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Question 02: How are India and China different from the viewpoint of
McDonalds?
Answer: The viewpoint is very simple in case of India. McDonalds identifies
the local culture and make their menu in a way so that it doesnt make a
conflict to the food behavior in that region.
In general, the majority of the Indians are Hindus and as per the religious
law, they dont take beef. So, McDonalds (when they entered in India)
changed its strategy and going to serve mutton burger instead of beef
burger.
The people are vegetarian in the state of Gujarat. So, McDonalds introduced
veggie burger and other Indian traditional items, such as samosa, vada,
dosa, etc.
On the contrary, in Delhi, it sells meat burgers, popularly known as
Maharajas McKebabs to conform the taste buds of the people of capital city
of India.
In case of China, McDonalds identifies the living standard of the people and
tries to serve the luxury food items which is very popular food behavior in
that region.