Cyber bullying research

Annaleigh Guilford

I am going to plan and produce a short documentary film for channel 4; this short documentary will
be on issue which may affect young peoples Lives. the topic which my short documentary is going to
be based on is cyber bulling with the target audience from 12 to around 19. I have chosen this as my
target audience as I think that this is the age range which tend to get affected by cyber bullying through
social media. I will have to carefully consider when to show my programme, where my research will
come from and how my documentary will be produced in the terms of finance and timescale.
Programme ratings:
As my target audience is 12 to 19 year olds I am going to need to take in consideration when my
programme is going to be shown, to make sure that there is the maximum number of viewers as
possible. The entails looking at programme ratings and doing some research into when teenagers are
most likely to watch TV and how long they would watch the programme for. I am then able to time
my programme according to the results to ensure that I am showing my programme at a time which
agrees with my chosen target audience. When looking in to programme ratings and trying to find a
website which will give me the information which I need is BARB. This website provides me with the
detailed figures and statistics which regard what channels are the most popular; what time people
mainly watch TV at and how long the users actually watch the programme on average.
The BARB is the organisation which complies audience measurement and television ratings within the
UK. This was created to replace a previous system, which the BBC and ITV companies complied their
own ratings, this is an old method which was known as JICTAR. The audience research board is owned
by the BBC, channel 4, five, ITV, sky and the institute of practitioners within advertising. Viewers which
take part within using the audience research board, have a box on the top of their TV which tracks the
programmes which they have been using. The BARB is mainly used by the BBC and other independent
broadcasters who are want to provide estimates of numbers of people who are watching their
programmes. The data which is produced included channels and programmes which are being
watched at a specific time and a breakdown of the type of people who are watching a particular
programme. BARB provides television audience data for all analogue and digital channels which are
reived within the UK. The information which is obtained from panels of viewers form selected
television owning within households, representative of each BBC and ITV region. The data which is
produced by the research represents the viewing behaviour of over 25 million households.
This survey shows the programme ratings for all the TV channels; this survey shows how the BBC have
the most rating and channel 4 have the third most ratings. This survey also shows the individual
programmes for certain company like the BBC have other TV channels such as BBC 2 and BBC 3 which
BBC 3 has now gone online so there is no longer a BBC 3 channel. I now need to have a look for
programme rating which are on cyber bullying; to do this I could look at the BARB as this would
determine ratings from rival or past programs. By doing this it
would help to get an understanding in terms of how it would
relate to my target audience, what time slot my programme
should be in, what day and the duration of the programme.
In January 2015, there was a film which premiered on channel 4,
which was about a girl who lives her life out online and who is
ostensibly accused of cyberbullying by an anonymous culprit. This
film got 7.2/10 ratings, which this film was very popular and got
quite a lot of hits because of its headline of being cyberbully.

Cyber bullying research

Annaleigh Guilford
Hits on a web:
There are many different ways in which you are able to find out how many people have visited or hits
on your website or any other website generates per month. Website traffic is important as it
determines how effective your website is and how well it is performing, it also shows how well people
find it useful and how many customers or sales it may generate.
If you are an owner of a website, then you should install visitor tracking code within your
website, for example Google analytics this is a free software this will track how many hits,
page visitors and unique visitors the website receives daily, weekly and monthly. If you have
an e-commerce website, this may also track the conversions and the amounts of sales which
took place. There are many other different handy charts, graphs and tools which are included.
This information is private and this information is only available to you the account owner.
To be able to start building history it is important to install the tracking code as soon your
website is started up. If you are wanting to use Google Adwords which you pay to advertise
your website or Google AdSense which his you place advertising on your website for profit
then you may already have access to Google Analytics.
If you are the owner of a website and would like to share the traffic stats within the public,
then you are able to install tracking code on your website like statcounter which is free this
allows you to set the traffic stats to public or private and then it gives you the option to show
or hide the hit counter within your website. It is important to install tracking code promptly
to begin building historical data.
If you are wanting to find out a variety of stats for any website, then you are able to visit
dnScoop for free. Search for any website address and you are able to see the websites page
rank, age, inbound links other referring sites -, Alexa traffic rank and sometimes even
estimated monetary value of the websites if it was to sell.
Most social media sites tend to get more hits on a web and also tend to get more people of my target
audience to be cyber bullied, social media sites such as Facebook, Twitter, Instagram and even
YouTube - these are the main sites which tend to get hits as many people have these accounts and
tend to be more confident over the internet.
Facebook is a well-known social media site which tends to get a lot of hits per day. The total number
of active Facebook users is known to be 1,440,000,000 Facebook has increased its users from 2014
to 2015 by 12%. As Facebook a large growing social media site most teenagers tend to be targeted for
cyber bullying. One million children were harassed, threatened or subjected to other forms of
cyberbullying on Facebook during the year of 2011 http://www.internetsafety101.org/cyberbullyingstatistics.htm - there is
more girls which are being cyber bullied than boys 59% girls and 41% boys-

