AUSTIN A.

REED
519 Hill Street Ann Arbor, MI 48104
austreed@umich.edu (248) 444-5036

EDUCATION

UNIVERSITY OF MICHIGAN
School of Kinesiology

Ann Arbor, MI

Bachelor of Arts Degree in Sport Management, May 2016

Cumulative GPA: 3.71/4.00
Sport Business Association Member; Michigan Athletic Department Marketing Intern

Stephen M. Ross School of Business

Minor in Business
Vice President, Apex Consulting Group
Brother, Alpha Kappa Psi Professional Business Fraternity

College of Literature, Science, and the Arts

Minor in Spanish

EXPERIENCE
2014 present

UNIVERSITY OF MICHIGAN TAUBMAN COLLEGE

Marketing and Communications Intern

Ann Arbor, MI

Analyzed admissions email data using Excel and MailChimp software in order to offer
strategic recommendations of future marketing campaigns, leading to more personalized
and customized content and increased student interaction with U-M Taubman College
Crafted website, email, and promotional copy by researching college events and faculty
news, resulting in more up-to-date online content and increased visits to program site pages

Summer 2015

DESAI ACCELERATOR
Marketing Intern

Ann Arbor, MI

Designed logos, promotional materials, and advertisements for company and startup teams
using Adobe Photoshop, Illustrator and InDesign, leading to increased brand awareness
Created master social media plan outlining company strategy and goals, managing all
outlets to increase following by over 500% and gain national publicity for startup teams
Assembled executive summaries and condensed business plans for teams to present to
various investors and mentors, increasing overall clarity and simplifying company strategies
Participated in mentor meetings for all teams, recording pertinent notes to allow founders to
listen more carefully and focus on improving communication and professional networking

Summer 2014

GRAND CIRCUS DETROIT

Marketing Intern

Detroit, MI

Organized social media advertising campaign for newsletter and class signups via Facebook,
resulting in a 10% increase in consumer leads and unique website visits in under one month
Collaborated with team members to redesign current company website by creating graphics,
writing copy, and marketing co-working space, leading to customer acquisition and retention
Educated community about "Buy One, Train One" initiative of providing technical training to
Detroit high schoolers by creating promotional ads, resulting in increased course enrollment

Summer 2014

CRIBSPOT
Business Development and Marketing Intern

Ann Arbor, MI

Implemented new growth hacking and guerrilla marketing techniques, leading to increased
clientele base, and company expansion from seven to 25 colleges and universities nationwide
Compiled data by cataloguing information from property management websites, increasing
and expanding rental property database to include more than 1,000 new rental properties
Critiqued potential website content by collaborating with CEO to redesign layout using
Adobe Creative Suite, fulfilling goal of increasing site engagement and user acquisition

ADDITIONAL

Trumpet player for over ten years, rank leader in Michigan Marching Band and Hockey Band
Competitive swimmer for ten years in breaststroke, individual medley, and distance freestyle
Expanded colloquial and business Spanish skills while studying abroad in Salamanca, Spain
2014 winner of 1,000 Pitches: campus-wide student entrepreneurial business competition

April 2016