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Documente Cultură
PROJECT
SUMMARY
Campaign Goals:
In the perception of customers, Kim Mai is a high quality and reliable
brand for safe farming, Global Gap certified, resulting in healthy Cat
Hoa Loc mangos.
Objectives:
Timeline KST)
18th Dec 2015
21st Dec 2015
4th Jan 2015
11th Jan 2015
1st March 2016
WHO
MARKETING
TARGET
Vietnam
Brand Ideal
A high quality and reliable brand for safe farming, Global Gap
certified, resulting in healthy Cat Hoa Loc mangos.
Brand Personality
Friendly, caring and credible.
Communication Message
The first priority of Kim Mai farm is to grow and deliver the high quality
WHAT
and safe Cat Hoa Loc mangos with Global Gap certificate to
COMM.
Vietnamese.
STRATEGY
Supporting reasons
Kim Mai farm is applying Global Gap for the whole farming
process.
Mrs. Kim Mai, the farm owner, has produced successfully the
high quality Hoa Loc mangos, sugar-apples and avocados.
The farm has been titled The innovative farm in 2010 from
HOW
Tone of Voice
EXECUTIONAL
CONSIDERATIONS
Executional Mandatories
COMM.
CHANNEL
STRATEGY
BUDGET
Kim Mais Cat Hoa Loc mangos has two harvests a year. One in
FURTHER
INFORMATION