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to laziness rather than to the new product line introduced by the competitor or

current recession prevailing in the society etc.


Self-Serving Bias:
There is also a tendency for individuals to attribute their own success to inter
nal factors such as ability or effort, while putting the blame for failure on ex
ternal factors such as luck or fate. This is called the self-serving bias. While
assessing the performance of subordinates, the managers are likely to provide f
eedback in a distorted manner depending on whether it is positive or negative.

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