Abbreviated PR Plan for Tandem Racing Inc.

Media Contact:
Selena Maddox
Tandem Racing Inc.
(555) 555 5555
selena.maddox@tandem.racing.com
Organizational Overview
Tandem Racing Inc. was founded in 2011. The team is owned by 2012 Camping World
Truck Series champion Skip Tandem. With a staff of 25 people, TRI works to promote
and perfect NASCARs next greatest drivers. The team owns four Camping World Truck
Series cars piloted by Tandem, Max Lions, William Farmer Jr. and Christian Nelson.
TRI won the Camping World Truck Series Owners Championship in 2014.
I.

Audiences
A. Children between the ages of seven to twelve passionate about racing
B. Teenagers passionate about racing
C. Adults passionate about racing with an annual income starting around $50,000

II.

Goals
A. To promote brand awareness across target audiences
B. To create interest in team events and promotions
C. To increase traffic across all social media sites and websites
D. To gain new fans for TRI
E. To promote community outreach

III.

Objectives & Tactics

A. Increase community outreach for TRI to engage with fans and local organizations
1. Host an annual luncheon at the TRI headquarters for guests to tour the facility
and meet the drivers and team members.
2. Hold a driver meet-and-greet twice a month at local businesses in the
Charlotte area.
3. Partner with a local charity in the Charlotte area to promote stewardship
toward others.

B. Promote TRI Nation of Fans to help unite fan base and increase following
1. Create and promote the hashtag #TRIFANNATION for fans to use over social
media to show support.
2. Host a TRI fan of the week on all social media platforms by selecting from
fans who use the hashtag.
3. Create and promote special merchandising with the hashtag for fans to buy
and show support. Promote merchandise over social media, website and
www.nascar.com/superstore.
C. Create a commercial for TRI promoting past achievements and explaining the future
of the team
1. Air the commercial on television during NASCAR sanctioned events.
2. Post commercial to all social media sites and website.
3. Create a call to action to join the TRI Nation of Fans.