Documente Academic
Documente Profesional
Documente Cultură
Presented by - Group No 6
• Executive Summary
• Definition of Strategy
• Strategy from Retail perspective
• Strategic planning process
• Growth strategy
• Concept of Branding
• Concept of Retail Branding
• Retail Value Chain
– Customer Intimacy
– Product Leadership
Welingkar Institute of Management Studies
Strategy- The Retail
Perspective
• Retail strategy is defined as- “A clear
and definite plan that the retailer
outlines to tap the market and build
a long term relationship with the
consumer”
• Merchandising
• Pricing
• Communication
Presentat
ion
Welingkar Institute of Management Studies
Product
• Product is termed as Merchandise
– Merchandise line consist of group of product
closely related, intended for same end use & sold
to same customer group
– Variety - Number of different lines that retailer
stocks
– Assortment - Number of different brands in
merchandise line
– Depth - is referred to average no of stock keeping
units with in each brand of merchandise line