Choice of venues for grocery shopping

Figure 1 shows places where consumers buy their groceries in 1985 and
2010 while Table 1 shows characteristics of shopping venues in 2010. Generally,
the consumers choice of venues for grocery shopping is affected by the
characteristics of shopping venues.
In 1985, Supermarket recorded 5% of consumers and it skyrocketed to 60%
which is the highest percentage in 2010. This is because it had all the
characteristics except price negotiable and personalised service in 2010.
In 2010, customers (60%) preferred supermarket to wet market (14%)
because supermarket offered big discounts, comfort and convenience even though
consumers that shopped at wet market (45%) was nine times that of supermarket
(5%) in 1985.
24-hour store recorded the lowest percentage of consumers at 2% in 1985
and 5% in 2010 possibly because it only had one characteristic which is
convenience in 2010.
The percentage of night markets consumers remained constant at 11% in
1985 and 2010. However, wet market and grocery store experienced a drop from
45% and 37% in 1985 to 14% and 10% in 2010 respectively despite providing
price negotiability and personalised service.
In conclusion, supermarket is the most popular venue for grocery shopping
in 2010.

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