Documente Academic
Documente Profesional
Documente Cultură
mariamrom@gmail.com
https://www.facebook.com/mariana.marcaletti
https://www.linkedin.com/in/marianamarcaletti
1185MarseilleDr,#303,MiamiBeach,33141
Profile
MarianaMarcalettihaslivedintheUSforthepast3years.Shekickedoffinitiativesofadaptivemedia
insidebothBuzzFeedandGoogle,andshewrote
thiscollection
onMediumaboutmediaandmobile
devices.ShewasasummerinternatTheWashingtonPostin2014,whereshebloggedabouttechnology.
SheisnowbasedinMiami,wheresheistheHeadofSocialMediaatUnivision,thebiggest
SpanishlanguagenetworkintheUS.
Education
CUNYGraduateSchoolofJournalism.MAinEntrepreneurialJournalism.
Workatschool:leadingthesocialmediastrategyanddesigningonlinecourses.
08/201312/2014
UniversidaddeBuenosAires.BachelorinCommunicationstudies.
03/200406/2010
Awards
ForeignPressAssociation(FPA)
awardwinningessayandfellowship"DigitalMediainLatin
America:Disruptive,OngoingandConstantChange."
Fulbright(U.S.DepartmentofState):
programforinternationalstudentstograduateintheU.S.
HearstFoundation:
awardtostudyatCUNY.
TowKnightFellowship:
tobepartofthe2014cohort.
MinistryofEducationofArgentina:
NationwideawardwinningessayaboutMalvinas/Falklands.
RadioNetherlandstrainingcenter(RNTC):
Scholarshiptotakepartinthecourse"Mastering
SocialMedia".
AFSInterculturalProgramsUSA:
ScholarshipforaLatinAmericanjournalisttodoaninternship
inAsiaPacific(Philippines).
AINCRIT(Theatrecriticsgrouping):
firstprizeawardforanessayaboutPostdictatorship
familybasedtheatre.
OIC(BuenosAirescitygovernment):
Thecity'saudiovisualindustryawardwinningessay.
UBACyT(ScienceandTechnologysecretariatofUniversityofBuenosAires):
Thesisabout
youthandtelevision.
WorkExperience
UNIVISION
11/2015Atpresent
Role:
SocialMediaHead.
Tasks:
ComingupwiththesocialmediastrategyoftheleadingSpanishlanguagemediacompanyinthe
UnitedStatesandmanagingateamtoimplementnewapproachestosocial.Partneringwithdifferent
stakeholders(bothexternallikesocialmediacompaniesandinternal,likeTVtalentanddigitalreporters)to
redefinethecompanysonlinepresence.Leadingspecialprojectstoproduceoriginalsocialfirstcontent,
adaptnewsstoriesfordifferentplatformsandexpandthereachofthecompanyacrossLatinAmerica.
Results:
Overseeingsocialmediaeditorsacrossnewsverticals(politics,lifestyle,health,etc.).
WorkingcloselywiththeTVstation,integratingdifferentsocialmediastrategies.
Improvingthequality,volume,reachandengagementofthemillionusercompanyssocialmedia
accounts.
PlayinganactiveroleinthepartnershipwithFacebooktocoverlivetheDemocraticDebateat
UnivisiononMarch9.
ExperimentingwithnewFacebookfeatureslikeSuggestedVideos,FacebookLive,InstantArticles.
LeadingspecialinitiativesliketheseriesofInstagramportraits
Latinacin
,ongoingEnMiPas
series,cateringforseveralidentitiesacrossseveralLatinAmericancountries,andexploring
visualdrivennewsstoriesacrosstheregion:60%ofUnivisionsFacebookfollowerscomefrom
severalcountriesacrossLatinAmerica.MostofthemspeakSpanish.
BUZZFEED
01/201510/2015
Role:
InternationalNewsCoordinator.
Tasks:
Launchingfromscratchthecompanyslocalizationefforts(namedinternallyProjectBabylon)
acrossseverallanguages(Spanish,French,German,Japanese,Portuguese)byformingandmanagingan
internalfreelancenetworkofover20translators.Workingwiththirdpartyexternalvendorstotranslate
shorterformcontent.Pitchingnewsstories,coordinatingthepipelineandprioritiestomeeteditorialneeds.
Results:
KickingoffProjectBabylon,whichisnowexpandingacrosstheworld.
Workedwithadiverse,multiculturalteamthatwasbasedindifferentcountries.
C
oordinatingarealtimetranslationofBarackObamainterviewintofourlanguagesinmysecond
weekonthejob(
Poynter
quotedusforthischallengingjob).
Recruitingandtraininganetworkoftrustedfreelancetranslators,pitchingstories,developingstyle
guides,
Datadrivenapproachtolocalization:analyzingwhat'sworkingandwhatisn't,launchingand
iteratingbasedonmyownreports.
