RESUMEN FIVE STEPS TO CREATE A MARKETING PLAN

ALUMNO:
CARLOS ALBERTO HOYA SANJUAN

SERVICIO NACIONAL DE APRENDIZAJE

CENTRO AGROTURISTICO
TECNOLOGA EN NEGOCIACIN INTERNACIONAL
BARRANCABERMEJA
2016

RESUMEN FIVE STEPS TO CREATE A MARKETING PLAN

ALUMNO:
CARLOS ALBERTO HOYA SANJUAN

Actividad de aprendizaje No. 8

Evidencia 11: Resumen Five Steps to Create a Marketing plan

TUTOR:
JUAN CARLOS RODRIGUEZ SARMIENTO
INGENIERO FINANCIERO

SERVICIO NACIONAL DE APRENDIZAJE

CENTRO AGROTURISTICO
TECNOLOGA EN NEGOCIACIN INTERNACIONAL
BARRANCABERMEJA
2016

Contenido
Pg.

ABSTRACT .......................................................................................................................... 4
INTRODUCTION ................................................................................................................. 5
DEVELOPMENT ................................................................................................................. 6
1.

Selecting the idea: ....................................................................................................... 6

2.

Identification of the target market: ............................................................................ 6

3.

Environmental Scan: ................................................................................................... 6

4.

The marketing mix: ...................................................................................................... 6

CONCLUSIONS .................................................................................................................. 7
BIBLIOGRAPHY .............................................................................................................. 8

ABSTRACT

To create a good marketing plan you need 4 basic steps. You need selecting the
idea. You need identified a target market. You need understand and scan the
environment. Finally, you need to do marketing mix: Description and setting goals
for products.
You don't need elaborate charts or high-priced consultants to develop effective
marketing. But you do need a plan. A marketing plan gives you a roadmap that can
drive action and point the way. A marketing plan can help you:

Identify which customers are your best prospects.

Evaluate company data against your industry or market.
Track results so you learn what works.

Without a plan, you may be moving fast, but you may not be moving in the right
direction.

INTRODUCTION

Marketing plan is part of an overall business plan that describes activities involved
in achieving specific marketing objectives within a set timeframe. The marketing
plan is the cornerstone of each project. "You got to be very careful if you don't
know where you're going because you might not get there." A plan offers a simple
strategy or set of strategies, a marketing calendar, an evaluation system, and a
selection of weapons and tactics that give you complete control of your marketing.
A good plan conveys your company's vision to target markets, customers and
employees.
While your business plan generally outlines your entire business, a standalone
marketing plan focuses specifically, and in more detail, on just that one function.
When business owners want to dive deeper into their marketing strategy they will
likely put together a detailed plan that outlines their marketing goals as well as the
steps needed to accomplish them.
The standard components of an effective marketing plan can vary depending on
who you ask. Here is my recommended five-step process for developing a
marketing plan that will help you achieve your goals for business growth.

DEVELOPMENT
1. Selecting the idea:
It's time to define the idea to develop, which should state how the final decision
was reached and why.

2. Identification of the target market:

In this phase of the plan identifies the target market based on the facilities offered
by the liberalization process of the country within the framework of existing trade
agreements. Where the country of the target market does not have Treaty, must
argue because they choose to access that market without tariff preferences.
Additionally you must perform the segmentation.
3. Environmental Scan:
It has two aspects, the first in the corporate strategy of the company performing
internationalization, which reflects the mission, vision, policies and objectives of the
company, which are vital for the evaluation and control of it; that will be the
development of the marketing plan after this phase. The second part contains all
the international environment analysis where the strategy will come off the
international market entry and description of consumer behavior. This aspect has a
large impact on what takes place in the next stage.
4. The marketing mix:
Finally, the marketing mix which should raise the strategy for each of the P's. The
marketing mix is a business tool used in marketing. The marketing mix is often
crucial when determining a product or brand's offering, and is often synonymous
with the four Ps: price, product, promotion, and place; in service marketing,
however, the four Ps have been expanded to the seven Ps or eight Ps to address
the different nature of services.

CONCLUSIONS
Everyone knows you need a business plan, yet many entrepreneurs dont realize a
marketing plan is just as vital. Unlike a business plan, a marketing plan focuses on
winning and keeping customers; it's strategic and includes numbers, facts and
objectives. A good marketing plan spells out all the tools and tactics youll use to
achieve your sales goals. Its your plan of action what youll sell, who'll want to buy
it and the tactics youll use to generate leads that result in sales. And unless youre
using your marketing plan to help you gain funding, it doesnt have to be lengthy or
beautifully written. Use bulleted sections, and get right to the point.

BIBLIOGRAPHY

Garca Sordo, Juan B. (2001). Marketing Internacional. Mexico D.F: McGraw Hill.
Garca, Rosario. (1998). Marketing Internacional. Madrid: ESIC.
Business Dictionary. (sf). Consultado el 27 de noviembre del 2012 en
http://www.businessdictionary.com
Riveros, Milena. (2012). Five Steps to create a Marketing plan. Bogot.