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This document outlines the internal and external economic environment factors that influence business. Internally, a business is defined by its value system, goals, management structure, resources, and workforce. Externally, the micro environment includes suppliers, customers, competitors and other organizations a business interacts with, while the macro environment comprises broader non-economic and economic conditions at national and global levels that impact business operations.
This document outlines the internal and external economic environment factors that influence business. Internally, a business is defined by its value system, goals, management structure, resources, and workforce. Externally, the micro environment includes suppliers, customers, competitors and other organizations a business interacts with, while the macro environment comprises broader non-economic and economic conditions at national and global levels that impact business operations.
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Attribution Non-Commercial (BY-NC)
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This document outlines the internal and external economic environment factors that influence business. Internally, a business is defined by its value system, goals, management structure, resources, and workforce. Externally, the micro environment includes suppliers, customers, competitors and other organizations a business interacts with, while the macro environment comprises broader non-economic and economic conditions at national and global levels that impact business operations.
Drepturi de autor:
Attribution Non-Commercial (BY-NC)
Formate disponibile
Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
to supply consumers with goods and services for a profit. INTERNAL Value system Goals Management structure Tech-human mix Financial& marketing resources EXTERNAL ENVIRONMENT MICRO Input supplier Public Competitor Customers Unions Marketing intermediaries(wholes ellers.retailers etc) MACRO ENV.
Non economic Political Cultural Demographic Natural