Scribd Logo
Încărcați

Bine ați venit la Scribd!

  • AROMACS - An Aroma Sprinkling Billboard Product

    Încărcat de

    Muhammad Muavia Siddiqy
    12 vizualizări17 pagini
    Moderators Business Solutions is introducing AROMACS, an aroma-sprinkling billboard designed initially for food chains. AROMACS will diffuse the scent of a brand's product to stimulate consumers and increase urge to buy. It is currently in the introductory phase, charging Rs8000/Sq.Ft in addition to standard billboard rates. AROMACS must be placed within 100 meters of the physical product but engineering is working to increase this range. An extensive promotional campaign including ATL strategies like roadshows and BTL strategies like events and personalized focus will promote AROMACS. Primary research through questionnaires was also conducted.

    Descriere originală:

    Advertising Techniques

    Titlu original

    Aroma Cs

    Drepturi de autor

    © © All Rights Reserved

    Formate disponibile

    PPTX, PDF, TXT sau citiți online pe Scribd

    Vi se pare util acest document?

    Este necorespunzător acest conținut?

    Raportați acest document
    Moderators Business Solutions is introducing AROMACS, an aroma-sprinkling billboard designed initially for food chains. AROMACS will diffuse the scent of a brand's product to stimulate consumers and increase urge to buy. It is currently in the introductory phase, charging Rs8000/Sq.Ft in addition to standard billboard rates. AROMACS must be placed within 100 meters of the physical product but engineering is working to increase this range. An extensive promotional campaign including ATL strategies like roadshows and BTL strategies like events and personalized focus will promote AROMACS. Primary research through questionnaires was also conducted.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    12 vizualizări17 pagini

    AROMACS - An Aroma Sprinkling Billboard Product

    Încărcat de

    Muhammad Muavia Siddiqy
    Moderators Business Solutions is introducing AROMACS, an aroma-sprinkling billboard designed initially for food chains. AROMACS will diffuse the scent of a brand's product to stimulate consumers and increase urge to buy. It is currently in the introductory phase, charging Rs8000/Sq.Ft in addition to standard billboard rates. AROMACS must be placed within 100 meters of the physical product but engineering is working to increase this range. An extensive promotional campaign including ATL strategies like roadshows and BTL strategies like events and personalized focus will promote AROMACS. Primary research through questionnaires was also conducted.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 17

    AROMACS

    A PRODUCT BY
    MODERATORS BUSINESS SOLUTIONS (PVT LTD)

    INTRODUCTION
    A B2B Product
    an state of the art OOH media creativity
    It is an aroma sprinkling bill board / hoarding
    Initially designed for food chains
    Will be available for other businesses soon

    PRICING STRATEGY:
    Since it is in introductory phase, we will be charging a price which is in budget of
    customers.
    Till the time we are in pioneers, we may charge a monopoly price.
    The price will be Rs8000/Sq.Ft, in addition to the standard price of the bill board /
    hoarding

    PLACEMENT OF THE PRODUCT:

    Placement of AROMACS must not be 100 Meters from the physical product
    The range may increase in the updated version, as our engineering team is working on
    it.

    PROMOTIONAL CAMPAIGN
    Promotional Campaign will include both Above the line (ATL) & Below the Line strategies
    (BTL).

    ABOVE THE LINE


    ACTIVITIES (ATL)
    The ATL includes;
    Road shows
    Conferences on modern advertising techniques
    A simulated demonstration
    TVCs
    Hoardings
    Digital Media Activities
    Social Media Marketing

    BELOW THE LINE ACTIVITIES (BTL)


    The BTL Includes;

    Public relations activities


    Event Management
    C2C personalized focus
    A handy AROMACS machine

    PRIMARY RESEARCH:
    Primary data was collected
    Questionnaires were filled and analyzed.

    EITHER AROMA EMERGES AS STIMULANT TO URGE


    CONSUMERS INTO BUYING GOOD & SERVICES

    DO YOU THINK THAT EVERY BRAND HAS ITS


    OWN AROMA

    DO YOU THAT ORDERING WHEN THERE IS


    CONTINUOUS FOOD AROMA IN A RESTAURANT?

    DEVELOPING A SENSORY ENVIRONMENT IS


    IMPORTANT FOR BRAND RECALL?

    DO YOU THINK ITS APPETIZING BY PASSING


    THROUGH THE HORDING OF A PARTICULAR
    FOOD CHAIN?

    DO YOU FEEL DISAPPOINTED IF YOU DO NOT


    FIND THE RESTAURANT NEARBY WHERE THE
    HOARDING OF A PARTICULAR FOOD CHAIN IS
    PLACED?

    DO YOU THINK ITS MORE APPETIZING BY PASSING


    THROUGH THE HOARDINGS OF A PARTICULAR FOOD
    CHAIN IF AN AROMA OF A FOOD IS ALSO THERE?

    MENTAL MAP

    THANK YOU

    S-ar putea să vă placă și