Cyber bullying research

Annaleigh Guilford
Film reviews:
Film reviews are companies or people form the public, which review a film which can be either on the
internet or within a newspaper. The people who are reviewing the films must have also seen the film
which they are reviewing before they are able to actually review it because if the user hasnt seen the
film they might get the review accurate. There are many different film reviews of the film called
cyberbully and there are also many different cyber bullying types of films which all have different
reviews from the public. A lot of film reviews help the director of the film or they help to give other
people ideas of what the film may be like or gives them ideas as to what happens within the films
itself. A film review from the film cyberbully which was released in 2015 says how this film should
be shown in EVERY school around the country!!! this film is a short drama which is shown on channel
4. Each of the film reviews for this film are totally different as different people have different reviews
on the film. Some of the reviews have lengthy reviews while others are just kept simple and short.
From what I have read within the reviews a lot of people have mainly watched this film as the main
character started in another film/series, which is good publicity for the film as it will get more people
to review it and watch it. Many different reviews can be read and seen from this
link below:
http://www.imdb.com/title/tt4135218/reviews?ref_=tt_urv

Reponses to news coverage:

The news media refers to the section of mass media which focuses on presenting current news to the
public. These then include print media newspapers and magazines broadcast media radio
stations, televisions and television network and this increasingly internet-based media worldwide
pages and blogs. By covering the news, politics, weather, sports, entertainment and vital events; the
daily media shape the dominant cultural, social and political picture of society. Beyond the media
networks, the independent new sources have evolved to report on events which are able to escape
attention or underline the major stories.
A BBC report of cyber bullying has been released in 2013 after a school girl was found after taking her
own life after being alleged bullying through the social media site ask.fm this report of cyber
bullying was covered by being told to the general public through the TV, which is able to be seen
worldwide as people may record and put a video on to YouTube or even social networking sites. There
are many different ways which the news is able to cover different forms of cyberbullying by presenting
that through the news which can be seen on TV, magazines, newspaper and
online articles.
https://www.youtube.com/watch?v=Oapb1ZtfAYg

Cyber bullying research

Annaleigh Guilford
Questionnaires:
Below is a questionnaire which I have created and handed out to 10 different people for them to then
fill in and give me feedback which regards cyber bullying. After I had handed the questionnaires out
and received the feedback from these, the results which was given, I found quite interesting. With the
information which was given back from the questionnaire I put into a graph so that I was able to see
the statics more easily. The questionnaire which I given out, looked like this:
Which age category are you in?
o
o
o

14-16
17-19
20+

Are you male or female?

o
o

Male
Female

Have you or do you know anyone who has been cyber bullied? If yes, please state what form of
cyber bullying and through what social networking site?
o
o

Yes
No

.
Do you think cyber bullying is wrong?
o
o

Yes
No

What is your definition of cyber bullying?

.
What do you think the main contributor to cyber bullying?
..

Cyber bullying research

Annaleigh Guilford
From my questionnaire I found that 5/10 people are aged from 17-19, 3/10 are aged 20+ and 2/10
people are aged from 14-16, the statics from this questionnaire showed that more people are aged
from 17-19 which is the age group which you should be to go on social media accounts.
From my questionnaire I found that 5/10 people who answered my questionnaire were female and
5/10 people who answered my questionnaire were male. This shows that I equally shared my
questionnaires out so that it was a fair test.
From my questionnaire I also found out that 6/10 of the people who answered my questionnaire knew
someone or have been cyber bullied themselves; this shows that the majority of people who answered
my questionnaire have had some experience of what It is like to be cyber bullied and the main course
of this was through social media as they wrote down the cause of how they was cyber bullied and
most of them said it was because of Facebook and ask.fm which these media accounts are rapidly
growing sites from users as young as 9 years old.
Also from my questionnaire all the people who answered my said that cyber bullying was wrong and
that it should not take place. I personally strongly agree with these statics as cyber bullying should
never have to happen to anyone, cyber bullying is something which everyone from a young age should
know about so that a stop can be put to it; cyber bullying can damage a young person and leave them
with the scars from their child hood which is not something which they will want to keep looking back
on.
Internet forums:
In the terms of forums which is relating to my topic of cyber bullying, I had a look online to see if I
could find something which was useful and popular forums which would link to my topic of cyber
bullying and this will give people the chance to post their stories to be able to get advice or even
sometimes even just general knowledge which they may require. An online forum is an online
discussion website which people are able to hold conversations in the form of posted messages- they
sometimes differ from chat rooms within that message and they are often longer than one line of text
and are at least temporarily archived.
http://www.weeklygripe.co.uk/bullies-on-internet-discussion-forums - this is a link which people
are able to leave comments about cyber bullying and people are able to get back to them with advice
or how to not let it get to them; Each forum on this site has a moderator, you are able to learn who
the moderators of a particular forum.

