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The first music video to ever made depends on what you define as a
music video.Many people class Queens-Bohemian Rhapsody 1975 as the
first ever however others say that The beatles was the first to
produce a music video.The first music video to air on tv was
Video Killed The Radio Star by The Buggles.
Music videos are used to promote a song it can do this in many
ways such as give the audience more of a insight into what the
song is actually about by providing a visual back story.If
someone likes a music video they are likely to watch it many
times which makes it more popular and gets it more views. If
someone watches a music video they are likely to like the song
and it will get in there head which will persuade them to buy the
song.They promote an artist and record label because the music
videos an artist produces defines both the artists and record
label creatively and gains both popularity through this and makes
an artist look cool and sells more therefore gives them more
money.
A video which has made a song sell based on the video alone is
most famously gangnam style by PSY a south korean artist the
videobecame the first YouTube video to reach one billion
views.The song's music video has been viewed over 2.51 billion
times on YouTube, and has been YouTube's most watched video since
November 24, 2012,1 Youtube viewing figures are not the only
measure of success however. It is also the most liked video,
has won best music video at the MTV awards 2.
The most expensive video ever made is Michael jackson and Janet
Jackson scream directed by mark romanek in 1995 which cost
$7,000,0003. The is significant because the scream video is one
of the most famous videos even today this shows that the more
money spent on music videos the more famous they get in some
cases.
1 https://en.wikipedia.org/wiki/Gangnam_Style
2 Media magazine. Issue 45, September 2013,P50
3 https://en.wikipedia.org/wiki/List_of_most_expensive_music_videos
90% of the people we surveyed said they watch music videos via
youtube.This shows that the majority of people use youtube as a
platform for for music video viewing.10%use other platforms such
as television music channels for example MTV or itunes.People may
chose to watch music videos on music channels as it is shows
popular music videos continuously so they get a broad range and
don't have to type in a specific music video.I think most people
prefer to watch music videos on youtube as nowadays it is easy to
access through many devices such as mobiles tablets and laptops
and most people have wifi readily available so youtube is easily
accessible and this way you can chose what you listen to whereas
watching music videos on a television radio station it is not up
to you what they play and you have to wait for a song you like to
come on you can not skip it.
viewing figures
The current most popular music videos on youtube are:
4 https://www.youtube.com/playlist?list=PL8A83124F1D79BD4F
5 http://www.barb.co.uk/whats-new/weekly-viewing-summary?period_year%5B%5D=2010&period_month
%5B%5D=2&period_week%5B%5D=14&button_submit=View+figures&period%5B%5D=201002060114
A independent record labelindie labels have less money but artist tend to get more freedom
and more input into their work it is more about the music than
the money however this can make it harder because there is a
smaller side combustion.
I think the type of label an artist signs to depends on what they
care about the money or the music there is pros and cons to both
and it depends what an artist wants.