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THERE ARE
$13 BILLION
300 MILLION INCREASE IN WORLDWIDE
TELECOMMUNICATIONS
FEWER FEMALE REVENUE THAT WOULD
MOBILE SUBSCRIBERS HAPPEN IF PROVIDERS
WORLDWIDE THAN CLOSED THE GENDER GAP IN
MEN. MOBILE PHONE PENETRATION.
42%
PERCENTAGE MORE LIKELY WORKING MOMS
ARE THAN THE AVERAGE CELLULAR USER TO
DOWNLOAD CONTENT TO THEIR PHONE
26%
OF TEENAGE BOYS SAY THEY TALK TO
FRIENDS ON THEIR MOBILE PHONES
SEVERAL TIMES A DAY
93% 41%
OF WOMEN OF WOMEN
WORLDWIDE WORLDWIDE
REPORT HAVING
REPORT FEELING
INCREASED INCOME
SAFER BECAUSE OF AND PROFESSIONAL
THEIR MOBILE OPPORTUNITIES
PHONE ONCE THEY OWN A
PHONE
Copyright 2010 Defakto Group 5
55% 45%
OF MOBILE SOCIAL
OF MOBILE SOCIAL NETWORK USAGE
NETWORK USAGE IS MALE
IS FEMALE
35% 42%
OF WOMEN POST
OF MEN POST
PHOTOS ON
PHOTOS ON FACEBOOK
FACEBOOK
Copyright 2010 Defakto Group 6
25 minutes 19 minutes
AMOUNT OF TIME GIRLS AMOUNT OF TIME BOYS
BETWEEN 8-18 YEARS OLD BETWEEN 8-18 YEARS OLD
SPEND ON SOCIAL
SPEND ON SOCIAL
NETWORKING SITES IN A
NETWORKING SITES IN A TYPICAL DAY
TYPICAL DAY
8 minutes 25 minutes
AMOUNT OF TIME BOYS
AMOUNT OF TIME GIRLS BETWEEN 8-18 YEARS OLD
BETWEEN 8-18 YEARS OLD SPEND PLAYING GAMES ON
SPEND PLAYING GAMES ON THE COMPUTER IN A TYPICAL
THE COMPUTER IN A TYPICAL DAY
DAY
Copyright 2010 Defakto Group 7
IN SOME IMPORTANT WAYS,
WE’RE NOT VERY DIFFERENT:
47% 72%
53% OF MOBILE
WEB USERS
OF U.S. FEMALE
TEENS HAVE A
OF MOBILE ARE WOMEN
WEB USERS CELL PHONE
ARE MEN
14%
OF FEMALE FACEBOOK USERS DONATED TO HAITI
EARTHQUAKE RELIEF VIA TEXT MESSAGE
13%
OF MALE FACEBOOK USERS DONATED TO HAITI
EARTHQUAKE RELIEF VIA TEXT MESSAGE
Copyright 2010 Defakto Group 10
SOURCES:
GSM World: Women & Mobile: A Global Opportunity
NielsenWire: Women, Teens, and Seniors Help Fuel 34% Mobile Web Spike
NielsenWire: Working Moms Above Average Mobile Users (and Spenders)
NielsenWire: Survey: Global Facebook Users Generous Texters for Haiti, but Unprepared
Themselves
eMarketer: Meet the Mobile Web Audience
Brian Solis: In Mobile, Women Rule Social Networking
Pew Internet: Teens and Mobile Phones (PDF link)
Pew Internet: Gadget Ownership and Wireless Connectivity
Pew Research: Millennials: A Portrait of Generation Next (PDF link)
Pew Research: More and More Teens on Cell Phones
SRG: Who Wants a Tablet? Everybody.
Gear Log: What Women Want (From Their Tech Gadgets)
Defaktogroup.com gilbert.salazar@defaktogroup.com
Everywhereallthetime.com ken.vernon@defaktogroup.com