Interviews:

Cyber bullying research

Annaleigh Guilford
Interviews with individual people and focus groups are the centre of qualitative research; you want to
know what the people around you or what the person who is being interviewed are thinking about,
you want to be able to understand the attitudes of the person.
https://sites.google.com/site/teachersandcyberbullying/interview-with-a-cyberbulling-victim - this
link above is an interview which someone had with a victim of cyber bullying. These types of interviews
are people which usually have to cope with cyber bullying or mainly someone who has been affected
by cyber bullying and want to help people who are being cyber bullied now.
http://www.telegraph.co.uk/technology/facebook/8885876/Cyberbullying-victims-speak-out-theywere-anonymous-so-they-thought-they-could-get-away-with-it.html - this article is able someone
speaking out in an interview about her cyber bullying experience. This interview allows other people
who are being cyber bullied that you are able to speak out and tell someone and that they are able to
find anyone who is doing it.

Age and gender:

Cyber bullying tends to happen at a young age from around 9-18 years old- the main course of cyber
bullying is within the internet so as soon as a child starts using social media sites cyber bullying tends
to happen. Cyber bullying is more common than most parents think, studies have found that around
20% of the 4,441 children which was survived admitted to have harassing others the study then
reinforced previously patterns in gender and harassment: girls are more likely to use the virtual word
to spread rumours an boys are more likely to post antagonizing images or videos. 38% of online girls
who are being bullies tend to report being bullied whereas only 26% of boys report being bullied. 41%
of older which are ages 15-17 report being bullied which is more than any other age or gender group.
20% of teens who are aged from 12-17 say people are mostly unkind on online networks; Younger
teens who are aged from 12-13 are considerably more likely to say this. 15% of teens on social
networks have had some kind of experience of someone being mean or cruel to them on a social
media site.

Education:
When being educated regarding cyber bullying, there are many different places which you are able to
go to people to speak to and things to read. Being able to train school staff and students to be able to
prevent and address bullying may help sustain bullying prevention efforts over time. There is many
different activities which teachers are able to teach about cyber bullying.
Conclusion:

Cyber bullying research

Annaleigh Guilford
Before social media became popular, not anybody could just be a bully, however, with the technology
rapidly developing anyone is able to become a bully over social media accounts; this is mainly because
people are able to hide behind a computer screen and not face their victims. In my option this is worst
because people may not know who is always threatening them which will make them more scared
and more concerned about who is threatening them: with the technology in todays society people
are able to call off blocked numbers, text someone anonymously and many other different things.
From my questionnaire I found that 5/10 people are aged from 17-19, 3/10 are aged 20+ and 2/10
people are aged from 14-16, the statics from this questionnaire showed that more people are aged
from 17-19 which is the age group which you should be to go on social media accounts.

which age category

are you in?
14-16
17-19

From my questionnaire I found that 5/10 people who answered my questionnaire were female and
5/10 people who answered my questionnaire were male. This shows that I equally shared my
questionnaires out so that it was a fair test.

Are you male or

female

Female

Male

From my questionnaire I also found out that 6/10 of the people who answered my questionnaire
knew someone or have been cyber bullied themselves; this shows that the majority of people who
answered my questionnaire have had some experience of what It is like to be cyber bullied and the
main course of this was through social media as they wrote down the cause of how they was cyber
bullied and most of them said it was because of Facebook and ask.fm which these media accounts
are rapidly growing sites from users as young as 9 years old.
Also from my questionnaire all the people who answered my said that cyber bullying was wrong and
that it should not take place. I personally strongly agree with these statics as cyber bullying should
never have to happen to anyone, cyber bullying is something which everyone from a young age
should know about so that a stop can be put to it; cyber bullying can damage a young person and
leave them with the scars from their child hood which is not something which they will want to keep
looking back on.
To conclude cyber bullying is something which needs to stop and something which is quickly
developing. People as young as 9 years old have access to social media accounts which is something

Cyber bullying research

Annaleigh Guilford
that is encouraging them to go online and then find out about cyber bullying and they could either
start cyber bullying other people or someone who is older doing it to them.