A

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Super Grain Corp. Advertising-Mix Problem

Exposures per Ad
(thousands)

Ad Budget
Planning Budget

Number of Ads
Max TV Spots

TV Spots
1,300

Magazine Ads
600

SS Ads
500

Cost per Ad ($thousands)

300
150
100
90
30
40

TV Spots
0
<=
5

Magazine Ads
20

SS Ads
10

Budget
Spent
4,000
1,000

<=
<=

Budget
Available
4,000
1,000
Total Exposures
(thousands)
17,000

Range Name
BudgetAvailable
BudgetSpent
CostPerAd
ExposuresPerAd
MaxTVSpots
NumberOfAds
TotalExposures
TVSpots

Cells
H8:H9
F8:F9
C8:E9
C4:E4
C15
C13:E13
H13
C13