied to any country, given that its population is high enough. We get our
audience to be emotionally invested by using words like American to bring forth a sense of patriotism. Finally, ethos is
shown by the fact that our toilet paper is Donald Trumps brand, because Donald Trump is a well-known capitalist.
Once our consumer is completely convinced that we are a pure, anti-communist brand, we use our brand comparison to show
that other brands are communist, with the infamous scythe and anvil superimposed over the toilet paper; meanwhile, our brand
is seen, with Donald Trumps smiling face, the American flag waving in the background, as if to say look! This toilet paper
represents the spirit of America!. Thus, our point is driven home; either you buy our toilet paper, or you support communism.
Works Cited
colgate ad: https://www.haikudeck.com/english-uncategorized-presentationy40MNWKwTY
Speech:
http://www.presidency.ucsb.edu/ws/index.php?pid=111711