PublishingmyownstoriesinEnglishandSpanishandeditmovingfirstpersonfreelanceessayson
women'srightsinLatinAmerica.
Clips:
http://www.buzzfeed.com/marianamarcaletti
THEWASHINGTONPOST
06/201409/2014
Role:
Digitalproducer.Summerinternship(only15werechosenoutof600applicants).
Tasks:
Workingacrossdiverseteams(social,print,multimedia)tocarryoutspecificprojects.Reporting.
Blogging.Writing.Editing.Designing.
Results:
Workedwithmorethan20membersofthenewsroom(fromsenioreditorstofellowinterns).
18storiespublishedindifferentsections(Business,Worldviews,TheSwitch,Style,Local).Clips:
http://goo.gl/LvrFYc
.
09/201208/2013
Role:
LanguageManager.ResponsibleofGoogleproductsqualityinLatinAmericanSpanish.
Tasks:
Overseeingthetranslationsof100+onlineproductsacross19countries,workingwithvarious
internalstakeholdersandexternalpartnersandvendors.
Results:
Formingandleadinganinternalnetworkofcontributorswiththelanguage:
57Googlersand
vendors(29fromArgentina,12fromMexico,6fromColombiaandtherestfromChile,Peru,
Uruguay,CostaRicaandVenezuela)providedfeedback,filled147bugsthatwerecorrected.
Regionalevangelization,presentinginBuenosAires,Brazil,Mexico,theU.S.,andorganizinga
teamconferenceinMunich,Germany.
Languagequalitywasimproved:Thelowestperformervendorfailratesdecreasedfrom9%in
Septemberto0%inFebruary,2013.OnaverageduringmytimeatGoogle,failratedecreased.
TN
(
www.tn.com.ar
).PartofArgentinasbiggestmediaoutlet,GrupoClarn.
07/201108/2012
Role:
Journalist,DigitalandSocialMediaStrategist.Coordinatorofprojectstoimprovewebpresence.
Tasks:
Webandsocialmediastrategy.Research.Consulting.Projectmanagement.
Results:
TN.com.aristhewebsiteofArgentinasmostseenTVnewschannel,ithadlessthan4million
uniqueusers,anditorganicallyincreaseditsuserbaseinaayeartime,reaching6million.
Over40%ofouruserscomefromsocialmedia.Icowrotetheseguidelines.
BUENOSAIRESHERALD
.
OnlynewspaperpublishedinEnglishinArgentina.
05/2008
06/2011
Role:
Reporter.PartofthepermanentstaffinPoliticsandArtsandCulturedesks.
Tasks:
Reporting.Writing.Editing.Curatingnewswires.Translating.Diagramming.Designing.
Proofreading.
Results:
Over100originalstoriespublished,morethan50sourcesinterviewed.
Iwontwoawards,byBuenosAirescitygovernmentandbytheNationalgovernmentforessays.
Freelancecollaborations
UK:
BBC(SundayFeatureRadio3&WorldHaveSayinRadio5),TheIndependent(Blog).The
Malvinas/FalklandscoveragefortheseoutletswonanawardbytheArgentineEducationMinistry,andwas
publishedasabookinSpanishandPortuguese.
Mexico:
TVAzteca(screenwriter)
US:
PBS(IdeaLab)
Argentina:
Newsweek(internationalaffairscolumn),LaNacin.com(internationalnews)
Sideprojects
LatinAmericanRadar
PlatformtosharenewsaboutbusinessopportunitiesinLatinAmericaforaninternationalaudience.
Results:
FPAawardwinning
piece
aboutLatinAmericanmedia.
Userfriendly
Androidapp
andweeklynewsletterlaunched.
Ourstorieswerepickedupbymainstreamlocalmedia(Clarn,LaNacin,
mbito
Financiero,
Emprendermagazine)andU.S.sites(
PBSIdeaLabs
).
Over600dailypageviews.Positive
feedback
fromindustryexecutives,expertsonLatinAmerican
markets.Twoevents(onetohonorlaterauthor
GabrielGarcaMrquez
,otherabout
Ethnic
Entrepreneurship
,thelatterluredaround80people).Sixpartnershipswithlocalcontentproviders.
MundoporMail
Weeklynewsletteraboutworldnews,withaspecialfocusonLatinAmericanissues.
Results:
50%openrate,aboveaverageformostnewsletters.
Greatfeedbackfromusers,mostlypositivecomments.
ThenewsletterhasbeenpickedupbyLatinAmericandigitalnativemediaoutletslikeElMemeand
AnimalPoltico.
Userengagementacrossmobileplatforms
Researchprojectonthe
MobileFirst
ideologyembracedbynewsorganizations.
Quantitativeanalysisofdata,metrics.
Qualitativeinterviews.
Productsreview,summaryinthis
Medium
collection.